Magento, a success story The Magento ecommerce interface is one of the world’s leading platforms for online retail. Under an open source license, since 2008, this platform is catering inclusive and advance Magento Web solutions to the online business world. The mounting experience in “point of sales” and content management systems has made company grow over the past 12 years. Magento had a vision to provide tons of flexibility and customizable features, to enable their customers to adapt to future changes in e-commerce. Customer segmentation: You can customize your Magento admin panel, by an expert Magento wed developer for identifying your target customers through segmenting them by age, gender, location, and previous shopping behavior. You can create special promotions to for first time or returning visitors. Flexible Product Catalogs: Online stores with hundreds of products can be quickly filtered and compared with one another to provide a smooth shopping experience. It supports customer personalization, precision of inventory management, unlimited product attributes, and allows to post different prices for different customer groups. Persistent Shopping: Online shoppers can log-in and switch between devices or browsers, and continue shopping at any time. This leads to a seamless user experience and fewer abandoned shopping carts. Multiple Payment & Shipping Options: Magento’s one-page checkout and guest checkout make purchasing quick and easy. Payments can be fulfilled through various major payment gateways including PayPal. Shipping is integrated with all major carriers and is calculated on real-time shipping or flat rates. Return Management: The return management system enables full control of the return management process, items can be specified for return, and determine return shipping methods. Mobile Commerce: Magneto’s mobile-optimized storefronts feature device specific media capabilities, user friendly search display, clean display of product pages, image scaling, cross-sell and up-sell capabilities, and customers can drag-and-drop products into the shopping cart. Customer Loyalty: Customers can create wish lists, register for gifts, purchase gift cards, redeem store credit, and earn customer rewards points.
Magento Search Engine Optimization: The website will feature SEO-friendly URL’s, customized meta keywords, descriptions, logo alt descriptions, categories meta data and titles for each product and category. Site maps are automatically generated and compatible with Google site map. If you are web designer or a Magento web developers, the fun and efficiency of using a magento platform will be quadrupled.