NATIONAL EXPOSURE
NATIONAL exposure
15 31 10,355 Games Televised in 2012
Games Webcast Last Season
Twitter Followers
390,000
media
attent ion
The Women’s College World Series has been one of the biggest event in Oklahoma over the last few years. The Oklahoma softball team capitalized on that exposure by winning in its first trip to the WCWS in 2000. Patty Gasso’s squad enjoys more coverage than arguably any program in the country. The unique media landscape in Oklahoma has something to do with that. Twenty straight postseason appearances and seven Women’s College World Series trips have been a bigger influence. Perhaps nothing better illustrates the softball program’s rise than a June 2004, story in the largest paper in the state, The Oklahoman. Columnist Jenni Carlson boldly proclaimed head coach Patty Gasso as the best coach at the university. Carlson ranked Gasso’s achievements above those of football coach Bob Stoops, basketball coach Sherri Coale and gymnastics coach Mark Williams. One opinion sparked argument throughout the state. Gasso couldn’t buy publicity that good. But she and her teams have certainly earned it. The Sooners are represented on the social media front. The University of Oklahoma Athletics Department has official pages on Facebook, Twitter and YouTube. The softball program utilities all three to provide fans with a behind-the-scenes look at the program. The team’s official Twitter account (@SoonerSoftball) is a sport favorite.
Facebook Fans
665,868 4,676
Monthly Views at SoonerSports.com
YouTube Subscriptions
36 2013 OKLAHOMA SOFTBALL
SOONERSPORTS.COM
Jessica Shults and Keilani Ricketts