style with a good cause
FAIR FASHION Stella McCartney has been a staunch advocate for years and Vivienne Westwood has recently joined the ranks. Meet the designers for whom fair and sustainable fashion means that it has cost neither the environment nor the producers. They prove the common belief wrong that eco-fashion only refers to a grey, baggy look or colourless clothes. Style and a clear conscience are no longer a contradiction, as is evident below:
MILCH What does fair and sustainable fashion mean to you?
Who is your average consumer?
3 words Favourite piece of the current collection Trend 12/13?
100% Upcycling | http://MILCH.mur.at L If neither the environment nor the producer (but the fashion customer) pays the full price for it.
My customers like the idea of reusing / upcycling and, of course, they like our pants and shirt fabrics and, especially, the design. Funny, special, wearable The Shirt.Top.Skirt, Hugo, because it is made out of a man‘s shirt and can now be worn as a top or skirt. The wise woman is wearing Winter 2011.
