product
interaction
experience
design thinking. a celebration of awkwardness, ambiguity, and failure
Carissa Carter 5 • 1 • ‘010
path
product design
industrial design
art interior design
interaction design
product design
marketing architecture
industrial design
art interior design
interaction design
product design
marketing architecture
business ethnography manufacturing industrial design
art interior design
interaction design
human computer interaction
product design
marketing architecture
computer science
engineering
english
politics
cognitive science
business ethnography manufacturing
art
industrial design
linguistics
interior design
interaction design
human computer interaction
economics
product design
marketing
physics
architecture engineering
computer science geoscience chemistry
math
Design thinking is a systematic, user-centered approach to innovation.
timeinc.net
Understand
Observe
Synthesize
Ideate
Prototype
Test
Cycle
Reflect
A Design Thinking Process
background research
stew, map, bucket, frame
embed with your users
Understand
Observe
Synthesize
build, act, sketch
explode, generate
Ideate
return to your users
Prototype
Test
Cycle
Reflect
A Design Thinking Process
background research
stew, map, bucket, frame
embed with your users
Understand
Observe
Synthesize
build, act, sketch
explode, generate
Ideate
return to your users
Prototype
Test
Cycle
Reflect
A Design Thinking Process
background research
stew, map, bucket, frame
embed with your users
Understand
Observe
Synthesize
Divergent
build, act, sketch
explode, generate
Ideate
return to your users
Prototype
Test
Cycle
Reflect
Convergent A Design Thinking Process
Awkwardness.
Ambiguity.
background research
stew, map, bucket, frame
embed with your users
Understand
Observe
Synthesize
Divergent
Failure. build, act, sketch
explode, generate
Ideate
return to your users
Prototype
Test
Cycle
Reflect
Convergent A Design Thinking Process
“We have this problem...”
“...let’s come up with a list of solutions.”
“We have this problem...” “We invented this technology...”
“...let’s come up with a list of solutions.” “...what can we use it for?”
“We have this problem...”
“...let’s come up with a list of solutions.”
“We invented this technology...”
“...what can we use it for?”
“Our competitor made a dongle...”
“...we should make a dongle too.”
abstract
time
“We have this problem...”
“...let’s come up with a list of solutions.”
“We invented this technology...”
“...what can we use it for?”
“Our competitor made a dongle...”
“...we should make a dongle too.” concrete
abstract
Ideate
Synthesize
Prototype Observe time
Test
Understand
Cycle
Reflect
“We have this problem...”
“...let’s come up with a list of solutions.”
“We invented this technology...”
“...what can we use it for?”
“Our competitor made a dongle...”
“...we should make a dongle too.” concrete
abstract
Ideate
Synthesize
Awkwardness.
Ambiguity.
Failure.
Prototype
Observe time
Test
Understand
Cycle
Reflect
“We have this problem...”
“...let’s come up with a list of solutions.”
“We invented this technology...”
“...what can we use it for?”
“Our competitor made a dongle...”
“...we should make a dongle too.” concrete
abstract
Ideate
Synthesize
Prototype Observe Test
Understand
Cycle
Reflect
concrete
brief: Design a mobile app to support events and engagements
abstract
Ideate
Synthesize
Prototype Observe Test
Understand
Cycle T N E EV
T N E EV
T N E EV
how can we add value here...
T N E EV
T N E EV
...in the space between events
T N E EV
Reflect
brief: Design a mobile app to support events and engagements
abstract
Synthesize
Ideate
Prototype Observe Test
Understand
Cycle
Reflect
brief: Design a mobile app to support events and engagements
abstract
Ideate
Synthesize
Awkwardness.
Ambiguity.
Failure.
Prototype
Observe Test
Understand
Cycle
Reflect
concrete
Success!
brief: Design a mobile app to support events and engagements
“Design thinking is a new story, not a new process.� Bill Moggridge, Director, Cooper-Hewitt
Artifacts
Complex world problems
...industrial design...
...emergent design...
Organizations, experiences ...human-centered design... Future of Design?
english
politics
cognitive science
business ethnography manufacturing
art
industrial design
linguistics
interior design
interaction design
human computer interaction
economics
product design
marketing
physics
architecture engineering
computer science geoscience chemistry
math
thank you!
carissa.carter@gmail