NORTHWEST NAVIGATOR Your gateway to the Pacific Northwest’s $3.4 million military payroll. Western Washington is home to nearly 80,000 military families employed around the area’s five major military bases and over a hundred installations. All base newspapers are officially contracted with the U.S. government except for The Ranger, which is independent, serving Fort Lewis and the surrounding community since 1951.
DISPLAY ANNUAL BULK RATES
CLASSIFIED LINE RATES
Rates listed are per column inch. Run any combination of ad sizes and frequency during a 12-month contract period.
Rates are per line, per issue. Northwest Navigator editions and Northwest Airlifter are published Friday mornings. The Ranger is published Thursday mornings.
Annual Bulk in column inches
All NW Navigator Editions
Kitsap & Everett Northwest Navigator
Whidbey Northwest Navigator
Open rate
$35.30
$22.40
$19.15
78”
32.50
20.95
17.30
175”
30.47
19.90
15.95
350”
29.45
19.15
15.50
600”
28.39
18.40
15.00
1200”
26.35
16.90
14.10
Annual Bulk in column inches
2300”
24.65
15.85
13.15
3500”
23.93
15.35
12.80
4700”
23.16
14.85
12.40
5800”
22.44
14.40
12.00
6800”
21.80
14.00
11.65
$5.10
$3.00
$3.00
Rates are per column inch. Run any combination of ad sizes and frequency during a 12-month contract period. All NW Navigator Classified Editions
All of Kitsap County w/Everett Navigator Classified Edition
WhidbeyClassified Edition
Open
$25.20
$11.05
$18.60
50”
20.32
9.94
13.96
150”
19.04
9.42
12.98
300”
18.36
9.00
12.60 12.10
500”
17.77
8.81
1000”
17.03
8.29
11.74
2000”
15.28
7.73
10.25
3000”
14.88
7.50
10.00
4000”
14.45
7.42
9.58
5000”
14.07
7.30
9.25
6000”+
13.66
7.16
8.91
All NW Navigator Editions
Kitsap & Everett Northwest Navigator
Whidbey Northwest Navigator
6 week
$29.45
$18.70
$15.95
13 week
27.68
17.55
15.00
26 week (40” or less)
26.01
16.50
14.10
26 week (41” & over)
24.35
15.40
13.25
52 week (40” or less)
22.91
14.30
12.65
Consecutive Weekly Program
52 week (41” & over)
21.29
13.20
11.85
CLASSIFIED DISPLAY WEEKLY FREQUENCY RATES
Rates are per column inch. Stretch your budget and get results when you commit to these weekly linage levels. Advertisements must be a minimum of 5 column inches per week to qualify.
SINGLE SHEET PREPRINT
Size is 8-1/2” x 11”. Minimum quantity of 3,000 preprints or $150 minimum charge. Please add 2% to circulation quantity for spoilage.
Open
6x
12x
18x
26x
36x
50x
3,000
$51.00
$50.50
$50.00
$49.50
$49.00
$48.50
$48.00
10,000
42.00
41.50
41.00
40.50
40.00
39.50
39.00
20,000
41.00
40.50
40.00
39.50
39.00
38.50
38.00
40,000
40.00
39.50
39.00
38.50
38.00
37.50
37.00
60,000
39.00
38.50
38.00
37.50
37.00
36.50
36.00
100,000+
37.00
36.50
36.00
35.50
35.00
34.50
34.00
4-32 PAGE TAB PREPRINT
Over 32 pages add $2 per thousand per 8 pages. Minimum quantity of 3,000 preprints or $150 minimum charge. Please add 2% to circulation quantity for spoilage.
Quantity
WhidbeyClassified Edition
CLASSIFIED DISPLAY ANNUAL BULK RATES
Rates listed are per column inch. Create impact and stretch your budget when you commit to these weekly linage levels. Advertisements must be a minimum of 5 column inches per week to qualify.
