Websites
Half Page Small or Banner Rectangle
Box
WEEKLY rate
t
Page Views
Visits
DECEMBER 2010 stats
www.ArlingtonTimes.com
$44
$22
$60
21,952
10,262
www.Auburn-Reporter.com
$44
$22
$60
50,730
25,388
ONLINE ADVERTISING FIXED SPONSORSHIP:
Based on availability & annual agreement (1 month = 4 billable weeks).
$80
$40
$104
74,745
31,330
n
$37.50
$18.75
$50.75
53,149
10,704
www.BellevueReporter.com
$80
$40
$104
100,682
61,250
RUN OF SITE (ROS):
www.BLSCourierHerald.com (Bonney Lake/Sumner)
$44
$22
$60
19,275
8,247
www.Bothell-Reporter.com
$44
$22
$60
30,393
14,747
www.BremertonPatriot.com
$26
$14
$32
17,556
10,123
www.CentralKitsapReporter.com
$44
$22
$60
19,645
11,071
www.CourierHerald.com (Enumclaw)
$44
$22
$60
44,628
15,949
www.FederalWayMirror.com
$72
$36
$96
81,035
36,277
• • • •
www.BainbridgeReview.com www.BBJToday.com (Bellingham)
*www.Kenmore-Reporter.com
(available only with Bothell-Reporter.com)
www.IslandsSounder.com (Orcas Island)
$32
$16
$40
55,881
24,156
www.IslandsWeekly.com (Lopez Island)
$32
$16
$40
5,172
2,704
www.Issaquah-Reporter.com
$44
$22
$60
17,423
9,814
*www.Sammamish-Reporter.com
Based on availability & 3 month agreement (1 month = 4 billable weeks).
n
Ad Specs: Banner (728x90 pixels), Half Page (300x600 pixels) or Box (300x250 pixels): •
Color Mode/Resolution: RGB / 72dpi Max frames: Unlimited (Not to exceed MAX file size) Max file size: 65kb File type: Multiple frames: .gif File type: Static (single frame): .jpg
Small Rectangle (300x100 pixels)
(available only with Issaquah-Reporter.com)
•
Color Mode/Resolution: RGB / 72dpi Max frames: 1 Max file size: 38kb File type: .jpg
www.KentReporter.com
$44
$22
$60
68,990
33,371
www.KingstonCommunityNews.com
$20
$10
$30
3,993
2,106
www.KirklandReporter.com
$72
$36
$96
55,097
33,294
www.MapleValleyReporter.com
$44
$22
$60
57,844
31,804
www.MarysvilleGlobe.com
$44
$22
$60
19,674
9,590
www.MI-Reporter.com (Mercer Island)
$72
$36
$96
59,522
24,325
www.NorthKitsapHerald.com
$44
$22
$60
41,438
19,705
www.NorthwestNavigator.com
$80
$40
$104
12,900
5,655
www.PortOrchardIndependent.com
$44
$22
$60
46,328
21,121
www.Redmond-Reporter.com
$72
$36
$96
39,573
23,074
www.RentonReporter.com
$52
$26
$72
81,677
44,406
www.SanJuanJournal.com (San Juan Isl.)
