Sporting Life Spring 2015 - Cycle

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get

GEAR

OUT!!!

for the trail to downtown

“ RIDE” ready to

ACCESSORIZE your ride

ROAD CYCLING on trend Visit us for all your cycling needs at: Bikes & Boards Store, 2454 Yonge Street; Sherway Gardens, 25 The West Mall; Markville Mall, 5000 Highway 7 East; Lansdowne Park, 125 Marché Way, Ottawa


ROAD

rise of the

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“May the road rise up to meet you, and the wind be at your back.” - Gaelic Expression It’s all about geometry – the experts have taken care of the math. Endurance geometry is a techy term for a more comfortable setup that offers a mellower ride and is easier to manage over long distances, because road cycling is not just for competitive cyclists anymore. As social riding brings increasing numbers of new riders to the road, manufacturers are investing in new technology and expanding beyond

elite competition bikes that are easier on the rider’s body and more fun for a broader range of riders. Add to that the surging popularity of long-distance charity rides and Gran Fondo events, which are bringing a whole new group of riders to the sport, and it’s no wonder that manufacturers are investing in new technologies to create a broad range of bikes to suit every rider’s needs.

a little custom tailoring can make your ride better, faster, and way more fun.

be one with your bike Body Geometry Fit developed by Dr. Andy Pruitt founder of the Boulder Center for Sports Medicine, is the most comprehensive system for connecting bike and rider in perfect harmony. Body Geometry Fit is ergonomically designed and scientifically tested to maximize power, endurance and comfort through a systematic customization of your bike and equipment at all three contact points. Available at all Sporting Life bike locations.

take your fit dynamic The Retül Müve Dynamic Fit Bike is one of the world’s most precise bike fitting tools. The Müve fit bike allows a fit technician to make dynamic, on the fly, micro adjustments to saddle, stem, bar, pedals and crank length, so you can experience fit differences immediately. Available at the Sporting Life Bikes and Boards location in Toronto, and at Sporting Life Lansdowne Park in Ottawa.

Clockwise: Enve Smart System Wheel Set $3,349 Specialized Air Tool Compak Pump $160 Specialized S-Works Road Shoe $400 GoPro Hero 4 Silver Edition $500 Giro Synthe Helmet $330 Garmin Edge 510 Bike Computer $520


Oakley Radarlock Sunglasses $290 Specialized Expert Jersey $147 Specialized Pro Bib Short $228 Assos Mille Sock $45 Shimano R171 Shoe $260 Specialized Roubaix SL4 Expert Bicycle $4030

GEARfor the trail to downtown

GEAR

finally! - the birds are singing, the cyclists are pedaling and the runners are pounding the pavement

Spring - At Last! We think of the possibilities: tennis outside, morning yoga class, or perhaps training for the Sporting Life 10k for a new personal best time, or just to run with friends for a great cause.

Or maybe it is a time to just… Ride! A bike is a child’s rite of passage. Who can forget that first ride where suddenly you are doing it all by yourself, and you’re free to explore your neighbourhood and ride with your friends. We still ride. We ride to get to work and to explore our cities. We ride bikes built to challenge ourselves on the trails and hills. We ride distances we never thought possible on roads

leading in and out of town, alone or in a ‘peloton of friends’. There’s plenty to consider when buying a bike, whether it’s your first bike or another to add to your collection. Here’s your primer on the latest developments and must-have technology of the new 2015 models. At Sporting Life, we believe that all great experiences start with two things: great product and expert advice. After 20 years selling the cycling lifestyle, we have the best brands and a great team of experts to help you with all of your cycling needs, in-store or online. These pages are but a representation of brands and products, and all of our enthusiasm!

On the cover: Specialized S Works Prevail Helmet $250 Assos S7 Rain Cap $64 Assos Therme Jersey $350 Oakley Radar EV Path Prizm Edition Sunglasses $255

for the trail to downtown


Canada Goose Coastal Shell $675 Canada Goose Hybridge Lite Hoody $550 Nike Pure Striped Tank $52 Polar M400 GPS Heartrate Monitor $270

Riding a bike can be the most efficient way to get around a congested urban centre, and as more cities create bike lane networks, commuting by bike is becoming a more appealing option for many.

