CineAlta Magazine Issue 2

Page 87

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here are plenty of experiences in life you’ll never forget. With every one of those experiences your body’s senses reach new heights. Sadly, with the limitations of our biological hardware, the joy and excitement of those experiences tends to fade over time, sometimes as soon as the serotonin levels recede in our brains only moments after. There is however one experience that is, although hard to recreate sensationally, also hard to forget emotionally: the pure exhilaration of traveling 200mph down a closed airport runway, low to the ground, ensconced in a machine that represents the pinnacle of human ingenuity and engineering. It’s a sensation that never seems to get old. It's something we want the whole world to experience. And to accomplish that, we know we had to make the first 4K documentary telling the story of the hypercar.

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