6157_SPRING_Fifth Edition

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TWO THUMBS UP AT PALMYRA PRIMARY SCHOOL KAVA CAFÉ: ANOTHER FINE LOCAL PALMYRA RUC: DOMINATING THE COMP! ISSUE FIVE SPRING 2016

ONE RESIDENTIAL 6157 BY O N E RE S ID E N T IA L 1 Q U A R T E R LY M A G A Z I N E


THE HIGHEST SELLING AGENT IN THE CITY OF MELVILLE

A publication of: One Residential Sales and Property Management 329a Canning Highway (faces McKimmie Road), Palmyra WA 6157 Phone (08) 9339 8833 Mobile 0419 904 907 michael@oneresidential.com.au

oneresidential.com.au

CONTENTS EVERY STREET TELLS A STORY: Palmyra Primary School: The excellence that makes a school a sweet place to learn and grow 3

Welcome to 6157. Here’s our fifth edition of 6157! Our fourth edition received plenty of great feedback as many reminisced or learned for the first time about the Miller family dynasty and their impact in the area. It’s seems there are few people that aren’t connected with the clan in some shape or form so it was a privilege to give a potted history of some of their story. The Spring edition has more great stuff from where you live. We’re also featuring two of Palmyra Primary School’s finest, Heather Anderson and Deborah Gambie, who were recently recognised for their teaching and administrative excellence in an annual statewide educators award. 6157 also looks at the property market, dives into One’s community support and road-tests a Palmyra stalwart, Kava Café, just off Preston Point Road in Bicton. Thanks for your feedback so far— hope you enjoy the read!

Michael Forzatti Managing Director

ONE’s team of market leading salespeople and a cracking admin crew laid down a super set of results in the month of July. Not only was ONE the 22nd highest selling office across the state in July, but the team consolidated its position as #1 agent in the City of Melville by number of listings sold.

MARKET UPDATE Palmyra : Plenty of action 7

WE LOVE_______: Kava Café 8

ONE SUPPORTS: Palmyra Rugby Union Club 10

ONE ON ONE Are agents still relevant today? 11

SELLING in 6157 Palmyra 12

PROPERTY MANAGEMENT in 6157 Zora Reeves 14

ONERS Action in the One Residential Team 15

KIDS’ CORNER The funnest season of all! 16

CONTRIBUTORS Design: The Globe, Writer: Simon Elliott With thanks to the following: Deborah Gambie, Heather Anderson, Hugh McCrackan from Palmyra Primary School, Kava Café, Palmyra Rugby Union Club, Rebecca Krawczuk, realestate.com.au, REIWA, ratemyagent. com.au, and the City of Melville.

JULY Top 30 Office in WA


6157: EVERY STREET TELLS A STORY

TWO

THUMBS UP Heather Anderson & Deborah Gambie: Two women adding great wealth into the community of Palmyra Primary School

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There’s a richness in the eclectic melting pot of Palmyra Primary School to which the broader community is both anchored and derives some of its identity. To highlight individuals within this melting pot is rare but, in this case, entirely appropriate—particularly when it comes to Deborah Gambie and Heather Anderson. Both were recently recognised for their excellence in the areas of administrative services and teaching. 6157 thought it only reasonable to spread their fame through the rest of Palmyra!

MEET DEBBIE EVERYONE ELSE HAS! Ask almost anyone in the Pally school community who holds everything together and the fingers will likely point towards Deborah Gambie. Everyone but Debbie, that is. For her, she’s simply doing a job that she has enjoyed for 14 years. So, while it may have come as a surprise to be nominated and recognised as an outstanding administrator a few weeks back, it was no surprise to the school community at large.

“Every day is different - it totally works for the way that I’m wired. Whether it’s a tough or volatile day, it’s never boring, and it’s always against the backdrop of a lovely team and this rich school community.” says Debbie.

Debbie began at Pally Primary in 2002 as a part-time school officer. The school was far smaller then. Around 200. These days, it’s stretching at the seams with 505 students (K-6) and over 50 staff. The growth in the student population reflects the changing demographics in the area and is partially attributed to the subdivision of blocks and younger families coming into the area. She transitioned into a full-time role as the school population grew and, after a long stint as School Registrar, was given a spiffing new title: Manager of Corporate Services. Debbie jokes that it didn’t come with a pay rise of any kind. Debbie and her team are a conduit between families, the public, and the school. As well as providing customer services, managing all non-teaching staff, and managing the school’s finances, she is a member of the school’s leadership team. Anything to do with the nuts and bolts of keeping the school ticking is in Deb’s swag. With a

reach that stretches across every facet of the community other than teaching, everyone knows Debbie! It’s the sort of deep connection with the school community that has made the job so endearing to her. Not every day is perfect, but it’s immensely satisfying. “Whether it’s a tough or volatile day, it’s never boring, and it’s always against the backdrop of a lovely team and this rich school community. “Every day is different - it totally works for the way that I’m wired,” says Debbie. When it comes to memorable moments in recent times, Debbie doesn’t hesitate. “While it’s come out of unfortunate circumstances, it’s been the way that our school community has rallied around others in times of need. “Over the last two years, there have been three families who have suffered the loss of a parent. I’ve been the coordinator as the call went out for anyone who wanted to help out with meals and donations to families. “In each case, the response has been overwhelming and heartwarming - the willingness of people to step up and support has been touching. Amidst tragedies, people turn up and say ‘what can we do to help?’,” said Debbie. Practical help like this becomes part of the broader collaborative pastoral care provided by the school in times like this. The teachers, the school Chaplain, administrative staff, and wider community all come together to wrap their arms around those in need.


