Characterstics of How To Use Video
Explanatory Video An "explainer movie" is a brief video that provides an introduction to a summary of a topic. An explainer movie is a short animated video that focuses on explaining a business idea in a simple, engaging and compelling manner, by using a clear and concise speech; appealing and captivating visuals that quickly catch the viewer's interest. It is both educational and informational, generally it explains exactly what the company offers, how it can assist the consumers with their problem and why that product/service is the ideal option on the market. Attributes What makes these videos distinct from any other advertising video? Check out their main attributes! - Short: explainer videos are brief and quite straightforward (no longer than 90 seconds on average). - Simple: they pass out a simple and clear message by obeying the classical narrative structure of "what", "how" and "why". - Focused on the target audience and their issues: these kinds of videos are created to meet the target audience's requirements, so as to make them feel recognized with the company's proposal. - High quality: to receive the best marketing outcomes, these videos need to have the best quality to be able to make the business stand out from the contest. - Animated characters: explainer videos normally use animated characters to give an enjoyable touch which creates a solid relation to the target audience. - Branding colours: they generally use the appearance & feel of their brand's identity in order to spawn strong brand recognition. - Music: explainer videos have sound and music effects that set the mood to tell a specific story and help to boost participation. - Professional voice-over: These videos are featured with a professional voiceover artist that reveal
what's being displayed on screen. Benefits Of A Explainer Video Now that we understand what an explainer movie is and what their main features are, the question is: how can it help you promote your company? We've compiled 4 great benefits they have for enhancing your advertising strategy. Check them out! 1: Describe your business idea in just a matter of seconds - Explainer videos are great to spell out your business idea in only a few seconds, they function perfectly to quickly catch your audience's interest. By putting an explainer video over the fold in your site, you can increase the average visit time by two minutes! 2: Boost your online visibility - Thus, if you make your visitors stay longer on your own webpage, it is widely valued by Google (or any other search engine), contemplating it of interest and will rank it higher. Additionally, video content provides you the chance to be on YouTube, the 2nd biggest engine and the 3rd largest social networking site on the internet. 3: Increase conversions - Explainer movies are very catchy, attractive and compelling, and they encourage people to continue watching. People can realize what you do in a fast, easy, informative and fun way. This is essential to begin growing your conversion prices. Only for you to have an idea, an explainer video can grow conversions by 20 percent normally! 4. Build brand awareness - If you apply the colours of your brand to the background and landscape of your video, the viewers will know that your organization is your one behind this proposition. Additionally, if you personalize the personalities of the video based on your target audience's style, look, era, etc. you will create a strong emotional bond together. All of this really helps a lot to construct brand awareness and induce trust towards your organization. So, if you think about the principal features of those videos, then you can see that they may assist you through each stage of the sales funnel: awareness, consideration and conclusion. It all depends on the message you want to transmit and what sort of "activity" you want to create from your target audience. Don't miss the opportunity to utilize such a fantastic cost-effective marketing tool! How To Use Video