How to write a business plan

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60 | How to Write a business Plan

Corporations and Red Tape Corporations bring several complications—

only ­after corporate taxes have been

but most entrepreneurs consider the costs

paid. Dividends then become personal

and inconvenience a small price to pay for the

income to the shareholders and are

ability to raise the capital they need. I only summarize a few issues here: • Record keeping in corporations.

taxed at personal rates. • Selling shares in your corporation. Both federal and state regulatory

Keep­ing your shareholders informed

authorities have many rules and

and your ­corporation in good standing

regulations governing sales of

means that you have to perform certain

corporate shares or limited partnership

legal acts and pay various taxes and fees.

interests. The bottom line of all these

It’s more complicated and expensive

regulations is this: You can’t take any

than doing business as a sole proprietor.

money into your venture until you

• Taxes and corporations. You can take

comply with the appropriate rules.

money out of your corporation in only

These rules try to protect investors

two ways: salaries and dividends. Both

from crooks and con artists and also

payments have to be approved by your

try to make it relatively easy to raise

Board of ­Directors and entered into

money for legitimate ventures. ­Before

the minutes of the company. Salaries

selling any security, or soliciting for

become your personal income and are

the sale of any security, make sure you

taxed at your ­personal rates. Dividends

have complied with the appropriate

are payments to shareholders made

regulations.

Loans and Equity Investments Compared To raise money for your new business, you must decide whether you prefer to borrow money or sell part of your project to an equity investor. ­Often, you may not have many options. The person with money to lend or invest will obviously have a lot to say about it. But you should know the tradeoffs you normally make by preferring one to the other:

• Loan advantages. The lender has no

profit participation or management say in your business. Your only obligation is to repay the loan on time. Interest payments (not principal payments) are a deductible business expense. Loans from close friends or relatives can have flexible repayment terms. • Loan disadvantages. You may have to make loan repayments when your need for cash is greatest, such


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