SMU Cox CEO Sentiment Survey 2013 Results
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Survey Methodology • SMU Cox faculty members developed survey content. • Faculty members conducted focus groups with DFW-area executives to refine wording and content of survey. • Print and web-based versions of final survey were developed. • Invitations to participate in the survey were sent to a comprehensive list of DFW-area CEOs and presidents. • Data collection occurred during the month of September of 2013. • 245 respondents completed the survey. • Percentages shown exclude “No Opinion” responses. Thus, the percentages do not necessarily add to 100%.
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Economic Outlook SMU Cox CEO Sentiment Survey
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Economic Outlook 66.4
70 60 Percent of Respondents 50 43.7 40
34.1 34.9
34.1 29.3
30
25.3 17.5
20 10 0
Decline Stay The Same Improve
5.2
World
SMU Cox CEO Sentiment Survey
U.S.
DFW
2013 Comprehensive Results
Other Organizational Expectations 40
37.7
35 28.3
30 of Respondents Percent
26.3 23.2
25
15.6
14.3
15
12.5
12.1
12.1
7.6 4.5
5.8 4
5 0
19.2
18.8
20
10
23.2
0.4
Revenues
SMU Cox CEO Sentiment Survey
4.9
17
Decrease > 10% Decrease 510% Decrease < 5% Stay The Same Increase < 5% Increase 510%
6.3
1.3
Costs
Profits
2013 Comprehensive Results
Other Organizational Expectations 60
53.8 50
50
Decrease > 10%
44.8
Percent of Respondents 37.7
40
37.7
Decrease 5-10%
37.2
Decrease < 5% Stay The Same
30 20.2
19.6
20
16.6 10.8
10
1.31.8
0
7.2 5.4
5.1 1.5
14.8
11.7 9
9
7.6
6.7
2.7 1.3
Productivity Capital ExpendituresStaffing Levels
SMU Cox CEO Sentiment Survey
Increase 5-10%
13
11.2
0.9
0.9
Increase < 5%
0.9
0 Employee Pay
4.5 2.22.2
6.7 3.6
Increase > 10%
Training Budget
2013 Comprehensive Results
Performance Against 2012 Expectations 60
54.8
50
10% Below
42.9
Percent of Respondents 39.5
40
39.8
5% Below
40
Met Expectations 30
26.3
5% Above
24.1 20.9
20
18.2 15.5
14.5 12.3
14
13
8.8
10 0
18.4
17.2
Revenues
SMU Cox CEO Sentiment Survey
Costs
Profits
13.4
Growth
10% Above
15.7 9.7
8.8
7.9
5.5
4.6
14.4
Overall
2013 Comprehensive Results
Economic Outlook Trends 20072013 SMU Cox CEO Sentiment Survey
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
World Economic Outlook 70 59.5
60 50 40 Percent
51.9 46.1 41.5
43.7 38.9
37.31
31.1
30
24.7
35.5 32.01 31.3 29.6 26.7
33.6 29
20
17.5 12.4
10 0
34.1
Decline Stay the Same Improve
7.6
2007.0
SMU Cox CEO Sentiment Survey
2009.0
2011.0
9.9
2013.0
2013 Comprehensive Results
World Economic Outlook 70 60 50 40 Percent
59.5 51.9 46.1 41.5
43.7 38.9 31.1
30
24.7
37.31 32.01 26.7
35.5 31.3 29.6
33.6 29
20 10
34.1
Decline Stay the Same Improve
17.5 12.4
0 2007.0
SMU Cox CEO Sentiment Survey
7.6
2009.0
2011.0
9.9
2013.0
2013 Comprehensive Results
United States Economic Outlook 60 48.9
50 40
44.8 41.7 38.4
40 34.8 34.3 29.5
30 Percent 20
38
35.5 33 31
32.5
34.9 34.1 29.3
26.4
25 23.5 19.9
Decline Stay the Same Improve
13.6
10 0
2007.0 2008.0 2009.0 2010.0 2011.0 2012.0 2013.0
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
United States Economic Outlook 60 50 40
48.9 44.8
41.7 38.4
40 35.5 33 31
34.8 34.3
30 Percent 20
29.5
38 32.5 26.4
25 23.5
34.9 34.1
29.3Decline
19.9
10
Stay the Same Improve
13.6
0 2007.0 2008.0 2009.0 2010.0 2011.0 2012.0 2013.0
