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WELCOME TO OUR SPRING/SUMMER GIFT CATALOGUE Spring is here at last. At ABF The Soldiers’ Charity, we have much to look forward to over the coming months; in particular, our Patron, Her Majesty The Queen’s Platinum Jubilee this summer. It is so cheering to be able to get out and about again, after two very difficult years. This catalogue is packed with gifts and items to inspire you; from Jubilee-themed products, such as Jane Abbott’s special-edition Platinum Jubilee mug (p.6), to Army-linked books, clothing and jewellery, and our beneficiary Kirstie’s limited-edition soaps (p.12). I hope you find something to treat your friends and family, or indeed yourself, this Spring. We are particularly grateful to Paul (pictured right, in the rugby shirt), a veteran who our charity is proud to have supported recently, for joining in with the catalogue photoshoot. Paul lost his job and his home during the pandemic. But I am delighted to report that, with a little help from our charity, he now has settled into his new home and is working as a photographer. It is thanks to your support, be that through taking on fundraising challenges, continuing to make regular donations, or making purchases from our shop, that we can react quickly to situations such as Paul’s and get people back on their feet again as thriving members of society. I hope you see something that you would like in this catalogue. All profits raised go directly towards our work supporting the Army family. Thank you for helping us fulfil our promise to be here for soldiers, for life. COVER Jane Abbott Platinum Jubilee Jug £22 | Jane Abbott Platinum Jubilee Mug £22 | Jubilee Palace Mug £22 | Preserve Gift Set £14
MAJOR GENERAL (RET’D) TIM HYAMS CB OBE CHIEF EXECUTIVE, ABF THE SOLDIERS’ CHARITY
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ABOVE Rugby Shirt £28 | Logo T-Shirt £10
S H O P AT S O L D I E R S C H A R I T Y S H O P. O R G
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WHO WE ARE & WHAT WE DO We are the Army’s national charity, here for soldiers, veterans and their families for life. Our founding purpose has remained the same since 1944: to ensure that every soldier, past, present and future, can live with independence and dignity. To find out more, visit soldierscharity.org
We helped people between the ages of TWO AND 103
We supported people in 63 COUNTRIES around the globe
HERE ARE SOME OF THE WAYS YOUR SUPPORT MADE A DIFFERENCE IN THE LAST FINANCIAL YEAR:
WE REACHED
60,000 MEMBERS OF THE ARMY FAMILY
38% OF THE GRANTS we made to other charities benefited the serving Army
We funded 43 OTHER CHARITIES and organisations
SCAN TO SHOP OUR PRODUCTS
“IT’S FANTASTIC TO BE ABLE TO MAKE A DIFFERENCE AND OFFER EMOTIONAL SUPPORT TO PEOPLE I CAN RELATE TO.” DONNA, a veteran who is now in employment as a family support officer, following participation in programmes we fund.
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PLATINUM JUBILEE COLLECTION This year, our Patron, Her Majesty The Queen, will be celebrating her Platinum Jubilee, marking 70 years of service to this country and the Commonwealth.
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In celebration of the occasion, we are pleased to introduce our Platinum Jubilee collection. The collection offers author-signed books, luxury accessories and homeware, and a special commemorative pin badge. Our new and exclusive collaboration with artist Jane Abbott features products produced in the UK by small artisan businesses; and her bone china mug makes the perfect gift. Celebrate this special year with a Platinum Jubilee gift and help us support the Army family.
1. Fan £12 | 2. Hand Santiser £10 | 3. Limited Edition Mug £22 | 4. Set of Magnets £8 | 5. Tea Towel £10 | 6. Umbrella £30 | 7. Tin of Tea £6 | 8. Platinum Jubilee Pen £3 | 9. Philip: The Final Portrait (author signed) £25 | 10. Queen’s in Their Name (author signed) £35 | 11. Limited Edition Tea Towel £10 | 12. Platinum Jubilee Pin Badge £5
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Queen Elizabeth Timeline £8 | Tea Towel £10 | Silver Plated Brooch £18
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ABOVE: Bone China Jug £22 , Bone China Mug £22 1. Tea Towel £10 | 2. Notebook £12 | 3. Set of Four Coasters £14 | 4. Shortbread Gift Set £16
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CORONATION MEMORIES Second World War veteran Edwin ‘Ted’ Hunt, aged 102, is a resident at Care for Veterans, which we are proud to fund. He shares his fond memories of the Queen’s coronation, on 2nd June 1953. He remembers the bustle of street parties, the smell of bonfires in the air and the exhilarating joy of everyone coming together to celebrate, putting memories of the Second World War behind them. “In the East End of London, where I grew up, in every street the tables were laid out. It was a very happy time – we were leaving the war behind us and lots of derelict areas were being built up. “We’ve been so lucky to have had our Queen on the throne for 70 years. Whatever job she takes on, she does her homework.”
JOANNA LUMLEY
Signed £25 | Unsigned £18
Dame Joanna Lumley has kindly signed ten copies of her brilliant new book, so some lucky supporters will own this special edition as a super Platinum Jubilee memento. Joanna admires the Queen hugely and says she’s a marvellous role model for all of us. Dame Joanna is a long-time supporter of our charity. Her father and grandfather were both British Army officers and served in India, where she was born.
