SHOT Business | June/July 2011

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Cabela’s Announces new Hunting App Cabela’s and Trimble recently announced the release of the first mobile navigation application specifically designed for hunters. Developed by Trimble Outdoors, the Cabela’s Recon Hunt app runs on iPhones and Androids and provides hunters with a full lineup of outdoors and navigation features, including detailed topographical maps, point-to-point GPS navigation, a digital compass and weather forecasts. “Cabela’s Recon Hunt is the real deal,” said Tom Rosdail, Cabela’s vice president of marketing and licensing. “It’s an impressive combination of Trimble Outdoors’ expertise as a leader in GPS technology for phone apps and five decades of Cabela’s experience as the World’s Foremost Outfitter of hunting, fishing and outdoor gear.” Rosdail said the app went through extensive field testing with some of Cabela’s most active hunters. The Recon Hunt app uses the GPS built into iPhones and Android-compatible devices, so no data or actual phone signal is needed for users to log their locations. Hunters can collect waypoints, tracks, photos, videos and audio clips in the field. The app tracks other essential hunting information as well, such as weather, sun and moon phases, trip stats and ballistics

data. Users also can view recommended gear lists and access the online store, cabelas.com, from their phone. “Recon Hunt answers many of the unique demands and navigation needs that hunters face,” said Rich Rudow, general

manager for Trimble Outdoors. “It’s been a pleasure to work with Cabela’s to create such a useful app tailored for hunting.” The Recon Hunt app is available for $3.99 from itunes.com/appstore and android.com/market.

Cabela’s new Recon Hunt app works on iPhones and Androids, and offers GPS navigation.

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