2011 TICKET GUIDE
MUSTANG CLUB
DONOR &
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Our athletic department – coaches, staff and administration – are committed to providing our talented student-athletes with the resources necessary to be Top 25 in EVERYTHING we do. This not only encompasses our sports programs, but also our academic support, business operations, compliance, financial aid and all administrative functions. Mustang Club donations have a direct impact on each of these areas. That is where YOU can make a difference.
Steve Orsini, Director of Athletics
2011 MUSTANG DONOR GUIDE Founded in 1935, the Mustang Club is SMU’s official athletic fundraising support organization. Its purpose is to provide the financial structure for SMU student-athletes to strive for excellence in the classroom, in competition and in life skills development. Academic support, recruiting, facility enhancements and other operational expenses are all key components of a successful athletic department. The recent growth and success of the Mustang Club has provided additional resources for each of these important areas. One goal for the 2011 Morgan Campaign (Mustang Club annual fund drive) is to use the positive momentum from recent Mustang Club success and combine it with our student-athletes’ competitive achievements in order to take the Mustang Club to new heights. EVERY donor has an impact, and EVERY dollar makes a difference. Your gift is not just a line item in the athletic budget. It is directly reinvested in our department’s most precious resource – the student-athlete.
WHERE DOES MY MUSTANG CLUB DONATION GO? Intercollegiate Athletics is often called the front porch of an institution. To maintain and enhance that high visibility, private support from alumni and friends is critical. Mustang Club donations provide SMU Athletics with the tools to support all our sports programs and talented student-athletes as they aspire to be nationally competitive in their academic and athletic endeavors.
MUSTANG CLUB DONATIONS AT WORK In the Classroom Each of SMU’s 17 teams exceeded the NCAA’s Academic Progress Report requirements for the most recently completed academic year. In addition, four teams – men’s golf, cross country, women’s swimming and women’s tennis – earned perfect scores for their work in the classroom. In Competition SMU again finished as the top-ranked Conference USA school in the 2010 Learfield Sports Directors’ Cup Division I standings. With the win, SMU has been ranked as the best overall collegiate athletics program in its conference in 11 of the last 13 years. Mustang Football Is Back! SMU football continued its climb back to national prominence with a second consecutive bowl game. The Mustangs’ Armed Forces Bowl appearance and firstever Conference USA championship game were highlights of the 2010 season. Football fever has truly returned to the Hilltop. This brochure will help you become an active part of our Mustang team!
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WHY SUPPORT THE MUSTANG CLUB
You have a strong conviction about academic and program support for SMU student- athletes. You have an appreciation for the University and its image on both the local and national level. You see it as an investment. A donation to the Mustang Club is an investment not only in the University, but in the development of our next generation of talented leaders. It is an “investment with impact” in both SMU and Mustang Athletics. You enjoy the fun. A gift to the Mustang Club allows not only fellowship and social engagement opportunities, but also great fulfillment in knowing that you have helped SMU Athletics strive for Top 25 status in everything we do. You realize the benefits. With the impact of your philanthropic spirit as a guiding reason to support the Mustang Club, there are also tangible benefits associated with your donation. Check the benefits chart in this brochure for more information. Additionally, many donation levels come with a tax benefit. Consult your tax adviser for specific details.
“My experience in the classroom, combined with the life skills I’ve learned from being a student-athlete, have prepared me to be successful after graduation. Thank you to all the Mustang Club donors who make our success possible.” Kelvin Beachum
Football Player Junior Economics Major First Team All-Conference USA Student-Athlete Advisory Council President Conference USA Spirit of Service Award
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MUSTANG CLUB IMPACT
MAKING A DIFFERENCE
CENTER FOR THE DEVELOPMENT OF STUDENT-ATHLETES (CDSA) One of the true areas of impact for increased Mustang Club support is our department’s Center for the Development of StudentAthletes, a priority initiative in our goal of achieving Top 25 status in everything we do.
INVESTMENT IN 17 SPORTS PROGRAMS In today’s intercollegiate athletic environment, resources are precious, and acquisition is competitive. In addition to the CDSA initiative, Mustang Club gifts provide our coaches an edge in improving the competitive environment of their program – whether it is enhanced recruiting efforts, increased operational dollars for team travel and equipment or other identified program needs.
