Shuffle September 2007 by EmiratesMac.com

shuffle September 2007 issue #10

middle east

monthly newsletter about all things apple

Who runs Apple? All about Steve Jobs Par t 3

iPhone: first impressions Reviews: MacPro 8-Core, Eizo FlexScan S2411W, Nokia E61i

Contents A Word from the Editor

Comic corner

SmorgasDashBord

Safari 3 Public Beta

iWork and iLife 08

Apple Form Factor Evolution 1976 through 2007

Expanding shuffle

Profile of a Mac seller

iPhone: First Impressions

All about Steve Jobs Part 3

Q&A with iPhone Switcher Klaus Lovgreen of AME Info

Venture Capitalist Extraordinare: Interview with Steve Jurvetson

EmiratesMac Reviews

Who runs Apple? Apple’s Executives

Girly Geek Accessories

Peel the apple

Sync Mobile with Google Calendar

Weaving the web

Photoshop tutorial

Recipe: Apple Honey Oatmeal Cookies

Join EMUG

About shuffle Shuffle is published by EmiratesMac User Group (EMUG). It is an independent newsletter containing news, commentary, tips and tricks, reviews, tutorials, and more, covering the world of Mac, iPod, iPhone, AppleTV, and anything else Apple, with a focus on the Middle East. Shuffle is also the official publication of EMUG detailing information about the user group and its activities. Editor in chief is Magnus Nystedt. Contact There is a discussion forum dedicated to shuffle at EMUG’s web site (www.emiratesmac.com/forums/newsletter/). There you can leave comments and suggestions and discuss shuffle with other users. You can contact EMUG at mailing address: PO Box 70263, Abu Dhabi, UAE; Phone +971508171164; Fax +97126664289; Email shuffle@ emiratesmac.com; Web www.emiratesmac.com. Disclaimer While every effort has been made to ensure the accuracy of the content of this publication, we accept no responsibility for errors, omissions or changes to information printed. Views expressed in this newsletter are not necessarily those of EMUG. Articles are copyright their respective author, unless noted otherwise. Want to advertise in shuffle? This newsletter is the only publication in the United Arab Emirates that is dedicated to Apple products, such as Macs and iPods. By advertising in shuffle you reach a dedicated audience of Mac and iPod users. We strive to make shuffle a high-quality newsletter that people will want to read because it’s so good. It’s written and produced by EmiratesMac User Group Members. Wouldn’t you want to be associated with that? If you’re interested in sponsoring shuffle, or buying advertising space, contact Crystal at +971508171164 or crystal@emiratesmac.com to request our Media Kit. Want to write for shuffle? If you’re reading this and you’re a member of the EmiratesMac User Group, or any other registered Apple User Group in the Middle East, we hope you will consider contributing. We’re looking for any type of articles you would be interested in writing, from something about the history of Apple and their products, reviews of hardware or software, essays, tutorials, or hints and tips. You can write in English or Arabic. The people who write for shuffle now are users just like yourself. If you would consider writing something for shuffle, send us an email (contact@emiratesmac.com) or leave a message with your idea at the site (www.emiratesmac.com). Cover Photo on the cover is taken by Omran Al Owais and Mohammed Jawad is holding the iPhone. Both are members of EmiratesMac.

Shuffle is sponsored by:

www.appleme.ae

www.grapheast.com

www.centimetercube.com

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A Word from the Editor

Comic Corner

First time at GITEX It’s that time of the year again, when thousands of people flock to Dubai for the annual GITEX. For me it’ll be my third GITEX experience but the first one with EmiratesMac being involved. Last year we had some ideas for GITEX but we were too new and didn’t have enough time to prepare. This time we’ll be available all through GITEX and we’ll give out copies of this shuffle, the one you’re reading. As a Mac user and Apple fan it’s sometimes hard to be really excited about GITEX. It’s easy to drown in all the PC and Windows companies and technologies. It’s a bit like life in general, I guess. We need to do what we can to put more emphasis on Apple and Apple-related products. We need to tell more GITEX visitors about how wonderful these products are and how they can enrich people’s lives, whether it’s at home or at work. In short, we need to educate the market. That’s one important mission of the EmiratesMac Apple User Group. Another reason why we’re interested in GITEX is of course exposure. We’ll have a chance to mingle with a lot of people and companies, and the more we can get our name, our web site, and shuffle out there to them, the more we can do in terms of our other missions. If you’re already an EMUG member, please come to GITEX when you can, make sure to look us up, and do what you can to spread the word about what we are and what we do. And remember to wear your EmiratesMac shirt and help us bring shuffle to as many people as possible. Let’s make this a successful GITEX for Emiratesmac. We’ll see you at GITEX!

Geekculture.com has generously given their permission for EMUG to reprint their comic strip in our newsletter. Go to www.geekculture. com/joyoftech/ to see a new comic strip every day. Make sure you also check out all the other features on the Geekculture.com web site.

Abu Dhabi is host to the first Middle East International Film Festival October 14-19, 2007. The Hayah Film Competition is a section within MEIFF. Individuals in the Middle East can submit films in an Apple iPod compatible format and win cash prizes and other awards. Submissions are accepted from September 1 to September 27, 2007. For more information go to www.hayahfilm.com.

4 EmiratesMac shuffle | www.emiratesmac.com | shuffle@emiratesmac.com

New FlexScan 24â&#x20AC;? Wide Screen

Need more space?

Photographers, Graphic Designers, and Printing Experts require a monitor with superior color accuracy and color management capabilities, a large work space in order to spend less time zooming in and out, and more time being creative. EIZO Professional LCD Monitors provide total assurance of color accuracy thanks to its 14-bit per color look up tables, Brightness Stabilisation System, 6 Colors Independent Control, and an incredible 5 years warranty*! 16:10

4:3 Image manipulation in Adobe Photoshopâ&#x201E;˘ with a 4:3 aspect ratio monitor, parts of the imgae are hidden by the palettes

Image manipulation in Adobe Photoshop with a 16:10 aspect ratio monitor. Palettes will not hide parts of the image anymore

5 Year Warranty

shuffle@emiratesmac.com | www.emiratesmac.com EmiratesMac shuffle 5 Sole Distributors : Layout Middle East -Dubai - UAE - Email: info@LayoutME.com - +9714| 3911666

Sm rgasDashB rd by Yasir (EmiratesMac)

gMap You’ve probably used it before on your browser, and now it’s on your F12 key. Yes Google Maps and Google Earth is now useable on your Dashboard with full functions, except for the part where it renders. Fans Curious about your fan speed? Here’s something cool. But tough luck if you own a PPC Mac (and I’m one of them). You can actually see your fan spinning on your Dashboard. It also shows you the speed by numbers, although I’m not yet sure how it is measured but from what I can tell is that the bigger they are... well that faster they are I guess.

RANKING: LINK: www.apple.com/

downloads/dashboard/ search/gmap.html

Find your way to the next EMUG meeting with the gMap Dashboard Widget

RANKING: LINK: www.apple.com/downloads/dash-

board/status/fans.html

Warp Speed Calculator The Warp Speed Calculator widget isn’t useful at all, unless you happen to be a captain of a Star Fleet vessel, but I’m okay with that. As you might expect this simple widget calculates how fast, in km/s, a particular Warp Factor is (from Star Trek: The Next Generation). I can also calculate how long it’ll take you to travel distances based on your Warp Factor. Who doesn’t need to know this stuff from time to time? RANKING: LINK: www.st-minutiae.com/misc/wid-

gets.html

For an explanation of “SmorgasDashBord” go to: www.

emiratesmac. com/forums/ newsletter/3424smorgasdashbordexplanation.html

AppButton This is just a simple shortcut to your applications but if I do really need to launch an application I’d rather you would use the Dock. RANKING: LINK: www.apple.com/down-

loads/dashboard/reference/appbutton.html Air Traffic Control I always use this one when connected wirelessly, it’s very fast (although it is kind of laggy sometimes) and shows you the connection points that are available and their signal strength. I guess it’s useful. RANKING: LINK: www.apple.com/downloads/dashboard/

networking_security/airtrafficcontrol.html

6 EmiratesMac shuffle | www.emiratesmac.com | shuffle@emiratesmac.com

Safari 3 Public Beta

by Magnus (EmiratesMac)

