SensiDO Brochure 2023

Versatile hair color

At Sim we manufacture Scandinavian cosmetics, using high-quality raw materials at our solar energy run factory in Tampere, Finland. For us sensitivity and our Scandinavian heritage means strength in being ourselves. Our values are deeply rooted in Nordic life-style where purity, quality and design form foundation of what we do.

We want to create professional hairdressing products that will ensure long professional career in the field we all love. Because of this all our technical products are by default perfume free. We create and manufacture products for people that value quality, safety and a modern Scandinavian ele gance. We do not give empty promises, but build trust on honest and open conversation about our products, their features and raw materials. Being real is what we know best!

Sustainable choices

We have grown our brand through hard work and authenti city. It is important to us to follow en vironmentally friendly practices when thin king of consumption and product life-cycle. Our products are born from carefully planned and selected raw materials, responsible and sustainable manufacturing

processes. At our brand new purpose built factory, we invested into energy efficiency and reducing our carbon footprint as a part of our sustainability journey. New technology allows us to save yearly over four million liters of water. 1528 solar panels installed on the rooftop of our factory generate more energy than we need to manufacture our products, allowing us to run our manufacturing using purely solar energy.

People

Balanced life and wellbeing can be seen in everything we do. Our business is nothing without our people. Together we want to ensure a safe working environment for hair professionals, while creating great hair every day!

EDUCATION

Welcome to the SensiDO family! Our original three-part SensiDO Colorist education program to introduce you to SensiDO colors and help you build confidence working behind the chair.

SensiDO Colorist 1/3

Basic introductory level course to learn about SensiDO colors.

SensiDO Colorist 2/3

Advanced level course taking an in-depth look at SensiDO color family.

SensiDO Colorist 3/3

Blonde is specialized lightening course to help you choose best bleaching product for your needs.

WHY SENSIDO?

A versatile professional hair color range that is key to your success. SensiDO allows you to do permanent and semi-permanent coloring, as well as glossing keeping your color stock reasonable. Choosing SensiDO perfume free hair color you also invest into a better working environment.

Professional hair color produced by solar energy. Color line has been awarded the Key Flag mark by the Association of Finnish Work.

Great price-to-quality ratio as one of keys for success.

One color that can be used for semi-permanent and permanent coloring, as well as glossing –reduces inventory.

Versatile range: SensiDO Cream Color, ammonia free Absolute, Quick, Nordic Shades, Magic-highlight color as well as Cover Shades -for grey hair.

All sensiDO products are perfume free and vegan.

By choosing a perfume free hair color for your salon you are also choosing a healthier working environment.

The first number of the color code is the natural base shade. The number after slash indicates the primary reflect. The second number after the slash is the secondary reflect

Example 7/43 Medium Red Golden Blonde

7/43 = Medium Blonde Natural base shade

7/43 = Red Primary reflect

PIGMENTATION CHART

Level Color

Extra Light Blonde11 Whtie

Lightest Blonde10 Yellow

Very Light Blonde 9 Yellow

Light Blonde 8 Yellow Orange

Medium Blonde 7 Orange

Dark Blonde 6 Red Orange

Color intensity

/16 = Light violet

/6 = Violet

7/43 = Gold Secondary reflect Intensity

/66 = Intense violet

Numbering system

/1 = Ash

/2 = Green

/3 = Yellow

/34, /43 = Orange

/4 = Red

/5 = Mahogany

/6 = Violet

Light Brown 5 Red

Medium Brown 4 Red

Dark Brown 3 Red Black Red

/7 = Brown

/8 = Blue

/9 = Grey

- Kotimainen hiusvärisarja ammattilaisille

@minervashair

@parturikampaamousva

@hairbyjuliarantanen

@hairbyriikkalaitanen

@by.rosaemilia

@hairbysuvin

@hairbyaysha

@hairbynooramaria

@by.rosaemilia

Versatile Cream Color

SENSIDO 3 IN ONE

Professional perfume free SensiDO hair color developed and manufactured in Finland for vivid, rich and long lasting end results. Coloring with SensiDO colors is easy and versatile as by simply changing the strength of peroxide you can make semi-permanent or permanent coloring, as well as glossing. For best consistency and easiest application use SensiDO hair color with SensiDO Oxidant or Creme Developer peroxides.

