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VOLUME 40 | ISSUE 1 | JAN/FEB 2013

THE OFFICIAL MAGAZINE OF THE SCPGA

PAUL LEVY ELECTED PGA OF AMERICA SECRETARY LEVY FROM TOSCANA COUNTRY CLUB AND SUNRISE COMPANY WILL BE SLATED TO SERVE AS PGA OF AMERICA PRESIDENT IN 2017-2018

Adam Scott

Webb Simpson

Jason Dufner

Steve Stricker

Zach Johnson

Luke Donald

Lee Westwood

Yani Tseng

Bubba Watson

WORLDWIDE #1. #1 IN WORLDWIDE PLAYERS

#1 IN WORLDWIDE WINS

21,180 3,503

Nearest Competitor

Louis Oosthuizen

183

Geoff Ogilvy

Nicolas Colsaerts

Stacy Lewis

Ian Poulter

Bo Van Pelt KJ Choi

24

Nearest Competitor

Shanshan Feng

Rickie Fowler

Bill Haas

Hunter Mahan

Join Team Titleist at titleist.com Š2012 Acushnet Company. Source: Darrell Survey, Sports Marketing Surveys Inc. Northmountain International. Based upon results through 11/27/2012 on the U.S. PGA, U.S. LPGA, Champions, Web.com, South African, Asian, Korean, OneAsia, Australasian, Japan, Canadian PGA and PGA European Tours.

JANUARY/FEBRUARY 2013 VOLUME 40, ISSUE 1

20

PRESIDENT’S MESSAGE 04 CONSIDER THIS...

contents

2013 COMMITTEE ROSTER 05 COMMITTEES, CHAIR, AND

CONTACT INFORMATION

SPONSOR DIRECTORY 06 YOUR VALUED SCPGA SPONSORS

SECTION REPORT 07 PLAYER DEVELOPMENT A

THROUGH PARTICIPATION IN PGA EMPLOYMENT SERVICES

COVER STORY 10 PAUL LEVY ELECTED PGA OF

AMERICA SECRETARY

BEST PRACTICES 12 KEEP FRESH PRODUCTS IN THE

FRONT OF YOUR MIND

HEADLINE NEWS 14 PROFESSIONALS AND

MEMBERS COMMITTED TO GROWING THE GAME

TEACHERS FORUM 15 FOCUS YOUR CONTENT TO

GOVERNMENTAL AFFAIRS IN SOUTHERN CALIFORNIA

CHAPTER CHALLENGE 20 SAN DIEGO CHAPTER

SECURES THEIR THIRD TITLE AT PELICAN HILL GOLF CLUB

NEIGHBORHOOD GOLF 22 NEIGHBORHOOD GOLF

VISITS PGA TOUR EVENTS

‘BIG DEAL’ IN SCPGA

EMPLOYMENT CONNECTION 08 STAYING REVELANT

GOVERNMENTAL AFFAIRS 19 Q&A ON GOLF &

BUILD YOUR BRAND

JUNIOR GOLF 17 HIGHLIGHTS OF THE 2012 SCPGA JUNIOR TOUR BANQUET www.scpga.com

AAA NEWS

23 2013 SCHEDULE OF EVENTS

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SPONSOR HIGHLIGHT 24 CLUB CAR SPONSOR HIGHLIGHT 26 FIRST TEE PROMOTIONS SPONSOR HIGHLIGHT 27 BRIDGESTONE

FEATUREDCONTENT

17

ASSOCIATION NEWS 28 GCSAA, EWGA, SCGA, USGA, CAG

ASK THE RONS 29 YOUR RULES QUESTIONS.

1-888-552-5632 www.oldcourse-experience.com

ANSWERED.

TOURNAMENT RECAP 30 SAVE THE DATE/

TOURNAMENT RESULTS

SECTION NOTES 31 NEWS AND NOTES FROM

Proud Sponsors of the SCPGA

THE SCPGA OFFICE PROGRAM MAGAZINE JANUARY/FEBRUARY 2013

03

CONSIDER THIS... By SCPGA President, Jeff Johnson, PGA We have conducted our first order of Section business in your new headquarters building this past month. The Chairpersons of our Section Committees gathered to talk about opportunities and goals for 2013 and I will tell you that this group of leaders is inspiring. It is our hope that all activities conducted by our committees are enhancing your membership and providing you with all you might wish. A list of our Committees, the chairpersons, and their contact information is published in the magazine for your use. Please share any thoughts you may have that could more positively affect your

PRESIDENT’SMESSAGE

experience as a Section Member or Apprentice. As well, please consider working with and serving on one of our many committees. A little known fact is that your Section has 25 committees and many dedicated volunteers and Section staff conducting our many activities. For instance our Junior Committee and staff conduct over 250 events annually and our Junior Membership is now in excess of 2200. Our Tournament Committee and staff will conduct over 160 events in 2013 including Senior, Chapter, Women’s, Section and AAA events. Because of our organization and the many activities offered we all have a unique capability to make relationships, develop new skills, share our hopes for a better Association and especially enjoy many opportunities to be smarter while spending time with the best people you would ever wish to know. As we go forward, you will see dozens of educational offerings, cracker barrels, teaching activities outside the two annual summits, rules and growth of the game gatherings and so many more. Please be involved. You’ll make things better by doing so. Thanks for the privilege of serving… Jeff Johnson, PGA

