6 TIPS FOR A KILLER SOCIAL CRM STRATEGY
Invest In The Right Social Media Tool
Social Media is a platform where customers talk about what they like and dislike . It is also a place where they express their perception of your business. You should choose the right social media platform that fits your business and try to implement the correct social media strategy through a social media analytics tool .
Target Appropriate Networks
Engaging and interacting with followers on any network will not serve anything unless it’s core to your business . A new social network may be worth monitoring if more customers are getting attracted towards it. An e commerce site can post photos on Instagram or Pinterest whereas an enterprise software company is more focused to bring traffic from Facebook , Twitter or LinkedIn .
Analytics Is The Key Factor
Analytics can help you learn more about a particular customer . If this user tweet about your product then what was the reach ? Have they recently mentioned any competing products and in what context ? Track the user’s profile and specific data through analytics. It could be the key to a customer ’ s conversation .
Monitor Interactions And Mentions
For getting business you have to be proactive . Besides tracking customers ’ direct tweets , comments and likes; set up streams and feeds that can monitor keywords or related words associated with your brands and products . If your company name is mentioned anywhere in a social network , just with a quick response you can turn a user into a loyal one .
Boost Brand Loyalty By Introducing Social Incentives Active social media followers of your company are actually assets. Building rapport with those customers will be beneficial for your business . Offer discounts or promotional codes to reward the most engaging users and also run a hash tag drive on twitter around a particular promotion . Social CRM is all about how your business can tap into making the most out of those connections .
Convert Your Group Customers Into Target Audience
Facebook and LinkedIn have groups while Twitter has lists.This functionality can help you group customers into segments that in turn creates community . Social CRM will allow you for targeted interactions about a specific product or products . A social CRM strategy should have the authorization of all the features that social networks have to offer.
Thank You
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