POWER OF IBI
RED CARPET MEDIA KIT 2015 IBI provides YOUR business with VIP access to key bowing center decision-makers worldwide.
2 Yea 2 rs!
T H E O N LY M A G A Z I N E P U B L I S H E D F O R O P E R AT O R S B Y O P E R AT O R S ! Our team is uniquely qualified to help you sell to proprietors.
T H E O N LY M A G A Z I N E P U B L I S H E D F O R O P E R AT O R S B Y O P E R AT O R S !
32-Lane Pinz Entertainment Center, Los Angeles Scott Frager, General Manager
U N I Q U E LY Q U A L I F I E D T O H E L P B U S I N E S S MARKET TO THE BOWLING TRADE Scott Frager, Owner of IBI and Executive Director Proudly Serving Bowling Centers of Southern California since 2006.
• State Chapter of the BPAA • 126 bowling centers in membership
• Served as President of the Society for Bowling Centers Association Executives for 2 years. • BCSC Executive Director Scott Frager, knows the best ways to sell products to centers. • As BCSC’s management company, our staff constantly visits bowling centers and creates programs to help centers run their businesses more efficiently and profitably.
25 YEARS OF EXPERIENCE IN THE BOWLING I N D U S T R Y W O R K I N G F O R Y O U R C O M PA N Y D A V I D G A R B E R : A S S O C I AT E P U B L I S H E R “Before working for International Bowling Industry Magazine, I trusted IBI to delivery my marketing messages for Station Casinos”
• Te a m U S A D i r e c t o r • United States Bowling Congress board of directors • IBPSIA Advisory board of directors • Consumer products specialists for Storm Bowling and Ebonite International • Station Casinos Corporate Director of Bowling sales
POWER OF IBI
DECISION MAKERS DELIVERED DIRECT! IBI’s trade-only circulation provides your company direct access to your customers and prospects. •
•
Exclusive Total Market Coverage • Every bowling center in the U.S. • Every military center worldwide • Every major bowling supplier/ distributor worldwide • 3,000+ centers outside of the U.S. • 750 family entertainment centers COMBO Print / Digital/ New Media packages available
POWER OF IBI
THE BOWLING WORLD J U S T A C L I C K A W AY ! IBI’s digital marketing packages can delivery your sales messages instantly to the trade, worldwide.
• Exclusive 4,500 opt-in email
decision-maker database • 3,000+ magazine downloads each month via: www.BowlingIndustry.com & www.BowlingDigital.com • Sponsor relevant breaking news email blasts to trade.
POWER OF IBI
NEW MEDIA SPECIALISTS IBI’s digital marketing packages can delivery your sales messages instantly to the trade, worldwide.
• Custom created newsletters
• Custom email blasts • PR campaigns from inception to delivery • Social media experts
POWER OF IBI
IBI ONLINE 24/7/365 ACTION • With 2,325 registered users,
IBI Online provides photos, forums and unique user generated content. • Always on, always current, always relevant, always stimulating.
POWER OF IBI
IBI ONLINE 24/7/365 ACTION! www.BowlingIndustry.com •
Online Back Issues/ Mfg. Catalogs
•
Trade-Only Members
•
Center & Personality Photos / Profiles
•
Breaking News
•
User Generated Forums/ Discussions
•
Live, Current Bowling Trade News from Around the World
POWER OF IBI
IBI ONLINE 24/7/365 ACTION! www.BowlingIndustry.com • • • • •
Latest Activity Bowling Videos/ TV Spots/ Feature Film Clips/ Company Presentations Member Birthday Profiles to Foster Interaction Calendar of Events Industry Groups- Member Only Access
POWER OF IBI
I N S P I R AT I O N A L P E R S O N A L I T I E S IBI’s editorial makes the difference! • IBI inspires operators to do better • IBI researches the best of the best • No preachy articles • Written for new and mature proprietors • Never the same-old recycled how-to Stories. • Subjects from within the industry and fresh perspective pieces from outside. • Crafty, creative and constantly evolving graphic design to earn readers’ eyeballs!
POWER OF IBI
WORLD-CLASS B O W L I N G PA L A C E S IBI’s editorial makes the difference! • IBI scours the planet for awe-inspiring bowling centers. • IBI’s editorial motivates proprietors to modernize and renovate • IBI is industry’s monthly trade show • IBI encourages new investment from outside the industry. • IBI’s editorial transcends bowling, fostering growth in the FEC business.
POWER OF IBI
M O T I V AT I O N A L S T O R Y T E L L I N G
Your sales message is better heard when told in IBI!