Tom Addis, III, PGA & Jeff Johnson, PGA at PGA Seminar- SCPGA Headquarters Education Room

Committee Chair Meeting - SCPGA Headquarters Board Room 04

PROGRAM MAGAZINE JANUARY/FEBRUARY 2013

MESSAGE FROM THE DISTRICT 11 DIRECTOR The first two things the PGA Board will be working on in 2013 are committees and the Planning Session in February. President Bishop has placed a strong emphasis on rejuvenating the committee system and using their input at the Planning Session. The committees that we have are: apprentice, budget, communications and public relations, disabled golf and inclusion, affinity/ consumer marketing and member benefits, education, employment, golf properties, instruction, jr golf, membership, player development, tournaments, scholarship, special awards, and Executive Directors. As a Board member I have been placed on two committees, Teaching and Scholarship. The Teaching committee will be undertaking an extensive review of: 1- Get Golf Ready, 2- PGA Member Teaching/ Instruction Education, 3- Apprentice Teaching/ Instruction Education, 4- Public Awareness and Corporate Relations/Scholarships, and 5-the 2015 PGA Teaching and Coaching Summit. The committee includes Dr. Gary Wiren, Chuck Cook, Mike Adams, Michael Breed, Dr. T. J. Tomasi, Gale Peterson, Ted Sheftic, Cheryl Anderson, Chris Thomson, Kevin Kirk, Kellie Stenzel, and myself. It is chaired by Ed Ibarguen. My hope is to get input from the District Education and Teaching committees as well as individual Members. The Scholarship committee will be looking for ways to increase the number of scholarships provided for children and grandchildren of PGA Members. Right now these are awarded on an academic basis, and the funds are limited to interest on an endowment and contributions made when PGA dues are paid. We hope to be able to eventually give need-based scholarships as well as academic. To do your part, please consider checking the box on your dues bill that contributes to the Scholarship fund. Thank you. Bill Hulbert, PGA District 11 Director www.scpga.com

