Sista’s Keeper
I AM my Sista’s Keeper
2014-2015
Media Kit
About the Magazine Sista’s Keeper is a bi-monthly magazine for African-American teenage girls age 12-19. Established in September 2012, the primary message is to promote sisterhood and fellowship between young black women through the concept “I AM my Sista’s Keeper”. Also, Sista’s Keeper strives to encourage self-esteem & inspire them to follow their dreams! There is a stereotype that women don’t support other women, especially African-American women. The purpose of Sista’s Keeper is to provide positive content for black teen girls age 12-19 that will inspire them and promote self-esteem and working together as young black women. The type of content featured in the magazine includes service pieces, feature stories, and other fun content for the target audience. The goal is to make the readers comfortable submitting questions to the magazine and turning to us for advice. We have also had high-profile teen stars on the cover of our issues: Gabrielle Douglas (September 2012), Keke Palmer (November 2012), The McClain Sisters (January 2013), Coco Jones (March 2013), the OMG Girlz (July 2013), Chloe and Halle (September 2013), Zendaya (November 2013), Cymphonique (January 2014), & Rachel Crow (March 2014).
Editorial Content
Web/Social Media Presence
There are five (5) sections in the front of the book:
Since our premiere issue in September 2012, we have had more than 60,000 views of our website, http:// www.sistaskeepermagazine.com. Also, we have had more than 11,000 views of our first six issues on the site, Issuu.com.
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Beauty Entertainment Fashion Health Relationships
The four (4) departments are: • Furaha (Swahili for “Joy”)personal interest/happiness stories • Jando (Swahili for “Initiation”)- stories about new experiences • Maua (Swahili for “Blossom”) - coming of age stories • Ndege (Swahili for “Flight”) – stories about transitions
381 “likes” (as of 06/18/14); 2,300+ weekly total reach (number of people viewing our posts
825 followers (as of 06/18/14); display daily positive and inspirational images and messages
1,496 followers (as of 06/18/14); followers include Keke Palmer, Coco Jones, Chloe & Halle & Zendaya)
Some of the things that they spend their money on include:
Buying Power in Beauty
• Clothing (83%) • Food and drink (78%) • Jewelry and accessories (67%)
• 44% spend more than $50 on hair styling/
African-American girls also has an influence on what their parents buy, as the majority asks them to buy clothes (94%) and shoes (89%), among other things. Sista’s Keeper is looking for companies whose target audience includes black teen girls. Products that interest them include hair, makeup, clothing, shoes, and jewelry/accessories. We offer a discount for advertisers who purchase ads in consequetive issues:
accessories • 55% of the target audience buys or wears makeup -Lipstick/lip-gloss (85%); Eye shadow/eyeliner (62%); Mascara (54%) • 86% say that they use facial wash/cleanser • 50% use a doctor-prescribed medicine or acne treatment • 47% percent of African-American girls receive an allowance or have a job • 53% percent who spend $10 or more each week
Advertising Rates 5% discount for 2 consecutive issues 10% discount for 3 consecutive issues 15% discount for 4 consecutive issues 20% discount for 5 consecutive issues 25% discount for 6 consecutive issues
$125 $250
$125 $100
$50
Online (clickable ad; 1 month): $100 Contact us for ad deadlines & other special rates.
Sista’s Keeper Magazine “I AM my Sista’s Keeper” Contact Information P.O. Box 5716 Concord, NC 28027 (704) 338-2564 info@sistaskeepermagazine.com Visit our website: www.sistaskeepermagazine.com