When Apple recently at WWDC announced that they will be releasing their web browser Safari for Windows, I think most of us were surprised. Safari for Windows was not among the typical rumors. In fact, I don’t think I had read about it before. Anyway, the beta is out for Mac and Windows, and I thought we’d take a look at some of what’s new in Safari 3 beta. A major revision of Safari doesn’t happen very often so this is big news in the Mac world. Now that Safari has been so intimately linked to development of web applications for the iPhone, it’s even bigger news. Apple announced that the iPhone would not have applications in a traditional sense, and that anyone wanting to write applications would basically write web applications and they would be tested in Safari. Besides that, obviously the big news is that Safari now also runs on Windows. Apple has ventured into Windows before with iTunes, AppleWorks, and more, so they have some experience. This is arguably so they can widen the development support for iPhone and it’ll be interesting to see how it develops from here. One of the more visible news is searching on web pages, which highlights all occurrences it finds and shows the

current one in a very nice way. This is something FireFox has done for a while in a similar way. The other thing Steve Jobs touted was the speed, saying it’s the fastest browser available. A graphic on Apple’s site even shows how much faster Safari is than all the other major browsers. That may be true and it feels really fast, but it’s perhaps nothing that most users will think about all the time. But it’s welcome that Apple addresses this issue which is important to everyone using a web browser. In the brief time I’ve used the new beta, I’ve found resizable form fields very useful. If a field is too small for what you’re typing, drag its corner and make it larger. Or make a large box smaller to show more of a web page. You can now reorder tabs by dragging them to a new position and if you drag a tab onto a web page space, it’ll open up in a new window. FireFox has a function which automatically saves the session you’re in so if the browser crashes you can get back to the pages you were looking at. Safari 3 introduces something similar even though it’s much more limited. Apple would do well to

iWork and iLife 08

by Magnus (EmiratesMac)

It was a long time coming, but Apple has finally brought us updated versions of iLife and iWork. The previous versions (06) were launched in early 2006, so it’s about a year and a half since then. Rumors have been frequent since then about a new version and everyone expected it to be launched at MacWorld Expo in early 2007 but that didn’t happen. Speculation then was that Apple would wait for Leopard to be released. Leopard is obviously not released but perhaps Apple waited for Leopard to be finished enough to get some support or functionality into the new apps. iLife 08 iPhoto got a serious overhaul and a new mode called Events where photos are organized by the events in your life, such as a wedding, party, or a game. It’s also tighter intergrated with Dot Mac with an advanced Web Gallery functionality. Dot Mac also got a boost to a total of 10GB of storage space per account. iMovie is completely rewritten and has got a new icon and its interface now looks more like iPhoto. iMovie also has better functions for organizing your movie library. Skimming promises to make it easier and faster to go through large amounts of video when you

expand this functionality. In terms of bookmarking there’s not much new. You can now easily bookmark all open tabs in one bookmark. So you could, for example, open up in tabs all your favorite sites, then save them as one bookmark. Opening that bookmark will open all your sites in their individual tabs. There’s also now a very welcome option for resetting the size of the text on a web page back to normal. Before you could only make it larger or smaller. Personally I really welcome this. Finally, you can select how long Safari should keep your browsing history. Safari 3 Public Beta is a free download from www.apple. com/safari/download/.

edit your masterpiece. An exciting new addition is that you can publish video straight to YouTube from iMovie. iDVD only got support for a new codec and some new themes. Garageband has a new function called Magic Garageband which attempts to help budding music makers better and more quickly put together new masterpieces. It shows a view of a virtual stage on which you place different instruments to form your virtual band. iWeb now has support for Google Adsense and Google Maps. You can also use personal domains (which you have to register yourself somewhere else) with your iWeb web sites. iWork 08 The big news with iWork 08 is that it now includes a spreadsheet application called Numbers. This will hopefully make iWork a more credible alternative to MS Office for some users. Numbers take a different approach to spreadsheets compared to MS Excel, for example, you can write formulas in more normal language. Pages mainly got improved functions for word processing. Apple also added change tracking in the style of MS Word. You can now switch between a word processing mode and a layout mode. As the more mature application in the suite, KeyNote got less attention than Pages, but there is an improved function for animation, and more themes. Something else that will probably be helpful to many is an instant alpha function which can remove the background of a photo with one click. Instant alhpa also exists in Pages.

shuffle@emiratesmac.com | www.emiratesmac.com | EmiratesMac shuffle 7

Apple Form Factor Evolution 1976 through 2007

Misc. Apple Accessories

8 EmiratesMac shuffle | www.emiratesmac.com | shuffle@emiratesmac.com

This graphic appears courtesy of its creator Edwin Tofslie. You can find the original at tofslie.com/work/apple_evolution.html. It shows almost all Apple products from the Apple I to the iPhone. Go through it row by row and see how Appleâ&#x20AC;&#x2122;s design has evolved. See anything that stand out as out of place? Look at

the Performa from 1996, for example. It looks unusually round compared to whatâ&#x20AC;&#x2122;s before and after it. See how dark gray went out of style, and white and colors came into use? Also consider what types of products you can see. In 1993 Apple introduced the Newton, in 2007 the iPhone. Also in 1993, there was a Ma-

cintosh TV, and in 2007 Apple brought us the Apple TV. In 1997, there was something called the eMate, and rumors are around for something ultra-portable from Apple in late 2007. Many thanks to Edwin for letting us print this in shuffle.

shuffle@emiratesmac.com | www.emiratesmac.com | EmiratesMac shuffle 9

Expanding shuffle by Magnus (EmiratesMac)

If you’ve followed shuffle since we started in November last year, through starting to pring in April this year, you have seen a lot of changes, most of them for the better I hope. The shuffle you now read is different in several key ways from all the others before it. More copies When we started printing we printed 1000 copies. The month after we went to 2000 and now, with the September issue, we increase to 5000. Most of the copies for September we will distribute at GITEX. In October we will be at the Middle East International Film Festival in Abu Dhabi and distribute shuffle there. Arabic Another, arguably more exciting, new aspect of shuffle is that we now have articles in Arabic. We have included a 12-page Arabic section which we hope we can continue to grow with the same level of high-quality articles you’ve come to expect from shuffle, but in Arabic. We do this to

see what you, our readers, think about it. If there is a positive response it’s something we’re definitely committed to continue to bring to you. It’s more work for us to produce shuffle with two languages but we think it’s work trying at least to see how it goes. Hopefully it’s something we can continue with in future issues. Articles from other user groups Despite these rather big changes, one thing that remains though is that shuffle is written and produced by User Group Members. What we do from this issue is open the authorship up to other Registered Apple User Groups in the Middle East, for their members to send us articles in English or Arabic that we may print in shuffle. After each author’s name you will from now see what group they belong to. That’s also something new that we hope will be an exciting feature for future shuffle issues. If you’re interested, send us your article as a simple text file, with any artwork as separate files, to us (shuffle@emiratesmac. com) and we’ll look at publishing it in future

issues of shuffle. Each author will of course get proper credit for their work, and their group’s name written after their name. You can write in either English or Arabic. This we offer you at no cost to you. All we ask is that you help us find advertisers. If you want us to send you printed copies of shuffle we can do that, but we’d ask you to help out with the shipping cost. Distribution Finally, we can announce that we’re working hard on getting all these wonderful copies of shuffle into the hands of more people. So we get more readers, convince more people to switch, and generally speaking grow the Apple community in the region. There are no definite things I can reveal to you here, but rest assured we are working on a lot of things and we hope to be able to bring that to you soon. To sum up, there are some exciting things happening with shuffle - we hope you want to come along for the ride.

Photo by Sumaya (EmiratesMac)

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Profile of a Mac Seller by Magnus (EmiratesMac)

Name: Title: Store:

Melchor Buan Asstn. Store Manager iStyle Festival City, Dubai

Q: When did you start working for iStyle? A: April 2006.