2013 Committee Roster

PHONE

EMAIL

Advisory

Jason Taylor

951.712.7843

jtpga@pga.com

Apprentice

Paul Devine

760.757.0321

pdevine@pga.com

Budget

Ric Moore

805.527.9663

pgamoore@gmail.com

Code of Ethics Panel

Ric Moore

805.527.9663

pgamoore@gmail.com

Communication/PR

John McNair

858.775.0054

jmcnair@jcresorts.com

Disabled

Joe Grohman

714.889.1576

joe.grohman@navygolfcourse.com

Diversity/Inclusion

Ramon Alvarez

951.687.1212

ramon@alvarezlm.com

Education

Tom Wilson

858.886.4653

twilsonpga@gmail.com

Employment

Ric Moore

805.527.9663

pgamoore@gmail.com

Executive

Jeff Johnson

951.294.1139

johnsonpga@aol.com

Finance/Investments

Greg Frederick

818.640.8573

frederick@pga.com

Foundation

Tom Sargent

714.549.0522

tsargent@mesaverdecc.com

Government Relations

Jeff Johnson

951.294.1139

johnsonpga@aol.com

Patriot Pro-Am

Bill Hulbert

714.310.7375

bhulbert@pga.com

Player Development/ Golf 2.0

Susan Roll Scott Scozzola

858.992.2204 818.845.0022

susan@carlsbadgc.com scott@debellgolf.com

Hall of Fame

Jason Taylor

951.712.7843

jtpga@pga.com

Heritage Award

Ric Moore

805.527.9663

pgamoore@gmail.com

Junior Golf

Tom Sargent

714.549.0522

tsargent@mesaverdecc.com

Membership

Jon Vesper

760.328.5849

jvesper@troongolf.com

Past President’s Council Jason Taylor

951.712.7845

jtpga@pga.com

Rules

Ron O’Connor Ron Robinson

909.835.3269 951.685.7214

ronoforegolf@aol.com rrrule6@gmail.com

Seniors

Ron O’Connor 909.835.3269 Jerry Wisz 626.570.5059 John McFarland 714.345.0437

ronoforegolf@aol.com alhambragolf@aol.com jmcfarland@bridgestonegolf.com

Special Awards

David Foster

949.637.8563

pgafos@cox.net

Teaching

Bill Hulbert

714.310.7375

bhulbert@pga.com

Tournament

Mark Wilson

805.341.3201

nrccpro@aol.com

Women’s Committee

Susan Roll

858.992.2204

susan@carlsbadgc.com

www.scpga.com

PROGRAM MAGAZINE JANUARY/FEBRUARY 2013

THE PROFESSIONAL GOLFERS ASSOCIATION OF AMERICA, SOUTHERN CALIFORNIA SECTION

CHAIR

2013 Committee Roster

COMMITTEE

05

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®

THE OFFICIAL MAGAZINE OF THE SOUTHERN CALIFORNIA PGA

3333 Concours Street • Building 2, Suite 2100 • Ontario, CA 91764 951.845.4653 ph • 951.769.6733 fax • scpga.com THE SCPGA BOARD OF DIRECTORS OFFICERS Jeff Johnson, President - Moreno Valley Ranch Golf Club Ric Moore, Vice President/Secretary - Wood Ranch Golf Club Jason Taylor, Honorary President - Lorena Ochoa Golf Foundation AT-LARGE DIRECTORS David Foster, Click 4 Tee Times • Bill Hulbert, Green River Golf Club • Todd Keefer, PGA West • Tony Letendre, Newport Beach Country Club • Eric Lohman, Monarch Beach Golf Links • John McNair, JC Resorts INDEPENDENT DIRECTORS Susan Roll, Carlsbad Golf Center Tom Wilson, Life Member - Active CHAPTER REPRESENTATIVES Desert: Jon Vesper, Westin Mission Hills Resort Inland Empire: Mike Pearson, Oak Valley Golf Club Metro: Scott Heyn, Black Gold Golf Club Northern: Dan Hodapp, Mountain View Golf Club San Diego: Mark Hayden, Golf Academy of America PGA GOVERNANCE DISTRICT 11 DIRECTOR Bill Hulbert, Green River Golf Club - Southern California Section PGA OF AMERICA PRESIDENT Ted Bishop, Hillendale Country Club - Middle Atlantic Section SCPGA SECTION STAFF Tom Addis III, PGA, Executive Director/CEO Ext 726 • scpgata@aol.com David Myrdahl, Foundation Director Ext 733 • dmyrdahl@pgahq.com Sharon Curfman, Membership Manager Ext 720 • scurfman@pgahq.com Breanne Lockard, Communications Manager Ext 722 • blockard@pgahq.com Rob Keller, Director of Competitions and Rules Ext 719 • rkeller@pgahq.com

SPONSORDIRECTORY

Amy Stadelman, Tournaments and Events Coordinator Ext 732 • astadelman@pgahq.com Andrew Zeller, Junior Golf Director Ext 723 • azeller@pgahq.com Mike Mowry, Junior Tour Manager Ext 721 • mmowry@pgahq.com

Official Radio of the Southern California PGA

Christopher Gilkey, Junior Tour Manager Ext 739 • cgilkey@pgahq.com Max DeSpain, Junior Golf Coordinator Ext 735 • mdespain@pgahq.com Thomas Camaione, Junior Golf Coordinator Ext 728 • tcamaione@pgahq.com Kevin Smith, Junior Golf Development Coordinator Ext 729 • ksmith@pgahq.com Kristine Lorencz, Section Administration Ext 710 • klorencz@pgahq.com Alexandra Tegels, Player Development Manager Ext 730 • ategels@pgahq.com Matt Gilson, Player Development Coordinator Ext 738 • mgilson@pgahq.com Janelle Kotzin, Office Manager/Accounting Ext 734 • jkotzin@pgahq.com PGA PLAYER DEVELOPMENT REGIONAL MANAGER Nikki Gatch 760.534.1370 • ngatch@pgahq.com PGA EMPLOYMENT CONSULTANT Ken Ferrell, PGA 951.894.5024 • kferrell@pgahq.com

THE PROGRAM VOLUME 40 • ISSUE 1 • 2013 JANUARY/FEBRUARY ISSUE The Program is produced by the Southern California PGA. The Program is distributed free to members and affiliates of the SCPGA six times a year. The articles and other information contained within this publication are informational and do not necessarily represent the views or opinions of the SCPGA. The SCPGA assumes no responsibility or liability for claims made for or by any product in this publication whether reported or advertised. Reproduction in whole or in part without permission of the SCPGA is prohibited. 06

PROGRAM MAGAZINE JANUARY/FEBRUARY 2013

www.scpga.com

Player Development

A ‘BIG DEAL’ IN SCPGA By SCPGA Executive Director and CEO, Tom Addis III, PGA

www.scpga.com

learn the sport at a friendly place and in a friendly and fun atmosphere. Call us at the office and inquire how you can participate whether it is serving as a volunteer instructor, providing coupons and services at your facility or to determine where the nearest Neighborhood Golf program is to you. It is a big deal and we would like to participate with you.

ROUNDS & REVENUE By PGA Player Development Manager, Nikki Gatch

As we move into the new year, it's important that we capitalize on the momentum from a successful year. Relationships are an important key to maintaining and growing upon the success you have seen. Relationships with your members, customers, employers, and staff are critical to the success of your operation. Looking back to 2012, how many rounds of golf did you play with members or customers? Playing a round of golf with a member or client can go a long way in strengthening relationships. Your members and customers feel "special" when they get to play with the "Pro," so take advantage of this. Even just nine holes or just joining a group for a few holes will make a huge impact. They may decide to start taking lessons from you, or they may end up playing more because they enjoy coming to the club due to the special attention you gave them. Do you have some members or customers at your facility that you haven't seen in a while? Why not take a quick look at your handicap report to see when they last posted a score. If its been over 30 days, take the time to call them and find out why they haven't played. Maybe invite them out for nine holes one afternoon. Build that relationship. Let them know you care. Show the value of the facility, and more importantly, your value. When was the last time you joined your Men's or Women's groups on their play days? Why not play a hole or two with each group? It gets you outside, on the golf course, interacting with your customers. A win-win for sure. Conduct surveys, either formal or informal, to find out if your customers are happy with the products and services you are providing them. Ask for feedback and suggestions. Don't guess as to what they want - ASK. And then deliver. PROGRAM MAGAZINE JANUARY/FEBRUARY 2013