“It seems – particularly in cities – more people are riding their bikes as opposed to just owning a bike,” says Tim Botha, the equipment buyer at Sporting Life. “When I’m commuting to work, I’m definitely seeing more people along the way.”

any road

ANYWHERE World Jerseys Biker Chick Jersey $85 Louis Garneau Carbon2 Shorts $160 Sugoi Pro Glove $40 American Apparel Knee Sock $10 Specialized Riata Shoe $130 Specialized Vita Elite Bicycle $1090


Armani Jeans Cardigan $325 John Rich & Bros Poplin Dress $180 Mackage Mini Novaki Cross Body Bag $250 Lauren Ralph Lauren Cecilia Shoe $80 Linus Dutchi 3 Bicycle $750

fitness and commuter bikes City bikes incorporate European styling for a more stylish urban cycling experience – even in a skirt. Recreational riders and commuters have an ever-greater range of options. This year’s fitness bikes have upright riding positions and shock absorbing or damping features built into the frame for more comfortable riding.

must have gear to inspire your next ride

Clockwise: Desigual Packable Jacket $144 Line Knitwear Sweater $175 Specialized Cycle Glove $30 John Rich & Bros Skirt $145 Ted Baker Belt $100 Keds Champion Shoe $45 Lazy Pants Sweats $80 Barbour Bicycle Tee $85 Arc’Teryx Epsilon Hoody $230 Nivo Visors $25 Ted Baker Make Up Bag $55 Bliss Chamois Cream $28 Nixon Kensington Watch $200 Under Armour Headband Multi Pack $23

ACCESSORIZEyour ride

ACCESSORIZE your ride


Ride all day, Ride all night The must-haves for your perfect trail ride

“A cycling duffel bag featuring a main compartment, dual external hydration stretch pockets, tricot lined sunglass pocket, padded helmet compartment, ventilated footwear pocket, supplementary mesh organizers & stowaway backpack straps.” Timbuk2 Race Duffel Bag $165 Clockwise: Think Sport SPF 50 Sunscreen $17 Body Glide Anti-Blister Balm $13 Assos Aluminum Wallet $20 Garmin Edge 200 Cycle GPS $170 Crank Brothers Gem Pump $25 Spider Tech Kinesiology Tape $10 Dr Cool Case $10 Dr Cool Wrap $25 Northwave Scorpius SRS Shoe $140 Sporting Life Podium Bottle by Camelbak $16 Sugoi RS Jacket $90 Jack of All Trades Tee $58 Louis Garneau Team Canada Jersey $95 Sugoi RS Arm Warmer $50 Oakley Flak Jacket 2.0 XL Sunglass $210 POC Trabek Helmet $150 Specialized CO2 Trigger $30 Park Tool Folding Multi Tool $15 Specialized Grail Glove $50

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POC Trabek Helmet $150 Oakley Flak 2.0 XL Jackets Sunglass $210 Troy Lee Designs Alpine Shirt $100 Camelbak M.U.L.E. NV 3.0l $150 Fox Race Glove $30 Troy Lee Designs Ruckus Shorts $200 Assos Mille Sock $45 Specialized S-Works Mountain Bike Shoe $330 Cannondale F29 Carbon 3 Bicycle $3,450

GO BIGor go home helmets: making safety sexy While the trend of super-swervy vented helmets continues for athletic riders, urban riders have no more excuses to risk a ticket (or head injury) by leaving the helmet at home. “There are lots of great fits and technologies availablefor more urban silhouettes for people who are riding downtown and need something that looks a little more suitable with their streetwear,” Hagans says. For the best brain protection, look for a helmet with MIPS (the Multi-directional Impact Protection System), a slip layer system that minimizes rotational forces on the head and neck in case of a crash.

Today’s mountain bikes make the 26-inch wheels on previous models look downright puny. The standard for anything above entry level is now 29 inches, although there are an increasing number of 27.5” models. That extra diameter gives you more speed and enhanced “roll-over” on rough terrain.

“You can either go faster, or you can go the same speed with less effort,” Hagans says. “The larger contact patch gives you more traction and more control. If your mountain bike doesn’t have big wheels, you’re not having nearly as much fun as you could be.”

Patagonia Ball Cap $35 Fjallraven Messenger Bag $160 Shimano Dura-Ace Crankset $665

Ray Ban Sunglasses $145 Cyclelogical Tee $40 Under Armour Boxer $30 Arcade Belt $33 Levi’s Commuter Jean $108 Kryptonite Evolution Series Chain Lock $80 Herschel Packable Daypack $30 BOSS Orange Cargo Short $115 Dring Dring Bells $22 Canada Goose Hybridge Lite Vest $325 Moncler Polo $210

GO BIGor go home

Arc’Teryx A2B Gore-Tex Commuter Jacket $440



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