A winning combination of talent and support - (from left to right) Scott Kegley, Mike DesRoches (Sony), Robert Alberino, Michael Blevins Liz Davis (AbelCine), Wil Blackwell, Michael Horton.
All of this and support from a Sony crew that we have grown very close with means we are scoring on and off the field. In our first year of operation, and with new cameras on our producer’s shoulders, the first phase of our plan — digital video and 49ers.com – skyrocketed to the top of the NFL charts. 49ers.com ranked No. 1 on the NFL platform at video in content, traffic and engagement. That video also meant huge numbers on our social media platforms as people flocked from our Twitter, Facebook and Instagram accounts to view video (all of it shot with the F55s). It also made us the No. 1 team in the NFL in site visits from social media. The way we produced and shot the content really resonated with our audience as we experienced a 361% increase from last year, three times better than the league's team average.
We aren’t foolish enough to think that cameras and gear alone will help a team or company achieve and exceed their goals — that accolade is more about the user than the gear, but having top flight equipment inspires, assists and is a huge part of the successes the 49ers franchise experienced in the first six months of owning Sony’s F55s. As the product continually gets fine-tuned and firmware updates answer the users’ needs and challenges, our crews plot and plan for 2014. Knowing full well that the F55s will be a part of our arsenal for the foreseeable future and beyond, we have already invested in a half dozen more cameras. This way our stadium show can share in the growth that our production team realized over the past year.
Acquiring SONY GEAR is a choice I would gladly make AGAIN. To see San Francisco 49ers footage shot with the F55 click here 150