SECTIONREPORT

Six years ago, the Southern California PGA embarked on an aggressive player development and community program called NEIGHBORHOOD GOLF. Neighborhood Golf provides introductory golf activities, at no charge, to attract and pull everyone into the game of golf and push those new golfers to PGA facilities in Southern California. The Neighborhood Golf program literally goes into the local neighborhoods with a program that has been built as a golf carnival as well as a turn and active exhibit at many events around the Southland. Neighborhood Golf is set at parks, playgrounds, schools, golf facilities and other accessible venues. Neighborhood Golf is also a big part of YMCA and Boys & Girls Club programs and is placed near golf facilities so as to bridge people to play golf and provide incremental revenue to your golf course or facility. Neighborhood Golf is designed for all ages. We count on the youngster to bring the rest of their family along with them, as well as the parent or grandparent to bring their youngster along to have fun at the “golf carnival”. Introducing, or re-introducing, the young and “old” is the key ingredient for Neighborhood Golf as well as provide an actual experience using our Birdie-Ball hitting cages and the Birdie-Ball itself to hit, with a real golf club, into the air targets within the cage. We mix PGA instruction, games and contests, entertainment and fun for those visiting Neighborhood Golf to ensure the game of golf is presented in a fun and relaxing atmosphere for everyone. We show the advantage of enjoying the game and also show people how convenient and easy to learn the game actually is. Neighborhood Golf is the Section’s primary program to develop golfers and grow the game and a new opportunity to

Relationships =

07

Staying relevant through participation in

PGA EMPLOYMENT SERVICES

By PGA Employment Consultant, Ken Ferrell, PGA

NEW MEMBERS ELECTED

Michael Block, PGA; Michael Mulford, PGA; Eric Riehle, PGA; William Synnegh, PGA; Yumi Chung, PGA; Russell Herndon, PGA; Melissa Keller, PGA; Alan Scheer, PGA; Brian Hollenbeck, PGA; Corey Baubault, PGA; Esteban Toledo, PGA (A-3)

NEW MEMBER ORIENTATION

The first New Member Orientation will be held at the New SCPGA Section Office in Ontario on February 27th. We are looking forward to giving the new members a tour of our new facility.

NEWLY REGISTERED AND RE-REGISTERED APPRENTICES Noseung Park, Christian St. Pierre, Nicholas Faust, Robert Mitchell, Brittany Bogard, John Cronly, Kenneth Pineo, Justin Saragueta

NEW QUARTER CENTURY CLUB MEMBERS Steve Pate, PGA; Mike Hernandez, PGA; Glenn Deck, PGA

MOVING UP

EMPLOYMENTCONNECTION

Michael Block, PGA Arroyo Trabucco Golf Club

A-1

Anthony Hoyles, PGA Bermuda Dunes Country Club

A-1

Michael Mulford, PGA Woods Valley Golf Club

A-1

William Synnegh, PGA Majestic Golf Land

A-2

Ron Cropley, PGA The Crosby

A-1

Michael Brabanec, PGA Paso Robles Golf Club

A-4

Russell Davies, PGA Dos Lagos Golf Club

A-13

Paul Wellenstein, PGA A-4 Glen Oaks Golf & Learning Center Wade Jones, PGA San Gabriel Country Club

A-1

Youngju Park, PGA Tecolote Canyon Golf Course

A-1

WELCOME WAGON

Anthony Hoyles, PGA Iowa Blake Robertson, PGA New England Russell Herndon, PGA Colorado Paul Wellenstein, PGA Minnesota Charles Hickey Utah Youngju Park, PGA Georgia Tucker Campbell, PGA Colorado 08

PROGRAM MAGAZINE JANUARY/FEBRUARY 2013

Each year, two surveys need your continued participation and support. While we generally think of the CareerLinks Profile as something that enables us to receive employment postings, it can provide us with other useful information to further enhance our current or future employment. Also, by participating in the Compensation Survey, not only do you help yourself with compensation and benefits information, you also directly benefit your fellow professionals. CareerLinks Profile Survey- To access the survey, click into PGALinks.com, click in to the employment department page, then click on “Edit CareerLinks Profile.” As you work through your profile, be sure to save all information once you have submitted it or move to the next page. Remember, unless you updated your profile at the end of 2012, you have become inactive in CareerLinks. If you have completed the profile before, all you will need to do is review the current information, add, change, or correct it if needed and save. By hitting the “Save Responses” button you will update it. If this is your first time to complete the PGA CareerLinks Profile, please complete the Profile in its entirety. New questions have been added and some questions have been modified or re-worded. In addition to learning new interesting job opportunities here are more benefits PGA members and apprentices get by participating in CareerLinks: 1. Stay on top of comings and goings in the industry 2. Remain aware of the type of opportunities that match your skills and experience 3. Compare your compensation to the marketplace 4. Keep others aware of opportunities

Compensation Survey - To complete the survey, log in to PGALinks and click on the 2013 Compensation Survey banner. To access and utilize the Compensation Survey, log in to PGALinks.com, click in to the employment department page, and click on Compensation Survey. The PGA of America's annual Compensation Survey is live until Friday, March 15th, 2013. By completing it, members will receive 2 MSR credits. The information from the survey is available to you, and when used, it is a powerful tool to increase your compensation and benefits position at your facility. Employment Consultants use the information with employers to increase compensation on your behalf. Your participation in this is vital to improving the compensation status for you and your fellow professionals. While national figures are always available, the most sought after and credible numbers are those specific to this section and better yet, on a chapter level. Simply put, the more participation within the Section, the more comprehensive and comparable the information is when seeking out what is specific to our area. All Compensation Survey and CareerLinks profile information is confidential. Employers and fellow members and apprentices do not have access to your information. CareerLinks is an award-winning component of PGA Employment Services and is a national database that contains approximately 18,000 PGA members. The employer defines the search criteria including skills, education, compensation and experience as well as geographic considerations and the database produces a list of qualified candidates who match the criteria. In 2012, 65.7% of PGA members completed their Compensation Survey, a 15.5% increase over the previous year, ranking the SCPGA #14 nationally. www.scpga.com

