Small Business Expo | Boston 2024 ShowGuide

MAY 8, 2024 | 10AM-5PM

THE WESTIN BOSTON SEAPORT DISTRICT

FEATURED SHOW AREAS

Exhibitor Hall

Meet great vendors with unique services to help your business grow.

Workshops

30 minute sessions led by Industry Experts in various fields.

Keynote Theatre

Learn from iconic Business Leaders on The Main Stage.

Speed Networking

Meet 1-on-1 with other Business Leaders in these quick & efficient mini 2-minute networking sessions. (Gold, Platinum, VIP & Elite Badges)

Industry Meet-Ups

Meet & Network with Business Professionals in your Industry or other Industries of interest.

Happy Hour

Join us from 4-5 PM to wind down the day in a relaxed, fun networking atmosphere. Perfect for fostering new connections made during SBE. (Gold, Platinum, VIP & Elite Badges)

Business Card Exchange

Market yourself & your business to other SBE attendees by displaying your business card.

Photo Opps

Capture memorable moments at our designated Photo Opp Backdrops and share them on social media tagging #smallbusinessexpo

EXHIBIT AT SMALL BUSINESS EXPO

2024 TOUR

MIAMI 3/14/2024

ORLANDO 3/21/2024

WASHINGTON DC 4/4/2024

PHILADELPHIA 4/17/2024

NEW YORK CITY 5/2/2024

BOSTON 5/8/2024

CHICAGO 6/13/2024

LOS ANGELES 9/5/2024

SAN DIEGO 9/20/2024

PHOENIX 9/25/2024

SAN FRANCISCO 10/10/2024

LAS VEGAS 10/17/2024

HOUSTON 10/30/2024

AUSTIN 11/14/2024

DALLAS 11/20/2024

ATLANTA 12/11/2024

10:30AM - 11:00AM

TODAY’S AGENDA

Attract, Identify, and Grow: Automating Lead Generation

April Terry, ActiveCampaign

How can you save time and money in lead generation? By elevating your strategy with insights that matter. Learn how to collect valuable interest and behavioral data to gain profound insights into your audience. This session will guide you in leveraging contact information to effectively identify new business and prioritize the most impactful marketing channels through automation— saving you from unnecessary trial and error.

Scam Alerts from the BBB

Danielle Bass, Better Business Bureau

Don’t lose all your hard work to a scam! Hear directly from the BBB’s own Danielle Bass on what you can do to spot red flags and stay safe both in your business and personal life.

Scale Up Secrets From a Proven Expert

Christopher Ciunci, Skayle 360

This is your chance to learn real growth strategies from SBA Business Person of the Year and four-time Inc 5000 Winner Chris Ciunci! He’s sharing what’s really worked, and what you need to think about so that your business grows in the digital age.

10:40AM - 11:00AM

Workshop Pavilion (Booth 520)

Exhibitor Hall

Banking, Insurance, Real Estate, Finance, Investors

11:00AM - 11:20AM Industry Meet-Ups

Hall

12:00PM - 12:45PM FEATURED KEYNOTE PRESENTATION

K

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Session Gold,

VIP & Elite Badge Holders

11:15AM - 11:45AM

Engagement & Growth: Owning Your Customer Base

April Terry, ActiveCampaign W

Congratulations — you’ve gained a new customer! Now, let’s turn that moment into a strategic opportunity. In this session, we’ll share the power of data-driven insights to identify and engage customers effectively and explore strategies for re-engaging them to foster continued growth in your business. This session is your guide to turning every customer interaction into a meaningful and prosperous relationship.

Are Your Documents and Data Putting Your Business at Risk?

Carol Genis, Iron Mountain

The average employee has access to over 10 million files - yet less than half of small businesses have measures in place to protect their data. With 63% of data breaches targeting businesses, the stakes couldn’t be higher. Get the knowledge and tools to conquer this information deluge and safeguard your organization’s future. Discover strategies to mitigate threats, ensure compliance, and slash expenses, freeing up precious time and resources to fuel the growth of your business.

Control When the Doors Open - And for Whom

Need to make sure the physical doors in your business open only to the people you’ve cleared? Centrios has the solution! Come learn how this company helps you control physical access to your business, even while you’re asleep. Chad Bryant, Centrios

W

Manual Follow-up Sucks: Here’s How to Automate It (and so much more!)

