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Contact us with your ADA signage needs at: sales@cab-signs.com • www.cab-signs.com Phone: 718-385-1600 • 800-394-1690
An ADA Signage specialist since the early 1990s, CAB Signs produces photopolymer and applique signs for companies with premium quality and outstanding lead time.
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The night involved DJs, food and beverages, and producing giveaway stand-up corrugated displays of various celebrities (Breaking Bad, Miley Cyrus, Justin Bieber, etc.). “People liked having their pictures taken with these cut-outs,” says Dean, “and they enjoyed interacting with the technicians and operators running the machines and learning what they did.” Since these existing customers also brought along their friends, close to 250 to 300 people were in and out of Impress/DC Media’s building that night. “They were just really excited about printing. We thought that only printers got excited about printing!” laughs Dean. DC/Impress even ran actual jobs live during the open house for everyone attending to see. “A customer came in on Friday night needing us to print onto tiles for a mural that they were putting in a restaurant opening up on Monday. So I told them that, because of the time constraints, the only thing I could do would be to run it during our open house,” says Dean. “And that’s what we did. “The client gave us the artwork and the 12-by-12 tiles to print on from Home Depot®. We loaded them up on the HP Scitex FB6100 large format printer, and they looked beautiful!” The owner of the restaurant even stopped by during the event to see the printing action of his tiles and was “impressed” with the process. “They had no idea that one could print onto tiles,” says Dean. “So this really opened people’s minds to let them know what we can do for them.” Getting their actions out to the public included even more than an open house. Viewing the building murals in the area painted by local artists, Dean knew another way to demonstrate their vinyl capabilities during Art Walk was to put up a 20-by-80-foot wall wrap mural featuring a collage of images from wellknown area photographers and artists. This wrap was printed on 3M™ Scotchcal™ 3624 with 3M™ Scotchcal™ 8524 overlaminate output via their HP LX850 latex printer. It covered two sides of their building exposed to the street. (Note: The digital files were a mix of JPEG and vector art put together in Illustrator™ and finished off for print in Photoshop™.)
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www.optimamedia.info March 2014 // Sign Builder Illustrated
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