The best part is when a customer comes back to the store with a friend buying a Mac.

Q: What did you do before working at iStyle? A: Worked as Sales Consultant with Berkley International.

Q: What is your favorite Apple product and why? A: My MacBook Pro, it can do anything I want it to do, and it’s very slim and I can take it with me anywhere. I like people reaction when they see the MacBook Pro, they can’t believe its a laptop when it is closed.

Q: When was the first time you used a Mac and what was your first impression? A: That was when I started working for iStyle. It was definitely different from anything I had used before and very elegant. It was like the software was alive, it was fun to use. Q: What’s the best part of your job? A: Helping customers solve Mac problems. I try to help them realize solutions for their needs.

Q: Do you have a funny story about something that has happened in your job? A: A customer with some iPod problems came to us and we fixed the problems. Same day she bought a MacBook and an iMac. That was a good day and she was very happy. Q: Is there any particular product you wish Apple would release? A: An Apple TV that records TV programs.

Q: What is the most challenging part of your job? A: Customers have different needs and expectations and demands and it’s trying to match that to what I see they need, Ultimately I want to make iStyle their second home.

Please take our shuffle readership survey! Go to:

www.emiratesmac.com/forums/survey.php Click on “shuffle readership”. Thank you!

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iPhone

iPhone: First Impressions by MJ (EmiratesMac) If you’re reading this, then you must have heard of the iPhone by Apple. Yes, the rumors were true, for three years Apple has been secretly working on a phone that would change the way we look at mobile phones. A phone that would revolutionize the mobile phone industry just like the iPod revolutionized the MP3-player market. Apple is well known for its elegant designs and powerful yet stable and simple software. So imagine the simplicity of their software, their integration, the most powerful operating system, and put it in the most incredibly elegant design for a mobile phone. The outcome is breath taking. iPhone on display in Dubai I wouldn’t say this just because I am an Appleholic, but because last month I was a few of the lucky ones to get my hands on an iPhone and

test drive this one of a kind mobile phone. On July 15th 2007, approximately 16 days after the official launch of the iPhone in America, the iPhone (unofficially) reached the UAE. I got online that fine morning, and logged on to EmiratesMac.com where to my surprise, a post was made indicating that ProTech which is a Apple reseller in the UAE had received an iPhone and had placed it in their store for display, for all to see and try out. I quickly changed my clothes and ran out the house, and drove from Abu Dhabi to Dubai just to see it. All I took with me was my camera to prove to others that I had really encountered this revolutionary phone. The iPhone was waiting for me As soon as I reached ProTech, I opened the door and found the iPhone waiting for me. It was like it had my name all over it, with a bright light glowing off of it, like it was something out of this world. I took one look at it, and I fell in love. The phone was perfect; there was no word to express how elegantly perfect they have designed this phone. The effort they have put on this mobile phone was worth the three-year wait. The first question that popped up in my head was, “If this 1st generation iPhone was so amazing, how do you think the 2nd and 3rd generation iPhones would be like?” After taking a few deep breaths and trying to hide all the excitement so I don’t look like a fool in front of the employees, I grabbed it, and felt every corner of the phone. I examined the phone like my life depended on it, and then when I was satisfied with what I saw and felt; I clicked on the Wake button and the screen turned on. My eyes couldn’t blink; the brightness of the screen was so intense that I felt like I needed sunglasses to wear just to navigate the iPhone. The resolution was remarkable, at 160DPI resolution this is the most crystalclear mobile phone display you will ever find. Did I mention the screen was 3.5-inches in diagonal? Well its screen was huge, the whole iPhone was a screen, there were no buttons but the home button

in the bottom front of the iPhone. It used the most advance touch screen system ever made on a mobile phone; Apple Patented it and is called the multi-Touch display. The difference between it and the regular touch screen mobile phone and tablets out there, is that you can do multi gestures with your fingers to navigate through the phone and do your regular tasks without the need of buttons or even those no-good-of-anexcuse for stylus. Unlocking Unlocking the phone was one of the coolest ways I have ever seen; it redefines the locking methods made on any phone out there. With just a swipe of your finger from the left to the right, the phone unlocks and the main menu appears. And I’m not talking about unlocking it as in making it work on any operator. I’m talking about how to unlock it so you can start using its interface. The main menu is elegant and simple thought through, made for everyone to use with ease. Literally a two-year-old baby can browse the iPhone with ease, and that must have been the main aim of the iPhone. The buttons are nice and big. With nine icons in the menu and four icons at the bottom of the screen it resembles the Dock that you would find in Mac OS X. The iPhone Dock contains the main features that you

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iPhone

might use a lot, which are the Phone, Email, The Safari web browser, and the iPod. Then comes the other great features of the iPhone, like SMS, Calendar, Photos, Camera, Calculator, Stock widget, Goggle Maps, Weather widget, Notes, Clock, YouTube and the Settings. Each feature is so straightforward and easy to use. The best part of everything on this Phone is its way of navigating. With its amazing three sensors that Apple has built in the phone, it makes navigating through the phone and using all its features fun and cool for everyone to enjoy and bedazzled on what could be the next generation of mobile navigation systems. The three sensors are as follows: “iPhone’s accelerometer detects when you rotate the device from portrait to landscape, then automatically changes the contents of the display, so you immediately see the entire width of a web page or a photo in its proper landscape aspect ratio. The proximity sensor detects when you lift iPhone to your ear and immediately turns off the display to save power and prevent inadvertent touches until iPhone is moved away. An ambient light sensor automatically adjusts the display’s brightness to the appropriate level for the current ambient light, thereby enhancing the user experience and saving power at the same time.” (from Apple.com) Multi-touch is a winner But by far the most useful feature of all, and the reason this Phone could be a winner, is the multi-touch system embedded into its screen. When you scroll through your address book or through you music and even while browsing the web, your breath will be taken away and you might even purchase one of these amazing iPhones just for the sheer awesomeness of its multi-touch screen. If compared, I would say the multitouch screen on the iPhone is like holding a Nintendo DS Lite in your hand and

looking at a 90’s GameBoy. The Gameboy has no touch screen, but that’s exactly my point. The touch screens on the regular mobile phones you find in the market are nothing compared to the new multi-touch screens on the iPhone. They could also be placed in a different category if possible. Most of the touch screen cell phones we know of today use stylus to navigate through the phone because all the buttons are so tiny to push with your fingers, and the graphical interface is horrible, especially mobile phones with the Windows Mobile OS.

again. The keys on the keyboard are large and clear. When you type it gives you a great typewriter effect that makes typing look so cool in an old school type of way. Apple has also embedded an auto correction while typing, that allows the iPhone to autocorrect what you type and after a while you get used to it and it gets used to you. Then it will adapt and know what your going to type next before you type the whole word. Pretty impressive isn’t it? I sure was impressed when I was able to type just as fast as I would on a physical Qwerty keyboard on a mobile phone.

Love the animations Anyway, back to the iPhone. With just a flick of your fingers you can scroll through a list of songs or numbers, and when you reach the far top or bottom of your list it acts like a roulette-wheel, it is just too cool. I loved the animations that the applications do, like for example, when you type a note in the Notes application and decide you want to delete the note: When you click on delete it shows you some cool animation of the trash can being opened and the page of notes gets sucked right into it. Another cool animation is the camera app. When your in the camera application, the lenses seem like they are covered by an actual shutter, and that automatically opened when your in the app. The best part is when you take a picture the shutter closes and re-opens as if it’s a real camera exposing the shutter. These are very cool effects that would impress any soul that plays with it.

Stunning and outstanding Over all, for a company that has never entered the mobile phone business, and for it being a 1st generation Phone, Apple has done a stunning and outstanding job and might prove them selves worthy of being the most innovative company in history. And if iPhone is just the beginning, I bet my life that by the end of next year Apple will get its 1% mobile phone market share that they are aiming for. I even have a feeling that Nokia, Sony and every other mobile phone company out there will learn from Apple and might even follow Apple in to making the next generation cell phones.

You can see a video of MJ with the iPhone at www.emiratesmac.com/forums/ blog/3075-video-iphone-dubai.html.