Quantity
All of Kitsap County w/Everett Navigator Classified Edition
Open
DISPLAY WEEKLY FREQUENCY RATES Consecutive Weekly Program
Weekly Rates
All NW Navigator Classified Editions
All NW Navigator Classified Editions
All of Kitsap County w/Everett Navigator Classified Edition
WhidbeyClassified Edition
6 week
$20.49
$9.11
$14.99
13 week
19.13
8.54
13.96
26 week (40” or less)
16.01
8.01
10.82
26 week (41” & over)
15.22
7.51
10.40
52 week (40” or less)
14.62
6.95
10.25
52 week (41” & over)
13.35
6.44
9.27
PREPRINT DELIVERY & INFO PREPRINT SHIPPING: For the Navigators, deliver preprints one week prior to publication to: Everett Press 11323 Commando Rd W
(Dock Doors #7 & #8)
Everett, WA. 98204
Phone (425) 355-0717
After Hours: (425) 290-6609
Open
6x
12x
18x
26x
36x
50x
3,000
$65.00
$64.50
$59.00
$58.50
$57.00
$56.50
$55.00
10,000
59.00
58.50
56.00
55.50
54.00
53.50
52.00
PREPRINT RESERVATION DEADLINES:
20,000
56.00
55.50
54.00
53.50
52.00
51.50
50.00
40,000
54.00
53.50
52.00
51.50
50.00
49.50
48.00
Northwest Navigators deadline at 10 am on Tuesday one week prior to publication.
60,000
52.00
51.50
50.00
49.50
48.00
47.50
46.00
100,000+
48.00
47.50
46.00
45.50
44.00
43.50
42.00
MINIMUM QUANTITY & SPOILAGE: 3,000 preprints or $150 minimum charge.
Please add 2% of the circulation quantity for spoilage.
ZONE CHARGES: The minimum quantity for zoned inserts is 3,000. A zone charge of $10 per thousand (up to a maximum of $50) will apply on quantities of less than 80 percent of the total circulation.
DIMENSIONS: Navigator pre-printed inserts are to be half-folded and measure no more than 12.5” x 11.25”. (Minimum size 4”x 6”.)
WEIGHT: Special handling charges may be applied to cover hand insertion and extra light or extra bulky inserts.
THE RANGER ★ NORTHWEST AIRLIFTER (civilian-owned publications) DISPLAY & CLASSIFIED WEEKLY FREQUENCY RATES
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Rates listed are modular. Create impact and stretch your budget when you commit to these weekly frequency levels.
Full Page
$2,376.00
10% 6 weeks
$2,138.40
15% 13 weeks
$2,091.60
20% 26 weeks
$1,900.80
25% 52 weeks
$1,782.00
3/4 Page
10.5”x 10.625”
Open
$1,980.00
10% 6 weeks
$1,782.00
15% 13 weeks
$1,683.00
20% 26 weeks
$1,584.00
25% 52 weeks
$1,485.00
1/2 Page
10.5”x 6.375”
Open
$1,188.00
10% 6 weeks
$1,069.20
15% 13 weeks
$1,009.80
20% 26 weeks
$949.20
25% 52 weeks
$891.00
1/4 Page
5.125”x 6.375”
Open
$594.00
10% 6 weeks
$534.60
15% 13 weeks
$504.90
20% 26 weeks
$475.20
25% 52 weeks 1/8 Page
For Northwest Navigator: Spot color..............................................................................$150 2 or more colors.........................................................$135 each Full process color................................................................$395 Multiple editions........................................................$135 each Double truck spot colors..........................................$220 each
Airlifter/Ranger 10.5”x 13”
Open
$445.50 2.5”x 4.125” or 5.125”x 2”
Open
$198.00
10% 6 weeks
$178.20
15% 13 weeks
$168.30
20% 26 weeks
$158.40
25% 52 weeks
$148.50
1/16 Page
2”x 2”
Open
$99.00
10% 6 weeks
$89.10
15% 13 weeks
$84.15
20% 26 weeks
$79.20
25% 52 weeks
$74.25
COLOR RATES
All rates are based per single page per zoned edition. Color separations are extra.
