Summer 2015 Selections

SUMMER 2015 Join Us in Spreading Dairy’s Good Story Online

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Reaching Genetic Goals with Greg Silva

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BULLetin Board

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YOUR SUCCESS YOU Our Passion.

Turn to page 4 to learn about CowManager directly from those that are using it!

S ELECTIONS

Celebrating 50 Years of Serving Customers Around the World

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n 1965, four cooperatives came

together to form Select Sires Inc. A lot has happened over the past 50 years in the dairy and beef industries, but Select Sires remains dedicated to serving our customerowners. Turn to page 8 to see the important milestones in our history.

The Elevation of an Industry—50 Years of Select Sires

by David C. Thorbahn, president and C.E.O. As Select Sires enters its 50th year of service to dairy and beef producers, many people have asked me, “How has Select Sires grown into the industry leader?” The answer is actually quite simple. Select Sires’ elevation to the industry leader is a direct result of being a true farmer-owned cooperative.

Our board of directors has aligned the entire organization around one mission: “to enhance the productivity and profibility of dairy and beef producers!”

We are led by a board of directors who are some of the leading farmers in America.

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Rather than focus on maximizing short-term profits, they direct us to identify consumer demands and focus on solving long-term producer problems. This direction has led to the development of FeedPRO® and StrataGEN® and the partnerships that bring

you Breeding to FeedingSM and CowManager®. These and other Select Sires programs and services solve serious industry issues and help our customer-owners work more efficiently under tighter margins. FeedPRO provides a sire selection tool for medium-sized, trouble-free cows that maintain body condition and produce high volumes of milk while StrataGEN and Select Mating Service™ (SMS™) improve vigor by reducing inbreeding depression.

Our portfolio of reproductive services are at your disposal. Our board of directors constantly demands that we identify, research and develop products and services to solve industry challenges. I am confident this will continue in our next 50 years!

However, the true secret to our 50-year success has been, without a doubt, our people.

From your local salesperson to our outstanding bull handlers to our team of researchers, we are working together to continually offer you the best in products and services. To learn more about the products and services that are reaching new heights as described in this edition of Selections, please contact your Select Sires specialists and find out for yourself that your success is not only our passion, but our purpose.

CowManager in Practice

Ben Yutzy, Windcrest Holsteins, Timberville, Va.

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We had been looking for a system that would make our lives easier and improve heat detection, before becoming the first herd in the U.S. to install the CowManager system three years ago. The system has been the best investment we have made on the farm and has saved us a lot of money. It is the easiest system I have ever installed and the updates are very easy to do. We used to use Double Ovsynch on the herd, which was a lot of shots with minimal results. After installing CowManager we cut all shots cold turkey and the results have been phenomenal. It is amazing how many cows the system catches in heat and the cows are calmer because we are not in the barn giving shots all the time. It is a very easy program to use to find cows that are in heat or sick. The system finds D.A.s and mastitis before people can. It also notifies us when a cow is having calving difficulties and our veterinary costs are down because we can treat cows early. My cell phone is updated every two hours with information from CowManager and I can set different tones for the alerts. I would not change anything about the system.

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Sander Penterman, Dutch Dairy LLC, Thorp, Wis.

To learn more about how CowManager can work for you, contact your local sales representative!

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Dale Brady, Edaleen Dairy, Lynden, Wash.

We purchased the system in December 2014 and the installation went off without any hitches. I find the system to be very accurate.

All cows CowManager finds in heat are in heat and all cows we find in heat the system already knows they are in heat. It is also a great help in identifying health issues. For example, I had a cow that may have had a touch of pneumonia and the system alerted me. I never would have seen it otherwise and I was able to get ahead of the game with her. When we change feed from one bag to another, it finds cows that are not ruminating and we can intervene and help them get over it quicker. We never would have known about these cows without the system.

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We purchased a CowManager system with 500 tags in July 2014 and have recently bought 500 more tags. The set-up of the system was very easy. We already had RFID tags in our cows’ ears and it was simple to place the tags over. It was much easier than putting on neck tags or leg bands. The health alerts are the most valuable part of the system for me. They help us identify cows that are sick or not ruminating correctly. I do more preventative care before a cow gets really sick because of these alerts.