SensiDO Cream Color:

• Wide shade range, over 140 shades

• Up to 100% grey coverage

• Contains plant protein that strengthens hair inside out

• Special Blonde, lightening line that lifts up to 4 levels

• Contains color enhancer that slows down color development at the mixing stage thus ensuring that color molecules better penetrate the hair and develop the shade, increasing color intensity and preventing fading, adds shine and protection.

• Easy to mix and apply

• Perfume free and vegan

• Size 60 ml

SENSIDO NUMBERING SYSTEM

• The first number of the color code is the natural base shade.

• The number after slash indicates the primary reflect.

• The second number after the slash is the secondary reflect. Example 7/43 Medium Red Golden Blonde 7

Blonde Brown & Intensive Brown

Brown Red Brown Purple Mix Tones Brown Gold Mahogany, Red Mahogany & Violet

@hairbysimonaluts

@satfrida

@hairbysuska

@isamariaevelina

@beautythii

@hairbylassi

@hairby_mimmi

Soft shine hair color

SENSIDO ABSOLUTE

SensiDO Absolute is a natural depth and dimension, soft shine hair color infused with deeply moisturizing Argan oil. Argan oil fatty acids, E vitamin and antioxidants moisturize, protect and offer a more pleasant coloring process even for more sensitive clients.

SensiDO Absolute:

• Ammonia free

• Over 60 shade palette

• Infused with Argan oil

• Natural grey coverage

• Perfume free and vegan

• Size 60 ml

Numerous new Absolute shades available in autumn 2023! New NEW SHADES MARKED WITH *-SYMBOL

SensiDO Cream Color

SPECIALITY LINES

SPECIAL BLONDE METALLICS

Special Blonde -12 series - ultra-light blonde shades that lighten up to 4 levels, giving coverage and pure intense end results. An amazing tool for toning and brightening, adding delicate reflections to light hair.

SensiDO 12/-series:

• Can be mixed with other SensiDO color lines

• 3–4 level lift

• Vegan and perfume free

• Size 60 ml

Metallics -99/ series allows quick unique pastel highlights, or a full coverage metallic color finish on lighter hair. Brilliantly covers and evens out the end result. From pastel shades to deeper finish depending on processing time.

SensiDO 99/-series:

• Strong metallic finish

• Can be mixed with other SensiDO color lines

• Processing time 1–30 min.

• Vegan and perfume free

• Size 60 ml

Intensive Red S/ -series

INTENSIVE RED HIGHLIGHT COLOR

Intensive and long lasting red shades. Shades are intermixable or can be used on their own for a vibrant red finish. Special pigments help create exceptionally long lasting rich red shades.

SensiDO Intensive Red:

• Long lasting red shades

• Versatile shade range from cool to bright warm red shades

• Can be mixed with other SensiDO color lines

• Vegan and perfume free

• Size 60 ml

S-series formula is based on the same ingredients as the rest of SensiDO hair color range, but due to higher alkaline level it allows higher lift and color deposit in natural and colored hair.

SensiDO S/- series:

• Up to 4 level lift

• Strongly lightening/brightening

• Can be mixed with other SensiDO colors

• Vegan and perfume free

• Size 60 ml

Ready shades for grey coverage

COVER SHADES

New innovative special color line for easy and inspiring coloring. Cover Shades, developed for Scandinavian hair, makes coloring grey hair easy, as the intense shades already contain all the elements, which non-pigmented white hair needs.

