GTA Identity Guidelines
GRUPU TURIZMU ATAĂšRO small island - big heart
These guidelines have been created to introduce and coordinate the appearance, personality and appropriate implementation of our identity. They are meant to provide a technical understanding of the structure of our new identity and to inform all future brand application decisions. The GTA logo is the primary expression of the new identity of the group. Correct use is essential when promoting tourism in Atauro.
Full Colour
X
X
These guidelines describe the basic rules of designing with/ reproducing the GTA identity. In order to gain maximum benefit from these guidelines they must be used consistently, as even small variations will undermine the impact of the GTA logo brand identity.
Grayscale - Black 80%
Grayscale - Black 70%
Grayscale - Black 50%
The translation of the colors of the GTA logo for their versions in gray scale follows a matching logic brightness and contrast of colors result in the above references indicated.
Black and white version
Single Colour Useage The identity can be used in single colour black and must maintain the exclusion zone at all times. There are two versions of the single colour black identity one for use against a white background, one for use against a black background. The version of the GTA logo in line is the version appropriate for production of high / low reliefs (embossed), stamping or execution elements such as white stamp.
The maximum expansion of the logo is unlimited, provided that it maintains the originality of the logo.
Maximum and Minimum Size
25mm
25mm
To maintain legibility the identity should never appear smaller than 25mm in diameter.
To maintain legibility (and consistency) the identity should never change the colour used.
Colour Used
RGB 243 | 148 | 54 CMYC 1.79 | 49.45 | 89.76 | 0 Lab 70.33 | 30.872 | 61.494
RGB 45 | 107 | 177 CMYC 85.08 | 57.95 | 2.86 | 0.06 Lab 44 | -2 | -43
RGB 22 | 149 | 71 CMYC 84.61 | 17.12 | 99.76 | 3.45 Lab 54 | -47 | 30
RGB 31 | 77 | 36 CMYC 83.41 | 42.44 | 100 | 46.07 Lab 28.522 | 24.366 | 18.591
RGB 30 | 76 | 35 CMYC 83.41 | 42.44 | 100 | 46.07 Lab 28.522 | -24.366 | 18.591
ROCKWELL Regular Italic Bold Bold Italic
Font Family
ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijkl mnopqrstuvwxyz1234567890 ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklm nopqrstuvwxyz1234567890 ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghi jklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghi jklmnopqrstuvwxyz 1234567890
Don’t stretch Don’t stretch
Don’t change any colour
Don’t change any colour
Unacceptable Useage
Don’t change any colour
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GRU
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TURI PU
Don’t change typefaces
25mm
Don’t reduce the logo less than 25mm 25mm
Correct LOGO
Here are a few examples of how NOT to use the identity. When reproducing the identity you must not re-draw or reset any of the elements. To ensure consistent quality at all times, only use original first generation artwork.
Thank you for reading and following our logo guidelines
© prepared by seday design
© 2015 Grupo Turizmu Ataúro All rigths reserved