AN EMBARRASSING SURPRISE WASSRA CERTIFICATE OF RECOGNITION Having been nominated by the School’s Principal, Hugh McCrackan, and her colleague, Patricia, Debbie knew little of the award. “One morning Patricia told me that I needed to come to the assembly, and I’d regret it if I didn’t come along,” said Debbie. “Getting along to assemblies is a rare thing for our admin team so I was a little mystified as to why it was suddenly so important, but she was very insistent. “After the honour certificates had been given out to students, there was a special announcement, and I was called to the front. I’ve never felt so embarrassed - my face was bright red,” Debbie recalls, red-faced once more at the memory. The award recognised Debbie for ‘outstanding service, dedication, loyalty and commitment to the whole school community’. “I guess I was half-thrilled and half-mortified. I know it’s good for our school community to get that sort of recognition, I just wish that I didn’t have to stand up in front of people for that to happen!” said Debbie.

WHAT DEBBIE WOULD NEVER TELL US Debbie is about as self-deprecating as they come. At one point as we were talking, she had cause to leave the room for a moment of troubleshooting. There was a touching moment as her offsider, Patricia Gonzalez, rushed in with more information. “She’s missed out on a lot of information, so I’ve written a few things on a Post-it note, just so you know,” said Patricia. “Debbie is much more than she’d like to let on. She’s a very fair lady. She’s a great leader and a great mentor. She’s a good teacher of new staff and is very sensitive to the needs of the staff and our community. I think she’s wonderful...she just won’t tell you any of that herself,” Patricia enthuses. It’s hardly surprising that Deb got the nomination or that Pally Primary is made richer for her work.

HEATHER’S STATEWIDE STORY: What Debbie, the corporate service powerhouse, brings to the administration world, Heather Anderson brings to language and literacy in her role as a Year 5 teacher. It is no surprise that Heather was nominated for the statewide award for her excellence in education. Heather Anderson comes with a teaching legacy spanning 38 years, a passion for education and an infectious vibrancy in her approach to teaching and mentoring. In a four-decade career, which has been tethered to the wanderings of her Main Road’s employed husband, Geoff, Heather has taught the length and breadth of Western Australia. Her diverse experiences have made her a wholehearted advocate for student teachers to embrace the opportunities that come with country postings.

POSTED IN ALL DIRECTIONS In a career punctuated by part-time work, full-time work, and full-time parenting, Heather has fuelled her love of language and literacy to yield a CV that would read like an index of a Lonely Planet guide. Derby, Halls Creek, Kunnunnurra, and Narrogin make the list. Work in Aboriginal schools, School of the Air and, more locally, Winthrop Primary, also feature. From roles with PEAC (Primary Extension and Challenge) students, classroom teaching, overseeing graduate programs, to time as an acting Deputy Principal, the Level 3 teacher has feasted a smörgåsbord of educational experience.

“There is an intimacy within the community that is so attractive and the product of that seems to be beautifully rounded students. Not necessarily forced in any particular direction, but holistic,” says Heather.

Heather’s philosophy on teaching has been guided by a desire to help other teachers become stronger. Having blooded many student teachers in country schools, she is well aware that every teacher takes their new found experience and knowledge with them into the next teaching assignment. This compilation of assignments has added up to a vast resource from which Heather can draw in her work. “I see that the experiences I’ve enjoyed and the knowledge I’ve accrued is also mine to share. I’ve always thought that we benefit each other and our school when we help each other grow,” Heather said. “I’m still learning so much. We’re working as a team right now on the role of writing in a society with changing technology, and the use of language across different mediums. I find that work so interesting.

Above: Palmyra Principal, Hugh McCrackan, seized on the opportunities to highlight the achievements of two of the leading lights in a stellar team.

“We’ve been using the ‘PIE’ approach to our writing (persuade, inform, entertain) and clarifying the purpose of our writing. Whether it’s Facebook, an essay, or a piece of creative writing, knowing what you’re seeking to achieve through your writing is valuable,” said Heather. 6157 BY O N E RE S ID E N T IA L

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PART OF PALLY PRIMARY For the past eight years, the locus of Heather’s teaching has been Palmyra Primary School. “The blend of students and incredibly supportive families make the school a delightful place to teach. “There is an intimacy within the community that is so attractive and the product of that seems to be beautifully rounded students. Not necessarily forced in any particular direction, but holistic,” says Heather. Observations like this are a credit to the culture that prevails at the school. The colleagues, friendships, programs and experiences that Heather has relished, have combined to form a rich tapestry that’s enjoyed by successive waves of Year 5 students at Palmyra. In many ways, the nomination of an award for teaching excellence is not for a calendar year at all, but for allowing a lifetime of educational experience to find its voice amongst the Year 5 cohorts that come and grow each year.

