Dispatches +
Easy Customized Labels Salt Lake City, Utah—Using Wasatch SoftRIP’s (www.wasatch.com) efficient workflow and powerful color tools, Creative Labels of Gilroy, California can now offer a wide variety of services and handle anything from simple to highly technical label applications. Equipped with Wasatch SoftRIP and an Epson SurePress L-4033A printer, Creative Labels is able to quickly produce labels for the medical industry, the beauty industry, food packaging, and even gourmet food, wine, and food traceability.
Using SoftRIP’s color management tools, Creative Labels can quickly make adjustments to their files to achieve their desired color (pictured). Using the Color Atlas Generator, the shop can print a range of color swatches on their target media and then use SoftR I P ’s Spot Color Replacement tool to enter LAB values for exact color matching. For example, Creative Labels recently finished a short-run
wine label that required a dense black that is often difficult to achieve. But with SoftRIP, the shop was able to produce the dense black it needed.
Sign Effectz Builds Collection Bin for RMHC Milwaukee, Wisconsin—Ronald McDonald House Charities (RMHC) Eastern Wisconsin has a program for providing aid to local families in need called the Pop Tab Program. It is a shining example of community outreach backed up by an impressive logistics system. They strategically place “collection bins” in their coverage area where folks can drop off pop tabs from their soda cans in support of this green initiative. The pop tabs are accumulated in the bins and then sent to the recycling center to be exchanged for money to support RMHC Eastern Wisconsin. Sign Effectz, Inc. (www.signeffectz.com), a custom sign manufacturer in the area that blends creativity with technology to provide customers with visually effective and physically durable signage, helped Ronald McDonald House by building the pop tab collection bin. The bin looks like a small house to reflect the Ronald McDonald House’s goal of nearly doubling its capacity to house seventy families. To get things rolling on the collection bin, RMHC Marketing and 12
PR Coordinator Jacquelyn Wahlberg provided Sign Effectz with a small five-byfour-inch version of the pop tab collection house (pictured, left), and the design, fabrication, and logistics crews took it from there. They created several pencil sketches in a brainstorming session. Next the designer developed a formal drawing, which was followed by two more roundtable sessions to determine functionality. The production team recommended the fabrication methods and material thicknesses to ensure the end product would stand up to the rough conditions in the field. The finished product
Sign Builder Illustrated // September 2013
was delivered to the Ronald McDonald House on Watertown Plank Road in Milwaukee. “I have been very impressed by the team at Sign Effectz, as well as the outcome of the project,” said Wahlberg. “I can’t believe how visually stunning the tab collection ‘house’ is. It looks just like the little boxes we use, and it is extremely functional.”
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