Southern New Hampshire University MKT 433 Multinational Marketing (3 credits) This course explores the development of international marketing programs from the determination of objectives and methods of organization through the execution of research, promotion, distribution and production activities. Students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social and physical dimensions of the environment. Students also consider the changes in marketing systems as well as the adoption of marketing philosophies and practices to meet conditions in different countries. This course is cross-listed with INT 433. Prerequisites: ECO 202 and MKT 113 or permission of the instructor. MKT 442 Retail Management (3 credits) An advanced course that moves beyond the scope of MKT 222, this course is geared to the retailing major. Store operations, human relations, information technologies, shopping center management, merchandising policies and industry trend analysis are covered. Guest Speakers and study tours to retail companies are included. Prerequisites: MKT 222 and junior or senior standing, MKT 480 Independent Study (3 credits) Independent study allows the student to investigate any marketing subject not incorporated into the curriculum or to do in-depth study or research in a specialized area of marketing. Prerequisites: Permission of the marketing department chair and the school dean. MKT 490 Marketing Cooperative Education (3-12 credits) This closely supervised on-the-job training combines classroom theory with business experience. Students spend one semester working in an environment where marketing principles and practices can be learned ďŹ rsthand. Open to marketing majors only with permission of the Career Development Center and the marketing program coordinator/department chair. MKT 491 Retailing Cooperative Education (3-12 credits) This closely supervised on-the-job training combines classroom theory with business experience. Students spend one semester working in an environment where retailing principles and practices can be learned ďŹ rsthand. Open to retailing majors only with permission of the Career Development Center and the marketing program coordinator/department chair.
Organizational Leadership OL 110 Introduction to Business (3 credits) This course introduces basic business functions and how businesses are owned, managed and controlled. Elements of a business are integrated to reect how each interacts with the others to provide the concept of a systems background. A broad background in business practices, principles and economic concepts is discussed and provides the basis for use in more advanced courses. This course includes an introduction to international business. 152
OL 125 Human Relations in Administration (3 credits) The human relations skills that managers need to develop interaction skills that contribute directly to effective human resource management and the development of higher productivity are studied. Skill areas include leadership, motivation, communications, group dynamics, organizational development, management by objectives, and stress and time management. Students learn techniques for becoming more effective managers, subordinates, peers and persons. Students are introduced to the international aspects of human relations. OL 211 Human Resource Management (3 credits) This course examines the fundamentals of policies and administration. Major tasks of procedures and developing, maintaining and utilizing an effective team are studied. Students are introduced to international human resource management. Prerequisite: Sophomore standing. OL 215 Principles of Management (3 credits) This course is designed to examine the fundamentals and principles of management in order to develop an understanding of management in any formal organization. Special attention is paid to planning and decision-making. International management also is covered. Prerequisites: OL 125 and ENG 120 or permission of the instructor. OL 301 Real Estate (3 credits) This comprehensive real estate course deals with all the aspects of real estate necessary to operate as a real estate salesperson or broker. OL 317 Small Business Management (3 credits) The problems involved in starting and operating a successful small business, selecting the location, determining how to borrow money, budgeting and credit are discussed. Prerequisites: ACC 201, ACC 202, OL 215 and MKT 113. OL 318 Employee and Labor Relations (3 credits) This course examines union-management relationships. Elements of a good union-management contract, the law and the role of the arbitrator are emphasized. OL 320 Entrepreneurship (3 credits) This course focuses on the factors that contribute to the personal success of entrepreneurs and affect successful entrepreneurship. Entrepreneurship itself is also studied. Case studies, contemporary readings and simulations are used. International considerations are included. OL 321 Planning the Entrepreneurial Venture (PEV) (3 credits) Planning the Entrepreneurial Venture (PEV) is an innovative, blended e-learning course that provides a dynamic, handson approach to discovering the world of entrepreneurship. Developed by the Ewing Marion Kauffman Foundation in partnership with Cicso Learning Institute, PEV blends rich online content with traditional classroom instruction, allowing students to learn through self-discovery as they research, develop, and write a start-up business plan. Prerequisites: ACC 201, ACC 202, OL 215, MKT 113, and OL 320.