Cows will show up on my health alert list because of mastitis, milk fever, ketosis, acidosis and other issues. Occasionally it alerts me to illnesses I probably would not have found otherwise. I can also monitor how the cow responds to treatment and even adjust my treatments because of how I see her responding. The system provides us with heat detection alerts; not only finding cows in heat, but telling us how long they’ve been in heat so we can breed accordingly. I have recommended this system to other dairy producers and will continue to do so.

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One of the reasons we chose the (CowManager) system was that we could select the modules we thought we would use most and if we later decide that we want to add another module, we could do that without having to change or upgrade the ear tag. We researched several systems and quickly narrowed our choice down to collars or ear tags.

One of the things that most impressed me (about CowManager) was that the creator, Gerard, is a dairy farmer. He has extensively tested CowManager in side-by-side comparison with other systems on his own cows. He not only knows the technology side of the system, but he is very in tuned to cow behavior and all aspects of cow health and comfort and helping increase production, and he is always interested in feedback to improve the system.

When we first got the system we maintained our tail chalking routine until we had time to build confidence in the information we were seeing. It didn’t take long.

The system almost never misses a cow in heat. We have since dropped tail chalking for heat detection. I am also anxious to compare our (pharmaceutical) bills from last year to this year. We are using less drugs. In addition, we have gained 3 percent on our Pregnancy Rate and days in milk has declined.

The information on rumination activity has been a great help in managing our close-up cows to bring them in healthy and at the right weight. We monitor eating and temperature and can catch a case of E-coli or mastitis much earlier and head off problems. I have also found it very easy to check the different alert lists from my phone to help keep a close eye on the herd.

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CowManager® systems are now in place in herds of all sizes across the country. Here are the impressions of a few of the early adopters of this revolutionary ear tagbased system.

Tom Alexander, Cherry Grove Farms, Inc., Fairfield, Va.

®

3-in-1 Technology to Monitor Your Cows 24/7 Saves valuable time, labor and money FERTILITY

Monitors activity, eating time, rumination and temperature SensOor ear tag, no collars or batteries to change

HEALTH

Easy installation – plug-and-play

From ear... ...to here!

Solid state equipment with a five-year warranty NUTRITION

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CowManager is a registered trademark of Agis Automatisering.

®

As the mercury rises this summer, looking at all available fertility

Elite Proven Superior Settlers

SCR

GTPI

Milk

values of individual sires can help improve pregnancy rates.

7HO11258 FANG

+3.8

+2165

+1,710

And we know you demand more than just a pregnancy! Through

7HO11351 SUPERSIRE

+3.3

+2613

+2,190

evaluation of the Composite Fertility Index™ (CFI™) and Sire

7HO11283 MAYFIELD

+2.9

+2231

+1,373

7HO10446 BRYCEN

+2.9

+2010

+1,667

7HO10729 DEATON

+2.8

+2043

+1457

Conception Rate (SCR), along with intense semen quality

evaluations the Superior Settler sires are determined. The group listed here contains sires who are all over +2000GTPI, +1,300M and +2.5SCR. Turn to these elite Select sires for fertility without

compromise when you need to produce quality pregnancies. Talk to your Select Sires representative or visit www.selectsires.com to see the complete list of 21 daughter-proven sires that carry the Superior Settler designation.

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All bulls listed on this page qualify for export to Canada. USDA-CDCB/HA Genomic Evaluation 04/15 Rel. FANG SCR 98%, Yield 94%; SUPERSIRE SCR 99%, Yield 94%; MAYFIELD SCR 99%, Yield 98%; BRYCEN SCR98%, Yield 94%; DEATON SCR 95%, Yield 94%.

Join Us in Spreading Dairy’s Good Story Online

by Stan Erwine, vice president farmer relations and activation, Dairy Management Inc. If you were on social media in late January you may have seen #MilkTruth popping up.

The dairy checkoff and Milk Processor Education Program (MilkPEP) launched a social media campaign to respond to misinformation about cow’s milk.

Thanks to Select Sires, member co-ops, staff and farmers for supporting the #MilkTruth campaign.

The campaign generated more than 225 million instances of positive dairy messages from nearly 1,000 farmers, processors, co-ops, registered dietitians and agribusiness representatives.

