5 Crowdfunding Mistakes That Must Be Avoided By Non-Profits Crowdfunding is one of the most interesting methods that is adopted by non-profits to raise money for the projects that they are planning to launch in the future. It’s hard to raise money for your project from people whom you don’t know personally, but setting up an effective crowdfunding campaign is what that’s all about! A lot of people believe that crowdfunding is a new method which was started by online platforms like IndieGogo and Kickstarter which is completely incorrect because it has been used by non-profits much before the existence of these crowdfunding platforms. The truth is that these online platforms helped in popularizing the concept of crowdfunding among the public by allowing them to get in touch with the masses who can support their projects. Earlier businesses used to send emails to people in their networks to promote their project and to raise funds for it. Unexciting emails that are packed with information about the company in question can bore users. There are hundreds of companies which are trying to raise money from the public by using traditional crowdfunding methods but they do not get the kind of results that they hope for. Using a right platform like Monkey Challenges can easily fulfill the fundraising goals of non-profits.
Achieve Realistic Goals When you set up a crowdfunding campaign you have to set your fundraising goals. So before you set goals for your campaign you must think about the potential of people in your network to donate money for your project. They are usually the first ones to donate money for your cause! If your project is unable to generate a sufficient amount of money in the initial stage, there are huge chances of it failing in accomplishing the target. So, the fundraising goal has to be decided based on the kind of people you have in your network.
Don’t Forget To Promote Your Campaign Before Its Launch One of the best ways to take your campaign to a next level is to promote it effectively in front of your network before its actual launch. This helps in creating more awareness about it among people, which is always a good thing.
What you can do is try to contact as many people as possible before it’s launch so that you can promote your campaign personally among them. In other words, it’s extremely important to promote your campaign among your supporters who can actually donate money to your campaign which can enhance your chances of achieving your goals.
Don’t Fail To Ignore The Importance Of Social Media A lot of non-profits who do not promote their campaigns on social media effectively fail to achieve the kind of results they imagine. In order to get good results, you have to really take the social media seriously. Promote your campaigns on Facebook, twitter, LinkedIn and Google Plus etc., so that more people can connect with your project. The more followers you get the better it is for your project. But how to promote your crowdfunding campaign on social media is also a big question. You actually have to make an effective strategy which focuses on connecting with people in such a way that can create more awareness about your project among them. The best way of gaining the maximum advantage of social media is to interact with your followers constantly.
Don’t Forget To Create Effective Videos You must create effective videos for your campaign so that they can be shared by people on social networking sites. It’s completely true that people tend to share more videos and images on social media than anything else. Make sure that you create meaningful and creative videos for your campaign so that they can be shared by more people. There is no denying the fact that people like to watch and share interesting videos than reading a lengthy post, so keep it in mind while developing a nice video for your campaign.
Don’t Fail To Promote Your Campaign After Its Launch Sometimes non-profits make the mistake of stopping the promotion of their campaign once it is finally launched. No matter how powerful online crowdfunding platform you have chosen, you need to promote your campaign constantly even after its launch to achieve your fundraising goals. It means, if you think that there are some people in your network who have not donated yet for your campaign, you need to remind them of your project by sending emails. Apart from that, it is also important for you to send follow up emails to those who have already donated for your project. Your follow-up emails have to
indicate that you are really happy with the actions taken by your supporters and you want to thank them for the same from the bottom of your heart. Article Provided By : Monkey Challenges
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