Southern New Hampshire University Catalog 2012-2013

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Course Descriptions the study of professional sports (baseball, basketball, football and hockey) as well as intercollegiate sports. The three areas of economic theory utilized are industrial organization, public finance, and labor economics. This course is crosslisted as ECO 375. Prerequisite: ECO 201. ESBS, IAME. SPT 401 Sport Facilities Management (3 credits) The elements of managing sport facilities, including arenas, stadiums and athletic complexes, form the content of this course. Prerequisites: SPT 111 and Junior standing or permission of the instructor. SPT 402 Sport Revenue (3 credits) This course provides students with a comprehensive understanding of the many traditional and innovative revenue acquisition methods available to sport organizations. Students will be exposed to conventional income sources, including tax support, ticket sales, concessions and fund raising, and will examine more recent innovations related to licensing sport products, media sales and corporate sponsorship. Prerequisites: ECO 201, ECO 202, FIN 320, or permission of the instructor. SPT 415 Event Management & Marketing (6 credits) This experiential learning course provides students with the opportunity to actively participate in their personal and professional development. Only through actively participating in the learning process will students enhance their personal experience and their understanding of the sport event management process and the leadership and management skills involved. In the process, students will increase their knowledge of various aspects of sport event management (budgeting, operations, marketing, media relations, public relations, sponsorship, registration, hospitality, volunteer management) and apply that knowledge in the planning and execution of a participatory sporting event. Students earn 6 credits upon completing this course. Prerequisite: permission of the instructor. SPT 425 Sport Licensing & Strategic Alliances (3 credits) This course will explore why and how sport licensing is used effectively in the global business of sport. Both theoretical and applied perspectives will be used. The course will examine the strategic rational and different forms of sport licensing and how sport managers can use sport licensing to lead their companies to achieve growth and other key objectives. Course content will include examining US and international sport leagues and how they administer their licensing programs. The course will cover the process of identification of licensing opportunities, selection of business partners, process of establishing a license agreement, international licensing and the management of licensing relationships. In addition, students will be introduction to strategic alliances with an emphasis on why and how domestic and international alliances may be used to achieve sport enterprise objectives. Prerequisite: SPT 208. SPT 461 Seminar in Sport Management (3 credits) This course serves as the capstone course for the sport management concentration and major. Students will apply the

knowledge and skills obtained from allied business courses and concentration courses in order to solve problems that a sport manager is likely to encounter. Prerequisite: Senior standing or the permission of the instructor. Sport management or business studies/sport management concentration majors only. SPT 465 Global Sport Business (3 credits) This course introduces undergraduate students to the complexities of conducting sport business internationally. The course helps prepare the student with a working understanding of the essential elements related to conducting sport business activities internationally. This course develops a basic theoretical and applied understanding of international business principles as applied to the global sport industry. Several key areas of international business, as they relate to sport business, are explored including the scale, scope and organization of global sport, globalization, internationalization, cultural aspects, international marketing, financial/political/ economic risk, human rights, ethical dimensions, role of media, technology/products, professional sport leagues and governance. The course will be delivered from an entrepreneurial and business development perspective encouraging students to think and act strategically when considering sports business in a global context. Prerequisites: MKT 113 and Junior standing. SPT 480 Independent Study (3 credits) This course allows the student to investigate any sport management subject not incorporated into the curriculum. Prerequisites: Permission of the instructor, program coordinator/department chair, and the school dean. SPT 491 Sport Management Internship (3-12 credits) This closely supervised on-the-job training combines classroom theory with business experience. Students spend one semester working in an environment where sport management principles and practices can be learned firsthand. Prerequisites: Minimum cumulative grade point average of 2.5 and permission of the sport management internship coordinator.

Culinary TCI 109 Food Purchasing (3 credits) This course uses student research, lectures and guest speakers to examine the various grades, types and varieties of fresh and processed fruits, vegetables, meats, fish, shellfish, poultry, dairy products and various sundry items, and the methodology of purchasing food in large quantities. This course integrates student research with applied learning activities conducted through the Hospitality Center receiving department and Hospitality Center special events. Students will acquire in-depth knowledge of centralized procurement, writing specifications, product identification, packaging and pricing. Offered every year. TCI 110 Culinary Skills and Procedures (3 credits) This is a foundation course for students embarking on culinary careers. It emphasizes basic cooking techniques, culi203


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