1 STARTUP SPOTLIGHT
GEWÜRZKAMPAGNE
www.gewuerzkampagne.de @gewuerzkampagne fb.com/gewuerzkampagne
Please explain the idea behind your company in a few words.
Well, the clue’s in the name, really. We sell spices to customers who care where their food comes from and about its level of quality. Our focus isn’t on exotic rarities or special blends, we offer an honest portfolio of familiar products everybody uses at home. We work directly with the producers in the spices‘ countries of origin. Cutting
IDEA
out any middlemen (export companies, wholesalers, retailers) we don’t have to compromise on quality when buying. This way we can afford to pay the producers the kind of fair prices they deserve for their products. All products are farmed organically and we buy each years fresh harvest.
144
What did you do before? We started out as a motley crew of 3: Chris worked as an IT project manager, Steven as an actor and I studied mechanical engineering. Now it’s just Chris and me, Steven has returned to the silver screen.
3
sister-mag.com
RÉSUMÉ
How do you make money? How are you funded? We have forgone any kind of outside funding in order to retain a higher level of independence in our decision making. We both contributed part of the initial investment from our private savings; this allowed us to set up the website and buy our initial stock. Since then the company has experienced organic
4
growth based on turnover. We have not drawn even basic salaries for ourselves until now in order to keep more cash within the company. We‘ve all taken on additional odds job to pay our rent etc. But we are now slowly approaching a point at which we’re able to reduce these jobs to a minimum and live off Gewürzkampagne.
MONEY