THE MOST ADVANCED EQUIPMENT IN GOLF. CALLAWAY GOLF 2012. Ryan McGinn, Outside Sales Rep San Diego 760.805.1100 ryanm@callawaygolf.com

Rob Chase, Outside Sales Rep Orange County (949) 246-5650 rob.chase@callawaygolf.com

Jim Coleman, Outside Sales Rep Los Angeles / Santa Barbara 310.869.5435 jimco@callawaygolf.com

Brian Winge, Outside Sales Rep Palm Springs 760.409.4312 brian.winge@callawaygolf.com

Š2012 Callaway Golf Company. Callaway, the Chevron Device, RAZR X HL and RAZR Fit are trademarks and/or registered trademarks of Callaway Golf Company. 110440

Paul Levy Elected

PGA OF AMERICA SECRETARY

COVERSTORY 10

Southern California PGA Professional Paul Levy of Toscana Country Club and Sunrise Company was elected as the PGA of America Secretary at the 2012 PGA Annual Meeting. SCPGA President Jeff Johnson commented on Paul’s election stating, “Paul’s election as Secretary provides the Southern California Section with another future PGA of America President. As Paul moves through the chairs to become the 40th President of the PGA of America he will be the 4th to do so from our Section joining Joe Novak in 1949, Pat Rielly in 1989 and Tom Addis in 1995. We look forward to working with Paul and are grateful to have him in our Board Room these next six years.” As the Secretary for the PGA of America, Levy stated the following in regards to the role he will play; “The Secretary is in charge of Membership issues for the association, but I see

PROGRAM MAGAZINE JANUARY/FEBRUARY 2013

my role as one in support of President Bishop, and Vice President Sprague, and the Board of Directors. Additionally, my role is to learn as much as I can about how we do what so that I may better prepare myself for the coming years.”

When serving on the PGA of America Board of Directors, there is much travel and demand required. When asked about balancing his position at Toscana Country Club and Sunrise Company while holding the position of Secretary for the PGA of America, Levy responded saying, “I have always been a good multi- tasker, it is my nature. For the last 14 years, I have traveled much, overseeing the Sunrise Properties, in Colorado, Texas, Nevada and California in addition to being the CEO at Toscana, so those years of experience working from a laptop, cell phone, and many on site face-to-face meetings at the various properties has taught me much in getting things accomplished in various locals with multiple initiatives. That prepared me greatly, for the diverse challenges of being a PGA officer and doing my duties for Sunrise and Toscana.” In any career, there are those who have influenced us to become the person we are today. For Levy, he states the following about his mentorship, “I was one of

PHOTOS: THE PROFESSIONALS GOLFER’S ASSOCIATION OF AMERICA

www.scpga.com

to be a PGA Professional who gives back. And last, Tom Addis has been a tremendous confidant and mentor to me in my eight years in Southern California. He shared so much wisdom with me in both of my campaigns in 2010 and 2012.” The election process is one that is unexplainable until you have personally experienced it. In attempt to explain the emotions and process that comes along with the election, Levy stated, “elated, relieved, curious, energized, but most important humbled by the fact that the leaders of this great association had the faith to put their trust in me to be an officer and one day lead this association.” Congratulations to Paul Levy. The Southern California PGA thanks and wishes him all the best in serving our organization at the National level.

CHRIS GAECKLE (Bakersfield): 916-412-4653 JIM McDONALD (Desert/Inland Empire Chapter): 760-224-1778 TIM SCHUCK (Orange County/San Diego Chapter): 949-246-8126

COVERSTORY

those professionals whose mentors were not necessarily the PGA Professionals I worked for, but the section leaders in the Southern Texas Section where I started as a young apprentice in 1984 and eventually became a chapter and section officer. Charlie Eskridge, Ron Coville, Dave Findlay and Bill Keys – all STPGA Presidents before me, and the executive director PGA Member Mike Ray were great mentors, but more importantly were great friends. I would not be where I am today without all of their guidance, wisdom and support. But before that, growing up in New Orleans I first was exposed to the late Frank Mackel, Frank Gumpert and Jimmy Headrick in the Gulf States Section whom all I met as a young junior golfer and all had a great influence on my career path, and desire

GERALD WONG (Los Angeles County/Northern Chapter): 714-335-5888

www.scpga.com

PHOTOS: THE PROFESSIONALS GOLFER’S ASSOCIATION OF AMERICA

PROGRAM MAGAZINE JANUARY/FEBRUARY 2013

25

11

Keep Fresh Products in the

FRONT OF YOUR MIND

Marianne Huning, the 2012 SCPGA Merchandiser of the Year for Private Facilities, is a PGA Assistant Professional at Bel-Air Country Club. It is very important to keep fresh products in the front of your mind. The main reason I go to the PGA Merchandise Show is to find new products that get women interested in the game. Apparel is my main focus; women love new, fresh apparel. That’s in contrast to the men who aren’t as