For the first time on social media, the industry, including Select Sires, united on a large scale to reach millions with real milk facts. As a result, milk became a trending topic on Facebook and in Google Trends as we dispelled myths and made accurate milk comparisons to alternative beverage claims.

Now the industry is ready to do even more, and we want you to join us.

Your checkoff will continue this myth-busting approach. New, fun videos will connect urban millennials, who’ve become disconnected from how their food gets to them from dairy farmers.

Together, they’ll experience each other’s worlds and address common dairy misconceptions about animal care, antibiotics, sustainability and nutrition.

The series will be hosted by a

millennial who has a strong social media following—as well as partners like AOL, the Huffington Post and other digital and traditional media.

This campaign will engage millions of consumers in the media channels they turn to.

DMI and an expanded group of industry players, from farmers to brand partners, will use the system that supported the #MilkTruth campaign to continue to activate the industry around myth-busting and the new video series.

You’ll be able to participate by using these materials on your own social media channels, farm tours, letters to the editor and community and school events.

This will extend dairy’s voice like never before, so we encourage you to get involved.

Your support will help build a steady drumbeat of proactive dairy information. Our goal is to build consumer confidence by balancing one-sided conversations and misinformation spread by anti-dairy factions.

The program and tools are simple to use because the consumer-tested messages have already been developed. All you have to do is share them with your friends, family and followers. To get started, go to http://mydairy. dairy.org and sign up for myDairy.

You’ll get access to consumerfacing social media content you can use to counter anti-dairy sentiments online.

Go to http://mydairy.dairy.org and sign up for myDairy to access consumer-facing social media content about dairy’s positive story.

Coming...

OCTOBER 2015 A Special Select Sires 50th Anniversary Edition of !

Celebrate 50 Years of Success with Select Sires!

• Free color to all advertisers who feature a Select Sires daughter photo and Select Sires logo Full Page: $935 1/2 Page: $550 1/4 Page: $320 • Semen credits Full Page: $250 1/2 Page: $150 1/4 Page: $100 • International Buying Audience - copies will be released during World Dairy Expo!

• A keepsake issue - complete with customer stories plus additional information and online contests!

Watch for more details online at www.holsteinworld.com and www.selectsires.com.

Contact HolsteinWorld to reserve your space by 9/1/15!

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1965 - 7HO58 ELEVATION is

1971 - Dr. Jim

born on August 30. A 2014 report by Holstein Association USA concluded that ELEVATION still had more genes present in the Holstein breed than any other sire.

Nichols was named general manager of Select Sires.

1975 - All West/Select Sires

1988 - Select Sires’ second million

becomes a member cooperative.

7HO3707 MATHIE. He sold over 1.5 m

1979 - Prairie State/Select

1973 - Richard Chichester begins his 27-year tenure as general manager on August 14.

1973 - Seeing a growing

1965 - On October 12, Central Ohio Breeding Association (COBA), Kentucky Artificial Breeding Association (KABA), Northern Illinois Breeding Cooperative (NIBCO) and Southern Illinois Breeding Association (SIBA) signed the Charter of Incorporation for Select Sires Inc. The first board of directors consisted of eight customer-owners.

1965

1975

Artificial Breeders Cooperative joins Select Sires and in 1991 changed their name to NorthStar Cooperative.

Over time, the cooperative’s marketing area expanded to include Michigan, northern Wisconsin and Indiana.

went on to be the No. 1 JPI™ sire from July 1986 to January 1988 and was the Premier Sire at the 1990 and 1991 All American Jersey Shows.

1972 - Select Sires purchases property near Plain City, Ohio to establish a base for semen production and the national sales force. The facility was ready for use on January 26, 1973 and dedicated on August 1, 1973.

collector is used by SMS genetic consultants to mate and evaluate cows. Two years earlier, they had begun using computer-assisted matings.

1980

1985

sire sampling program officially named Program for Genetic Advancement™ or PGA™. It was and continues to be, a truly national sampling program.

1983 - 7HO1897 BLACKSTAR is born.

A No. 1 TPI proven sire, he made a global impact.

(ECBA) delegates vote to join Select Sires Inc. In 1984 they changed their name to East Central/ Select Sires.

