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S O C I A L
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In early December, Thea and I were guests at the ISSUU Generator Summit in New York City, a conference for publishers, activists, content creators, and change makers – basically, all the »generators« who create content today.
T E C H N O L O G Y
The Rise of Stories
W HY ST O RIE S A RE IMPO RTA N T T O T E L L – O N E VE RY PL AT F O R M
ANTONIA SUTTER
SISTER-MAG.COM
»The Rise of Stories« was a major theme at the conference. Two recent developments have helped accelerate the trend: On the one hand, we are increasingly on the lookout for exciting stories that are well researched and passionately created in an era of lurid headlines and fake news. On the other hand, platforms like Snapchat and Facebook's Instagram have released story functions that allow us to think, tell, and share content in fast-paced, narrative formats. Stories evolve simple snapshots of life towards a more curated form of expression that combines photos, videos and texts.
We t o o k t h i s o p p o r t u n i t y t o e x a m i n e t h e »Stories« Phenomenon more closely and explore the various platforms that offer Stories features. This led to a conversation with Anne -Laure Joliot, an ISSUU expert and product manager who is responsible for the development of ISSUU's Stories feature.
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