Outbound Adventures You can sell ready-made product such as the 18-35 tours of Europe, the U.S.A., and Canada that offer the rookie adventurer trips by bus, coach and truck if they want it. Then there's a drop of the hard stuff too - all the way to extreme adventures such as Washing Your Laundry In The Ganges, Swims-With-Piranha’s (a new Costner movie!) or something serious like climbing K2. This last adventure should be termed an expedition. Why sell these trips? How about, “Because they're there!" Who did say that by the way? Answer: the British mountaineer George Leigh Mallory when he was asked why he wanted to climb Mount Everest. He replied, 'Because it's there ...’
Amazing Race Adventures Whether you watch it or like it, doesn’t matter. The Amazing Race reality show is FREE ‘top-of-mind’ awareness for any adventure program you want to sell. Just add the word AMAZING to your promotion. Write it up in your newsletter or on your website. Ride on this wave! Push it to your customer base. Get that word AMAZING out there and working for you. Caution: “Amazing Race” is trademarked! Click to: http://alpha.cbs.com/primetime/amazing_race12/ for information and ideas. Visit the store – check to see if any of the merchandise sparks an idea.
ECO-TOURS
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