STAY CONNECTED WITH THE
Sikeston Regional Chamber
“Where Southern Hospitality Begins”
MAY NEWSLETTER
May, 2014 Volume 3, Issue 4
In this issue BANQUET REVIEW GET FAMILIAR WITH OUR NEW MEMBERS YOU MAY BE FAMILIAR WITH THE 4 P’S OF MARKETING BUT WHAT ABOUT THE 4 E’S?! WHAT SRC DOES FOR YOUR BUSINESS? FIND OUT WHO’S GOT SPIRIT
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and the most decked out table goes to...
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FERRELL EXCAVATING
CHAMBER BANQUET WAS A ROARING SUCCESS The SRC’s 64th Annual Awards Banquet has successfully “Rolled Out the Red Carpet” and rolled it back up! We hope that you enjoyed your evening honoring our community’s best and brightest. We wanted to take this opportunity to follow up on a few items of interest from this year’s event. Again, congratulations to all of the nominees and winners. Whether or not you took home the “gold”, we hope that you were equally as excited about simply being nominated! The SRC and Banquet Committee felt that it was important to recognize the many outstanding businesses and individuals that make a difference to their customers and in our community as a whole. We hope that you were honored by the mention and after all, silver and bronze are still winners the world over. Keep up the good work! We changed a few things about this year’s banquet but the one constant that remains, is the exceptional service and products you can get through our local merchants. Our goal was to highlight the specialties that our chamber members and organizations provide to the Sikeston and Miner communities. That individuality was obvious through those businesses that purchased and decorated tables to feature what makes their business unique. We appreciate all of your efforts and can’t wait to see what brainstorming occurs for next year. Each banquet table had comment cards available for input from our guests. We encourage you to reach out if there was something you missed from years’ past, new features from this year that were enjoyable, or even fresh ideas for our future events. The SRC is always looking for ways to better represent our business community and opportunities for improvement. Thank you again, we appreciate you!
Congratulations to Ferrell’s Excavating Services on their win for the most decked out table at Friday nights Banquet. Decorated with toy front loaders, excavators and hard hats, their table stood out and really showcased what they provide as a business. Running a close second and third were Southern Bank and Personal Expressions. We hope we created a little friendly competition among our members and gave a way to market their businesses more! We appreciate all of the businesses that did participated. We enjoyed seeing everyone get into the competition. We hope friendly competition will catch on and it is something that we can do from year-to-year. The red carpet SRC banquet affair would not have been a smash hit without the generous donations made possible by the following: Moll Printing Three Rivers College A/V & Jazz Combo Cocktail Crew food giant Ray's of Kelso Missouri Delta Medical Center City of Sikeston Manpower Scherer Shelter Insurance Bootheel Counseling DeWitt Company
Mike Rentals Darron Eaton -DJ for speakers Cole Shuttle Service Jeremiah’s Montgomery Bank Aramark ralph distrubuting Sikeston Jaycees Sikeston Public Schools Sikeston DPS & Color Guard SHS Art Club & Mrs. Hailey Sullivan
Thank you for all that you do to help the Chamber grow and succeed!
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SHOUT-OUT TO
EXPERIENCE, EVERYPLACE, EXHANGE & EVANGELISM The 4 P’s of Marketing were introduced in the 1960’s to offer businesses a mix or method to use when attempting to gain market share for a particular idea. The Product, Price, Placement, and Promotion elements were thought to be vital tools in the business model. This approach simply looked at the supply side of any marketing strategy. In the 1990’s a divergent methodology appeared called the 4 C’s and attacked marketing from a demand perspective. The C’s considered the Consumer, Cost, Communication, and Convenience the most relevant to the big picture. Similar to the initial concept, any marketing plan included either one, both, or a hybrid of these philosophies dependent on the goods or services featured. Enter the technological era and through the evolution of communications, the 4 E’s emerged as yet another way to market a company. The current marketing mix now considers Experience, Everyplace, Exchange, and Evangelism crucial to reaching your target consumer. The following provides a snapshot of how to look at a current (and future) customer base. Experience. The supply and demand/product and consumer has subsided to the total experience. What is the experience a customer has when buying, using, or even researching what your company offers? Are you looking at the process from inside-out or from the eagle eye view? This change in mind set will help ensure you create a memorable experience and present your best foot forward; thus, capturing more and more of your target audience. Everyplace. The store front can no longer be the only location offering a product or service. When a significant portion of potential clients spend an average of 4+ hours on the internet, companies need to be located every place they turn. Web, social media, you tube, even text/SMS messaging can convey a message about your business, you darn well better be placed and convenient for the end user. Exchange. This piece of the puzzle equates to the value of things a customer finds important. In exchange for a customer’s attention and engagement, what is the business willing to provide? Your audience wants trust for their precious commodities of time and loyalty. Give them value and they will be your strongest allies; voluntary advocates who will promote your business to their network of connections. Evangelism. Promotion is key to any solid plan but it is no longer solely sufficient. The brand must summarize the preceding E’s and inspire the consumer to share the enthusiasm, engagement, and overall experience to others. In the digital age of blogs, status updates, and tweets, evangelism is the form of persuasion that will be the difference between your widget and the one down the street. These resources will help your company be prepared and proactive. Use these tools to find the balance between the oldest form of communication - word of mouth, and the newest - the online presence. Your customers will thank you for it.