The school community at Pally is vibrant and integrated. Initiatives like the Pally Patch and the weekend Farmers’ markets reinforce this. It will always be the individuals and personalities behind the scenes and at the forefront that truly build and define a community. Debbie and Heather are simply two more reasons to fall in love with Pally Primary all over again. Two thumbs up!


6157: PALMYRA

PALMYRA: MARKET UPDATE While spring may bring with it a new wave of energy and vigour, we’re too savvy to assume that the seasons guide the market conditions. Twenty years ago, perhaps, but no longer. Michael Forzatti was the highest listing salesperson in Western Australia in 2015/16. He has won this award for the past three years. The largest portion of Michael’s sales is in the Palmyra area, an area where One Residential is the clear market leader. So dominant is One’s presence in the Palmyra market (where their office is located) that their current market share of 55% is over ten times greater than the nearest competitor (with 5%). In this market update, Michael provides some qualitative thoughts on selling in the current market.

That’s not to dampen the beauty of this time of year, simply to highlight that the myriad online resources available to buyers and sellers these days render those seasonal impacts negligible. Perhaps there’ll be a bit of a spring in the step of the market but, overwhelmingly, it will continue to be informed by the market conditions that drove its current state in the first place. The last quarter saw no dramatic changes in the market. The metropolitan area continued to experience small levels of negative growth (-0.9%), and Palmyra along with it (-3.8%). I don’t expect an unleashing of spring action or multitudes preparing their homes for the market, but I can continue to testify: plenty of people are selling properties. Owners are selling for two primary reasons: 1) to upsize into larger homes while the gap is comparatively low from their current home and a larger property, and 2) their work situation requires that they sell. One is driven by opportunity, the other, unfortunately, by necessity. Some of the properties in the second category are investment properties; people are selling units and villas to consolidate their financial situation.

Given the number of owners following this strategy over the past twelve months, there has been an excess of these sorts of properties on the market and, as a result, softer prices being realised. There’s continued demand for 4x2 character homes and properties on larger blocks. A recent sale on Weld Road for $1.1 million was a record for the street. A 1048m2 block with R50 zoning, the land will be used to develop five townhouses. A buoyant price like this demonstrates once more that quality property propositions will continue to realise quality results in this market. While the market continues to tick along at a gentle pace, our office has had some phenomenal results. Last month, our team combined to sell 25 properties. That’s a big number in this market, but it’s a far greater testimony to the grunt and hard work of our team than it is the buoyancy of the market. Results like this are, in part, the result of a pricing strategy that reflects the current market rather than attempting some fanciful result that may have been realistic a few years back. Our typical days on the market across our team is 21 days to sale. The current market average is around 72 days. That’s what good pricing and hard work can deliver. It reflects the reputation and integrity of our team to state what will sell in this market. Sometimes it’s not fun breaking that news, but it’s the news that realises the best result in the shortest time. Do we expect a transformation in the market over the next quarter? No, not really. But we do expect well priced properties will continue to sell well and, with hard work, achieve the best possible results in the shortest time.

THE CURRENT PALMYRA MARKET

-3.8% SUBURB GROWTH, CURRENT QUARTER

-2.4%

SUBURB GROWTH, YEAR TO DATE

Median sale price:

$697,500

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ONE LOVES :

KAVA CAFÉ

WHERE: 39A Bristol Avenue Bicton WA 6157 WHEN: 7:30-2PM, TUES - SUN REVIEW: 3.7 ON ZOMATO PRICE POINT:

$$$


MAKING KAVA’S FAMOUS R E D V E LV E T PA N C A K E S Here’s how to recreate the theatre of Red Velvet Pancakes at home!

Our visit to Kava Café was truly Olympic - the flame was lit in Rio as we drove to the Bicton-based café. It seemed that plenty of folk had been waiting for the same trigger as the numbers in the café doubled within minutes of our arrival. We’d been tipped off that weekend-mornings were the most frenetic at Kava, but there were plenty of table options on offer. We lined up down the long leather bench that hugs the left length of the café and pored over the menu. As we sat, it seemed that any table with children was punctuated with exclamations of ‘that’s so cool’ and ‘how awesome’ and one look at the menu gave the game away. Our nine year old spotted it first: Red Velvet Pancakes with house-made cream cheese, pistachio crumble topped with Persian Fairy Floss. Before we’d even looked at the menu properly, one serve of the pancakes was added to the list. Kava Café has been part of the strip of shops that runs from the corner of Preston Point Road, down Bristol Street, since 2009. Sandwiched between a hair salon and a fish & chip shop, the space previously operated as a restaurant, Zamarea, that was more focused on dinner as its primary meal. When the current owners moved in a couple of years back, they reinvented the café to reflect the evolving local scene. Since then, Kava has established itself as a jewel in the 6157 café ‘hood. Kava’s trade may be skewed to the breakfast/brunch/coffee crowd, but there’s a healthy local contingent around dinner as well. Walking through the entry, it takes just a moment to realise that coffee quality is primary here. The two-group Synesso, the fleet of Mazzer Grinders, the beans from Blacklist (a local roaster) - all were promising signs of the caffeinated goodness to follow. Kava has repositioned itself as a suave and youthful cafe with luminous orange walls, purplebrown banquettes and globular brown-ball lights. A touch dark, but a warm ambiance. The carnivore and the vegetarian selected their usual coffees of choice: double shot piccolo, traditional short