With our institution’s commitment to the success of our student-athletes and their progress toward an SMU degree, coupled with NCAA eligibility standards designed to continue bolstering academic achievement, the need for student-athlete mentoring is stronger than ever. Mustang Club donations directly enhance CDSA operations. The SMU Center for the Development of Student-Athletes is devoted to cultivating the complete student-athlete experience. At its core, CDSA is a mentoring program. The CDSA staff’s mentoring philosophy is to motivate, encourage and empower student-athletes so they can maximize their academic and athletic potential.
To keep pace with our peer institutions and the other institutions we compete with for Top 25 status, the need to maintain, upgrade and/or expand our athletic footprint is crucial. There are always unbudgeted and unanticipated expenses associated with providing our studentathletes the best competitive experience possible. Without Mustang Club donations, these opportunities would not be possible.
“From wonderful coaches and success on the diving board, to excellent professors, to being involved in the community, I am equipped with the skills necessary to start a career outside the pool. Thank you, Mustang Club donors.” Audra Egenolf
Swimming and Diving Senior Accounting Major NCAA Qualifier Conference USA Commissioner’s Honor Roll Conference USA Spirit of Service Award
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RESERVE YOUR SEATS FOR MUSTANG FOOTBALL
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FOOTBALL SEASON TICKETS Mustang Athletics is embarking on a new endeavor to continue the excitement at Ford Stadium.
region and our national alumni base about our SMU Mustangs. Our season ticket and group plans truly have something to offer any Mustang fan.
Whether you are in Dallas or live out of state, you have an opportunity to be involved through the purchase of season tickets.
With the ever-changing landscape in collegiate athletics, we are striving to reach a season ticket record and enhance our profile for the 2011 season. There is a buzz around our institution, the Dallas-Fort Worth
Season tickets are a perfect way to guarantee your seat for all the home action of the 2011 season, entertain clients, reward employees or spend quality time with friends and loved ones. Ford Stadium has a comfortable and fun atmosphere. It is the best entertainment value in the Dallas sports market.
MUSTANG TICKET CENTER Can’t make it to a game? As a season ticket holder, you have the option to log in to your MY SMU account on smumustangs.com and forward your tickets to anyone with a valid e-mail address. There are also options to donate or reallocate your tickets to a local nonprofit organization or school. This is a great way to share the Mustang Experience with friends, family or colleagues.
SMUMUSTANGS.COM
GREAT VALUE GREAT BENEFITS FOOTBALL GROUP AND CORPORATE TICKETS Looking for a fun and affordable entertainment event for your team, family, friends, school group, company, club or organization? Groups of 20 or more can take advantage of our special group rate prices. All group tickets are based on availability. Group tickets must be purchased in advance. Offers are not valid on game day. Groups of 50 or more may receive recognition on the Ford Stadium video board. MUSTANG EXCLUSIVE Receive exclusive breaking news and e-mail updates for season ticket holders and Mustang Club donors.
SEASON TICKET HOLDER-ONLY EVENTS Special invitations and promotions throughout the year will be offered for season ticket holders only. SELECT-A-SEAT OPEN HOUSE This is an exclusive opportunity for existing season ticket holders who wish to upgrade and for potential new customers to purchase the best available open seats in Ford Stadium. Seating Location
Season Ticket
Stadium Club Mustang Reserved (Sections 104/204) Center Reserved (Sections 124/224) Sideline Reserved End Zone Reserved
$600* $180* $180
Family Section
$150** $72 $72
*Mustang Club donation also required. **West Sideline priority requires donation. For individual game prices, visit smumustangs.com and click the TICKETS link.
Season tickets present the BEST SAVINGS and BEST SEAT LOCATIONS! Guaranteed lowest per-game price. Season ticket prices save you up to 20% compared to single-game prices.
Season ticket holders can secure tickets for away games, postseason and a chance to buy additional single-game tickets ahead of the public.