Keyboard is no problem Now let me talk about the keyboard for a bit. A lot of critics and sheer mortals that use every day mobile phones were very worried about the virtual keyboard. Because of past experiences with regular touch screen mobile phones, everyone knows how horrible it is to type on a virtual keyboard and that you end up using the stylus because the keyboard’s virtual buttons are too small. Well, Apple has done it this time, I am pretty sure they have solved this problem, and now you never have to use a stylus ever

shuffle@emiratesmac.com | www.emiratesmac.com | EmiratesMac shuffle 13

A biography of the co-founder and CEO of Apple

All about Steve Jobs Part 3 Photograph by Graham Parker appears courtesy of Apple, Inc.

by Romain Moisescot

Turning point Unfortunately, things didn’t go as smoothly as planned. The first figures of Mac sales looked very promising - as much as 70,000 Macs were sold in its first 100 days. John Sculley then made the decision that Steve would from then on be responsible for a new division, the 32-bit division, that resulted from the merger of the Mac and the Lisa divisions (both computers used a 32-bit processor, which was revolutionary at the time). However, the differences of treatment he kept making between the former Lisa group and the Mac group hurt the company. The Mac people felt they were being underpaid, while the Lisa people were jealous of the Mac team’s perks like the 1st class flying tickets or the piano and motorcycle in their building (which were both gifts from Steve bought with his own money). Not to mention the remaining Apple II division, whose product was still paying for all of this and which felt left behind. In addition, after a few months, Apple saw the number of Macs sold start to plummet. The 750,000 sales for calendar year 1984 which Steve had predicted seemed completely unrealistic. To understand the stall in Mac sales, Steve commanded a massive market research test. What he found out was disastrous: 1) with its 64KB of ROM, 128KB of RAM and its single-sided disk drive, the Mac was simply to slow to support its demanding GUI and use software on a daily basis. 2) talking about software, there was almost none

available! No developer had its product ready for the 1984 introduction. And the Mac, which was targeted at small businesses, missed the inevitable spreadsheet Lotus 1-2-3 which was already a standard at the time. People loved the Mac and its graphics but they simply refused to buy it because they didn’t see what they could do with it. 3) maybe most important of all, studies of the “mystery shopper” (anonymous investigators asking about the Mac in computer stores to see how it was presented) showed that salespeople kept introducing the IBM PC and its 1000 software first, even if the shopper asked about the Mac. Tension mounts Decisions were made to counter this: in Summer ‘84, a national sales force was created to “fire up” the retailers to defend the Mac; the head of marketing Mike Murray conceived a campaign to incite people to try a Mac, called Test drive a Macintosh. And a new set of products called The Macintosh Office was introduced. But none of this worked. Steve feared that the Mac was going to be a failure. The company certainly couldn’t afford it. As Steve saw it by then it was IBM’s fault. And John Sculley’s. He didn’t understand the computer business! There were also tensions between Steve and Woz. In February 1985, they both got the National Technology Medal from President Reagan but had trouble hiding their mutual dislike at the event. Then, a few weeks later, Woz officially quit the company and made

some severe comments about how the company was being run. Their friendship was over for good. The departure of Woz was the first in a series of massive defections from the company. Sculley got worried. Along with the disappointing Mac sales, this was a catastrophe for Apple. Both Sculley and Jobs got suspicious of one another. After a series of maneuvers involving marketing honcho Mike Murray and Apple France president Jean-Louis Gassée (who was regarded as the best possible successor to Steve as head of the Mac division), it all came to an end on Tuesday, May 28, 1985. Despite his attempts to convince board members, including Apple cofounder Mike Markkula, to support him and oust Sculley, Steve lost the final battle. Every single board member voted his removal. In the reorganization plan that would be announced a few days later, there was absolutely no mention of his name. “At 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating. I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the Valley. (...) I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being

14 EmiratesMac shuffle | www.emiratesmac.com | shuffle@emiratesmac.com

All about Steve Jobs successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life. (...) I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it.” (Stanford Commencement Address, 12 June 2005) This was the beginning of one of the darkest period in Steve’s life. He didn’t know what would become of him. At Apple, Sculley had moved him to a remote office he nicknamed “Siberia”. He felt like he had become an unappreciated pariah. “There was nobody really there to miss me” (“Jobs talks about his Rise and Fall”, Newsweek, September 1985) So Steve went on vacation. He traveled to Paris, Tuscany, Sweden and Russia (still promoting the Macintosh Office). He asked NASA if he could ride the Space Shuttle - and was turned down. The perfect company Then, one day in early September, Steve had lunch with Nobel laureate and Stanford biochemist Paul Berg. Berg talked about his current research about DNA and Steve asked why the scientists didn’t use computers to simulate DNA. According to Steve, this is how the idea of creating his next company, NeXT, occurred to him. He wanted to build a computer aimed exclusively at the higher education market. A few days later (on September 13), he informed the Apple Board of Directors -of which he was still the Chairmanof his decision to form a new computer company. He would take a few “low-level” people from Apple with him and resign as Chairman of the Board. The target market being so specific, the company would not compete directly with Apple, so the Board congratulated Steve and expressed an interest of buying as much as 10% of his new venture. Here are the people Steve chose to come with him: Bud Tribble, who was one of the first programmer of the Mac (who was hired by Raskin), Rich Page and George Crow, two hardware engineers, Dan’l Lewin, the successful Apple University Consortium salesman, Susan Barnes, a woman in finance. When Sculley heard these 5 names, he told Steve: “These are not lowlevel people!” Apple filed a suit against newborn NeXT, claiming that the computer it aimed to build was too close of Apple’s own Big Mac project, about which its executives had a lot of information because of their former high responsibilities. The Big Mac was to be the 3M machine universities had expressed their desire to buy: a computer with 1MB of memory, a 1 megapixels display, and 1 megaflop of power (the ability to perform 1 million operations per second). Steve fought back on September 17, 1985 by sending his resignation letter to a number of magazines and newspapers and hand-delivered it to Mike Markkula. He then invited the press at his newlybought Woodside mansion and talked about the end of his involvement with Apple Computer. He said to them: “My relationship with the company is like a first love. I’ll always remember Apple in the same way any man remembers the first woman he’s fallen in love with.” Apple’s

lawsuit against NeXT quickly turned out to be nonsense: first of all, Steve was being considered a worthless person at Apple. Why would he suddenly become a threat to the company once he left? Secondly, it was impossible for Sculley to charge him for “stealing Apple’s confidential and proprietary information” and at the same time encourage him to “continue to bring innovation and creativity to the industry” as he claimed. And it was bad press for Apple to sue its own genitor. However it brought instant media attention to NeXT: if Apple was so afraid of a company that didn’t even have a business plan yet, its future would certainly be very bright. As Steve put it: “It is hard to think that a $2 billion company with 4,300+ people couldn’t compete with 6 people in blue jeans” (”Can Steve Jobs Do It Again?”, NYT, September 1985) NeXT adventure really begins The end of Apple’s lawsuit allowed the NeXT adventure to really begin. First of all, as many observers pointed out, the birth of NeXT was quite

different from the birth of Apple; Apple’s first headquarters were the Jobses’ garage. NeXT’s first headquarters were Steve’s huge (yet unfurnished) mansion. Steve decided that his new start-up company deserved the best in every way. His personal fortune and fame gave him the necessary power to build the perfect company - from scratch. So four months after its creation, the company settled in one of the Valley’s most expensive areas, the Stanford University Industrial Park (actually a stone’s throw from Xerox PARC), and one of NeXT’s first ten employees was a full-time interior designer who furnished the offices with glass walls, beautiful Ansel Adams prints and a common area with hardwood floors that included a kitchen with granite counter tops and a lounge with U-shape sofas that sat 12. Steve also decided to spend no less than $100,000 to commission a logo from Paul Rand, a Yale professor considered one of the masters

of design at the time. So, way before anyone had any idea what the NeXT computer would be like, the company got a logo as well as a lengthy pamphlet explaining the thoughts that went through the creator’s mind when he drew it. It was Paul Rand who suggested NeXT, with a conspicuous lowercase e, instead of NEXT. News of the design was covered by the national media because everyone was extremely curious to know what the fascinating Steve Jobs was up to. Paul Rand said the lowercase e could stand for “education, excellence, expertise, exceptional, excitement, e=mc2” The logo was said to “brim with the informality, friendliness, and spontaneity of a Christmas seal and the authority of a rubber stamp”. NeXT also differed from other Silicon Valley companies by its original culture and the egalitarian ideal it pursued. It was more a community with members than a company with employees. Salaries were pegged to groups instead of people. NeXT’s salary policy until 1986 was quite simple: the senior staff earned $75,000 annually, and the rest of the company, $50,000.