$44
$22
$60
68,119
34,826
Box
$18.00
www.SouthWhidbeyRecord.com
$44
$22
$60
147,892
49,258
Banner
$15.00
www.TukwilaReporter.com
$20
$10
$30
3,753
2,368
Half Page
$15.00
www.ValleyRecord.com (Snoqualmie)
$44
$22
$60
31,674
14,859
www.VashonBeachComber.com
$44
$22
$60
67,110
23,491
www.WhidbeyNewsTimes.com
$80
$40
$104
287,445
92,198
www.WBJToday.com (Wenatchee)
$37.50
$18.75
$50.75
23,206
4,672
$805
$403
$1,080
1,994,615
849,138
*www.CovingtonReporter.com
• • •
*Rates include ad production and one design change per month
(available only with MapleValleyReporter.com)
Network Rates
extras: Video Advertising Surcharge $150 per site per month n
Flash Advertising Surcharge $100 per site per month n
CPM Rates *based on availability
Multi-MARKET
DISCOUNTs 3-5 sites
15% off 25% off
www.pnwHomeFinder.com
$26
$14
$32
6-10 sites
SeattlePI.com/PNWLocalNews.com
n/a
n/a
$96
11-25 sites
40% off
Entire network
50% off
National Sales Office
n
(888) 443-5815 OnlineRates-01-10-11
2011
Online ad rates
Wallpaper
Pull downs
1180 x 768 pixel wrap & 300 x 250 pixel ad
989 x 50 pixel pencil Expands to 989 x 400 pixel ad
Target your local community
SITE CLUSTERS
Eastside
www.BellevueReporter.com www.Bothell-Reporter.com www.Kenmore-Reporter.com www.Issaquah-Reporter.com www.Sammamish-Reporter.com www.Redmond-Reporter.com www.KirklandReporter.com www.MI-Reporter.com (Mercer Island) www.ValleyRecord.com (Snoqualmie)
South King
Page peels
50 x 40 pixel corner teaser Expands to 375 x 275 pixel ad
MONTHLY AUDIENCE
BAnner
747,432 VISITS 1,717,295 PAGE VIEWS
728 x 90 pixels
www.Auburn-Reporter.com www.BLSCourierHerald.com (Bonney Lake) all-aub@auburn-reporter.com www.CourierHerald.com (Enumclaw) www.CovingtonReporter.com www.MapleValleyReporter.com www.FederalWayMirror.com www.KentReporter.com www.RentonReporter.com www.TukwilaReporter.com www.VashonBeachcomber.com
Floating
Ad unit not to exceed 400 x 400 pixels Expandable: Doubles in size
Source: Google Analytics December 2010
article page Box
Whidbey/Snohomish
300 x 250 pixels
www.ArlingtonTimes.com www.MarysvilleGlobe.com www.SouthWhidbeyRecord.com www.WhidbeyNewsTimes.com
SMALL RECTANGLE
Kitsap www.BainbridgeReview.com www.BremertonPatriot.com www.CentralKitsapReporter.com (Silverdale) www.NorthKitsapHerald.com (Poulsbo) www.KingstonCommunityNews.com www.PortOrchardIndependent.com
300 x 100 pixels
San Juan Islands www.IslandsSounder.com (Orcas Island) www.IslandsWeekly.com (Lopez Island) www.SanJuanJournal.com (San Juan Island)
Eastside
Whidbey/ South King Snohomish
Kitsap
San Juan Islands
WBJ
BBJ
Estimated impressions
125,000
125,000
125,000
60,000
40,000
5,000
10,000
Single site daily
$700
$700
$700
$600
$400
$400
$400
Single site weekly
$1,200
$1,200
$1,200
$900
$600
$600
$600
Cluster daily
$1,200
$1,200
$1,200
$900
$600
-
-
Cluster weekly
$1,800
$1,800
$1,800
$1,200
$900
-
-
HALF PAGE
300 x 600 pixels
Wallpaper
Network* Daily $2,500 / Network* Weekly $3,200 Interstitial
Peel, Pull Down, or Floating ads
Estimated impressions
60,000
60,000
60,000
40,000
30,000
-
-
Single site daily
$600
$600
$600
$400
$300
$300
$300
Single site weekly
$900
$900
$900
$600
$500
$500
$500
Cluster daily
$900
$900
$900
$600
$500
-
-
Cluster weekly
$1,200
$1,200
$1,200
$900
$800
-
-
Network* Daily $1,200 / Network* Weekly $1,900 *Network does not include the Bellingham Business Journal, Wenatchee Business Journal, Tacoma Daily Index or Northwest Navigator.
oUR TRAFFIC: LOCAL, ORGANIC Organically targeted Our network of community websites is naturally local and organically targeted to each community served. Nothing artificial is used or added to reach local consumers. Advertise locally online Display advertising on naturally local websites is highly effective and affordable. While national ad click rates are low (.08%), ad click rates on local community sites are much higher (.17% on average). Source: 2009 DoubleClick report for Sound Publishing
online REaderSHIP PROFILE Gender Male........................................ 46% Female.................................... 54% Education Levels No college.............................. 28% College................................... 49% Graduate School..................... 24%
Age 3-17......................................... 12% 18-34...................................... 19% 35-49...................................... 32% 50+......................................... 37%
Source: Quantcast, December 2010. Network wide demographics for PNWlocalnews.com
Income Levels up to $29,999k....................... 15% $30-59,999k........................... 22% $60-99,999k........................... 31% $100k+.................................... 32%
Websites
Half Page Small or Banner Rectangle
Box
WEEKLY rate
t
Page Views
Visits
DECEMBER 2010 stats
www.ArlingtonTimes.com
$44
$22
$60
21,952
10,262
www.Auburn-Reporter.com
$44
$22
$60
50,730
25,388
ONLINE ADVERTISING FIXED SPONSORSHIP:
Based on availability & annual agreement (1 month = 4 billable weeks).