INGREDIENTS 150 grams cream cheese, at room temperature 50 grams butter 2 cups self raising flour 2 Ts cocoa powder 1 Ts baking powder Fine salt 2 large eggs 200 gr caster sugar 600 ml buttermilk 100 grams melted, cooled unsalted butter, plus more for griddle 2 ts red food coloring 1 ts pure vanilla extract

macchiato. A smooth, earthy, bittersweet, well-bodied blend, with a hint of spice, the beautifully textured milk complimented the beans superbly. A strong start! While our meals didn’t rush out, given the semi-sparse crowd at the time, they received high praise when they arrived. The theatre of the pancakes was not wasted on our table. Well received, yet considered strangely salty for a sweettoothed junior ensemble. The carnivore opted for Eggs Benedict - cleverly presented as Hash Benedict and, no doubt, the cause of much rejoicing for the gluten-free brigade. Ever the traditionalist, the carnivore exchanged salmon for ham and enjoyed the bed of homemade hashbrown on which the meal was presented. Many more have talked up the salmon combo. Perfect eggs and a creamy hollandaise, that caused the plate to disappear without a trace. Meanwhile, on the other side of the table, the vegetarian seized on the shakshuka. Admittedly the bar has been set unreasonably high on this one, so the selection was probably a little unfair. It was a milder version of the traditional offering. Low on spice, high on cherry tomatoes and red onions. With healthy quantities of beans, the dish was a winner in its own right though perhaps not one for the expectant shakshuka purists. There are plenty of places we could have landed on the menu that we later discovered have received high praise. The Matcha Pancakes with Poached Peaches are a regular hit on Insta with regular reviews, while dinner is a whole other area of enjoyment and opens the way to week-long possibilities with an extensive wood-fired pizza menu and predominantly Italian-themed alternatives. Kava is a great local café. People park their dogs and enjoy a coffee on the ample seating outside, while others eat heartily within. The food offering is strong and the coffee quality even stronger. Get it on your list of regular haunts. It’s in your postcode! - THE VEGETARIAN and THE CARNIVORE

For serving Mixed berries Persian fairies floss Chopped pistachio Chocolate sauce METHOD Cream cheese icing: Whisk the cream cheese, 50 gr butter and 100gr sugar until smooth and fluffy in a medium bowl; set aside. Pancake Sift the flour, cocoa powder, baking powder and 1/2 teaspoon salt into a large bowl. Beat the eggs and 100gr sugar in a medium bowl until pale yellow; beat in the buttermilk, melted butter, food coloring, vanilla. Add the egg mixture to the flour mixture and fold until incorporated. Heat a griddle or large nonstick skillet over medium-low heat. Lightly coat the hot skillet with melted butter. Pour 1/4 cupfuls of batter on the hot skillet, spaced evenly apart; use a spatula to spread out slightly if needed. Cook until bubbles begin to pop on the surface, about 3 minutes. Carefully flip and cook until the bottoms are set and the pancakes are cooked through, 1 to 2 minutes longer. Repeat with the remaining batter. To serve, place a nice dollop the cream cheese on top of the pancakes and sprinkle with mixed berry, floss and pistachio and a drizzle of chocolate sauce.

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O N E OSNUEP S PU OP R PT O SR : TS:

Are agents still relevant today? There’s one constant in almost any industry and any market: change.

The game that is said to be played in heaven. Mostly, in these parts, it’s played at Tompkins Park. Palmyra Rugby Union Club is a local club with a rich history dating back to the Great Depression. Like the era in which it was born, it didn’t start without a struggle. While the momentum was strong from a bunch of passionate rugby blokes of the day, their efforts were almost derailed by an immovable force: Fremantle Rugby Club. They wanted none of it! Despite the efforts to thwart the establishment of the new club by the powerhouse of the day, the unwavering efforts of a few held sway and Palmyra Rugby Union Club was born! The team was forged by passion, mateship, loyalty and results and by World War 2, Palmyra was a regular fixture at the top of the tree.

The club that has sported the blue and brown since their inception, fields teams on all men’s senior grades from Premier Grade through to Fifths. The senior ranks also boasts a Women’s and Colts team to make the picture complete. There is no shortage of juniors in the club either with Palmyra claiming the third largest cohort of under age players in the state. From Under 6s to Under 17s, over 300 registered juniors pulled on the boots in the 2016 season. We almost forgot, there’s a Golden Oldies team running about as well. The ‘Pally Pigs’ is for over 35s (hardly old!) and is said to be more nuanced in the social aspects of the game than onfield excellence! It’s been a strong year across the grades in 2016. The Under 12s/13s/14s and 17s all competed in finals this year while the senior ranks also had plenty of success. The reserve graders went undefeated through the season with a 20-0 record that resulted in a premiership win over Wests Scarborough on August 21. Alongside minor premierships in Colts and Fourth Grade, it’s been a strong year. The Premier team made their first finals appearance since 2013 while securing a big piece of silverware when they were announced the 2016 RugbyWA Senior Club Champions. A great effort all around. The 2016 season is complete but if you or your offspring are interested in joining one of the the state’s premier sporting clubs (and the 2016 Senior Club Champions!) visit palmyrarugby.com.au The season kicks off in April 2017 with pre-season kicking off earlier still. Go Pally!