In addition to standard services, employees were also provided with a health club membership, counseling services and emergency personal loans up to $5,000. NeXT’s first ambition was to be and remain a small computer company. It was to be solely owned by its employees, located in small offices, and to design and build very few high-quality computers, all in the same area. However this ambition changed in 1987, when Steve realized he would never be treated seriously in the industry if NeXT remained small. He set up to build a billion-dollar company: “Our smallest competitor is $1.75 billion these days. (...) We have to get up to a certain level if we want to play in the sandbox” (”The Entrepreneur of the Decade”, Inc., April 89) Reality distortion field What must be understood here is that Steve’s Reality Distortion Field never exercised its power

shuffle@emiratesmac.com | www.emiratesmac.com | EmiratesMac shuffle 15

All about Steve Jobs

as much as during NeXT’s genesis. Everyone wondered what revolutionary product the wunderkid was working on, and the secrecy policy was so strict that it remained so for three full years, until the NeXT computer was finally unveiled. And until that day, the machine was not the lure to attract new employees as much as Steve himself was. Accepting to go work for NeXT was considered a leap of faith, because you signed up for dedicating your entire life to a company, but without knowing exactly what you were going to work on. Steve Jobs used this extraordinary power to hire the best people. Just like at the time of the creation of Macintosh, prospective hires had to pass a series of test with an incredible number of people. “You basically had to meet everyone in the entire company and they all had to give you the thumbs-up. It really felt like a fraternity. Everyone had to love you. So the feeling you got was that anyone who got through had to be ‘the best of the best’” (an early NeXT employee quoted in Alan Deutschman’s “The Second Coming of Steve Jobs”) There was also the pride of being part of a project to serve higher education, to build a computer with the noblest purpose. The second major step in NeXT’s early history came from a movie. The two first company retreats (the first in Fall ‘85 and the second in early ‘86) was filmed in a documentary called “The Entrepreneurs” that was aired nationally in November ‘86. On this movie, Steve and NeXT’s staff can be seen voicing concerns about the original deadline for the delivery of their computer - Spring ‘87, when universities would be shopping around for the year 1988 - and reminding themselves of the message they got from colleges: they had to build a 3M computer for $3,000. Multimillionaire H. Ross Perot, who had made its money from selling his own company, Electronic Data System (and would later be known for his unsuccessful run for the US presidency), happened to see the

program and was mightily impressed by Steve’s fledging company. He made a call: “If you ever need an investor, call me”. When Perot made this call, NeXT just happened to have huge capital problems. It was still resting on Steve Jobs’ original $7 million investment, and was running out of money, but yet it was very far from shipping its product. So Steve had started to look for new investors, because he refused to keep on pouring money into the company: he had to share the risk with other people. And a company whose funds would come only from its founder wouldn’t look very serious, would it? He had first been turned down by venture capitalists who estimated that his $30 million valuation of NeXT, a company that had still to release its first product, was way too high. One can clearly understand how much Perot was under the charm of Steve Jobs by simply acknowledging how much he accepted to value NeXT for: no less than $100 million! That was more than 3 times the price tag venture capitalists had judged an overestimation (to Perot’s credit, it must be pointed out that a few years earlier, he had refused to buy Microsoft - which in the meantime had already become a billion-dollar business). Perot’s investment convinced the prestigious universities of Stanford and CarnegieMellon to join in, and suddenly NeXT was valued at $126 million, with 63% belonging to Steve Jobs. The Board of directors was constituted of only three men: Ross Perot, Pat Crecine - the administrator at Carnegie-Mellon University - and Steve himself. This was heaven for Steve because both men, though much older, were in awe of him and would let him do whatever he intended. This wasn’t very good for NeXT’s future however. Before switching to something else, it is important to mention a major episode of Steve’s personal life. In 1986, he officially revealed he had discovered his biological family. Most important of all, he had found out

that his parents married some 2 years after his birth, and that they had given birth to a girl. So Steve was happy to meet his natural sister Mona, who happened to be a writer. She had just published her first novel at that time, Anywhere but Here (which was later made into a movie featuring debuting actress Natalie Portman). Steve was incredibly proud of his sister’s work, and he filled NeXT’s bookshelves with free copies of her book. He also started to spend time with his young daughter Lisa, and took her to NeXT’s headquarters from time to time. Credits This biography of Steve Jobs is published with the permission of Romain Moisescot. You can find the original online at www.romain-moisescot.com/steve/biography/html/biographyFR. html. You will find the next part of the biography in the next issue of shuffle.

16 EmiratesMac shuffle | www.emiratesmac.com | shuffle@emiratesmac.com

Q&A with iPhone Switcher Klaus Lovgreen of AME Info by Istara (EmiratesMac) Q: When you very first opened the box and saw the iPhone in the flesh, what did you think? A: It was a typical Apple experience - every little detail was carefully looked into and un-boxing an Apple product is always something special - but admittedly the iPhone was really special. The box was a lot smaller than I anticipated. Q: When you first switched it on and touched it, how did you think/feel? A: It was really amazing - it felt like touching the future - the most impressive thing is really that it works just like Steve demoed it - it reacts instantly and the coverflow works as advertised. Q: How was it when you started using it? How easy or difficult was it? A: Since you can’t really use any of the features unless it is activated (there are a number of different ways to activate with or without AT&T) I took the AT&T route as I wanted to be able to upgrade and did not want to depend on hacks at this early stage. There is a cost associated with it and you can’t roam so you cannot use the iPhone as a phone outside the US at the moment. Once it is activated you can use all the features except the phone bit (including EDGE of course) and it is amazingly intuitive and easy to use. Q: What impressed you most? A: How well the whole thing is integrated - the Google Maps app really stands out though - a lot more impressive that I had ever imagined. The GUI is really well done - I mean when was the last time you actually had fun and thoroughly enjoyed setting an alarm or playing with a stopwatch? Q: What things worked better than expected? A: The “keyboard” - if you follow the advice from Apple to just go on and type even if you hit the wrong keys from time to time - the iPhone actually gets it right in most cases. It takes a bit of training but within a week or so - I am certainly able to type faster than on any other mobile I have ever used. Q: What was less good than expected or disappointing? (and be honest!) A: That they locked it (so hard) to AT&T although I understand the reasoning behind it - but I still think it should be a choice. To some extent it is also a bit disappointing that

Flash is not supported and that YouYube video is a very small selection - but I expect that to be dealt with in due time. Finally that the 3.5 mm jack does not work with most iPod compatible headsets and a converter is hence required - such a converter should have been delivered with the iPhone in my view to ensure compatibility.

A: It all depends on the work you have to do for web browsing and communication it is more than adequate in my view and I am not usually packing a laptop so for me the iPhone is a great solution - in fact this is the first mobile device I actually use at home / where I have access to bigger screen etc.

Q: How much do you use it now, and what for? A: At least 1 to 2 hours a day in total - I browse the web, read news (Google Reader is amazing on iPhone), answer e-mails, audio books, audio/video podcasts and listen to music. It has actually helped me to get more mobile within my home so I don’t have to sit at in front of my screen all the time. (I do have to be connected all the time though - it is in the blood).

Q: Any words of advice to others thinking of getting one? A: It is hard to have an iPhone and not be able to actually use it as a phone to be honest - so unless you are a real gadget or Apple geek - I’d wait until there is an unlock or it is being offered in your country.