$80
$40
$104
74,745
31,330
n
$37.50
$18.75
$50.75
53,149
10,704
www.BellevueReporter.com
$80
$40
$104
100,682
61,250
RUN OF SITE (ROS):
www.BLSCourierHerald.com (Bonney Lake/Sumner)
$44
$22
$60
19,275
8,247
www.Bothell-Reporter.com
$44
$22
$60
30,393
14,747
www.BremertonPatriot.com
$26
$14
$32
17,556
10,123
www.CentralKitsapReporter.com
$44
$22
$60
19,645
11,071
www.CourierHerald.com (Enumclaw)
$44
$22
$60
44,628
15,949
www.FederalWayMirror.com
$72
$36
$96
81,035
36,277
• • • •
www.BainbridgeReview.com www.BBJToday.com (Bellingham)
*www.Kenmore-Reporter.com
(available only with Bothell-Reporter.com)
www.IslandsSounder.com (Orcas Island)
$32
$16
$40
55,881
24,156
www.IslandsWeekly.com (Lopez Island)
$32
$16
$40
5,172
2,704
www.Issaquah-Reporter.com
$44
$22
$60
17,423
9,814
*www.Sammamish-Reporter.com
Based on availability & 3 month agreement (1 month = 4 billable weeks).
n
Ad Specs: Banner (728x90 pixels), Half Page (300x600 pixels) or Box (300x250 pixels): •
Color Mode/Resolution: RGB / 72dpi Max frames: Unlimited (Not to exceed MAX file size) Max file size: 65kb File type: Multiple frames: .gif File type: Static (single frame): .jpg
Small Rectangle (300x100 pixels)
(available only with Issaquah-Reporter.com)
•
Color Mode/Resolution: RGB / 72dpi Max frames: 1 Max file size: 38kb File type: .jpg
www.KentReporter.com
$44
$22
$60
68,990
33,371
www.KingstonCommunityNews.com
$20
$10
$30
3,993
2,106
www.KirklandReporter.com
$72
$36
$96
55,097
33,294
www.MapleValleyReporter.com
$44
$22
$60
57,844
31,804
www.MarysvilleGlobe.com
$44
$22
$60
19,674
9,590
www.MI-Reporter.com (Mercer Island)
$72
$36
$96
59,522
24,325
www.NorthKitsapHerald.com
$44
$22
$60
41,438
19,705
www.NorthwestNavigator.com
$80
$40
$104
12,900
5,655
www.PortOrchardIndependent.com
$44
$22
$60
46,328
21,121
www.Redmond-Reporter.com
$72
$36
$96
39,573
23,074
www.RentonReporter.com
$52
$26
$72
81,677
44,406
www.SanJuanJournal.com (San Juan Isl.)
