USA | INDIA
www.solunus.com
What is CRM and why do you need a CRM System?
"Is your business all about making your customers more happy and successful? If yes, there’s a better way to do it. Enter - Customer Relationship Management, a solution that focuses on Customer Acquisition, Customer Analysis and Customer Attraction! One tool that helps you understand everything about your customers."
USA | INDIA
www.solunus.com
What is CRM and why do you need a CRM System?
• In today's competitive business world, companies can maintain their existing market share only by building loyalty with their customers, staying relevant to the changing business environment and serving their customers in a personalized manner.
• Therefore, businesses strive hard to understand customers, engage them in a relationship and build the loyalty with their brand. The buzzword is CRM – Customer Relationship Management. • Customer relationship is not a new business idea. The large companies did not stay behind to understand the importance of customer relationships. • Even they turned their strategies to being customer-centric rather than only being product or service-centric. As the focus of businesses turned to the customer, much investment was made in the area of understanding customers, collecting their data, remembering their choices, analyzing the patterns of their purchase and then trying to provide a customized offering.
USA | INDIA
www.solunus.com
What is CRM and why do you need a CRM System?
• Customer relationship is about knowing a person and the purchase. For businesses that had a considerable number of customers, it was simply impossible to rely on human memory alone – technology had to be used. This is where systems were built to collect and store customer data which pertained not only to their personal details but also their purchase. • These highly specialized systems are today well-known as CRM Software. These systems are expanded in their use by not only keeping information about existing customers but also trying to analyze their purchase, remembering their past choices and for marketing newer products and services to them.
USA | INDIA
www.solunus.com
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