TICKET INFORMATION 214-SMU-GAME (768-4263) tickets@smu.edu smumustangs.com
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THE BEST SEATS IN THE HOUSE GATE 7 GATE 6
GATE 8 222
221
223
224
225
226
227
220
GATE 5
228
219 218 120
121
122
123
124
125
126
127
PRIORITY SEATING The Mustang priority seating plan will help provide much-needed support for all athletic programs as we pursue our goal of competing at the highest level of college athletics and becoming a Top 25 program in all sports.
128
119
217
118 117
216 116 215
GATE 4
115
214
10 20 30 40 50 40 30 20 10
114 113
213
To purchase seats in a priority section, you must make an annual gift to the Mustang Club at the corresponding level. Mustang Club donors may purchase as many season tickets as they wish. You may be required to increase your annual donation for additional seats.
112 212 111 110
211
109 108
107
210
106
105
104
103
204
203
102
101
100
209 208
207
206
205
202
201
PRIORITY DONATION LEVELS*
GATE 2
Mustang Club Donation Level
Minimum Donation (per block of four tickets)
Priority Sections
Thoroughbred Stallion
$10,000 $5,000
Suites, Stadium Club Suites, Stadium Club
Horseshoe Peruna Peruna Mustang Pony Colt
$2,500 $1,000 $1,000 $500 $250 $150
Stadium Club Stadium Club corridor 104, 204 103, 203, 105, 205 102, 202, 106, 206 100, 200, 101, 201, 107, 207, 108, 208
* Minimum donation levels for right to purchase tickets in priority sections
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200
GATE 1
GATE 3
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PRIORITY POINTS SYSTEM As the Mustangs start their 12th year in Ford Stadium, SMU Athletics is expanding the point system to award points for more donor involvement and to make the system easier to understand. These changes were initiated by the Mustang Club Board of Directors.
GOALS OF THE PLAN Ensure fairness and equity for loyal fans Keep pace with peer institutions Provide crucial support for SMU Athletics
4 WAYS YOUR PRIORITY POINTS ADD UP MUSTANG CLUB ANNUAL GIVING Points are awarded for gifts to the Mustang Club in the current donation year, June 1– May 31: 2 points per $100 given to the Mustang Club 5 points per year of giving to the Mustang Club 25 points for each 5 years of consecutive giving to the Mustang Club
SMU ATHLETICS GIVING* 1 point per $100 cumulative giving to SMU Athletics* 1 point per season ticket purchased in all eligible sports** 1 point per season ticket scanned at all eligible sporting events** 5 points per year for an active volunteer in the Morgan Campaign (Mustang Club annual fund drive)
SMU LETTERMEN’S ASSOCIATION MEMBERSHIP* 5 points per year of paid membership in the Lettermen’s Association 25 points for each 5 years of consecutive paid membership in the Lettermen’s Association
LIFETIME UNIVERSITY GIVING Donors who have reached a cumulative University lifetime giving level of $100,000 are eligible to receive 100 priority points. To be eligible for priority seating, a patron must be a current donor to the Mustang Club and donate at the established levels for the seating section.
* Donations to SMU Athletics include gifts to the Mustang Club, approved capital projects, Circle of Champions, Cash Birdwell Endowment Fund, “Friends of” accounts and other approved fundraising initiatives since 1991. ** Sports for which season tickets are sold To realize the benefits of any points under this system, an individual must be an active donor to the Mustang Club in the current year. An active donor is an individual or business making a donation in the current year. Priority points are calculated on May 1 each year to allocate seating and parking requests for the upcoming season. Points are based on paid donations, not pledges.
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FIELD
CONVENIENT PARKING AND PRE-GAME FUN
PRIORITY PARKING Season ticket holders are given the opportunity to purchase season football parking in prime, convenient locations on campus to make the game-day experience even more enjoyable.
MUSTANG PLAZA AND MALL
PARKING Mustang Club Donation Level CENTER
Thoroughbred Stallion Horseshoe Peruna Peruna Peruna Mustang Colt Colt
Minimum Donation
Season Price - Location
$10,000 $5,000 $2,500 $1,000 $1,000 $1,000 $500
$270 - Meadows Garage $270 - Meadows Garage
$150 $150
$150 - Binkley Garage
For information on seating chart, please see page 6.