$44
$22
$60
68,119
34,826
Box
$18.00
www.SouthWhidbeyRecord.com
$44
$22
$60
147,892
49,258
Banner
$15.00
www.TukwilaReporter.com
$20
$10
$30
3,753
2,368
Half Page
$15.00
www.ValleyRecord.com (Snoqualmie)
$44
$22
$60
31,674
14,859
www.VashonBeachComber.com
$44
$22
$60
67,110
23,491
www.WhidbeyNewsTimes.com
$80
$40
$104
287,445
92,198
www.WBJToday.com (Wenatchee)
$37.50
$18.75
$50.75
23,206
4,672
$805
$403
$1,080
1,994,615
849,138
*www.CovingtonReporter.com
• • •
*Rates include ad production and one design change per month
(available only with MapleValleyReporter.com)
Network Rates
extras: Video Advertising Surcharge $150 per site per month n
Flash Advertising Surcharge $100 per site per month n
CPM Rates *based on availability
Multi-MARKET
DISCOUNTs 3-5 sites
15% off 25% off
www.pnwHomeFinder.com
$26
$14
$32
6-10 sites
SeattlePI.com/PNWLocalNews.com
n/a
n/a
$96
11-25 sites
40% off
Entire network
50% off
National Sales Office
n
(888) 443-5815 OnlineRates-01-10-11
2011
Online ad rates
Wallpaper
Pull downs
1180 x 768 pixel wrap & 300 x 250 pixel ad
989 x 50 pixel pencil Expands to 989 x 400 pixel ad
Target your local community
SITE CLUSTERS
Eastside
www.BellevueReporter.com www.Bothell-Reporter.com www.Kenmore-Reporter.com www.Issaquah-Reporter.com www.Sammamish-Reporter.com www.Redmond-Reporter.com www.KirklandReporter.com www.MI-Reporter.com (Mercer Island) www.ValleyRecord.com (Snoqualmie)
South King
Page peels
50 x 40 pixel corner teaser Expands to 375 x 275 pixel ad
MONTHLY AUDIENCE
BAnner
747,432 VISITS 1,717,295 PAGE VIEWS
728 x 90 pixels
www.Auburn-Reporter.com www.BLSCourierHerald.com (Bonney Lake) all-aub@auburn-reporter.com www.CourierHerald.com (Enumclaw) www.CovingtonReporter.com www.MapleValleyReporter.com www.FederalWayMirror.com www.KentReporter.com www.RentonReporter.com www.TukwilaReporter.com www.VashonBeachcomber.com
Floating
Ad unit not to exceed 400 x 400 pixels Expandable: Doubles in size
Source: Google Analytics December 2010
article page Box
Whidbey/Snohomish
300 x 250 pixels
www.ArlingtonTimes.com www.MarysvilleGlobe.com www.SouthWhidbeyRecord.com www.WhidbeyNewsTimes.com
SMALL RECTANGLE
Kitsap www.BainbridgeReview.com www.BremertonPatriot.com www.CentralKitsapReporter.com (Silverdale) www.NorthKitsapHerald.com (Poulsbo) www.KingstonCommunityNews.com www.PortOrchardIndependent.com
300 x 100 pixels
San Juan Islands www.IslandsSounder.com (Orcas Island) www.IslandsWeekly.com (Lopez Island) www.SanJuanJournal.com (San Juan Island)
Eastside
Whidbey/ South King Snohomish
Kitsap
San Juan Islands
WBJ
BBJ
Estimated impressions
125,000
125,000
125,000
60,000
40,000
5,000
10,000
Single site daily
$700
$700
$700
$600
$400
$400
$400
Single site weekly
$1,200
$1,200
$1,200
$900
$600
$600
$600
Cluster daily
$1,200
$1,200
$1,200
$900
$600
-
-
Cluster weekly
$1,800
$1,800
$1,800
$1,200
$900
-
-
HALF PAGE
300 x 600 pixels
Wallpaper
Network* Daily $2,500 / Network* Weekly $3,200 Interstitial
Peel, Pull Down, or Floating ads
Estimated impressions
60,000
60,000
60,000
40,000
30,000
-
-
Single site daily
$600
$600
$600
$400
$300
$300
$300
Single site weekly
$900
$900
$900
$600
$500
$500
$500
Cluster daily
$900
$900
$900
$600
$500
-
-
Cluster weekly
$1,200
$1,200
$1,200
$900
$800
-
-
Network* Daily $1,200 / Network* Weekly $1,900 *Network does not include the Bellingham Business Journal, Wenatchee Business Journal, Tacoma Daily Index or Northwest Navigator.
oUR TRAFFIC: LOCAL, ORGANIC Organically targeted Our network of community websites is naturally local and organically targeted to each community served. Nothing artificial is used or added to reach local consumers. Advertise locally online Display advertising on naturally local websites is highly effective and affordable. While national ad click rates are low (.08%), ad click rates on local community sites are much higher (.17% on average). Source: 2009 DoubleClick report for Sound Publishing
online REaderSHIP PROFILE Gender Male........................................ 46% Female.................................... 54% Education Levels No college.............................. 28% College................................... 49% Graduate School..................... 24%
Age 3-17......................................... 12% 18-34...................................... 19% 35-49...................................... 32% 50+......................................... 37%
Source: Quantcast, December 2010. Network wide demographics for PNWlocalnews.com
Income Levels up to $29,999k....................... 15% $30-59,999k........................... 22% $60-99,999k........................... 31% $100k+.................................... 32%