Each revolves around a similar thought: “Are agents still relevant today?”. We hardly expected the answer would be ‘no’, but it didn’t stop us asking a few questions and unearthing some interesting responses along the way.

ONE ONE

w i t h M I C H A E L F O R Z AT T I

Officially established in 1934, ‘Pally’ - as it is warmly known - competes in the RugbyWA premier grade competition and is the largest club south of the river. To be clear, we’re talking union here, not that other one.

With such profound changes in the way that buyers and sellers go about the selling process now, it’s caused the private sale method to roll around again. It seemed like a good opportunity to grill One Residential’s principal, Michael Forzatti, on some curlier questions.


6157: What can an agent do that a seller can’t? Well, the traditional answer is quite well known and, fundamentally, nothing has changed. As an agent, I am the only non-emotive member of the triangle formed by the buyer, the seller and the agent. The triangle contains an emotionally-invested owner wondering how much they can realise for their property, an emotionally-invested buyer who is wondering how little they can pay for it, and the agent - the bridge between the two of them. The agent represents the seller but, overwhelmingly, wants a result that’s optimal for each party. That’s what makes a sale. 6157: Nothing much has changed then, right? Well, what I have noticed in recent years, is the degree to which many buyers are highly educated in the area of property contracts of sale. Some are well versed in the legal conditions of sale and use conditions to their advantage in a way that, unchecked, can penalise the seller. Buyers can take unfair advantage over a seller if they come into the negotiation with a head full of legal knowledge about what’s possible - particularly if the seller on the other side of the table is not so well equipped. An experienced agent can prevent the seller being unwittingly disadvantaged. It allows the agent to stand up for the seller in a market where the purchaser often believes they hold all the cards. 6157: What about right now? In the current market, buyers want (and feel they can demand) their pound of flesh. They’re not satisfied with a low price; they want all the fruit that goes with it. All the onepercenters that, in a strong market, you don’t get the opportunity to demand. The current attitude for many buyers is that ‘they own the market’ and with some less experienced agent, that attitude is enabled and facilitated! It merely reinforces the perceptions. 6157: Surely the agent plays a role in that perception? I think there’s a representation problem there that needs to be corrected. A strong agent in this market is still capable of taking a deep breath and saying ‘no, that’s not acceptable for this contract’. Things like conditions, the way a contract is negotiated, stalling tactics, trying to withdraw offers - all these are cheap tactics that buyers might try on in this market. The genuinely successful agent in this market is not desperate. They continue to represent

J M H T I W A + Q

their owners. They take a deep breath, stay resolute and negotiate the best contract in the current market. That’s how an agent proves their worth to their owner.

In a market like this, this demands hard work. Good contracts, good results? They’re timeconsuming. The good agent doesn’t walk away from that work because they’re patient. They know when to work swiftly and when to give space. There’s no doubt there’s some ‘emotional massaging’ required on both sides of a transaction, and the agent is the only one capable of fulfilling that role when each side has such a vested interest in the result. What can a seller do today that only an agent could have done in the past?

Well, the Internet has changed a whole lot around the areas of property promotion and market research. The quality of information now available to the general public is far more than anything that used to be available to the agent. It’s available far quicker as well. In a bygone era, the agent held most of the information; it enabled the agent to colour the market as they wished. The sheer weight of data available now (usually quantitative, not qualitative) makes for very savvy buyers and sellers. This is a good thing, not a bad thing! Private sellers can add their home to the various online portals through different services that offer a bare minimum of support from a property promotion point of view. It’s caused some owners in the market who have seen nil or negative growth in the last few years to entertain private sales as a way of limiting the damage. It’s seen a bit of a surge in private selling in some areas as people try to cut their losses. The problem with this continues to be a false economy of saving on fees yet losing to an even greater extent on the negotiated price. 6157: Let’s talk private sale - are there any market conditions where it could be beneficial to sell privately? Honestly, I think there is. In the red hot and overheated sellers’ market, I believe that my 12-year old son could literally sit at a home open and hand out contracts. The buyer would fill it in, and the job would be done in 15 minutes. Prices are great; conditions are minimal, and it’s a sellers’ market. I’ve only seen those conditions once or twice and fleetingly at that, but they happen! 6157: Would you sell your own property? I don’t sell properties; I only buy them! Good Italian stock - buy, don’t sell! So I’ve never sold any properties I’ve bought but, hypothetically,