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$270 - Meadows Garage $180 - Westcott Field N/A - Boulevard $180 - Church $150 - Dedman Center $120 - Binkley Avenue
THE BOULEVARD Once you have experienced The Boulevard, you will wonder what took you so long to get there! As we strive to be Top 25 in all we do, our pre-game atmosphere is there! On Mustang football game days, Bishop Boulevard, which runs through the heart of SMU’s campus, transforms into Dallas’ largest tailgate party. Private spaces are available for season and individual game rentals. It is the perfect start to a day of SMU football! There is a place on The Boulevard for everyone. Whether you are a season spot holder or just want to come browse the fare among Boulevard vendors, it is a fantastic gathering spot. In addition to the pricing overview listed here, there are custom packages available to meet your group or individual needs.
MUSTANG CLUB HOSPITALITY TENT Not interested in your own spot on The Boulevard? Want someone else to do the cooking? Come by the Mustang Club tent, located in the center of The Boulevard! Mustang Club donors and guests can enjoy a full pre-game meal, complimentary adult beverages (Mustang level and above) and the opportunity to buy guest passes for one low price. Located at the corner of Bishop and Binkley (in front of Perkins Natatorium), the Mustang Club tent opens three hours before kickoff and closes 30 minutes before game time.
MUSTANG MARKET One of the dynamic additions to game-day festivities on The Boulevard is the Mustang Market. Centrally located near the flagpole at the north end of Bishop Boulevard, the Mustang Market is a showcase of local and national restaurants and exhibitors. Mustang Market is perfect for any Mustang fan or family attending the game. Guests can shop, sample and dine while also enjoying the people watching at the crossroads of The Boulevard. Everyone is welcome on The Boulevard – we even have a bounce house for our little Mustangs. Come out and enjoy an afternoon before you head into Ford Stadium.
In addition to the great fellowship and atmosphere, the Mustang Walk is the football team’s traditional pre-game walk down The Boulevard.
BOULEVARD PRICING Location Season Single Games Boulevard (Main) Tailgate spot with 1 adjacent parking spot Boulevard Northeast/East/West
Tailgate spot with 1 remote parking spot Dallas Hall Tailgate spot with 1 remote parking spot Student tent with 3 bartenders Large tent space rental with 1 remote parking spot
$700
$200
$600
$200
$500 $3,000 $3,000
$200 $500 $500
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WATCH MUSTANG FOOTBALL IN STYLE AND COMFORT STADIUM SUITES Enjoy Mustang football from the most comfortable seats in the house at Gerald J. Ford Stadium! Ford Stadium suites offer a host of amenities designed to provide you and your guests with the ultimate game-day experience. Suites include: Average of 16 seats (depending on suite size) Complimentary football priority parking passes for sideline suites In-suite catering (arranged through Aramark and SMU preferred caterers) Televisions in suite with personal remote Complimentary game-day programs Suite-level restrooms Elevator access to suite level First right-of-refusal for any event, concert or other form of entertainment at Ford Stadium Portion of suite lease is tax deductible (consult your tax adviser)
STADIUM CLUB SEATING Be a part of a dynamic game-day atmosphere. Join fellow die-hard Mustang fans to enjoy football with 15 LCD televisions, gourmet catering and bar service. The Stadium Club provides a luxury game-day experience with terrific amenities, while also giving you a dynamic view of Mustang football. The Stadium Club includes cushioned seats, plenty of legroom, seat cup holders and climate-controlled comfort without losing any Mustang spirit! You also have a full view of our brand-new HD video board in the south end zone.
Stadium Club seats are sold as season tickets and require a Mustang Club donation (per block of four seats). Your contribution to the Mustang Club helps fund academic support initiatives (such as the CDSA mentioned in this brochure), facility enhancements and expanded recruiting and operations efforts for all 17 intercollegiate sports programs at SMU. The Stadium Club is the place to be for Mustang football in 2011. Make a Mustang Club donation today and add your name to our waiting list! FOR MORE INFORMATION To schedule a suite tour, please call the Mustang Club office at 214-SMU-CLUB (768-2582).