Corporate Sponsors
OUR NEW MEMBERS
ANCHOR CHURCH www.anchorchurchsikeston.com
BOOTHEEL NRA 573-380-6417
Upcoming May events
ALL MONTH—The Sikeston Convention & Visitors Bureau Photo Contest 1-4- Annual Community Clean Up 2-17- Parengo Coffee House Competition Benefiting Hope Epidemic 3– Sikeston in Bloom 5– Library Board Meeting 5– Regular Council Meeting 6-Jr Trailblazers Meeting 8– Bootheel Counseling Services Trivia Night 9- Parengo Coffee House Open Mike Night 10– 3rd Annual Sikeston’s Mother’s Day Weekend Run for One 5K/10K 11– Mother’s Day 12– Housing Authority Board Meeting 12– Park Board Meeting 13– DED Board Meeting 13– BMU Board Meeting 15–17 Kenny Rogers Rodeo Benefit 15– Strategic Plan Implementation Commission Meeting 19– Public Advisory Board Meeting 20-LCRA Meeting 22– Sikeston High School Graduation 26– Memorial Day– Chamber &City offices closed 26-Annual Memorial Day Service 27– Tourism Advisory Board Meeting 27– VNA Grief Support Group Meeting 29– Sikeston Regional Chamber Member Luncheon 30–31- American Legion Post 114 2nd Annual Poker, Run, Cook Off & Wing War Competition
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Board of Directors & Executive Directors
President: Mike McReynolds, Mike Rentals, Inc. 1st Vice President: Justin Taylor, Edward Jones Investments 2nd vice President: Mackenzie Scherer, Shelter Insurance SECRETARY/TRESURER: Lisa Heuring, Missouri Delta Medical Center AT LARGE: Debbie Glenn, Manpower Larry Eby, Clarity Telecom PAST PRESIDENT: Scott Nichols, Health Facilities Rehab Other Voting members: Beth Johnson, Mitchell Insurance Cindy Farrenburg, Slusher Inc. Zach Fayette, First State Bank and Trust Jacob Priday, Monsanto Matt Tanner, First State Community Bank Mike Tomaszewski, Tetra Pak Laura Collins, Willow & Co. Ben Alcorn, ESI.Comm Brooke Buchanan, Personal Expressions Terry Williams, Southern Bank Don Hart, Hart Electric & Men of Falkoff’s Mark Ponder, Do it Best Corp. Ex-offico: Clyde Hawes, New Madrid Co. Commissioner Jon Douglass, City of Sikeston Ed Dust, Sikeston Economic Development darren chapman, Mayor of Miner Jamie Burger, Scott Co. Commissioner Pastor Rick Lovall, Ministerial Alliance Steve Borgsmiller, SEMO-Sikeston Shawn Towe, Sikeston Jaycees Michelle Reynolds, Three Rivers College Tom Williams, Sikeston Public Schools
WHAT SRC MEMBERSHIP DOES FOR YOUR BUSINESS VISIBILITY & PROMOTIONS MARKETING & NETWORKING OPPORTUNITIES COMMUNITY INVOLVEMENT SPECIAL SPONSORSHIPS AVAILABLE TO MEMBERS ONLY
Join today!!
Spirit Winner The May Spirit Award winner goes to Ultimate Flooring & PAINT! The business has expanded its offerings to not only cover your floors but can now help you style your walls with confidence. The business has added employees to offer you the consultation and expertise you have come to trust at Ultimate Flooring & Paint. Come see the team M-F 8-5 and Sat 8-noon at 2014 E. Malone or find them online at www.facebook.com/pages/ ultimate-flooring-inc
SUSAN LAWRENCE, EXECUTIVE DIRECTOR MORGAN HOUGH, ASSISTANT DIRECTOR Contact Us 215 N. New Madrid Sikeston, MO 63801 Ph: 573-471-2498 Fax: 573-471-2499 E: chamber@sikeston.net