I wouldn’t sell my own property. I’m too emotionally invested in my own assets, and I’d let that cloud my judgement. I don’t think I could handle people being critical of my own home and the styling decisions that our family may have made, without the smoothing filter of an agent to soften the blow. I totally understand that some of that is simply a tactic by the buyer, but after all I’ve heard over the years about feedback on properties I was selling, I’d definitely have an agent representing me. 6157: What do you see out there right now that concerns you? Buyers right now expect the agent to be the battering ram for the owner. To soften them up and prepare them for something that’s often unreasonable as they feel they hold sway in the marketplace. There seems to be an expectation out there right now that the agent is there to represent the buyer. If the agent is desperate enough for the sale, they can reinforce this expectation, and it’s the owner who loses out. When that starts happening, the owner is bullied by the agent that is supposed to be representing them. It’s all the wrong way around. A familiar tale I hear at the moment is the owner whose listing had expired telling me that when they initially listed their home, the feeling of overwhelming positivity was incredible - they felt on cloud nine. A week after the sign went up, though, it seemed like that agent turned on them. ‘My house wasn’t good enough, the price needed to come down’, the negative feedback just piled up on top of each other. Why couldn’t the agent have been transparent from the start? Well, the answer is simple enough - the agent is scared and desperate for a listing. That’s of little consolation to the owner, though. The best agents in this market are the best in any market - the ones who work tirelessly for their owners and continue to remember that they are the client. 6157: What’s your observation of the success rate with private sales in the market? It depends on the state of the market, but my general observation is a success rate lower than 10%. In the majority of cases, the seller later engages an agent to do the job. Private sales account for around 2% of the sales in the areas that we sell - quite rare around here. 6157: Stick with the yellow signs then? Yep, stick with the yellow signs.

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SOLD

TO A C T IO N ? IN G IN R P S O T E T IM W IT H F E E L YO U R B E S T IN E R ! A PERSONAL TRA

How long have you been working as a PT? It’s been about three years now. It’s not my only job, I also work at Kava Café, but it’s a line of work that allows you to combine two jobs quite nicely - albeit busily! How did you qualify and what got you into personal training? I trained at the Australian Institute of Fitness, but my passion certainly pre-dates my study. I’ve always been a fan of fitness and of getting the best out of others. Running is probably what started the ball rolling. I loved it; it felt great, and I wanted others to feel that also. I found that when I ran with friends, I’d rarely be able to help myself from challenging them to go further, harder, or better in some way. At some point, I realised that it made sense to be developing my skills so I could better help others. What bases do you tend to cover in your sessions? There’s a lot of circuit work combining strength and

cardio - some running, but not a running based workout. I run six boot camps in Fremantle, Como and Belmont. I’m the sole trainer and each of them has six to eight people training together. Eight is probably the optimal number but anything up to twelve works really well.

PALMYRA

Additionally, I have a handful of clients that I train one-on-one, twice a week. I train these clients where it’s most convenient for them. I also have regular sports massage clients through the week for what’s left of my spare time! The combination of Kava Café, massage, and personal training can get pretty hectic, but I’m enjoying the balance right now. What’s your favourite time of year for training? I’m a fan of winter - my clients work harder to stay warm! The downside is that some of them don’t show up at all! Perhaps autumn and spring are the very best - crisp, still mornings. What’s your advice to any prospective clients? Don’t be afraid to start. Those first steps can be the hardest but motivation comes from getting out of bed, turning up, and enjoying the rewards from simply doing it! Spring into it!

Regardless of the shape you’re in now, call Bec at ‘Feel Your Best’ Fitness and Massage on 0434 358 244 today and get started!

5/12 HANNIBAL STREET 2 BED GEM! PRIVATE & QUIET

Fr $349,000

Tucked away in a convenient location, this immaculate 2-bed villa represents amazing value. Renovated kitchen and bathroom, open plan living, reverse cycle a/c throughout and quiet north facing rear courtyard - a peaceful sanctuary to come home to!

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UNDER OFFER

1/5 AURELIAN STREET Fr$429,000 STREET FRONT - POLE POSITION An enviable location near the East Freo border, this rare street front villa home has its own driveway, lock up garage and supersize outdoor entertaining and patio area! Open plan layout provides living and meals with well positioned kitchen.

FOR SALES DATA, ADVICE AND EXPERTISE IN PALMYRA, CALL THE MARKET LEADER, MICHAEL FORZATTI ON 0419 904 907

Rebecca Krawczuk wants you to feel your best. As a personal trainer, she’s doing something about it as well! We caught up with Bec to talk about her passion for fitness, wellness, and the backstory behind her becoming a personal trainer.

SOME OF THE ONES IN

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34 HAMMAD STREET Offers Fr $600,000 COTTAGE GEM - PARKSIDE LOCATION Nestled on a large street front survey-strata 524sqm block in one of Palmyra’s most unique cul-de-sac locations opposite parklands this much cherished old timer cottage oozes character and charm. No traffic, overlooking the park.

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FOR SALE

30 WELD ROAD R50 ZONED 1023SQM SITE!

Fr$995,000

1 AURELIAN STREET Fr $829-869,000 PRICE ADJUSTED FOR IMMEDIATE SALE

ONE of the few remaining R50 zoned development sites in Palmyra! Ultra convenient elevated location in close proximity to major shopping centre, doctors, transport and recreation facilities this rare opportunity provides a multitude of options.

Nestled in pole position on an elevated whopping 581sqm north facing street front block on the East Freo border, this amazing home offers a unique floorplan for extended families or those chasing a granny flat/home office/studio!

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UNDER OFFER

19 HIRD PLACE Fr $649,000 FAMILY GEM - STUNNING VALUE!

8/4 PETRA STREET THE PERFECT VILLA!