1986 - Minnesota Select Sires Co-Op becomes a recognized member of Select Sires Inc., after employees of Select Sires and dairy producers started a cooperative from scratch.

1989 - On March 18, 7JE254 BERRETTA is born. He held the top spot for JPI for 13 consecutive sire summaries.

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1977 - East Central Breeders Association 1974 - Select Sires’ young

1990 is born. A sold over 1 lifetime an show cows

1985 - The first data

1977 - Select Sires purchases Darby Creek farm on April 5. Now double its original size, the facility was renamed the Hoyt PGA Facility in 2002 to honor Rodger Hoyt and his contribution to young sire sampling and PGA at Select Sires.

1967 - James

1969 - Michigan

1980 - 7JE177 DUNCAN is born. He

concern for good functional type of highproducing cows, Select Sires began putting an emphasis on herd consultation and type evaluation. As a result, three part-time evaluators mated 5,800 cows in the first year of Select Mating Service™ (SMS™).

1970

Mellinger was appointed as Select Sires' first general manager.

Sires joins Select Sires as a member cooperative.

7 M b fi s h H

naire sire is born, illion units.

2000 - David Thorbahn assumes leadership as CEO on January 1 after long-time General Manager Dick Chichester retires.

O MAN is born on March 8. A millionaire sire, he set a record for the number of times he held the No. 1 TPI spot and was the first sire to be ranked as the No. 1 sire in 10 countries.

2000 - Sire Power and Virginia-North Carolina Select Sires merge to form a new member cooperative, Select Sire Power.

2000 - The Program for Fertility Advancement™ (PFA™) is developed to facilitate Select Sires' research efforts. With cooperator herds across the country, Select Sires can test new semen processing techniques and extenders. As a direct result of PFA research, Select Sires introduced a new semen extender in 2003.

1995 - The No. 1 Jersey sire for sales at Select Sires, 7JE590 ACTION is born.

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1995

2000

2005

1992 -

HO1236 MANDINGO ecomes the irst millionaire ire in the istory of the Holstein breed.

1994 Southeast Select Sires is created. Exactly three years later they merge with Midsouth/ Select Sires Co-Op to form their current structure.

to identify sires that maximize income over feed costs as a response to customer-owners facing high feed costs and low milk prices.

2009 - Genomic

1998 - 7HO6417

7HO4213 INTEGRITY BLACKSTAR son, he 1 million units in his nd sired impressive s.

2009 - The FeedPRO® index is introduced

testing is introduced for dairy cattle. It led to the development of Aggressive Reproductive Technologies™ (ART™), a board-directed program to create unique sires not found in the general population and to reduce generation intervals.

2012 - Cache Valley Select Sires and KABA merge to form Select Sires MidAmerica.

2010

2012 StrataGEN® is introduced as a unique, sequential breeding system.

It helps dairy producers achieve individual breeding goals while also minimizing inbreeding.

2015

2011 - Select Sires 1996 - 7HO5708 BLITZ is born.

He continues to hold the Select Sires lifetime sales record at 1.52 million units sold.

®

2003 - 7HO8081 PLANET-ET is born. He continues to be in high demand to create moderate-sized, great-uddered, high-producing cows.

purchases Brazilian company, Semeia and begins operations as Select Sires do Brasil Genética Ltda. on January 12, 2011.

2014 - Select Sires purchases GenerVations. Select Sires Canada, All West/Select Sires Canadia and former GenerVations personnel merged and now serve Canada from coast to coast as Select Sires GenerVations. Sire Lodge, a production facility in Alberta, is also purchased.

2005 - Select Reproductive Solutions™ (SRS™) is established to provide reproductive troubleshooting and 2006 - After consulting. extensive research and 2001 - Four-time Red and White achieving 90 percent heifer Premier Sire at World Dairy Expo, calves, gender SELECTed 7HO7872 ADVENT-RED is born. semen was introduced to Select Sires' customers. owners.

2001 - Select Sires purchases

half of World Wide Sires which markets Select Sires semen in Asia, Europe, Africa and Oceania.

1994 - Show-ring legend, 7HO5157 DURHAM is born. The third choice from four 7HO2236 ELTON sons, DURHAM would go on to win five consecutive Premier Sire banners at World Dairy Expo.