Q: When it’s possible to use it as a phone, to what extent do you see it replacing your current mobile entirely (given that it’s quite a bit bigger than a lot of high end slimline phones)? Or do you see it more as a PDA replacement/ultra portable mobile computer/ web tablet?

Q: Anything else? A: Can’t wait for Leopard as I suspect even tighter integration with iPhone.

shuffle@emiratesmac.com | www.emiratesmac.com | EmiratesMac shuffle 17

Venture Capitalist Extraordinare: Interview with Steve Jurvetson by eFatima (EmiratesMac) A: For most people on the planet, the phone will be their computer. The usage modes are very different, but the framework for hardware I/O devices connected to web services is fundamental to future product flow.

Q: Tell us something about yourself, what you studied at school, your first job, your career, etc. A: I wrote games for the Apple ][ in high school, and then programmed the Apple ]|[ during my first summer job (at the UT Dallas Chemistry Department). At Stanford, I studied electrical engineering with a focus on computer design and programming. After a BSEE and MSEE, I went back later for a MBA. Q: You worked at Apple for a while. What did you do at Apple? A: It was a summer job during business school. I was doing competitive product analysis in Powerbook product marketing. I got to take Compaq notebook computers apart as part of the job. I also worked at NeXT in a similar capacity. I wanted to see Steve Jobs in action. We went on some walks and later on, he tried to recruit me to Pixar. Q: What was your experience like at Apple? Is it a good place to work at? A: It was great, but people felt like they were drifting without a clear sense of vision. This was in the era before Jobs’ return, when the Newton was the new product du jour. Q: If you were giving advice to someone who wanted to go to work for Apple today, what would it be? A: Passion for Apple products goes a long way. You really should want to change the world. Q: With the introduction of the iPhone, where do you see Apple going in the future? What's would you predict their future strategy is? A: To be consumer electronics giant in the networked world. Q: What was going on in your mind after seeing Jobs and Gates do an interview together after such a longtime in history? A: It must have taken all of his self-control to repress his disdain for Microsoft. Q: With the iPhone, Apple is entering previously unknown terrain for them. How do you see this change things for Apple?

Q: What experience do you have of Apple User Groups? How can Apple User Groups achieve for Apple? A: It has been a long time since I was active in a User Group (college) or since I went to the WWDC (’94), but I see the community of enthusiasts as an essential element of building a digital ecology around the products and a loyalty to the brand. Q: Many User Groups are steadily declining in membership due to the competition from the internet and people living busy lives. What do you think User Groups should do to regain the momentum? A: They could use Illumio.com to discover expertise and resources among their members. Modern tools like that could remind people of the power of the community, without adding overhead or time wasted. Q: What do you know of Apple's situation in the Middle East? A: I don’t know much about their situation anywhere in the world right now…. Sorry. Q: What advice do you have for the EmiratesMac User Group? What do you think we can do to support our members, and better the situation for Apple in our region? A: There’s got to be a way to help people route around censorship (Flickr, etc.). More communication and free flowing information will make the world a better place. Q: You're currently working in Venture Capital in DFJ (Draper Fisher Jurvetson). What is your job like, and what's the most important characteristics of someone working in the VC field? A: It’s a blast. I get to meet smart people who have a vision of how they will change the world. They may be the next Jobs and Woz, or maybe not. We get to help them build their startups, and some of them go on to do great things, like Skype, Hotmail and Baidu. Q: If one of our members is thinking of starting their own company in the tech industry, what would your advice be to them? A: Pursue your passion and realize that with every passing year, the networked economy makes it possible for the next great web service to be

launched from anywhere on the planet. Q: For someone potentially approaching you, or someone else, about venture capital, what's your most important advice for them? A: Be true to yourself, always honest to others, and self-confident enough to be humble and willing to learn. Hire people who are better than you at what they do. Lead with an infectious enthusiasm that will win over employees, partners and customers. Steve Jobs is a role model in that regard. Q: In 2001 you wrote that nanotechnology will "enable miniaturization to a magnitude never before previously seen" and you're of the position that nanotechnology will transcend Moore's Law which have been a prevailing force in the hi-tech industry for some 30 years. In terms of our everyday lives, how do you see nanotechnology affect us? A: Initially it will allow Moore’s Law to continue its steady progress, upon which more and more industries have come to rely. It will also improve energy generation, storage and consumption. In all near-term cases, though, the nanotech advances will be embedded in products we already know, like a memory chip. Myriad industries have been disrupted by the steady march of Moore's Law, from Tesla cars to synthetic genomics. Apple could predict exactly when the price of hard drives and then flash memory would enable the iPod to disrupt the Sony Walkman business. Moore’s Law drives electronics, communications and computers and has become a primary driver in drug discovery and bioinformatics, medical imaging and diagnostics. Q: You have been to the Emirates before, with its ambitious economic decisions it has been taking, what are your views about this little Emirate both in terms of economy and technology? A: There has never been a better time to be an entrepreneur. Globalization and network effects are mutual reinforcing, making it possible for the next Skype or Hotmail to come from anywhere. If Estonia could launch Skype, I can’t wait to see what all the smart people in the Emirates can produce. Steve Jurvetson is a Managing Director of Draper Fisher Jurvetson, a leading venture capital firm with affiliate offices around the world. His bio is available at www.dfj.com/team/ steve_bio.shtml and he keeps a blog at jurvetson.blogspot.com/.

18 EmiratesMac shuffle | www.emiratesmac.com | shuffle@emiratesmac.com

Mac Plus signed by Steve Jobs, Steve Wozniak, and more. Courtesy of Robert Holmgren (robertholmgren.com).

EmiratesMac Training Courses EmiratesMacâ&#x20AC;&#x2122;s course offerings start off with Introduction to Mac OS X and iLife. In the Mac OS X course you will learn the basics of how to log in and get going with your Mac, find your way around the interface, open and save files, do some simple maintenance, get online, and more. In the iLife course we cover how to manage and edit photos, create movies, burn DVDs, create web pages, and put together a music masterpiece, all with the iLife applications. We charge 250Dhs for each threehour course, which includes a one-year membership in EmiratesMac User Group. If you are already a member you pay 100Dhs per course. You can pay online with a credit card.

For more information and to sign up: http://www.emiratesmac.com/index.php?page=training shuffle@emiratesmac.com | www.emiratesmac.com | EmiratesMac shuffle 19

Shuffle Reviews In this issue of shuffle, we review one of Apple’s latest products, the MacPro 8-Core, the fastest Mac ever, an excellent new display from Eizo, and the brand new Nokia E61i mobile phone. So we’ve tried to bring you a variety of products in this issue.

FIND MORE ONLINE. You can find more information online and share your views about the items we tested in this issue or anything else on our web site at www.emiratesmac.com.

MacPro 8-Core by Magnus (EmiratesMac) Price AED18499 From Apple Inc. Distributor Apple IMC ME Web www.appleme.ae/ara/apple/ hardware/macpro/

When Apple unveiled the Mac Pro 8-core in April 2007, it was the fastest Mac Apple had ever produced. And it still is. The top of the line Mac Pro features two quad-core series processors that can run up to 3.0GHz. That makes for eight cores in total, a pretty impressive feat of Apple engineering, and one that few other companies can emulate. The two quad-core processors have 8MB of Level 2 cache each and a fast 1333MHz FSB (front side bus). These features alone contribute significantly to this monster’s speed. Of course you want lots of RAM as well for your hungry applications, and the Mac Pro does not dissapoint. It can handle up to 16GB of 667MHz DDR2 RAM which should be enough for anything you can throw at it. Like earlier Mac Pro models, it can take up to four serial ATA drives, of up to 750GB each. That will make 3TB of storage, or you can configure it in different RAID setups. In terms of graphics you have a wide range of options, so you should be able to find what you want. Bluetooth and AirPort are not standard and you have to purchase that separately. So there’s all the specs and technical details. what about actual use? It is fast, really fast. You notice it from the moment you turn on the power, to using the Finder, browsing with Safari, and more. We didn’t run any benchmarks on the Mac Pro as we feel these are usually not very useful, but we can promise this is one screamingly fast Mac. The Mac Pro comes with one 16x SuperDrive and it has a second bay in which you can put another one. It’s not cheap, but if you want the most power from your Mac, there’s no other choice .