Note: Purchase of suite DOES NOT include your season tickets. Location
Day of Game
Suite Lease
Mustang Club Donation
Suite - 1-Year Lease Suite - 3-Year Lease End Zone Suites*
N/A N/A N/A
$40,000 $30,000 (w/10% escalator) $20,000 - $30,000*
$5,000 $5,000 $5,000
*Based on size
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STADIUM CLUB AMENITIES Indoor seating Most legroom in the stadium 15 large LCD televisions inside Preferred parking option (season ticket holders only) Private stadium entrance with elevator service Access to spacious club area with campus view Private restrooms Cash bar service Gourmet catering (included with ticket) Climate-controlled heating and air- conditioning in Club area Great view of jumbo video scoreboard
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INITIATIVES THAT MAKE A DIFFERENCE
Formerly referred to as the “Friends of” Programs, Mustang Excellence Funds work in the same manner, allowing gift dollars to be specifically designated for a particular sports program. Any gift to a specific Mustang Excellence Fund will count toward your priority points total and can increase your ranking. But you must be a current Mustang Club donor to activate your points. Mustang Excellence Funds are used to benefit or enhance a specific program’s greatest need for that certain year, such as recruiting, team travel, special equipment purchases or a variety of other unforeseen operational expenses. For specific information on a program’s Mustang Excellence Fund, please contact the Mustang Club office at 214-SMU-CLUB (768-2582).
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BUS BRIGADE SMU Athletics is pleased to offer the Bus Brigade program. The Bus Brigade exposes area youth to SMU and the excitement of a college football game-day experience. Through interaction on campus with students, faculty and student-athletes, local youth are exposed to life at SMU and encouraged to set goals and aim high academically. The program provides bus transportation from local schools for a 2011 SMU football game, a game ticket, hot dog and drink. Enrichment and spirit activities are also included. In addition to the positive impact on youth in our community, contributing partners also receive video board recognition and possible tax-deduction benefits (consult your tax adviser). To become involved in this very important program, call 214-SMU-GAME (768-4263).
MUSTANG CORPORATE PARTNER PROGRAM In addition to the wonderful opportunities available for individuals and families to get involved with Mustang Athletics, there are marketing, brand awareness and sponsorship opportunities for businesses of all sizes. Our Mustang Corporate Partner program allows for a tailored partnership to assist a company with its objectives – whether brand awareness, advertising or to support SMU Athletics. Examples of partnership opportunities include: Signs at athletic venues :30 TV and radio commercials Logo recognition/sponsor elements on athletic venue video boards PA announcements during games Kiosks on the Boulevard Advertising on game-related products Title sponsor of specific games or tournaments/halftime or quarter breaks Season tickets, individual games, parking passes and hospitality Recognition in Mustangs Helping Mustangs directory To get your business involved or refer a potential partner for SMU Athletics, please call 214-768-4216.
110446.0111
MUSTANG EXCELLENCE FUNDS Mustang Club donations directly impact the success of all student-athletes. In addition, you may donate directly to a specific sports program through the Mustang Excellence Funds.
EVERY GIFT MAKES A DIFFERENCE DONOR BENEFITS
Thoroughbred $10,000+
Horseshoe Stallion Peruna $5,000-$9,999 $2,500-$4,999 $1,000-$2,499
Mustang $500-$999
Pony $250-$499
Colt $150-$249
$80
$0
$0
Red & Blue $50-$149
On-field recognition at home football game Opportunity to lease Ford Stadium Suite* Invitation to SMU Athletics Leadership Dinner Opportunity to purchase Stadium Club tickets* Opportunity to purchase Peruna Reserved tickets* Opportunity to purchase Mustang Reserved tickets* Mustang Club tent on the Boulevard Basketball halftime receptions Opportunity to purchase Pony Reserved tickets* Game program recognition** Plaque (first year)/Annual year bars Opportunity to purchase Colt Reserved tickets* Opportunity to purchase Priority parking* Priority Points for annual donations Opportunity for Away, Championship and Bowl Games* Invitations to Mustang Club Weekly Luncheons Invitations to Mustang Club activities Mustang Club Donor Card Window decal Tax deduction*** Tangible Benefit***
$140
$140
$80
$80
$0
*Based on availability. **Donation must be received by June 1 each year for inclusion in the season football program. *** IRS guidelines regarding charitable donations indicate that when seating priority is offered as a benefit, it will reduce your charitable deduction to 80% of the value of your gift, after the value of the tangible benefit is applied. If you have questions regarding the deductibility of your gift to SMU Athletics, you should contact your personal tax adviser.