SensiDO Cover Shades as hair color:

• Ready mixed shades for grey coverage

• Available in 10 shades

• Can also be mixed with other SensiDO colors

• Enriched with argan oil

• Vegan and perfume free

• Package size 60 ml

Toning hair color

SENSIDO NORDIC SHADES

Nordic Shades - new, low-alkaline color range inspiring hairdressers and clients alike. Quick and long-lasting reflective shades best suitable for right after bleaching to add dimension and tone, or to neutralize brassiness for a perfect end result. SensiDO Nordic Shades now have several level darker and deeper shades.

• Perfectly suitable for after bleaching application

• Low-alkaline, durable shades

• 20 shades

• Processing time 5–30 minutes

• Doesn’t create heat, thus perfectly suitable for highlight toning

• Same peroxide and use instructions as other SensiDO shades

• Does not contain direct pigments

• Tones / adds dimension / neutralizes brassiness

• Perfume free and vegan

• Size 60 ml

T8-9/137 Desert Sand

T/618 White

T7-8/73 Salted Caramel

Lifts and colors

SENSIDO MAGIC

SensiDO Magic allows to lift and color even darker level hair on the same go. Up to 6 level lift with shades ranging from cool blondes to rich red shades. All shades are intermixable.

SensiDO Color Paste:

• Highlight color that lightens up to 6 levels and deposits at the same time

• No need to pre-lighten hair up to level 2

• Used together with SensiDO Bleaching Paste

• Can be used without Bleaching Paste on pre-lightened hair

• Perfume free and vegan

• Size 60 ml

10 minute hair color

SENSIDO QUICK

Perfume free time saving hair color that can color short hair in just 10 minutes. Perfect color consistency allows various application techniques.

SensiDO Quick:

• 10 min. processing time

• Ideal for a quick root touch up

• Perfect to naturally blend grey hair

• Grey coverage 70–80%

• Perfume free and vegan

• Size 60 ml

SensiDO Bleaching

BLEACHING PRODUCTS

SensiDO Bleaching Paste

Gentle and effective bleaching product. Suitable for various highlighting and bleaching techniques. Lifts up to 7 levels. In-house laboratory tests proved SensiDO Bleaching paste to be one of most gentle and effective bleaching product from SensiDO range. Ammonia guarantees efficient lightening and jojoba oil, as well as significantly lower pH level makes this paste more gentle compared to conventional bleaching products. Perfume free and vegan. Size 500 g.

SensiDO Blond

Dust-free bleaching powder that is a pleasant product to work with for both client and hairdresser. Achieve exactly desired end result by adjusting product mixing ratio. Effective and easy to apply due to soft, creamy consistency. Lifts up to 7 levels. Perfume free and vegan. Size 500 g.

SensiDO Creative 7.0 Bleach Powder

Clay-based SensiDO Creative 7.0 Bleach Powder is ideal for various free-hand bleaching techniques like e.g. Balayage, Flamboyage, Ombre, Sombre or Babylights. Non-swelling consistency allows precise and quick application without foils. Contains ammonia. Product doesn’t dry out or drip during processing time, making it easy to work with. Lifts up to 7 levels. Perfume free and vegan. Size 450 g.

SensiDO Oxidant

PEROXIDES

Choose peroxide based on your needs and preferences. SensiDO peroxides are perfume free and vegan.

Liquid peroxide. Creates a gel-like, easy to apply consistency. We especially recommend it to be used when coloring grey hair, or when using lifting color and trendy bright shades. Gel-like consistency allows for extra time during color application making it perfect for free hand techniques. It is not recommended to use with SensiDO Blonde bleaching powders as well as SensiDO Bleaching Paste. Available in strengths 2.1 %, 3 %, 6 %, 9 % and 12 %.

SensiDO Creme Developer

Cream peroxide. Creates easy to use color and bleaching mixture. Easy to mix with SensiDO colors. Creates ideally thick, but easy to spread consistency. Available in strengths 0.9 %, 2.1 %, 3 %, 6 %, 9 % and 12 %.