20 EmiratesMac shuffle | www.emiratesmac.com | shuffle@emiratesmac.com

Shuffle Reviews

Nokia E61i by Magnus (EmiratesMac) Price Around AED1600 From Nokia Distributor Nokia Web www.nokia.ae/ link?cid=PLAIN_TEXT_150630

When I dropped my BlackBerry recently I was faced the the choice of paying up for a good phone now awaiting the iPhone, or just get something cheap. I decided to get a good phone so after some thinking I bought the Nokia E61i. And after having used it now for about a month I can honestly say it’s a great device. It has almost anything you would want in a mobile device: wifi, 3G, Bluetooth, memory expansion (micro SD), and more. If you’re into messaging or email, you will enjoy the full keyboard. The screen is very clear, bright, and is visible even outside in the sunlight. Nokia has not always been Mac-friendly but they are improving fast. The E61i synchronizes with Addressbok and iCal with Nokia’s iSync plugins (www.nokia.com/A4299040) as well as iTunes and iPhoto with Media Transfer (europe.nokia.com/A4423135). Some will complain about the 2MP camera, and it’s certainly not top-notch, it’s not bad (and it zooms and records video). You can view and edit Word, Excel, and PowerPoint with the E61i. You can even view PDF files which is a nice bonus. All in all, the Nokia E61i is full of functionality and features. The definite drawback with the E61i is the short battery life. There has been a few days when I’ve been traveling around and used wifi and 3G a lot when the battery has been dead at the end of the day. That’s not good. One of the first things I bought was a car charger, and so should you. If you turn of the wifi feature, and Bluetooth as well, there’s no problem going for days without a recharge. At around AED1600 in retail it’s very competitive compared to alternatives. It’s not an iPhone. But while we wait for iPhone to make it to the Middle East, it’s a very good alternative. Arguably, even beyond that point the Nokia E61i will be the mobile device of choice for many..

Eizo FlexScan S2411W by Zaid (EmiratesMac) Price AED5200 From Eizo FlexScanS2411W Distributor Layout Middle East FZC LLC (04 391 1666) Web http://www.eizo.com/products/lcd/S2411W/index.asp

EIZO’s 24” FlexScan S2411W LCD monitor is well designed with a native resolution of 1920 x 1200. It boasts an amazing contrast ration of up to 3000:1, a 178º angle of view, and works with analog and digital signals. The S2411W has swivel stand, and an arc-like slider. It is like looking at an architect or drafting table when lowered all the way down, a very pleasant position for designers. Touch sensitive control buttons on the lower panel of the monitor provides easy control and delivers wide range of settings, but the setting menu that appears on screen is very small and I found it hard to read. This wide screen format S2411W has a slim edge that works good for side by side monitor layout in graphics and video editing jobs. I have tested the monitor with my own images, I used it for Photoshop and played movies on it, Overall, I was pretty impressed with the display sharpness in all my tests. Since it enhances all images with a seven level filter called OutlineEnhancer, it really made me see the difference of my aging Apple Studio Display. More impressively, the brightness of the images displayed on the monitor didn’t clip-out any details in the highlights or shadows in my color or greyscale images. This is due to its EIZO patented technology that compensate for surrounding or image brightness and due to its 14-bit color processing. This monitor is an excellent choice for photographers, graphic esigners and movie editors for its sharp and bright quality output.

shuffle@emiratesmac.com | www.emiratesmac.com | EmiratesMac shuffle 21

Steve Jobs CEO

Jonathan Ive Senior Vice President Industrial Design

Timothy D. Cook Chief Operating Officer

Who runs Apple? Appleâ&#x20AC;&#x2122;s Executives Pictures and information courtesy of Apple Inc.

Philip W. Schiller Senior Vice President Worldwide Product Marketing

Peter Oppenheimer Senior Vice President and Chief Financial Officer Tony Fadell Senior Vice President iPod Division

Sina Tamaddon Senior Vice President Applications

Bertrand Serlet Senior Vice President 22 EmiratesMac shuffle | www.emiratesmac.com | shuffle@emiratesmac.com Software Engineering Ron Johnson Senior Vice President Retail

Donald J. Rosenberg Senior Vice President and General Counsel

Girly Geek Accessories by Crystal (EmiratesMac)

WiFi Finder: What girl wants to have to pull out their notebook to see if there is a WiFi signal so that they can compute, when they can just press a button? (www.iogear.com/main. php?loc=product&Item=GWF001)

USB Lipstick: Why would any girl want a boring USB stick, when they can have a Lipstick USB? (www.monkeynose.com/prod5060.htm)

USB Retro Lamp: What better way to work, but with a retro lamp that plugs into your computer? This just says style all over. (usb.brando.com. hk/prod_detail.php?prod_id=00119)

Philips Swarovski USB: Why carry a USB memory key in your bag when you can wear a beautiful one and make all around you take notice. (www.activecrystals.com) Louis Vuitton iPod Nano Case: No geekie collection would be complete with out something by Louis Vuitton. This one also happens keeps you iPod safe. (www. louisvuitton.com/info/catalogue-en/ catalogue-6568748.htm)

Incase Leather Sleeve iPhone Every girl needs a good pink case to keep here new iPhone in. (www. goincase.com/products/detail/fittedsleeve-es89021)

Solar Tote Bag: We want our gadgets at the beach or any where else we play at, and now we can do that on the go. (www.rewarestore.com/ product/beachtote.html)

shuffle@emiratesmac.com | www.emiratesmac.com | EmiratesMac shuffle 23

Peel The Apple

Get answers to your Apple tech support questions. Email techsupport@emiratesmac.com

Q: I am really confused. Please help me out, I don’t know what I should do with my networking - get the Airport Extreme and the Express? Or only the Aiport Extreme and use the range expander I got (I have a Linksys WRT54GR)? Should I call Etisalat to put another line downstairs and use the expander upstairs? But I am scared that if the line will be downstairs the signal wont be strong because of the thick walls. A: To start of with, calling Etisalat and have them install another line is of course one possible solution but not a very good one. You end up paying extra for the additional line and there may be problems with computers connecting to either access point and it may be tough getting them to talk to one another. In the case of your range extender I doubt it works with either the Airport Express or Extreme. My suggestion would be to get an Aiport Extreme (the new 802.11N model preferably) and connect it to whatever broadband modem you have. Then you can choose between Express or Extreme to extend the network. Airport Express is cheaper and smaller and you can always take one with you when you travel if you need to. The issue with using an Express to extend the network is of course that it is 802.11G so you will not get the higher speed and range of the Airport Extreme’s 802.11N network. But that may or may not be an issue. If you have Macs or other devices on the network that are not Ncompatible, then you get the lower speeds anyway. The Airport Extreme’s higher speed and range may mean that you can get away with just one Extreme base station to cover most if not all of your house.

Q: I don’t have a Dot Mac account, can I still use iChat to chat with my friends? A: No problem. If you have an AIM account (get one at www.aim.com) you can use it instead of a Dot Mac account. If you have a GMail account (gmail.com) you can also use it. If you want to use GMail you set it up as a Jabber account. From the iChat menu, select Preferences, then the Accounts tab, click the plus sign, select Jabber Account for Account Type. The server you will use is talk.google. com. Q: Apple just increased the Dot Mac space for customers to 10GB but I only see 5GB on my iDisk. Where’s my othe 5GB? A: It’s most likely due to your sharing preferences in Dot Mac. You can control how that 10GB is divided between your iDisk and email storage. Log in to your Dot Mac account, go to the Dot Mac homepage, click on your username at the top right of the page, click Storage Settings. In the drop-down menus select how you want to divide your space between email and iDisk. Remember that if you do set it to 10GB and you have synchronization turned on, your iDisk will take up 10GB of your hard drive’s space. Q: I have a MacBook. I bought it when they first came out. It’s still fast enough for what I do but I would like to play some 3D games and for that it’s not enough. Can I upgrade the memory on the MacBook’s graphics card or even upgrade the whole card?