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
DFW Area Economic Outlook 80 70.5
70
66.4 59.9
60
52.9
57.3
50 Percent 40 30
46.9 42 36.5
0
35.4
31 23.9
25.3
23.9
20 10
55.7
Decline Stay the Same Improve
14.6 5.6
2007.0
SMU Cox CEO Sentiment Survey
9.8
9.5
2009.0
9.5
2011.0
6.7
5.2
2013.0
2013 Comprehensive Results
DFW Area Economic Outlook 80 70
70.5
66.4
60
59.9 52.9
50
10
55.7
Decline Stay the Same Improve
46.9 42
Percent 40 30 20
57.3
36.5
35.4
31 23.9
25.3
23.9 14.6
5.6
0 2007.0
SMU Cox CEO Sentiment Survey
9.8
2009.0
9.5
9.5
2011.0
6.7
5.2
2013.0
2013 Comprehensive Results
Organizational Costs 90 80
80.3
76.3
70
67 58.3
60 50 Percent 40
46.4
30 20 10 0
78.1
73.4
25.4 24.2 18.2 5.5
Decrease Stay the Same Increase 24.4
23.2
16 8.88.8
20 14.3
9
6.6
5.7
2007.0 2008.0 2009.0 2010.0 2011.0 2012.0 2013.0
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Organizational Costs 90 80
76.3
80.3 73.4
70
67
60
58.3
50 Percent 40
10
Decrease Stay the Same Increase
46.4
30 20
78.1
25.4 24.2 18.2 5.5
24.4
23.2
16 8.8
20 14.3
9
6.6
5.7
0 2007.0 2008.0 2009.0 2010.0 2011.0 2012.0 2013.0
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Revenues 90 80
80 70
67.8
65.6 57.5
60 50
0
Decrease Stay the Same Increase
33.5
30 10
62.3
46.4
Percent 40 20
68.3
19.3 13.8
12.2
22.9 21.1 19.2 18.1 17.9 15.8 15.5 13.1 12.5
6.2
2007.0
SMU Cox CEO Sentiment Survey
2009.0
2011.0
2013.0
2013 Comprehensive Results
Revenues 90 80
80
70 60
57.5
50
68.3
62.3
Decrease Stay the Same Increase
46.4
Percent 40
33.5
30 20 10
67.8
65.6
19.3 13.8
12.2
15.5
22.9 18.1
21.1 15.8
19.2 13.1
17.9 12.5
6.2
0 2007.0
SMU Cox CEO Sentiment Survey
2009.0
2011.0
2013.0
2013 Comprehensive Results
Profits 70 62
60
54.9
50
44.1
52.5
51.8
38.3
40 Percent 30
30.8 23
20
47.6
49.9
25.8
15
16.2
19.4
27.2 21.8
25.6 21.7
23.3 23.2
Decrease Stay the Same Increase
14.4
10 0
2007.0 2008.0 2009.0 2010.0 2011.0 2012.0 2013.0
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Profits 70 60
62 54.9
50 44.1
40
52.5
51.8
38.3
Percent 30 20
47.6
49.9
30.8 23 15
25.8 16.2
19.4
27.2 21.8
25.6 21.7
23.3 23.2
Decrease Stay the Same Increase
14.4
10 0 2007.0 2008.0 2009.0 2010.0 2011.0 2012.0 2013.0
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Other Expectations SMU Cox CEO Sentiment Survey
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Organizational Changes Expected 40
35.4
35
37.3
30 25 19.6
Percent 20 15 10
6.2
5 0
SMU Cox CEO Sentiment Survey
1.4 None
Moderate Changes
A Complete Transformation
2013 Comprehensive Results
Importance for Organizationâ&#x20AC;&#x2122;s Success 49.3
50 45
41
40
Not at All
36.5
36
Percent of Respondents
35 30
27.5
Neither
23.8
25
21.1
19.3
20
5 0
20.9
20.4
Very Important
17.5
15 10
Very Unimportant
30.129.2
29.7
28.5
12.4
12.3 10
7.9
7.2
6.1 3.7
3.8
Extremely Important
4.3 1.4
Diversity and Inclusion Corporate Social Responsibility Innovation
SMU Cox CEO Sentiment Survey
Health Care Reform Immigration Reform
2013 Comprehensive Results
Perceptions of DFW Area SMU Cox CEO Sentiment Survey
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Geographic Market Representing Best Growth Opportunity for Organization Market
% Selecting
Dallas/Fort Worth
60.8
Other U.S. Regions
27.6
Canada
.5
Latin America
.5
South America
.9
Western Europe
.9
China
.9
Southeast Asia
1.8
Middle East
.0
Other/Multiple