With a family friendly floorplan that offers flexible and comfortable living zones, this immaculate 4 bed, 2 bath home sits on a GREEN TITLE 450sqm block in a private cul-de-sac location just moments to parks, schools and convenience!

A sense of quality and polish is evident with this fully renovated street front end villa with no common walls! Set in an ultra convenient location, this fresh pad features its own driveway, lock up garage with internal shoppers entrance, rear yard access and two big courtyards!

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E N T E R TO W IN 1 o f 3 $ 5 0 VO U C H E R S AT K AVA C A F É For the chance to win one of three $50 vouchers for Kava Café on 39A Bristol Avenue, Bicton, message One Residential’s Facebook page. There’s no tricky questions, just let us know that you’re entering the competition. ‘Like us’ and ‘Share us’ while you’re there! Entries close: 30 September 2016

Fr$399,000

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PALMYRA WESTERN FARMERS MARKETS: EVERY SUNDAY Taste a little bit of the country in the city at Palmyra Western Farmers Market every Sunday 8 AM – 12 PM.

250A MARMION STREET RARE DUPLEX BLOCK

Fr $799,000

16 ELVIRA STREET BIG DUPLEX - BIG BLOCK!

Fr $529,000

An elevated 900sqm duplex block with a bonus brick and tile home. Demolish & develop 2 blocks (front/rear) OR Renovate existing home and create rear block (rear access available) OR Landbank for future and collect rent (rented at $410 per week) OR Demolish and build on full block!

With many options, this seldom found streetfront duplex home is on 575sqm of land! A duplex with character appeal inc. two large bedrooms, renovated bathroom, refurbished kitchen, spacious open plan living, aircon, high ceilings and jarrah floors. Massive yard!

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Supporting your local market directly funds the Kitchen Garden Program and allows Palmyra Primary School students to grow and cook produce as part of their curriculum. Absorb yourself in the vibrant community experience amongst great food and friends.

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ONE RESIDENTIAL: MANAGEMENT

MANAGING WITH ONE IN

PROPERTY MANAGER, ZORA REEVES, ON PROPERTY MANAGEMENT Zora Reeves has been in the Property Management industry for thirteen years. Originally from Geraldton and of Croatian descent, she worked in the transport industry for a period before transitioning to property management. Nearly three years ago, she landed at One Residential and since then, has gone from strength to strength.

When did you begin working at One? I joined the team at One in the role of Property Manager in December 2013, so I’m coming up for three years. What came before the role here? It’s not your first stint in property management, though, is it? No. I worked as a Leasing Agent with Century 21 in Thornlie. They were a very large property management business managing over 6000 properties with a team of over 30 and layers of management and specialised roles. My sole responsibility was securing tenants for properties and I liased with 13-14 Property Managers at the time. This was at the height of the property boom when the tenancy rates were at their lowest and people were queuing to inspect properties. They were crazy times! It was a very different role to my current one at One Residential where I manage all aspects of the relationship with the property owners and tenants, rather than a small part of the picture. In comparison, One is a smaller portfolio of properties. How do those two work environments differ? The team is obviously far smaller and feels a whole lot more like a family. With the smaller team, there’s closer contact, and a constant exchange of ideas, information and advice both with Richard (the Principal) and the rest of the team. It’s not a case of making a meeting to have a conversation but making sure that someone’s not on the phone when you’re about to call out! Do you prefer taking care of the whole Property Management role? Most days, absolutely. I don’t think anyone loves to chase late rent, and dealing with difficult payers (while it might be a short term thing) is never pleasant. I love the variety of the role, the constant interaction with people. No two days are ever the same so even if one day is particularly difficult, it doesn’t mean you’re in a rough patch...it’s just a tough day! I was also fortunate that Richard allowed me to grow into the role by growing my portfolio as I leased new properties. This gave me the chance to grow into the different dimensions of the role.

Do you have a particular catchment area? I look after a slice that heads south from Leederville through to Rockingham with a handful of outliers. The majority of my portfolio is a small number of apartments that combine to over 120 tenancies. What makes for a great day? Everyone ends up happy! A great day starts with not carrying over the problems of yesterday. Resolving problems quickly means that you’re not setting yourself up for issues the following day. You’re often the meat in the sandwich in my role - the conduit between the owner and the tenant. The quality of both relationships is important. It may be the owner who essentially pay my wages, but the effectiveness of that relationship is partly based on the quality of my relationship with the tenant. What makes for a bad day? Well, it’s not so much that something goes wrong, because that’s sort of par for the course in my role - people call you because something needs to be fixed or sorted out. What makes a bad day is when someone is aggressive over whatever that issue might be. It goes without saying that I’m going to seek to resolve the problem as best as I can as quickly as I can so an aggressive person on the other end of the phone just makes for a stressful day. You know it’s not personal, but it still hurts being the punching bag. Fortunately that’s a rare thing. Are there still other areas that you’d like to grow into? Yes. I’d like to develop my skills in the administration and accounting of the expenses for each property. That sounds like fun for someone like me! I love the blend of people and admin. I’m not sure I could handle 100% of either but the blend works really well for me. What goes on when there’s no work going on? I’m pretty fond of gardening at home - mostly pretty things! More often than that, though, I’m likely to be out catching up with friends, and enjoying some good food and coffee. Thanks for your time, Zora.


