Dispatches + Love Your Charity Wrap St. Paul, Minnesota— 3M Commercial Graphics, print conglomerate Vomela, and UASG installers recently teamed up to help a St. Paul charity increase its national visibility by creating a mobile billboard on its tour bus. The Love Your Melon Foundation (www.loveyourmelon.com) is a nonprofit 501(c)(3) dedicated to improving the lives of children battling cancer, and its bus tour covers sixteen stops across
the eastern United States donating hats to pediatric hospitals. With the goal to help create brand recognition during its tour, 3M donated the films and technical service expertise to wrap the foundation’s bus. “A great visual presence makes a big difference for an organization like Love Your Melon,” said Dave Deiss, technical service manager at 3M. Both Vomela and UASG donated ample hours over the holidays to complete the wrap in time for the tour. Love Your Melon’s bus was wrapped with 3M™ Envision™ Print Wrap Film 480Cv3, 3M™ Envision™ Gloss Wrap Overlaminate 8548G, 3M™ Scotchcal™ Perforated Window Graphic Film IJ8171, and 3M™ Scotchcal™ Optically Clear Overlaminate 8914. Vomela incorporated Love Your Melon’s trademark navy color scheme and logo to capitalize further on the foundation’s existing brand recognition.
DSA Phototech Lights Up ‘lette Macarons Carson, California— DSA Phototech’s (www.lightboxes.com) custom LED light panels were recently installed at ‘lette Macarons located in Fashion Island, an upscale shopping area in Newport Beach, California. ‘Lette Macarons prides itself not only on delicious flavors but also a “kaleidoscope of colors”—both in its macarons as well as in its architecture and design. As a result,
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it was essential to the company to showcase its graphics in the best way possible. The energy-efficient LED light panels evenly diffuse light with bright, white illumination and are being used to backlight the wall graphics showcasing ‘lette Macaron’s colorful cookies. This display was created to complement the overall store design, completed by Andrea Lenardin Madden, AIA, a l m project, inc. “‘lette Macarons was looking for s o m e t h i n g eye catching for their walls., and we are confident our work beautifully showcases their p r o d u c t s, ” s ay s DSA Phototech President Bob Riley. “So far, the feedback has been enormously positive.”
Sign Builder Illustrated // March 2014
USSC Honors Randy Wright
Bristol, Pennsylvania— The United States Sign Council (USSC) recently chose Randy Wright (pictured, above right) of RKW Consulting in Montoursville, Pennsylvania to receive its prestigious Andrew D. Ber tucci Memorial Award for Service Above Self. The Bertucci Award is presented only when an individual within the organization shows extraordinary devotion to the USSC and whose work has made a significant contribution toward the betterment of the sign industry. Wright has been involved in the sign industry his entire career, having owned a sign shop and then holding leadership positions with various sign associations on a regional and national level. He has volunteered tirelessly to further the work of the USSC in the areas of electrical and fire safety. A long-time contributor to Sign Builder Illustrated magazine, Wright currently represents the USSC on numerous boards and code panels (such as UL and the NFPA, to name a few). Randy Wright is currently a consult to the USSC and assists members with any problems they may encounter in the areas of electrical and fire safety. He also recently volunteered to assist with the week-long crane certification classes to be held during Sign World International (Oct. 9-11). To learn more about USSC, call 215/785-1922 or visit www.ussc.org.
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