Media Footprint
www.nickygriststages.co.uk
Bla
ck
Mo
un
ce
ltic
tai
va
nM
ine
le.c
Pro o.u
k h a
ce
Natu LTIC ral M V inera ALE l Wa ter HA TT ER ra l sp
The
ring
RA wate
Pre
e
m
Brit
ish
ge
.co
.uk
ttle bra oywonur nd
Ridg
miu
llrid
O
LL
r
ter
f
rra
b
Wa
rs o
tte
CE
natu
ral
du
Bo
ttle
dW
ate
r
Co
mp
an
y
The following pages will highlight some of the media exposure & social media gained from the 2012 Nicky Grist Stages
Title Sponsor
Official car supplier
Official drinks supplier
Who has seen, read, posted & discussed the stages
TV Broadcasting • Terrestrial TV & Sky - Motors TV • Online - Motors TV & You T
Printed Media On & Offline • Motorsport News - Front cover & DPS • Regional Press - Sports News Stor • Nicky Grist’s own connections • Nicky Grist Monthly - NG Monthly News • Facebook - NG friends & Fans • Twitter - NG on Twitter Incl
Online, Forums & Social Medi
Core Websites • British Rally.co.uk - Major discussio • Clubs / General - Mainstream Ra
Other Contact Points • Personal websites - With 126 comp • Spectators - Visiting Stages • Spectator Programme - 1,000 copies p • Online Photography sites - 50 sites holdin
Headline Media
: 10,000 x 4 airings = 40,000 Tube : 2,000 + = 2,000
S feature ries
: 35,000 copies : 7,000 copies through 6 Main papers
= 35,000 = 42,000
s Though Constant contact : 3,700 contacts through 4 news postings = 14,800 s : 5,000 x 4 (Min postings) = 20,000 luding NG Stages : 4,100 followers (extensive reports est x 3) = 12,300 = 166,100
Estimated Audience Reach: 204,452
ia
ons & comments Pre / Post event = 23,152 ally Sites = 5,000+
peting cars with teams & families : 800 links (FB, Twitter & Own sites) = and Posting on FB, Twitter Etc (x 2 postings) : 1200 x 2 = printed - Given to Charities to manage sales : 1000 x 2 (Readership) = ng images + long-term viewing (at 100 views / site) =
800 2,400 2,000 5,000
= 32,052
Televised Coverage Terrestrial & O
Online
Over 7 pages on You Tube just on one search criteria
YouTube
Mainstream News articles -
-on & offline
Mainstream News articles -on & offline
Mainstream News articles -on & offline
Mainstream News articles -on & offline
Email marketing
Email marketing
Mainstream Online activity
Full exposure on Key Forums
125 views 79 views 85 views 1,131 views 17 comments 86 views 8,277 views 109 comments 412 views 3 comments 570 views 6 comments 795 views 20 comments 9,811 views 151 comments 97 views 1,160 views 15 comments 140 views 169 views 215 views 3 comments
23,152 views 324 comments
Full exposure on Key Forums
Occupying 14 pages
Mainstream Online activity
Club and Official Posts
Personally Voted by as the Best Rally
Drivers & Teams y of the year! Car No:
Comments
1 23 78 16 17 29 20 43 62 76 71 201 202 208 206 217 218 220 223 219 221 222 227 231 228 225 215 234 74
- Stages brilliant, best stages of the year - Mint - Thoroughly enjoyed it. Thanks very much - Thanks for putting on a good event - Great apart from 5 mins parked on the bank! - Not to bad at all - Excellent day - Thoroughly enjoyed it. - Excellent day, first in class! - Thumbs up from drivers - Brilliant, best stages we’ve done - Fantastic & brilliant - Fantastic, well organised - Nearly got sleep, excellent day - Best rally of the year! - Very well run event, excellent day - Excellent day, well organised - Brilliant, I will be back next year - Excellent event, thoroughly enjoyed it - Cracking day - Excellent, cracking day - Thank you, good day - Good Day - First finish in 12 months - Very good Day. Thoroughly enjoyed it - Excellent event, really enjoyed it. Best so far. THANK YOU! - Thoroughly enjoyed it, Lost 3rd in class by a few seconds - Good day, damaged suspension - Excellent day, excellent stages, marvellous organisation
Personal - Club forums, FB, Twitter
Personal web updates
Personal web updates
Personal web updates
SI
M
PL Y
CL
EV
ER
Th S e Ĺ K Fr u ee p ku er O do so b. DA n al
lm
od
el
Bla
ck
O Co ffici m al bi fu ne el d co 27 n .7 su (10 m .2) ptio -6 n 4. in m 2 (4 pg .4 ). C (lit O res 2 e / m 100 iss k io m) ns fo fo r th rt e he S Su upe pe rb rb Es Es ta ta te te ra ra ng ng e: e: Ur 23 ba 7- n 114 29 g/ .7 (9 km .5 ).
Na EL tura TI lM C iner VA H al W LE AT na T ater tu ral ER sp R r gw
Th
e
Pr
52
.3
r
iu
m
L
sk .4 ), E od xt a.c ra ur o. ba uk n 3 6.
2
Rid
Br
itis
h
Bo
ttl
le
ed
W
.c
ai
n
Pr
o.
uk
M
in
od
ha
uc
at
er
(7.
8)
-7 4. 3
b
er
er
tte
ge
em
va
(5
AL
ate
ou
ltic
C
in
M
nt
ce
s.
.8
),
at
f
llri
dg
ttle y
e.
br o ou an wn r d
(3
W
so
rra
O
al
co
er
C
om
pa
.u
k
ny
Online Image banks
And Finally a Personal Thanks to all those who made the Event such a great Success Official Sponsors
Title Sponsor
Official car supplier
Official drinks supplier
Championships
Championship Sponsors
Organising Club
Media Report produced by Silverback Media Solutions on Behalf of Nicky grist motorsports ltd
See You all in 2013