BESTPRACTICES

concerned about branding and will usually wear whatever feels and looks right. In addition to the apparel, I am searching for any unique items, accessories or teaching aids that will get women interested in coming into the shop. My strategy for doing this is to walk the entire Show floor on the first day, starting at the equipment end and working towards the apparel, collecting catalogs from companies that have items that look interesting to me. This is to

ensure that I’ve seen everything that is offered at the Show; it’s impossible to see everything unless I put that first day aside for it. I schedule all of my appointments for the second day and collect each catalog from these meetings also. If a request from one of our women members

comes up once I get back to Los Angeles, I go back through a file where I keep all of the catalogs. After the Show is over, I write a newsletter to our membership telling them what I found in Orlando and what they can expect in the shop or at demo days. Just the newsletter itself increases the excitement level for our women members. The idea behind my trip to the Show is to benefit our women and get them into the golf shop. If we can get them in to look at apparel or other products, this is a great way to also get them out on the golf course. Our business impact is determined by whether they are excited, and the free clinics and new products we bring back are part of how we drive that enthusiasm. *PGAMAGAZINE.COM

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PROGRAM MAGAZINE JANUARY/FEBRUARY 2013

www.scpga.com

The Official Radio Provider of the SCPGA

760-861-3700

Professionals and Members Committed To

GROWING THE GAME

HEADLINENEWS 14

San Gabriel Country Club announces the creation of the Director of Golf position with a focus on player development. On January 16, 2013, PGA Head Professional, Alistair Philip, was promoted to the position of Director of Golf. San Gabriel Country Club then promoted PGA Assistant Golf Professional Wade Jones to Head Professional. The San Gabriel Country Club Board of Directors stated “the purpose of adding the Director of Golf position was to grow the game and the services to it’s members.” An entirely new business plan was created for the golf department with a focus toward growing the game, made by the Club’s Golf Committee, Director of Golf, and Head Professional. Alistair stated, “The plan calls for expanding junior golf by providing exciting new programs for juniors from creating a new tee system for juniors of all ages to a merit based promotion program that awards junior for reaching new goals and talent levels. It is also geared towards learning the rules and etiquette of the game. Juniors will have events like team play and the program will be integrated with local high school golf programs to help teach the older juniors the skills of leadership and mentorship.”

PROGRAM MAGAZINE JANUARY/FEBRUARY 2013

With the new focus in place, San Gabriel Country Club will reach out to members to encourage family play, bringing back members who’s number of rounds have decreased over the years. They will then start programs to teach family members who have never been successful by helping them find ways to make golf fun, especially spouses of members who have never tried the game. The addition of another senior

level Golf Professional will enable both professionals to provide better services to members. Alistair states, “Now we will have more time to take out and play golf with the members and give on course tips, and to set up visiting groups of members to have home and away opportunities with other golf club professionals in the area with their members. We will actively schedule members to visit test centers of various golf manufacturers in Southern California. We will also meet and play golf with every new prospective member to help them learn about the course, its history, the members and the various services that the golf department can provide for them.” San Gabriel Country Club has established programs that they can offer outside tournaments that play at San Gabriel

throughout the year. They now will be able to meet with each of those tournament directors to help them select tee prizes, awards and create events within their event to make it more special for their guests and donors. Wade states, “the addition of new golf management at San Gabriel Country Club will divide the time that the Head Professional had on improving the golf shop, the amenities provided by the golf shop and making members aware what the golf staff can do for them in addition to selling balls on the days of their rounds, and what we can do for each member when they bring a guest. We also can help promote benefits for members business functions at the club and can encourage each member to think about hosting their events at the Club that will benefit the entire operation.” In conclusion, Alistair states, “San Gabriel Country Club is confident that the additional services and benefits that will arise out of this new program will more than pay for itself and will result in significant new revenues for the club and more importantly improve member satisfaction.”

www.scpga.com

Focus Your Content to

BUILD YOUR BRAND By Don Parsons, PGA Director of Instruction at Twin Lakes Golf Course When writing articles or creating any content there are a few questions you should answer before you start. 1. Who is the audience? 2. What is the message I want to convey? 3. What is my expected outcome? Answering these questions will focus your message. The story below will go to my clientele via an email and be posted on my website. The message I want to convey is that golf is a great game and means so much more than a score or a tournament win. My expected outcome is to entertain and therefore build my brand. I have found that articles like this get a lot more viewing and activity than the typical swing tips that we often see. With any content it important to grab their attention and keep it by engaging them.

A Picture is Worth a Thousand Memories

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wing. He would show me what to practice on the range and his fee was that I had to play him every weekend for $5 three ways. For the next year or so I lost $30 a weekend and learned a million dollars’ worth of life lessons. Scotty didn’t teach me to swing; he taught me to PLAY the game. Over the years we became tournament partners and had some success. In 1988 I won the California Amateur Championship at Pebble Beach. One of the qualifying rounds was held at Cypress Point. After 9 rounds in 6 days, I headed down to Hollister to play with Scotty’s 77 year old Dad, Mac. I was 5 under par through 14 holes and closed out by an old man who could barely walk; familiar territory. When I look at this picture, I am instantly transported back in time. Not to the day it was taken, but to the thousands of memories that I have because I pulled my bike up to Ocean Meadows and met a variety of people who would change my life through this great game. Let me know your thoughts on the following articles by contacting me at Don@DonParsonsGolf.com