SensiDO Developer for Toners

SensiDO Toner peroxide is a perfect consistency peroxide that allows quick color mixture application - even from a nozzle bottle at the wash station. Contains oil to ensure soft color mixture consistency and protect scalp during coloring, making Nordic Shades application even more pleasant. Strength 0,9 %.

PRO COOLER

Perfume free and vegan pigment admixture to create a perfect blonde. Effectively neutralizes yellow tones for bright blonde shades.

Versatile pigment admixture to use with bleaching products, hair color, shampoo or conditioner. Seamlessly neutralizes undesirable warm and yellow undertones.

Depending on the base color of the hair even a few drops can be enough to achieve the desired end result. Either a trendy Granny-style silver grey, cool accents to blonde hair or cold tones on dark brown hair. Before applying product to the hair it is always recommended to analyze current hair state and initial darkness level. Amount of Pro Cooler needs to be decided according to the lightest parts of the hair. Size 250 ml.

Color support

Emulsifier Pigment remover

COLOR LOCK

A perfume free color lock to be used right after color processing time before rinsing color off. Color Lock effectively locks color pigments into the hair, significantly improving hair color retention. Seals hair cuticles after coloring and prevents hair color from fading. Moisturizes and strengthens hair, adding manageability. Removes static electricity and adds a beautiful shine. Vegan. Size 500 ml.

Stain removing liquid

DIRECT DYE REMOVER COLOR REMOVER

Helps you fade and remove SensiDO Match and Mix & Match direct dyes quickly and safely. Blue direct dye pigment in particular, is known to penetrate deep into hair and be more challenging to fade compared to other direct pigments, oftentimes resulting in blue-green faded shades. It can also be challenging to remove and until now the best trick to remove the faded blue was to cover it with a complementary pigment. Infused with oil to protect hair during treatment. Vegan. Size 500 ml.

Perfume free stain removing liquid. Quickly and easily removes permanent and semi-permanent color stains from skin. Vegan. Size: 100 ml.

On the left is picture of hair after bleaching treatment without using Simplex Bonder and on the right with Simplex Bonder. Photos taken with microcamera.

Protection and care

SIMPLEX BONDER

Vegan hair bonding product that protects hair and repairs broken dioxide bonds.

Simplex Bonder line includes professional in-salon product and effective home use products. Highly effective and nourishing home use products help hair stay healthy, deeply conditioning and protecting hair from mechanical damage.

Simplex Bonder for professional use

Simplex Bonder Re-Bonding Shampoo

Simplex Bonder Conditioning Mask

Simplex Bonder intensive conditioning treatment

1. Mix 70 % of water and 30 % of Simplex Bonder in an applicator bottle. Saturate dry hair with the mixture from roots to ends and brush through.

2. Leave on for 15 minutes or longer. Do not rinse.

3. Apply SensiDO Simplex Bonder Conditioning Mask directly on top, from roots to ends. Leave on for 15 minutes or longer.

4. After processing time wash the conditioner out of the hair with shampoo and condition with product of your choice.

Cost effective

Versatile

Revives even most damaged hair, leaving it looking shiny and smooth

Efficiently protects hair during coloring and bleaching processes

Easy to use and apply

Repairs existing damages

Perfume free and vegan

HOW IT WORKS?

Strengthens hair and improves color endurance

SensiDO Simplex Bonder prevents hair disulfide bonds from breaking, repairs previously broken bonds and strengthens hair. Improves hair color endurance and protects hair from damages caused by mechanical stress. SensiDO Simplex Bonder will help reinforce even most damaged hair, making it look shiny and smooth.

Product efficiency is built upon simultaneous hair protection, repair and strengthening. These qualities make this product a versatile tool to use during coloring and bleaching processes, perming, relaxing and keratin treatments, as well as an intensive conditioning treatment. SensiDO Simplex Bonder is suitable for all hair types and conditions, and performs great in both processed and virgin hair.

