OFFICIAL PUBLICATION OF THE 2013 SIA SNOW SHOW
Protect Our
PUBLISHED BY ACTIVE INTEREST MEDIA SATURDAY, FEBRUARY 2, 2013
Pro snow sliders inspire the next generation to consider climate change
Playground
Divide & Conquer
Splitboard sales surge as product availability and buzz expand (p. 22)
CORE APPEAL Small ski brands rely on alternative materials and a grassroots approach to build buzz (p. 4)
WONDER WOMEN Two industry leaders discuss their rise to the top (p. 25)
Heard in the Aisles > “I still have the pink double boots from Scarpa that I used on Everest in 1994.” (p. 44)
—Sen. Mark Udall (D, CO) SIA SNOW SHOW APP
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