2014 - Select Sires becomes the exclusive supplier of CowManager® in North America.

This herd monitoring system uses a revolutionary ear tag to measure indicators of fertility, health, rumination and eating behavior.

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Select Staff Attend Advanced Training Sessions At Select Sires, we pride ourselves in being “Your Solutions Team” providing you with industry-leading service and support. Advanced training sessions were held recently for SMS genetic consultants and SRS specialists to advance their skills in serving your needs.

Select Mating Service Conference More than 160 Select Mating Service™ (SMS™) genetic consultants from Select Sires’ member organizations, international distributors and guests as well as other Select Sires staff from 22 countries met at the 40th annual SMS Evaluators Conference, hosted by Select Sires GenerVations in Ontario, Canada, May 9-13.

While at the conference, genetic consultants participated in a day of continuing education. They discussed new genetic indexes, on-farm daughter observations, received updates on the Aggressive Reproductive Technologies™ (ART™) program, and were updated on the strengths of Select Sires' lineup, exciting sires waiting for their first daughter proofs and future Super Samplers™. In addition they received training on enhancements that have been made to the SMS program as well as innovative technologies and recent trends.

The annual conference allows genetic consultants to view hundreds of Select-sired daughters and see

the pattern each sire transmits to his daughters.

Over the course of three days, consultants viewed progeny throughout Ontario. Select Sires thanks the following herds for their hospitality: Greenmoor Farms Ltd., Embro; Kie Farms, St. Marys; Stanton Bros. Ltd., Ilderton; Mapel Wood Farms, Jerseyville; Maplelawn Farm, Allenford; Albadon Farms, Teeswater; Trinal Farms, Teeswater; Groenewegen Dairy Farm, Walkerton; Mar-Crest Farm, Alma; Citilimits Farm Inc., St. Agatha; Rexlea Jerseys Inc., Schomberg; O’Connor Land and Cattle Co., Ajax and Quality Holsteins, Vaughan.

Select Reproductive Solutions Conference More than 50 professional Select Reproductive Solutions™ (SRS™) specialists from Select Sires’ member organizations and Select Sires GenerVations gathered for the annual SRS Conference held June 15-18 in Madison, Wis., to share ideas and learn more about the latest in reproductive technology. Hosted

by East Central/Select Sires, the four-day conference

More than 50 SRS™ specialists gathered in Wisconsin for the 2015 SRS conference.

A record number of participants attended this year's SMS Conference.

Henry Zapalac (right) was awarded the SMS genetic consultant of the year award.

Doug Moyer (left), NorthStar Cooperative, was named SRS Specialist of the Year.

Brett Mackay, All West/ Select Sires, Jennifer Becker, Minnesota/ Select Sires Co-Op Inc. and Brandon Thesing, Minnesota/Select Sires Co-Op Inc. received activity specialist of the year awards. incorporated both classroom and on-farm training.

“Besides the educational aspects, the conference is a great networking event that allows the SRS specialists from across the federation to see what others with similar responsibilities are doing,” stated Dr. Ray Nebel, vice president of technical service programs. “We had the opportunity to collaborate, brainstorm, learn new skills and hear about the latest CowManager® developments. The team challenge activity is always a highlight, as well.”

Outside of the classroom SRS specialists participated in the annual RePRO Analysis™ challenge. Attendees were split into small teams and worked together to evaluate a dairy and present their findings to the entire conference. Similar to Dairy Challenge, this real-world experience allows SRS specialists to collaborate with their peers from around the country. Select Sires would like to thank Spring Grove Dairy, Brodhead, Wis., Larson Acres Dairy, Evansville, Wis., Rosendale Dairy, Pickett, Wis. and Murph-Ko Dairy, Fond du Lac, Wis. for taking part in the conference.

These are just two of the ongoing programs Select Sires has in place to continue to expand the skills of the industry’s most service-oriented and best trained team. 

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Reaching Genetic Goals with Greg Silva Greg Silva, dairy specialist with All West/Select Sires, grew up with registered Holsteins in Hanford, Calif. and now uses his interest in genetics to help Holstein and Jersey dairy producers in California reach their goals.