HOME CARE PRODUCTS

Highly effective repairing and moisturizing perfume free home use products for daily use. Suitable to protect hair as well as repair already damaged hair.

Re-Bonding Shampoo

• Deeply moisturizing shampoo for chemically treated hair

• Reinforces, protects and strengthens damaged hair

• Perfume free and vegan

• Sizes: 250 and 1000 ml

Conditioning Mask

• Deeply moisturizing conditioner for chemically treated hair

• Reinforces, protects and strengthens damaged hair

• Deeply moisturizes, conditions and repairs, protecting even from mechanical stress

• Works as 2 in 1, as a conditioner or a mask

• Perfume free and vegan

• Sizes: 250 and 1000 ml

HOME CARE KIT

Contains Re-Bonding Shampoo 250 ml, Conditioning Mask 250 ml and Re-Bonding Spray 50 ml.

A PERFECT MATCH

SensiDO Match is a color depositing mask that doesn’t only add a beautiful hue to hair but also effectively conditions them. Contains KeraGuard that leaves hair silky soft and shine that lasts.

KeraGuard active ingredients soften hair structure, moisturize hair, protects hair against damage and prevents hair color from washout. Hair feels silky soft and vibrant. An updated color mask shade line will make sure your client find a perfect shade for them.

• A versatile shade line of 15 shades

• Lasts up to 20 washes

• Development time 15–20 minutes

• Perfume free and vegan

• Manufactured in Finland with solar energy

ILLUMINATING PLATINUM

Pastel

Blonde Cool

Intensive Dark Warm

Pastel Blonde Cool

HONEY COPPER

Intensive Dark Warm

BEAUTIFUL BROWN

Pastel Blonde Cool

Intensive Dark Warm

Pastel Blonde Cool

ADORABLE PINK

Intensive Dark Warm

LOVELY ROSE GOLD

Pastel Blonde Cool

Intensive Dark Warm

Pastel Blonde Cool

DUSTY LAVENDER

Intensive Dark Warm

PERFECT PEARL

Pastel Blonde Cool

Intensive Dark Warm

Pastel Blonde Cool

SWEET PEACH

Intensive Dark Warm

BRIGHT YELLOW

Pastel Blonde Cool

Intensive Dark Warm

Pastel Blonde Cool

SUPER PINK

Intensive Dark Warm

BLOOMING ORANGE

Pastel Blonde Cool

Intensive Dark Warm

Pastel Blonde Cool

Intensive Dark Warm

VIBRANT VIOLET

DEEP RED

Intensive Dark Warm

#PERFECTMATCH

#PERFECTMATCH

#PERFECTMATCH

GORGEOUS BLUE

Pastel Blonde Cool

Pastel Blonde Cool Intensive Dark Warm

#PERFECTMATCH

#PERFECTMATCH

#PERFECTMATCH

VIVID TURQUOISE

Pastel Blonde Cool

Intensive Dark Warm

Perfume free & vegan color conditioner

MIX & MATCH

A conditioner for your client to take home. SensiDO Mix & Match is a world of endless color conditioner. Individually mixed perfume free color conditioner doesn’t contain ammonia, adds shine to hair and due to rich pigment consistency enhances depth and resistance to hair color. Easily mix one of the 150 SensiDO shades from ready recipes or create compeltely your own color mix.

Size 1000 ml

Five base colors to create any shade! White, Cyan, Magenta, Yellow and Black.

Why to choose Mix & Match?

• Enhances and refreshes hair color

• Adds shine

• Supports and prolongs color durability

• Endless range of colors from classic to trendy

• For previously colored hair

• An amazing add-on salon service

Always here for you

• Easily access your account

• Make and send your orders

• Find all product related information

• See your order history

Connect with us. Use #simsensitive and #sensido so that we could find your creations.