Darin Adams, Keap

Stop wasting time manually tracking and following up on leads or repetitive tasks to onboard clients, get paid, or request referrals. This session is for established businesses who are ready to overcome the chaos of running a growing business!

11:20AM - 11:40AM

M

Social Media, Marketing, Advertising, PR Industry Meet-Up

11:40AM - 12:00PM

Unlock Small Business Success: Insights from Local Amazon Selling Partners

Keynote Theatre

Join us for a panel discussion moderated by Abby Malchow, Manager of Small Business Partnerships & Education at Amazon, featuring two thriving Boston-based small business owners, Jennifer Ash, Ph.D., Director of MAX’IS Creations, Inc., and Angus Junkin, Founder & CEO of Garden Tutor. Learn how these entrepreneurs grew and scaled their brands by leveraging Amazon, including the steps they took, the challenges they overcame, and the strategies that led to their success. This discussion will offer valuable tips and insights for small business owners looking to sell on Amazon, maximizing the use of Amazon’s resources and programs for small business growth. Abby Malchow, Manager of Small Business Partnerships & Education, Amazon

1:00PM - 1:30PM

Customer Advocacy: Empowering Your Super Fans

April Terry, ActiveCampaign

Elevate your marketing strategy by discovering how super fans can be more than just an enthusiastic customer – they can be a strategic asset for your business. In this session, we will discuss the art of identifying and empowering these super fans to become advocates for your brand.

SEO for Revenue: Grow Your Business, Not Just Your Rankings

Mike Heronime, Positive Brand

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning?

You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way from keyword strategy to content development and publication.

W Unlocking LinkedIn Gold: 5 Lead-Boosting Strategies for B2B Mavericks

Devin Littlefield, Market Vantage

Jump aboard for a thrilling ride into the world of LinkedIn Advertising! In this session, we’ll uncover five strategies guaranteed to catapult your lead generation efforts into the stratosphere. From ninja-like targeting techniques to crafting ad content that leaves competitors green with envy, this session is your ticket to B2B marketing stardom. Get ready to level up your game and dominate the digital advertising battlefield! ��

1:00PM - 1:20PM

1:20PM - 1:40PM

Meet-Up

eCommerce, Manufacturers, Retail, Distributors Industry Meet-Up 1:40PM - 2:00PM

Jay Kriner, Entrepreneur featured on Shark Tank

2:45PM - 3:15PM

W Automate to Captivate: Building and Engaging Your Customer Base with Marketing Automation

April Terry, ActiveCampaign

As a marketer, your goal is to guide the customer through each stage of the customer journey, providing the right information and experiences to move them towards a purchase and beyond. Join this session as we discuss ways to reliably attract new followers and convert them into fans, engage your audience, and easily identify super fans to advocate for you.

How to Make Your Business Travel More Rewarding

Leonor Villanueva & Flora Wang, Delta Airlines

Embark on a rewarding journey with our travel loyalty program for small and medium-sized enterprises! Enjoy exclusive perks and access to resources designed to revolutionize your business travel. We deliver flexible solutions tailored to your needs, from budget optimization to enhancing traveler satisfaction. Say goodbye to cookie-cutter solutions and hello to tailored excellence. Partner with us to unlock a realm of possibilities for your business!

W Yes, You CAN Afford to Offer a 401(k)!

Attract and keep better employees by adding a low-cost, easily managed 401(k). If you don’t currently offer a 401(k), this program is specifically designed with your business in mind. Helena Thatcher, Fidelity Investments

W The Secret to Sales: Understanding Your Ideal Client Profile

Julia Becker Collins, Vision Advertising

Have you ever wondered what it would be like to win over your dream account or serve patrons who value your business? You’d feel a lot more comfortable knowing the next person that walks through your doors (or visits your website, or follows your social media page) actually wants to buy from you, right? An “Ideal Client Profile” is essentially a cheat sheet designed to attract your preferred customer. To help you reel in your dream customer, Julia Becker Collins, COO at Vision Advertising, will explain everything you need to know about Ideal Client Profiles and share how you can identify yours.

3:00PM - 3:20PM Industry Meet-Ups Exhibitor Hall

Hospitality, Travel, Transportation, Recreation Industry Meet-Up

EVENT BADGES

Upgrade Your Badge in our Registration Area or the App

3:00PM - 3:45PM

Networking Session

3:20PM - 3:40PM

3:40PM - 4:00PM

- 5:00PM

Happy Hour