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CLOTHING & ACTIVEWEAR Our new clothing collection offers the perfect balance between functionality and comfort, including a range of activewear made from recycled plastic bottles with Qwick-Dri™ wicking technology.
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Photography by Em Fitzgerald
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1. Rugby Shirt £28 | 2. Rugby Shirt £28, Brushed Cotton Cap £10 | 3. Women’s Fit T-shirt £10, Brushed Cotton Cap £10 (also available in red) | 4. Tank Hoodie £28, Logo T-shirt £10 | 5. Qwick-Dri™ Sports Top £25 | 6. Camouflage Hoodie £25 | 7. Qwick-Dri™ Running Vest £20 | 8. Qwick-Dri™ Cycle Jersey £35 | 9. Zip Through Hoodie £28 | 10. Supersoft Hoodie £28 | 11. Logo T-shirt £10 (also available in dark green) | 12. Women’s Fit T-shirt £10 (also available in red, navy and grey)
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SUSTAINABLE COLLECTION Sustainability and style join forces to create our exciting line of casual-wear. We’ve teamed up with Teemill to ensure our clothing is environmentally friendly by being printed to order using renewable energy. 11
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With a little help from our charity, former soldier Paul (above, in grey) who was left homeless during the COVID-19 pandemic has settled into his new home and is working as a photographer. Sustainable Collection: All t-shirts £20 (other colours and styles are available) S H O P AT S O L D I E R S C H A R I T Y S H O P. O R G
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OUTDOOR & HERITAGE Exclusive to our charity, we introduce a new outdoor range for your inner adventurer, while the signature heritage and cap badge collections offer the classic Army-themed essentials.
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1. Stainless steel lunchbox £18 | 2. Silk Tie £25 | 3. Srixon cap and golf ball set £20 | 4. Jigsaw Puzzle £20 | 5. Mug £12 | 6. Keyring £8 | 7. Leather Wristband £18 | 8. Enamel Mug £10
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Chilly Bottle £20 | Chilly Coffee Cup £26 | Camouflage Bag £20 | Baseball Cap £10 | Camouflage Hoodie £25 | Socks £12 | Bottle Opener £10
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GIFT COLLECTION Be inspired and find an extra-special gift for your loved ones from our curated selection, including soaps and salt cubes lovingly handcrafted by Kirstie, one of our beneficiaries, and limited-edition pieces.
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1. Handmade Soap Set £15 | 2. Salt Cube Set £18 | 3. Notebook £10, Mug £14, Silver Plated Necklace £18 | 4. Silver Plated Earrings £18 | 5. Organic Candle £18 | 6. Jane Abbott Cushion £22 | 7. Silver Plated Brooch £18 | 8. Jute Bag Gift Set £18
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SCAN TO FIND OUT MORE
FUNDRAISE AT YOUR WEDDING Make a difference to the lives of soldiers, veterans and their families by choosing to support us on your wedding day.
SUPPORT US ON YOUR WEDDING DAY
THANK YOUR GUESTS WITH OUR WEDDING FAVOURS
Ahead of your special day, set up a JustGiving fundraiser in place of wedding gifts and help us raise vital funds for the members of the Army family.
Choose beautiful gifts from our online shop, including wildflower seed packets, silver pin badges, toys for kids and rose petal confetti.
S H O P AT S O L D I E R S C H A R I T Y S H O P. O R G
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BOOKSHELF LAUNCH Our growing book range has expanded into a new bookshelf collection, which will feature a wide variety of books every month. Sign up to our Bookshelf newsletter at soldierscharityshop.org/collections/books to uncover many special features.
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1. Black Ice £15 | 2. The Empty Greatcoat (author signed) £12 | 3. The Frontline Walk £18 | 4. The Queen’s Birthday Parade (author signed) £35 | 5. Odd Boy Out (author signed) £25 | 6. The Battle for The Falklands (author signed) £18 | 7. Brothers In Arms £20 | 8. Tomorrow Will Be a Good Day £9 | 9. The English Country House Garden £25
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Army Girls (author signed) £22 | Operation Pedestal (author signed) £25 | Heroic Animals £20 | D-Day and Normandy £20 | Britain at War in Colour £25 | The Tank Book £15 | Soldiers (author signed) £25
SCAN TO SHOP OUR FULL COLLECTION OF BOOKS:
S H O P AT S O L D I E R S C H A R I T Y S H O P. O R G
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Return Address: ABF The Soldiers’ Charity, Mountbarrow House, 6-20 Elizabeth Street, London SW1W 9RB ABF The Soldiers’ Charity is a registered charity in England and Wales (1146420) and Scotland (SC039189). Our online shop uses the trading subsidiary of the charity: Soldiers Trading Ltd - Company no. 07243995 | VAT registration no. 125500944.
DONATION GIFT CARDS Send a donation gift card in place of a gift and help us support the Army family at large. Simply pick a card to suit the recipient, featuring some of the people we support or our exclusive artworks, and select the amount you wish to donate. By supporting us, you support the whole Army family. We are here for soldiers, veterans, and their families for life. A GIFT FOR YOU A GIFT FOR THEM
100% of the donation goes directly to ABF The Soldiers’ Charity.
SCAN TO FIND OUT MORE A GIFT FOR YOU YOU FOR AA GIFT GIFT FOR THEM A GIFT FOR THEM
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A GIFT FOR YOU YOU FOR AA GIFT GIFT FOR THEM A GIFT FOR THEM
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