of the mall may take the primary position with others following below (Photo 6). And then some shopping center layouts need their own street names. You know the kind of sign that’s needed: When the GPS puts the “arriving at destination” flag inside a ten-acre plot, and the driver still don’t know where to go! Smaller versions of these signs provide cohabitation and serve as directionals, maybe with a unifying look or theme (Photo 7). Potentially cohabitation is the result of expansion, when there’s the need for signage without the need to establish a new or better sight line. An existing structure equates to cost savings. Related businesses do well when they advertise together or physically are together (Photo 8). This can be considered true cohabitation. A singular sign may not be the only solution when it comes to cohabitation: + For example, you can make a design that repeats yet plays well together, and the communication is very functional (Photo 9). Where are you seeing this from—the roadway or the sidewalk? This photographic view plays off the telephoto blend of a long distance. Independent panels run together almost as though they were on a
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June 2014 // Sign Builder Illustrated
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