How did you find your company name?
organizing ideas and keeping track of
When we started Foodspotting, we
to dos, and while we still use plenty of
realized a lot of people already were
sticky notes at Foodspotting, when I
taking pictures of their food. So we
discovered Trello, I fell in love. It is the
wanted to give a name and identity to
perfect adaptation of sticky notes for
this thing that so many people were
the web! You can create any columns
doing already. We wanted a name that
you like and create cards in each of
could be used as a verb (»I‘m spotting
those columns. We use Trello to keep
my food«) and an identity (»I‘m a
track of what everyone‘s working on
foodspotter«). Foodspotting fits all of
(which begun with a board with 4
these criteria!
columns – Ideas, Planned, Doing and
How did you come up with your company colours?
Done – and let us visualize where each task was in the process), to track bugs, to brainstorm, to organize ideas, to
We noticed that there was a LOT of
make a master list of all the features of
Red and Blue going on in the food
all our apps, and even to manage our
apps space, and we wanted to choose
partnership and recruiting pipeline.
something different. Our very early
It‘s the best thing that‘s happened to
mockups used a wood background
Foodspotting this year!
because it suggested a table top, but we‘ve since adapted it to be brown (to
In which city are you located?
suggest a warm restaurant interior)
We‘re headquartered in San Francis-
and green (to suggest fresh and
co, but have had team members in
delicious food).
New York, Japan and Chile. Our users
Most often used software?
are located all over the world!
I used to think that you couldn‘t
Main food during starting up phase?
beat sticky notes for brainstorming,
I‘m not sure of the main food, but the
