NSSF DELIVERS VALUE CUSTOMIZED MARKET REPORTS NSSF Customized Market Reports are local-market reports prepared by NSSF Research on specific, custom-defined trade areas. The information in these reports aids the purchaser in understanding the current and potential local market, as related to this industry. To learn more about Customized Market Reports and how you can commission one, contact Dianne Vrablic, NSSF research coordinator, at dvrablic@nssf .org or 203-426-1320. This custom report, which costs non-NSSF members $500, is available to NSSF members for $250.
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ONE MEMBER’S EXPERIENCE Member:
Brian Sisson, range director
Business:
Lake Norman Sporting Arms and Range, Inc., The Range at Lake Norman, Cornelius, N.C.
Description of Business: “The Range at Lake Norman is the first state-of-the-art firearms-training facility in the Lake Norman area of Mecklenburg County, North Carolina. The range is also the first woman-owned firearms-training facility in North Carolina, as well as the first primarily solar-powered firearms facility in the United States. Brian Sisson Our new facility will open in September and will offer the shooting-sports enthusiast a top-notch facility with highly trained personnel and a selection of the best in firearms, accessories and training.” Experience as an NSSF Member: “When we began the journey in January 2010 of providing the Charlotte market with its first state-of-the-art firearms facility, we were in need of a report providing demographics of the market to create a fundable business plan. The Customized Market Report was more than we had expected! The CMR provided us not only with competitive information, but also with a true demographics report, which was crucial to our receiving a bank and an SBA loan in spring 2010, when banks were very hesitant to make any commercial loans. The CMR created by the NSSF is one of the valuable assets provided by the NSSF to its members. I would strongly recommend to anyone who is considering building a new range, enhancing an existing range or expanding into a new market to work with the NSSF to generate a CMR for your market. It is one of the best values for the money you will receive when creating a business plan.” Value of NSSF Membership: As a soon-to-open facility, our business has found the information from and support of the NSSF to be invaluable. From the CMR to the NSSF Survey Tracker and Market Indicator and the array of other supporting NSSF communications, the NSSF is the most informative resource for the shooting sports. To try to open or operate a range without the assistance of the NSSF would make the journey much more difficult. We look forward to continuing our journey with the NSSF, and we are hopeful to move to the next level and become the first Five Star–rated NSSF range in the Charlotte market.”
Interested in NSSF Membership? Promoting the great American tradition of hunting and shooting is what the National Shooting Sports Foundation is all about. For our members, it’s more than a sport; it’s a way of life. Join the more than 6,500 companies and individuals who have already discovered that NSSF Delivers Value! To learn more, visit www.nssf.org/join or contact Bettyjane Swann, NSSF director of member services, at 203-426-1320 or bswann@nssf.org.
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