POWER OF IBI
RED CARPET MEDIA KIT 2015 ADVERTISING RATES AND SPECIFICATIONS Rate card #23 - Effective January 2015 BLACK & WHITE SPACE RATES (DISPLAY): Size
1X
3X
6X
12X
24X
36X
COVERS AND SPECIAL POSITIONS: Inside Front ... $4,345 ...... $4,190 .....$3,990 ..... $3,730 ......$3,700 ......$3,510 ......$3,325 Inside Back ...... 4,050 ........3,945 .......3,730 ....... 3,530 ........3,500 ...... .3,335 ........3,210 Back Cover ...... 4,590 ........4,430 ........4,190 ....... 3,985 ........3,960 ....... 3,780 ........3,625 Rates for covers include 4-color process. Rates for special positions other than covers are 10% of space and color costs. Four Color Process....................$800
CLASSIFIED RATE: Display ads $72/ column inch Four Color Process....................$400
DIGITAL MARKETING OPTIONS*: Email blast to IBI’s list………………......….…$ 1,500/blast Rotating tower ad on IBI website ………......…..500/mo. Online hosting of sales brochure ...…..….....…...500/mo. * All digital services are half off for current advertisers.
8 ra t into es held 201 5!
48 X
Full Pg............ $2,375 ......$2,245 .....$2,090 …….$1,965 .......$1,915 ......$1,780 ….$1,695 2/3 Pg. ..............1,875 ....... 1,730 ....... 1,580 ……1,465 ……… 1,360 .......1,285 ……..1,265 1/2 Pg ...............1,470 ....... 1,370 ....... 1,275 ........1,165 ……….1,155 ......1,015 …..…..970 1/3 Pg ...............1,265 ........1,140 ....... 1,035 .......... 950 …………895 ……… 90 ………750 1/4 Pg ...............1,005 ………925 ……….770 .......... 720 …………670 ........ 585 ...........570 1/6 Pg ................. 855 ...........740 ……….655 ...........610 …………545 ........ 525 ...........505 Frequency rates are earned by the number of separate display advertisements one-sixth page or larger used within a contract year.
DISPLAY COLOR RATE (PER PAGE OR FRACTION):
200
2014 ISSUE CLOSING DATES: Issue Closing Date Material Due Date January .............12/10/14 ...................12/15/14 February ............1/13/15 ......................1/16/15 March ................ 2/10/15 ......................2/13/15 April ................... 3/10/15 ………………3/13/15 May .................... 4/14/15 .....................4/17/15 June ................... 5/12/15 .....................5/15/15 July .................... 6/9/15 ………………..6/12/15 August ………… 7/14/15 ......................7/17/15 September ......... 8/11/15 ......................8/14/15 October …………. 9/8/15………………..9/11/15 November .........10/13/15 ....................10/16/15 December ..........11/10/15 ....................11/13/15 January 15 ........12/8/15 ……………….12/11/15
POWER OF IBI
RED CARPET MEDIA KIT 2015 ADVERTISING SPECIFICATIONS MECHANICAL SPECIFICATIONS: Size Width Depth Full Page ......................7-3/4” ..... 10-3/8” 2/3 Page Vertical .........4-3/4” ............10” 1/2 Page Island ...........4-3/4” .......7-1/2” 1/2 Page Horizontal .....7-1/4” .......4-3/4” 1/2 Page Vertical .........3-1/2” ............10” 1/3 Page Horizontal .....4-3/4” .......4-3/4” 1/3 Page Vertical .........2-1/4” ............10” 1/4 Page Horizontal .....4-3/4” .......3-1/2” 1/4 Page Vertical .........2-1/4” .......7-1/2” 1/4 Page Vertical .........3-1/2” .......4-3/4” 1/6 Page Horizontal .....4-3/4” .......2-1/4” 1/6 Page Vertical .........2-1/4” .......4-3/4” Full Page Trim .................... 8” ..... 10-3/4” Full Page Bleed ...........8-1/4” ............11” Spread Trim ..................... 16” ..... 10-3/4” Spread Bleed.............16-1/4” ............11”
2 Yea 2 rs!
AGENCY COMMISSIONS:15% commission to recognized advertising agencies. Agency must submit compete digital files with color match print; otherwise, typesetting and artwork will be charged at trade rates and no commission can be taken. PRODUCTION CHARGES: All production services will be billed at publisher’s costs. Please request quotes in advance. GENERAL REGULATIONS: All advertising is subject to publisher’s approval. All cancellations must be in writing. Cancellations are not accepted after space reservation closing date. Special cover positions are non-cancelable. If a contract advertiser does not supply new copy by materials and copy due date, publisher will repeat previous advertisement. Advertisers will receive a rebate if, within a 12-month period from date of first insertion, they have used sufficient additional space to earn a lower rate than that at which they have been billed. Advertisers will be charged back if, within a 12-month period from the date of first insertion. the amount of space upon which their billing has been based. All accounts are payable net 30 days. A 1.5% monthly finance fee will be charged to accounts over 30-days. If unpaid bills must be turned over to a collection service or attorney, advertiser will be charged for all related fees and expenses.
B2B Media, 12655 Ventura Blvd., Studio City, CA 91604
POWER OF IBI
RED CARPET MEDIA KIT 2015 2 2 Y David Garber, Associate Publisher ears! 12655 Ventura Blvd. Studio City, CA 91604 Ph: 818-789-2695 Cell: 214-679-6231 e-mail: Garber@BowlingIndustry.com