US Foods is a proud sponsor of the Southern Californa PGA

TEACHER’SFORUM

Taken by my good friend Scott McBeath, this is a picture of me teeing off on the 8th hole at Cypress Point. It was a pristine day in October 2005 and Scotty and I met up for a rare round of golf together. He had moved to Washington to be close to family and I had a young family and rarely took the opportunity to play. Devastatingly, our third Jeff Herman couldn’t make it due to a medical emergency the day before. It was to be a reunion of a group of friends who worked together at the 9 hole Ocean Meadows golf course in the 80’s. I have clear memories of this day, this shot was a beautiful cut to the center of the fairway, where I hit a great PW to a front right pin and missed the 4 foot birdie putt. But what makes this picture special to me is all of the memories and experiences that it represents. One summer day when I was 15, I went to the golf course for a round by myself, and I was hooked by the game. Within a week, I was playing 36 holes a day and having a bacon cheeseburger at the turn. Two weeks later, I was hired to pick the range and hadn’t even used up my first monthly card. Early on Scotty took me under his

www.usfoods.com PROGRAM MAGAZINE JANUARY/FEBRUARY 2013

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Charlie Wi, Nikki Gatch, & the Future Stars of Golf

HIGHLIGHT THE 2012 SCPGA JUNIOR TOUR BANQUET

Other special award winners included: SCPGA Foundation Award Rico Hoey and Elizabeth Bernabe SCPGA Club Award Menifee Lakes Country Club Bill Bryant Award John Cochrane and SCGA Foundation Ralph Miller Medal Thomas Lim and Elizabeth Bernabe Horton Smith Award Thomas Lim and Jisoo Park All Southern California Team Boys Rico Hoey – Curtis Cup Player of the Year; Jonah Texiera; Danny Ochoa; Aaron Wise; Thomas Lim; Robert Deng All Southern California Team Girls Alison Lee – Curtis Cup Player of the Year; Andrea Lee; Amy Lee; Ester Lee; Erin Choi; Elizabeth Bernabe www.scpga.com

JUNIORGOLF

By Andrew Zeller, SCPGA Junior Golf Director Southern California’s past and present junior golf stars gathered at Los Serranos Country Club for the 2012 SCPGA Junior Tour Banquet on January 19. Over 225 individuals including current and former SCPGA Junior Tour players, parents, rules committee, family members, and junior golf supporters were present as the SCPGA passed out awards for the 2012 season. The evening provided a great opportunity to recognize current junior golfers for their achievement in 2012 while awarding those individuals and organizations for their support of junior golf. Charlie Wi, Nikki Gatch, and Dana Dormann headlined the special awards as they were inducted into the SCPGA Junior Tour Hall of Fame. Tom Powers, (Menifee Lakes Golf Club), SCPGA Club Award Each of these SCPGA Junior Tour alumni have experienced both professional and personal success within the golf industry. These individuals provide the current SCPGA Junior Tour members with role models who they can emulate on and Elizabeth Bernabe, Rico Hoey, SCPGA Foundation Award off the golf course. The Southern California PGA would like to thank all those who were able to attend and congratulate again Charlie Wi (PGA TOUR Player) and Nikki Gatch (PGA Player all of 2012 winners. Development Regional Manager), SCPGA Junior Tour Hall of Fame

John Cochran, Rules Official, Bill Bryant Award

Ed Holmes, SCGA Foundation, Bill Bryant Award PROGRAM MAGAZINE JANUARY/FEBRUARY 2013

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Q&A on Golf & Governmental Affairs

IN SOUTHERN CALIFORNIA By Craig Kessler, SCGA Director of Governmental Affairs

What is different in California than most states? First, California is the nation’s largest and most diverse state in the Union, and it is considerably larger and more diverse than the 2nd largest. Second, California is at least two states, perhaps three in the opinion of those who would separate the inland agricultural valleys from the North and South coasts. Third, California has the largest governing and regulatory scheme in the Union; in comparison the 2nd largest state has a part-time legislature that meets every other year. Fourth, if California were a separate nation, it would be the 7th largest economy in the world. Finally, and perhaps most importantly, California is probably the most financially troubled state in the Union. Yes, the state’s budget is finally balanced after years of record deficits, but that does not mean that long-term fiscal stability has been restored to the California body politic; it www.scpga.com

just means that compared to the last few years, the rapid descent into the abyss has been abated. Just as a bountiful winter rainfall relieves short-term pressure but does nothing to alter the long-term realities of chronic water shortages, a chastened legislature in combination with an electorate disposed to raise a few taxes upon itself has done nothing more than relieve short-term pressure on a long-term fiscal situation that is but one shock, one downturn, one unexpected occurrence from again descending into free fall. How do those differences alter the way the industry handles itself in the public arena? The bottom line, the common denominator in any answer to that question is: We have to recognize that we are always in possession of a weak hand and play it accordingly. Given the enormity of the state, the enormity and diversity of its economy, and the scope of its long-term fiscal problems, the biggest mistake we could make would be to overplay our hand. What seems so large and important to us is miniscule to most policy-makers. That doesn’t mean we don’t have the capacity to affect outcomes in the cauldron of public policy making; it only means that we have to use great imagination and creativity in developing alliances, the more counter intuitive the better, in making common cause with similarly situated industries and in recognizing that our “pitch” must at all times be calibrated to appeal to the dominant political majority in this huge state, which is Democratic, liberal, environmentally sensitive, majority minority, and urban. What is different in Southern California than most regions? Southern California shares with its Southwest neighbors the same overriding problem of too many persons chasing too little water. It’s just that in Southern California there are a whole lot more persons chasing that precious water. That is why every water provider in the state is mandated by current law to reduce water consumption a minimum

