Marketing Masters A talented team of Southern students tied for third place in the American Marketing Association’s (AMA) international collegiate case competition, which challenged students from around the globe to develop a marketing plan for an academic publishing company. As one of only 10 finalists, the Southern team was invited to present their plan at the AMA collegiate conference in New Orleans in March. Southern’s standout performance placed them in good company: the University of Pennsylvania won second place in the competition, while the top prize went to the British Columbia Institute of Technology.
GREAT EXPECTATIONS
The results are in for the 2010-11 Collegiate Learning Assessment (CLA) — a test that evaluates students across the nation in several key areas, including analytical reasoning, writing, and problem solving — and the findings are particularly impressive for SCSU students. Southern students showed much greater gains between their freshman and senior years than most of their peers across the country. Notably, Southern seniors who took the CLA also exceeded expectations — performing much better than had been forecast based on their scores on the SATs and the CLA taken in their freshman year. In fact, when all factors are weighed, Southern’s seniors reached the 91st percentile nationally in A dream team of Southern students tied for third place in an international competition run by the American Marketing Association: [STANDING, FROM LEFT] Peter Romas, Nicholas Gallicano, Marina Virgalla, and Daniel Morales [SEATED, FROM LEFT] Dean of the School of Business Ellen D. Durnin, Emily Burkhardt, Cassandra Cortese, and Associate Professor of Marketing Robert Forbus, who advises the chapter.
terms of exceeding expectations in the educational gains they made between their freshman and senior years. In addition to the stellar CLA test results, Southern has been selected by the Paris-based Organisation for Economic Cooperation and Development, which
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he benefits of a college degree are farreaching. Studies show that in addition to having much greater earning potential, college-educated adults volunteer more, lead healthier lifestyles, and even share more educational activities with their children. With such advantages in mind, the Board of Regents for Higher Education has approved a new transfer and articulation agreement between the 17 Connecticut State Colleges and Universities (ConnSCU) — which includes the four state universities, among them, Southern Connecticut State University; the 12 community colleges; and Charter Oak State College. The agreement is designed to make it easier for interested students to transfer from Connecticut’s community colleges to the state universities and Charter Oak — and ultimately earn a four-year degree. By the end of September, the member colleges and universities will finalize a 30credit common core curriculum — general education requirements that will be transferrable between the institutions. The
policy will not consist of a simple course-tocourse transfer. Instead, the policy is competency based — meaning students will be expected to demonstrate competency in skills and knowledge areas agreed upon by all of the member colleges and universities. A full major-by-major transfer plan is slated to be adopted by July 2013.
represents 34 nations, to participate in a feasibility study for an international assessment test of general skills. Southern was one of only 10 universities in the United States chosen to take part in the study, which will assess students’ skills against peers in Colombia, Egypt, Finland, South Korea, Kuwait, Mexico, and Norway.