:ONERS our people: out there and doing good stuff ONE CLAIMS POSITION AS LEADING AGENCY IN CITY OF MELVILLE.

ONE’S TOP GUNS CONTINUE TO FILL OUT THE POOL ROOM.

ONE’S TOP GUNS CONTINUE TO FILL OUT THE POOL ROOM.

JADE JOINS ONE’S TEAM TO BOLSTER SUPPORT FOR FORZATTI

Shane Beaumont added to ONE’s crowded awards shelf by bringing home more accolades from the recent 2016 REIWA Awards.

Jade Morris is the latest addition to the One Residential team, having joined the team as an Executive Assistant to Michael Forzatti.

Shane joined the $1015 Million Dollar Club by virtue for his sales performance in the Gosnells area and beyond.

With a background in the commercial real estate and accountancy fields, and some time as a police recruit, Jade combines discipline, tenacity and a wellhoned attention to detail.

Shane is no stranger to this club nor to honours higher still having been part of the $21-25 Million Dollar Club in 2014/15. Good job, Shane!

2016 Top 30 Office in WA

JULY Top 30 Office in WA

At the recent REIWA Awards, One was again recognised in the Top 30 agencies across the State. The recognition also confirms One’s place as the top agency in the City of Melville by listings sold!

Michael Jennings found himself in familiar territory at the recent 2016 REIWA Awards Ball. For the third year running, Jennings was celebrated within the $21-25 Million Dollar Club. It is recognition of both his market leadership in the Melville area and his sales excellence throughout 2015/16. Perhaps not as significant as the newest addition that the Michael’s family is anticipating, but good gear all the same! Well done, Michael.

Forzatti celebrates top spot at 2016 REIWA Awards Ball.

Welcome aboard, Jade!

ONE IN THE HUNT FOR NATIONAL MARKETING AWARD Michael Forzatti has again been recognised as the Top Salesperson in Western Australia for number of listings sold in 2015/16.

Not to be outdone, Andrew Mulchahy got his own piece of shelf space after the 2016 REIWA Awards. No longer a rookie in the ONE line-up, Andrew was named as part of the $5 Million Dollar Club. Andrew is ONE’s specialist in the Booragoon area and the award marks his first award for sales excellence. Onwards and upwards, Andrew!

ONE has been nominated to submit for the annual ‘AREA’ Awards. The awards, given by realestate.com.au, are given nationally to recognise marketing excellence in real estate. One was nominated for ‘2016 Brand Campaign of the Year’.

The award was a hat trick for Michael who also won the award in the two previous years. He has either won or placed in the Top 3 for the last seven years! He was also third in the Top Salesperson by value sold and awarded a Grand Master in 2016. Stringing them together, Michael. Nice work!

We’ll keep you posted! 6157 BY O N E RE S ID E N T IA L

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1. Collect fallen winter sticks and build a cubby or giant nest to sit in 2. Find a good sturdy tree, make a rope swing and pretend you’re Tarzan 3. Take a photo or sketch of a flower or tree at the beginning of spring and watch it change over the season. 4. Explore Palmyra to see how many blossoms you can find

Petra St

Preston Pt Rd

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Spring is a great season to get out there and see things grow! Here’s 20 things that Nature Play have put together to make spring plenty of fun for kids.

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SPRING BURSTS INTO LIFE!

G R E E N WA S T E COLLECTION IN 6157

Canning Highway

AREA 1 2 JAN, 2017 AREA 2 9 JAN, 2017

Sainsbury St

6. Collect natural things to make a hanging mobile to hang outdoors

The service, provided by the City of Melville is for collection from your verge according to council requirements and applies to residential properties only.

7. Plant tomatoes, basil, cucumbers, pumpkins or lettuce in a patch, in recycled pots, pans, milk containers, even old boots

White goods and junk is another verge-side pick up and will take place later in the year.

5. Listen out for male Koalas in a National Park (it’s breeding season)

8. Build a scarecrow for your veggie patch 9. Make a necklace or garland from sour sobs, dandelions or daisies 10. Head to a creek or wetland with a net and magnifying glass and see what you scoop up (remember to return anything to the water) 11. Collect natural objects from the ground and make a giant mandala 12. Pick a flower, place it in a glass of water with some food coloring or dye and watch the petals change colour 13. Take a Day Trip to Bells Rapids! 14. Ask your dad what his favourite childhood outdoor activities were and do them together on Fathers’ Day. 15. Grab your friends and go fly kites

One Residential Sales and Property Management 329a Canning Highway (faces McKimmie Road) Palmyra WA 6157

16. Go on a bushwalk and see how many spring wildflowers you can find 17. Start a spring nature journal with poems, drawings, and things you’ve collected 18. Find an old gum tree and spot the birds going in, poking their heads out or nesting in hollows 19. Start a spring nature journal with poems, drawings, and things you’ve collected 20. Make a simple insect hotel or minibeast mansion in your yard

Mobile 0419 904 907 michael@oneresidential.com.au

oneresidential.com.au


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