Image 360 had done some work over the years with Cognizant, mainly as a printing and fulfillment partner. They were asked to work with Cognizant for providing the visual graphics for its latest event. “Even with our print investments, I still needed some expanded capabilities equipment-wise,” says David Jones, president of Image 360 Pittsburgh West. Jones had worked several times before with Bloomingdale Signs By Tomorrow, and thanks to that company’s proactiveness in the events industry, they seemed to be an ideal fit here. So Jones contacted Bloomingdale Signs Vice President of Operations Gary Schellerer, Jr., to help.
Material Needs While attending last October’s SGIA Expo (also held in Orlando), Jones and Schellerer met up with Cognizant officials at the hotel for a site tour of the soon-to-be-Summit location. In the end, Image 360 and Bloomingdale Signs branded this event pretty much everywhere throughout the hotel including the entry doors, the main lobby, the corridors, the ballrooms, etc. “Everywhere but the guest rooms,” laughs Jones. Graphics included: double-sided directional freestanding signage, single- and double-sided hanging banners, wall graphics, door wraps, walkway graphics, window clings, moulding strips, etc. (Note: See sidebar on page 68 for further details.) Cognizant’s agency provided the sign makers with all the creative files needed for printing via an ftp site, and all output was accomplished with some very late night production over a
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Sign Builder Illustrated // April 2014
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