Silva, a 19-year All West employee, joined the cooperative in 1996 after working for another A.I. company and a few commercial dairy producers.

“All West and Select Sires is the best company in the world and I knew this was the place I wanted to be,” explains Silva. “I enjoy genetics and good cows, no matter the breed, and I didn’t have

a farm to go home to so this was a logical position for me. I also enjoyed serving customers and meeting new people.”

Transforming herds Silva’s passion for genetics goes back to his roots on a registered Holstein dairy and showing cows in

Greg Silva: Dairy Specialist Family: Silva has three children, ages six to 21.

Agricultural Background: Silva grew up on a registered dairy farm where he worked closely with his father. After the family farm was sold while he was in high school, he worked for a few commercial dairy producers, attending junior college and was employed by another A.I. company before joining All West/ Select Sires.

Daily Responsibilities: Although he mainly serves as a Select Mating Service genetic consultant, Silva is still involved in sales, working with technicians and CowManager sales and support.

Award Spotlight: Select Sires’ President’s Club 4-H and FFA. In junior college he was a member of the dairy judging team and was named the high individual in the Post Secondary Contest at World Dairy Expo.

“I love watching customers' herds transform, especially in the genomic age,” says Silva. “I’m now able to see the results of herds that used genomic young sires early. I now see some outstanding TOPEKA, DIGNITARY, GOLDA, MOGUL, SPUR and OBSERVER daughters in those herds.”

Although he mainly serves as a Select Mating Service (SMS) genetic consultant, Silva is still involved in sales, working with technicians and CowManager sales and support.

He communicates with sales representatives and technicians daily to ensure his customers' semen and product needs are met.

“Every day I wear a different hat and some days I wear multiple hats,” says Silva. “My favorite part of the job is working and visiting with dairy producers. All West, Select Sires and my customers are all just one big happy family to me.”

Greg Silva serves as a SMS genetic consultant for several Jersey herds in Tulare and Kings County, California.

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Balanced Jersey approach Silva works closely with 10 Jersey herds in Tulare and Kings Counties and

credits Select Sires’ balanced genetic program for both proven and genomic young sires with propelling the Jersey Revolution™.

“Our genetics are second-tonone,” explains Silva. “Our young sire sampling program is the best in the world, our federation is made of true cow people that undergo extensive training, SMS genetic consultants are the best and brightest and our fertility is outstanding. The longevity of our people speaks volumes as well.”

He is continually working on his communication and cow skills by attending SMS conferences to not only view Select Sires progeny, but share ideas and learn from genetic consultants around the world. Silva is always interested in expanding his knowledge about cow families from the sire team including Jersey experts, Jeff Ziegler, Herby Lutz and Tim Baumgartner.

“For anyone interested in this type of position it is important to have general dairy knowledge,” Silva says. “This job isn’t just cattle judging, it’s complete dairy management.”

Silva is just one of the dedicated people in the Select Sires federation ready to serve our customer-owners. 

BULLetin Board Classification Highlights Recently, Whittier Farms classified with great Select-sired results including Whittier-Farms McCuth Cyma (VG-88-EX-MS) (7HO11477 MCCUTCHEN), WhittierFarms McCuth Cami (VG-87-EX-MS) (MCCUTCHEN) and Whittier-AM Madonna-Red-ET (VG-88), a 7HO10904 COLT P-RED daughter.

Whittier-Farms McCuth Cyma (VG-88-EX-MS) Todd J. Whittier, Sutton, Mass.

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Whittier-Farms McCuth Cami (VG-87-EX-MS) Todd J. Whittier, Sutton, Mass.

Whittier-Am Madonna-Red-ET (VG-88) Todd J. Whittier, Sutton, Mass.

7JE1038 VALENTINO daughter, Rexlea Valentino Item was recently raised to Excellent (92) in Canada while 7HO10920 GOLD CHIP daughter, E&M-Acres Goldchip 450 was recently raised to the maximum score for her age of Excellent (92).

This follows up on her reserve intermediate champion honors at the MidWest National Spring Show in April.