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JUNE JONES
STEP UP CHALLENGE As head coach of your Mustang football program, it is important for me and our coaching staff to ask the most of our student-athletes. To sustain our successful culture, we must step up our performance level on a consistent basis. Just as we ask our student-athletes, I am also asking YOU to do the same. Please consider increasing your Mustang Club support by committing a gift one level higher than last year. Increasing your gift makes a difference in recruiting, facility improvements, academic support and program operations. Our success is in direct correlation to your support. If you are not a current Mustang Club donor, please consider donating today. Our University, athletics department and football program have made a commitment to excellence. Please join us on our Mustang stampede to excellence.
Pony Up!
June Jones Head Football Coach
PO Box 750315 Dallas TX 75275-0315
2011-2012 SEASON MUSTANG CLUB PLEDGE CARD Please print and fill out completely
(Mr.)(Mrs.)(Ms.)____________________________________________________ Spouse__________________________________________________________ Company_________________________________________________________ Title_____________________________________________________________ Address__________________________________________________________ ________________________________________________________________ City_____________________________________________________________ State
ZIP
E-mail___________________________________________________________ Phone (H) ________________________________________________________ Phone (C) ________________________________________________________ Phone (W) Signature
Date
/
/
Fund Drive Volunteer
DONOR LEVELS
Scholarship Thoroughbred Stallion Horseshoe Peruna Mustang Pony Colt Red & Blue DONATION_______________________________ MATCHING GIFT__________________________ TOTAL RECOGNITION _____________________ (For billing options, see back)
Current Value $10,000+ $5,000-$9,999 $2,500-$4,999 $1,000-$2,499 $500-$999 $250-$499 $150-$249 $50-$149 MKLA11
DONOR BENEFITS • Boulevard tent at home football games • Priority Seating • Priority Parking • Priority Points • Game program recognition • Donor plaque (first year)
• Annual year bars • Donor card • Basketball halftime receptions • Mustang Club decal • Special event invitations • and more
PAYMENT OPTIONS Gift Amount $___________________________ _o My check, made payable to SMU, is enclosed. o Please bill me o 1 installment
o 2 installments
o 4 installments
o Please charge my credit card o 1 installment o Visa
o 2 installments
o MasterCard
o Discover
o 4 installments o American Express
Credit Card Number _______________________________________________ Security Code_____________________________________________________ Name (as it appears on the card)______________________________________ Signature
Date
/
/
List in Game Programs and Directory as
DO NOT LIST: o Game Programs o Directory o All Publications MATCHING GIFTS: Company matching gifts are a very important part of the Mustang Club’s donations. If your company has a matching gift program, please return a completed form with your pledge payment. If you are not sure if your company matches charitable contributions, please list your employer below, and the Mustang Club will contact the company directly. Please note: Matching gifts cannot be used to satisfy a personal pledge.
Company Name ___________________________________________________
o I decline all benefits associated with this gift. IRS guidelines, Section 170(l) indicate that donations which entitle the donor to priority seating consideration are deductible at 80 percent. In addition, the IRS has ruled that this 80 percent portion of your gift is only tax deductible to the extent that it exceeds the value of the benefits you receive. The Mustang Club has estimated the fair market value of the benefits described in the donor guide, and that information is available upon request. Call 214-7682582 to request this information. Please consult your tax adviser.
5800 Ownby Drive • PO Box 750315 • Dallas, TX 75275-0315 For a complete list of Mustang Club benefits and a current list of Mustang Club events, go to smumustangclub.com.