sisterMAG Christmas Issue N°5

Page 223

Workshop

We’ve always admired the fact that

As documentary film-makers it was

Barbour’s classic wax jackets are still

too tempting a story and so we decided

hand crafted at Barbour’s factory in

to find out more. We began by reading

South Shields near where we live in the

Barbour’s blogs and then went to visit

North-East of England. The 118-year-

the factory and talk to the staff.

old family business is well known

Although neither film-maker owned

for producing beautifully functional clothing and the quality of their jackets means that for some customers it’s a relationship that lasts a lifetime.

a Barbour, Jan who studied Design History

at

University

loved

the

authenticity of this quintessentially British brand. »It’s a family owned

Reading Barbour’s blog about the

brand that has evolved and adapted

work of their Customer Services team

over time with quality, durability and

at South Shields (who repair, reproof

fitness for purpose being its guiding

or alter over 14,000 items a year)

principles for more than 100 years.

made us wonder why some customers

The fact that it has remained true to

prefer to keep repairing rather than

these values and so close to its loyal

buy new. Who wears a Barbour that’s

customers over generations is very

over 30 years old?

inspiring«. 05 /1 3

2

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