Rexlea Valentino Item (E-92) Rexlea Jerseys Inc., Schomberg, Ontario

E&M-Acres Goldchip 450 (EX-92) Volker, Hovden and E&M Farms Inc., Ossian, Iowa

California State Holstein Show Success At the California State Holstein Show 7HO11163 LADD P-RED daughter, Calori-D Ladd Lulu P-Red (VG-85) was reserve intermediate champion of the Red and White show while Ms Exels Malone Rio-Red (7HO12016 MALONE-RED) was the junior champion of the Red and White show. Daughters of 7HO11703 ARMANI, 7HO10506 G W ATWOOD and 7HO11596 DEFIANT nabbed championships as well.

Calori-D Ladd Lulu P-Red (VG-85) T&L Cattle and Frank & Carol Borba, Rosedale, British Columbia

BOOKEM voted as favorite 7HO10721 BOOKEM daughter, S-S-I Bookem Modesto7269-ET (VG-87-DOM) was voted the favorite BOOKEM daughter in the world by readers of Hotspots magazine.

Modesto is the dam of 7HO13100 MARCHMAN and 7HO13035 MODESTO.

MOGUL daughter wins big in Germany Success, a 7HO11314 MOGUL daughter, was named the Champion two-year-old at the Agra 2015 show in Leipzig, Germany.

Mogul Success Hahn and Radke Holsteins

S-S-I Bookem Modesto7269-ET (VG-87-DOM) Buschur Dairy Farms, Inc., New Weston, Ohio MsExels Malone Rio-Red Henry & Carolyn Van Exel & Triple-T Holsteins, Lodi, Calif.

A2 Results Confirmed Select Sires will be introducing new information about the A2 status for sires in the August sire summaries. Select Sires has conducted additional DNA testing to certify which bulls are true A2 beta casein transmitters. The extra testing, supervised by the a2 Milk Company, provides more detailed results of which beta casein variants a sire transmits and also verifies those that are true A2 transmitters. Bulls with the A2A2 genotype that have passed this verification testing will be identified with a special label beginning in August.ď ľ

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PRSRT STD U.S. POSTAGE

PAID Minster, Ohio 45865 Permit No. 2

YOUR SUCCESS Our Passion.

SELECTIONS MISSION

11740 US 42 NORTH • PLAIN CITY • OHIO • 43064-0143

To enhance the productivity and profitability of dairy and beef producers, Select Sires is committed to be the premier provider of highly fertile, superior genetics accompanied by effective reproductive- and herdmanagement products and services.

For more information, visit www.selectsires.com or call (614) 873-4683.

Product of the USA.

TM

Select Reproductive Solutions, SRS, Aggressive Reproductive Technologies, ART, gender SELECTed, Program for Genetic Advancement, PGA, Program for Fertility Advancement, PFA, Super Sampler, Select Mating Service, SMS and Jersey Revolution are trademarks of Select Sires Inc.; ®FeedPRO is a registered trademark of Select Sires Inc. All product claims, representations and warranties, expressed or implied are made only by the product manufacturers and not by Select Sires Inc. TMJersey Performance Index, JPI, Jersey Udder Index and JUI are trademarks of the American Jersey Cattle Association. ®TPI and Total Performance Index are registered trademarks of Holstein Association USA. SMBreeding to Feeding is a servicemark of Wulf Cattle. ®CowManager is a registered trademark of Agis Automatisering.

Stress Management for Transition Cows BioFresh Bolus ®

Ideal for fresh cows, BioFresh Bolus supplies critical vitamins and minerals to supplement a cow’s variable intake, and aids in immune function by providing L-Form Lactobacillus, microbial sugars and specialized proteins. One bolus per day for up to three consecutive days is beneficial to sick and off-feed cows.

The BioFresh Bolus will also help retain more milk and reduce Somatic Cell Counts (SCC) as shown through Southern Illinois University research1.

BioFresh products are available exclusively from Select Sires.

®

BioFresh is a registered trademark of Agrarian Marketing Corporation®. Products listed are manufactured for Agrarian Marketing Corporation, Middlebury, Ind., and merely distributed by Select Sires Inc. All claims, representations and warranties, expressed or implied, are made only by Agrarian Marketing and not by Select Sires. 1Visit www.selectsires.com to view Southern Illinois University research. Special pricing is available July and August 2015.