1. Academic Educational Tours T
o build a following for your Academic and Educational Tours focus on “seats of learning” such as famous universities and in particular the ones that people of note and record attended. Look for a common thread such as politicians, film stars, musicians – or follow one of many niche subjects such as the English Language. Almost any interest is or can be an academic / educational tour. To that end you can target any interest with a following, establish an itinerary that appeals to this interest, add a knowledgeable guide to lecture during the tour and you’ll have something to market. Here’s a few ideas to get you started:
Make contact with your local schools, universities, vocational schools, colleges and discuss a continuing education / travel program you can offer through the
Best Universities of the World Universities Attended by Celebrities The English Language Tour Rainforests of The World
education centre.
Painting in Tuscany The BMW Factory Tour
Target Markets Your target markets are as varied as the seats of learning. Try these – they are focused:
Mums and Dads Teachers, professors – active and retired Librarians Green tourists, Eco associations / memberships Artists and art clubs Car lovers / BMW owners
Here’s a terrific website to explore: http://www.exploritas.org/ Great ideas here – why not check with them and find out if you can sell into their tours.
Page 12
Click for Index