5.1
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Percent of Sales in DFW Area 25.3 44.2
15.7
< 25% 25-50% 50-75% > 75%
13.4
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Quality of DFW Workforce 25.5
13.9
Low Adequate High
54.2
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Contributors to DFW Quality of Life Characteristic
% Selecting
Cost of Living
67.0
Quality of Travel and Transportation Infrastructure
12.7
Healthcare/Medical Facilities and Resources
4.2
Entertainment Opportunities (Professional Sports, Arts)
2.8
Weather/Climate
1.9
Educational Resources
1.9
Recreational Resources (Parks, Golf Courses, Lakes)
1.4
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Top Government Actions Needed Government Action
% Selecting
Increase Financial Incentives for Business
43.5
Improve Public School Education
27.3
Control Energy Costs
8.3
Improve Zoning Policies
4.6
Improve Public Transportation
1.9
Create More Affordable Housing
1.9
Improve Air/Water Quality
.9
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Leadership Issues SMU Cox CEO Sentiment Survey
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Organizationâ&#x20AC;&#x2122;s Current Leadership Depth 50 45 40 35 30 Percent 25 20 15 10 5 0
SMU Cox CEO Sentiment Survey
45.8
26.6 19.6 7.9
Excellent
Good
Fair
Poor
2013 Comprehensive Results
Leadership Development Strategy 80
71
70 60 50 Percent 40 30
26.2
20 10 0
2.9 Buy from Outside
SMU Cox CEO Sentiment Survey
Buy and Grow Equally
2013 Comprehensive Results
How Secure Do You Feel in Your Job?
60
53.1
Percent of Respondents 50 Very Insecure Somewhat Insecure Neutral Somewhat Secure Very Secure
40 30
19.7
20 10
13.1 3.8
8
0
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
How Satisfied are You With Your Job? 56.3
60 Percent 50 of Respondents
40 24.9
30 20 10
3.8
6.6
Very Dissatisfied Somewhat Dissatisfied Neutral Somewhat Satisfied Very Satisfied
8
0
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Top Business Challenges Business Challenge
% Selecting
Current Economic Climate
30.6
Regulation/Legal Issues
15.7
Domestic Competition
10.6
Changing Customer Needs/Expectations
9.3
Labor Availability
8.8
Inflation
3.2
Employee Attrition/Turnover
2.8
Value of US Dollar
2.8
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Top 3 Challenges as CEO CEO Challenge
% Selecting Challenge in Top Three
Sustaining Competitive Advantage
55.5
Attracting and Retaining Good Employees
35.1
Meeting Quarterly Earnings Projections & Maintaining Integrity of Brand (tie)
26.1
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Top 3 Attributes for Success as CEO CEO Attribute/Skill
% Selecting Attribute in Top Three
Sound Decision Making
53.9
Strong Ethics
50.6
Strategic Thinking
42.4
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Top 3 Measures of Personal Success Measure of Success
% Selecting Measure in Top Three
Companyâ&#x20AC;&#x2122;s Success
71.8
Impact on the Lives of Employees and Customers
51.8
Amount of Time Spent with Loved Ones
35.5
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Top 3 Confidants Confidant
% Selecting Confidant in Top Three
Spouse
64.9
Friend(s)
48.2
Chief Financial Officer
22.4
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Most Influential Person in Achieving Their Success Person
% Selecting Option