A: The answer to both questions is simple and short, no you can’t. Let’s elaborate on that a bit. The MacBook has what’s called integrated graphics. Its graphics card is really a part of the motherboard, the main circuitboard driving the machine. The graphics in the MacBook has been ridiculed by many as being slow and weak. And it’s true it’s not the fastest graphics card around but it’s also true it’s fast enough for most average users. The memory on the Intel integrated graphics in the MacBook is a part of the main system memory. 64MB of whatever amount of RAM you have installed is used for graphics.

Send your Apple tech support questions to techsupport@emiratesmac.com. Your questions are answered by Magnus Nystedt, a Certified Apple Help Desk Specialist, with experience of Macs going back to the Mac Plus. Also with over ten years of teaching IT at college and university, he’s in a perfect position to help you sort out your problems. You can reach Magnus at magnus@ nystedt.org or at www.nystedt.org.

24 EmiratesMac shuffle | www.emiratesmac.com | shuffle@emiratesmac.com

Sync Mobile with Google Calendar

Weaving The Web

by Magnus (EmiratesMac) We are all looking for that perfect, transparent, easy, reliable solution for keeping information synchronized between computers, devices, online, and other people. If you’ve found this holy grail of personal information management, I applaud and congratulate you, and please tell us what it is on EmiratesMac.com. If you haven’t, join the club, and take a ticket to wait in line. I’ve been using Google Calendar (www. google.com/calendar) for quite some time to share calendar information with other people. We can all have access to view and edit meetings, appointments and more on the web, which obviously makes things easier. I can control who should be able to see a calendar and who should be able to also edit it. But it’s still on the web so it doesn’t have some of the ease of use that a regular application have. This problem often afflicts web applications, not just Google’s. So the problem then is how do we partner up iCal and Google Calendar. We obviously want to work with iCal on our Macs but also have access to the information online with Google Calendar. The two should be in sync at all times. That’s where Spanning Sync (spanningsync.com) comes in. It acts as the bridge between iCal and Google Calendar and you can set it up to sync any number of calendars. For example, I have a calendar in Google for work, one for personal

stuff, and I also manage EmiratesMac’s calendar that way. All these calendars sync to corresponding ones in iCal. Changes in one place transfer over to the other. And so far, after having used this for over a month, I’ve had no problems with the synching, which is rare with this sort of application, in my experience. One interesting thing about Spanning Sync is the licensing model. It’s tied to your GMail address that you use for Google Calendar and you can use it for as many Macs as you want to. It’s tied to you as in your GMail address, not a particular computer. So after paying for the license I’ve installed it on several Macs. It’s on my MacBook which is my main work machine, an iMac at home which I use for some things, and my wife’s MacBook too. On all of them Spanning Sync manages the sync between Google Calendar and iCal without any fuss. So Spanning Sync keeps my iCal and Google Calendar online in tune. Then what about keeping that information in tune with what’s on my Nokia phone? That’s the obvious next step and it’s even easier since Nokia offers a lot of iSync plug ins for free on their site (www.nokia.com/A4299040). Download the right one for your phone, install it, and you can sync both Adressbook and iCal with your Nokia device. And add to that Spanning Sync and you sync between your phone, iCal and Google Calendar. We’ve used it now for some time and it works fine on three Macs, two phones, and one Google Calendar account shared between a number of people. Spanning Sync is $25 for a one year subscription or $65 for a one-time purchase. I opted for the $25 option. You can download a 15 day trial from their web site. Google Calendar is a free service. You can find an earlier version of this article and discuss this topic at www.emiratesmac.com/

http://www.google.com/reader Google Reader

http://www.macdevcenter.com O’Reilly’s MacDevCenter

http://www.adiumx.com/ AdiumX IM Client for Mac

forums/blog/3139-synconline-mobile.html. Please

feel free to go there, leave your comments, and tell us how you manage to sync your information between devices and applications.

http://www.osnews.com/ OS News

shuffle@emiratesmac.com | www.emiratesmac.com | EmiratesMac shuffle 25

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Recipe: Apple Honey Oatmeal Cookies by Crystal (EmiratesMac)

Doesnâ&#x20AC;&#x2122;t just about everyone love cookies? Well I do, and I love to bake them. There is no better way to make an adult feel like a kid again, than to give them some cookies. This recipe will take you back to when you could not wait to get home from school and have some milk with the homemade fresh baked goodness of Apple Honey Oatmeal Cookies. If you are not a big fan of raisins you can leave them out, and the cookies are still good. (cookierecipes101.com/applehoneyoatmealcookie.htm)

INGREDIENTS 3/4 cup butter flavor shortening 1 1/4 cup light brown sugar - firmly packed 1 egg 1/3 cup milk 2 tablespoons honey 1 1/2 teaspoon vanilla 3 cups quick oats, uncooked 1 cup flour, all-porpuse 1/2 teaspoon baking soda 1/2 teaspoon salt 1/4 teaspoon cinnamon 1 cup raisins

1 cup walnuts, coarsely chopped 1 Granny Smith apple, peeled cored, & finley chopped PREPARATION Heat oven to 375 F. Grease baking sheets. Place sheets of foil on counter top for cooling cookies. Combine shortening, brown sugar, egg, milk, honey and vanilla in large bowl. Beat with electric mixer at medium speed until well-blended.

Combine oats, flour, baking soda, salt and cinnamon. Mix into creamed mixture at low speed just until blended. Stir in raisins, walnuts and apples. Drop rounded measuring tablespoonfuls of dough 3 inches apart onto baking sheet. Bake one baking sheet at a time at 375 degrees 10 to 12 minutes, or until lightly browned. Do not overbake. Cool 2 minutes on baking sheet. Remove cookies to foil to cool completely.

Crystal is the founder and editor of EmiratesBaby.com. She writes about various kinds of issues of interest to parents in the UAE. Crystal will be bringing us a new recipie based on apples in each edition of the newsletter. She promises it will be an exciting and mouth-watering mix of dessert, main courses, snacks, and more.

shuffle@emiratesmac.com | www.emiratesmac.com | EmiratesMac shuffle 29

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‫• ﻣﺰﺍﻳﺎ ﺍﻟﻌﻀﻮﻳﺔ ﺍﻭ ﻋﺮﻭﺿﻬﺎ ﺍﳋﺎﺻﺔ ﺧﺎﺿﻌﺔ ﻟﻠﺘﻐﻴﻴﺮ ﻓﻲ ﺍﻱ ﻭﻗﺖ‪،‬‬ ‫ﻭﺗﻘﻮﻡ ﺍﺠﻤﻟﻤﻮﻋﺔ ﻣﻊ ﺍﻋﻀﺎﺀﻫﺎ ﻭﺍﳌﺆﺳﺴﺎﺕ ﺍﳌﺴﺎﻧﺪﺓ ﻟﻬﺎ ﲟﺮﺍﺟﻌﺔ ﻫﺬﻩ‬ ‫ﺍﳌﺰﺍﻳﺎ ﺳﻨﻮﻳﺎﹰ‪ .‬ﺭﺍﺟﻊ ﺍﻟﺼﻔﺤﺔ ﺍﳋﺎﺻﺔ ﺑﺎﻟﻌﻀﻮﻳﺔ ‪:‬‬ ‫‪. www.emiratesmac.com/index.php?page=usergroup‬‬

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shuffle@emiratesmac.com www.emiratesmac.com

Guess

Who Didn’t Enroll in SAE’s One visit to SAE Institute Dubai will confirm you made the right choice to enroll in our Digital DJ Course. Learn the essentials of DJing from scratch, with hands-on interactive guidance on state of the art equipment to build confidence while learning to play and mix your favourite tunes.

Digital DJ Course?

SAE Institute prides itself on 30 years of the highest standard of practical training the world over. If you love experimenting with technology and electronic music then SAE Institute’s Digital DJ Course commencing September 23 will rock you! Our obsession with practical training means this could be the most rewarding decision you ever made.

For more information contact Michelle on +971 4 3616173 or visit www.sae-dubai.com

Certificate - Diploma - Degree

shuffle@emiratesmac.com www.emiratesmac.com

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