For The Ranger & Northwest Airlifter combined: Spot color................................................................................$75 2 colors..................................................................................$150 Full process color................................................................$225
CLASSIFIED LINE RATES
Rates are per line, per issue. Northwest Navigator editions are published Friday mornings. The Ranger & Northwest Airlifter are published Thursday mornings.
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Kitsap, Whidbey & Everett Navigator.............Tuesday, 10am Ranger & Northwest Airlifter...........................Tuesday, 11am
The Ranger & Northwest Airlifter Combined
Weekly Rates Open
$4.15
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PREPRINT DELIVERY & INFO Preprinted Inserts 9”x 11” or folded
Normal Rate
Lowest Rate
One to four pages
$55
$45
Five to eight pages
$58
$48
Over eight pages
$61
$51
PREPRINT SHIPPING: For The Ranger & Northwest Airlifter, deliver by Tuesday, 10 am, week of publication to: Everett Press 11323 Commando Rd W (Dock Doors #7 & #8) Everett, WA. 98204 Phone (425) 355-0717
PREPRINT RESERVATION DEADLINES: Ranger & Northwest Airlifter: 4 pm on Monday prior to publication.
MINIMUM QUANTITY & SPOILAGE: 3,000 preprints or $150 minimum charge.
ZONE CHARGES: The minimum quantity for zoned inserts is 3,000. A zone charge of $10 per thousand (up to a maximum of $50) will apply on quantities of less than 80 percent of the total circulation.
DIMENSIONS: Ranger & NW Airlifter inserts may not exceed 9” x 12”.
WEIGHT: Special handling charges may be applied to cover hand insertion and extra light or extra bulky inserts.
ADVERTISING RESERVATION DEADLINES
NON-COMMISSIONABLE RATES
Rates are non-commissionable — net with no cash discounts and available for an individual, single store, service establishment or group under single ownership operating under a single name. n
MECHANICAL INFORMATION
Acceptable half-tone screen is 85 line. All ads smaller than full page must be bordered to exact dimensions. Any Navigator advertisement which exceeds 11 inches in height will be billed at 13 inches. Ranger or Airlifter ads exceeding 14 inches in height will be billed at 16 inches.
NW NAVIGATOR DISPLAY AD SPECIFICATIONS
NW NAVIGATOR CLASSIFIED AD SPECIFICATIONS
Full Page.............6 col. x 12.75” 1 column...........................1.5” 2 columns.................. 3.1666” 3 columns.................. 4.8333” 4 columns........................ 6.5” 5 columns.................. 8.1666” 6 columns.................. 9.8333”
Full Page....... 8 col. x 12.75” 1 column...................... 1.078” 2 columns.................... 2.236” 3 columns.................... 3.394” 4 columns.................... 4.552” 5 columns...................... 5.71” 6 columns.................... 6.868” 7 columns.................... 8.026” 8 columns.................... 9.184”
RANGER & NW AIRLIFTER DISPLAY AD SIZES 1/16 page:................. 2.5”x 2” 1/8 page vert..... 2.5”x 4.125” 1/8 page horiz...... 5.125”x 2” 1/4 page:.......... 5.125”x 6.375 1/2 page vert...... 5.125”x 13”
1/2 pg horiz...... 10.5”x 6.375” 3/4 page vert...... 7.875”x 13” 3/4 pg horiz.... 10.5”x 10.625” Full page............... 10.5”x 13”
Photo credits: Navy Region Northwest
NW Navigators have EXCLUSIVE DISTRIBUTION to 100% of naval base personnel and Navy housing. Our military readers are married, live in the community and have college degrees.
$1,149/mo
$64,758
NW Navigator readers average discretionary income
NW Navigator readers average household income Retirees make up over a third of the Navy community