Service design insights from nine case studies

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Structure and approach In order to be able to meet the deadline, the team decided to draw up a detailed roadmap, in which the three design partners (Remko/Christa, H2O and Movares) each had a clearly defined role. The roadmap consisted of a mix of research methods. A key part of the roadmap was a series of four full day workshops, in which stakeholders and experts would work together using the research data and sub-results produced by the project. The results of each workshop would be processed so that they could be included in the next workshop. The dates of these workshops were set early in the process, ensuring that the project would stick to the tight schedule. These effectively became the deadlines for the interim phases of the project, to be met by all parties. The three design partners were thus able to work relatively independently of each other and the results of their work came together in these workshops.

An impression of how the project plan took form

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Service Design – HU SQUARE

What requirements must HU square meet? The project was set up in three phases. The first phase consisted of gathering information and finding inspiration with regard to the use of a future HU square and the requirements and habits of its users (staff, students and knowledge partners of HU University of Applied Sciences Utrecht). This was followed by the series of workshops, the second phase. In the third phase, the stake­ holders involved agreed on two clearly defined concept proposals. During the first two phases, the design researchers of the knowledge centre and H2O had the leadership while Movares had a support­ ing role; in the final phase these roles were reversed.


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