Spouse
33.3
Parents
25.8
Professional Mentor
16.0
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Top 10 Media Outlets Regularly Used for Obtaining Information Media Outlet
% Regularly Use
Fox
56.3
The Dallas Morning News
35.5
The Wall Street Journal
33.5
CNN
23.3
Dallas Business Journal
19.6
CNBC
12.2
MSNBC
14.7
NPR
13.5
D CEO
13.1
Fort Worth Star-Telegram
11.4
Forbes
13.1
Bloomberg Businessweek
10.6
Fortune
8.6
The Economist
7.8
New York Times
6.1
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Respondent Demographics SMU Cox CEO Sentiment Survey
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Type of Organization 100 90 80 70 60 Percentage 50 40 30 20 10 0
SMU Cox CEO Sentiment Survey
92.7
4.4 Publicly Traded
1.5 Private
Non-Profit
2013 Comprehensive Results
Respondent Status â&#x20AC;&#x201C; Private Firms 62%
60.4%
60% 58% 56% Percentage 54% 52%
51.8%
50% 48% 46%
SMU Cox CEO Sentiment Survey
Founder
Owner
2013 Comprehensive Results
Industries of Survey Respondents Industry
%
Industry
%
Construction
15.6
Energy
3.9
Manufacturing
9.8
Travel and Transportation
4.4
Financial Services
3.9
Healthcare
5.4
Professional Services
6.3
Communications
2.4
Wholesale Trade
11.2
Restaurant and Hospitality
1.0
Retail Trade
7.3
Agriculture
2.0
Real Estate
3.9
Other
14.9
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Annual Revenues 80
76.1
Percent 70 of Respondents < $10 Million
60
$10-50 Million
50
$50-100 Million $100-500 Million
40
$500 Million - $1 Billion
30
$1-5 Billion
18.5
> $5 Billion
20 10 0
SMU Cox CEO Sentiment Survey
1
4.4 0
0
0
2013 Comprehensive Results
Number of Employees 100
90.7
90 Percent of Respondents 80
< 100
70
100 - 1,000
60
1,000 - 10,000
50
10,000 - 20,000
40
20,000 - 100,000
30
> 100,000
20 10 0
SMU Cox CEO Sentiment Survey
8.3 1 0
0
0
2013 Comprehensive Results
CEO Gender 90
85
80 70 60 50 Percentage 40 30 20
15
10 0
SMU Cox CEO Sentiment Survey
Male
Female
2013 Comprehensive Results
CEO Age 38
40
30.8
Percent 35 of Respondents 30 25 20
13
15 10 5
13
< 30 30 - 39 40 - 49 50 - 59 60 - 69 > 70
4.3 1
0
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
CEO Ethnic Background Ethnicity
% of Respondents
White/Non-Hispanic
84.4
Asian
2.9
Black or African American
2.4
Hispanic
3.4
American Indian or Alaskan Native
2.9
Native Hawaiian or Pacific Islander
0
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
CEO Education Level Highest Degree Obtained
% of Respondents
High School
21.2
Associate’s
11.5
Bachelor’s
42.8
MBA
10.1
JD
.5
MD
.5
Other Master’s
5.3
Doctorate
1.9
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
CEO Functional Background Background
% of Respondents
Accounting
5.8
Communications
.5
Engineering
8.2
Finance
2.9
General Management
27.5
Information Technology/Systems
1.4
Legal
0
Liberal Arts
1.9
Marketing
5.8
Natural Sciences
1.4
Operations
10.6
Sales
22.2
Medical
1.9
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results
Experience in CEO/President Role 75.3
73
80 70 Percent of Respondents 60
< 1 year 1-5 years 5-10 years
50 40 30 20 10
11.5
12
3.5
9.6
10.8
4.2
0
Current Company
SMU Cox CEO Sentiment Survey
Career
2013 Comprehensive Results
Questions, comments or suggestions? Contact Dr. Miguel A. Qui単ones E-mail: quinones@cox.smu.edu www.coxceosurvey.org
SMU Cox CEO Sentiment Survey
2013 Comprehensive Results