of 20% by the year 2020; many, including the state’s largest municipal provider, Los Angeles Water & Power, have already adopted measures to meet that dictate. The rest are in the process of doing so right now. While we can have some confidence that the state solves its fiscal problems, the national economy rebounds more robustly sometime soon and our Growth of the Game programs (2.0 and others) bear fruit in the coming years, there is no way of getting around the hard fact that water is going to become harder to get and considerably more expensive to purchase with each passing year. There is no end in sight to that conundrum. It’s the game’s central challenge at the moment here in Southern California. What are the most pressing issues for the game at the dawn of 2013? I’ve already discussed many of them, particularly water. For reasons too complicated to explain in a Q & A format, the service tax we’ve all feared in recent years has moved to the very back of the burner of our things to worry about. The one issue I have not discussed, one that tends to get short shrift in the industry’s conversations, involves another matter over which we have little capacity to affect but we do need to take into careful consideration as we project future business/growth plans. It’s the combination of a shrinking middle class and the escalating expense of the game. Golf prospered in its glory days (19501999) when the price of golf at all levels was flat in real dollars but median/average incomes steadily rose, the defined benefit pension was the norm, the one income family was not an oddity, the cost of a college education didn’t require the assumption of burdensome debt, and the social safety net (both societal and governmental) was considerably more stable. Those days are gone, likely not to return in our lifetimes – a disturbing conclusion for an activity wholly dependent upon a healthy disposable income and the economic security to spend it, but a reality that the industry has to come to grips with if it expects to reposition itself for growth. PROGRAM MAGAZINE JANUARY/FEBRUARY 2013

GOVERNMENTAFFAIRS

What is the importance of keeping your constituency informed? Tip O’Neil famously intoned that “all politics are local.” To that I would add, “all politics are personal.” That’s why I spend a considerable amount of my time keeping as many sectors of the golf industry informed of the issues affecting them as will listen to me. Without an educated and engaged constituency, my efforts are reduced to a top-down endeavor in an arena that depends upon a bottom-up effort to reach the credibility quotient necessary just to get an audience with the regulators, legislators and opinion-makers that control our industry’s fate. And nothing elicits a legislator or commissioner’s interest more than the knowledge that his/her constituency is filled with golfers, golf courses, golf businesses, golf workers, and golf dependent businesses that are educated about the issues, politically savvy, active, loud, and demanding of a fair shake.

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San Diego Chapter Secures

THEIR THIRD TITLE AT PELICAN HILL GOLF CLUB

CHAPTERCHALLENGE 20

San Diego Team - Grant Strobel, Bruce Nakamura, Jerry Hixson, Ross Marcano, Bob Knee, Barry Mahlberg, Jeff Munak, Chris Starkjohann, Tim Parun, Scott Mahlberg, Dean Tonnesian, Kim Falcone

On January 28, 2013, the fifth Chapter Challenge was held at the pristine Pelican Hill Golf Club in Newport Coast for the fourth consecutive year. The North Course, a scenic yet treacherous test, proved quite a treat for the 12 representatives from each of the five Chapters. The Challenge was created as a treat for the top players from each Chapter as well as a way to honor the Chapter with the strongest players. With the Metro Chapter and San Diego Chapter having each captured the title twice each, the three remaining Chapters were ready to claim their place on the trophy in 2013. The competition consists of six Four-Ball teams playing for each Chapter and the low five of those six scores counting for the team. This year, the best Four-Ball score was turned in by the Metro duo of Chris Gilley, PGA and Michael Block, PGA with a five-under par 66. However, the San Diego Chapter claimed the remaining highlights on their way to a seven stroke victory over the Metro Chapter with five of their six teams posting scores under par with a total of 16-under par! Our hosts and sponsors for the Chapter Challenge make the event special. Steve Friedlander, PGA Vice-President of Golf at Pelican Hill Golf Club and Oak Creek Golf Course continues to show a tremendous amount of support Metropolitan Team - Scott Heyn, Jim Schaffer, Ted Parker, Eric Lohman, Chris Gilley, Robert Pang, Jeremy Okawa, Ron Skayhan, Andy Gaither, Jim Razzeto, Michael Block, Courtney Erdman for this event and the elite 60 player field of PGA PROGRAM MAGAZINE JANUARY/FEBRUARY 2013

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Inland Empire Team - Jerry Crowell, Robert Dacey, Ross Fisher, Paul Dietsche, Bob Emmons, Mike Pearson, Doug Hoffort, Scott Mallory, Dan Hornig, Tim Skophammer, Michael Drake, Alexandra Tegels

Members and Apprentices. The entire team at Pelican Hill including Gary Newman, PGA and Fernando Santizo, PGA make this a truly special event every year. The uniforms this year were fantastic thanks to Jim Nicholaisen and Michael Seiden of Page & Tuttle. Not only were the shirts and caps awesome, but the custom touches put it over the top. And finally, to the PGA TOUR for their support of the Southern California PGA and the Chapter Challenge.

Josh Garber, Jeff Grant, Dick McClean, John Klug, Barry Clayton, Brian Hughes, Nancy Caron

CHAPTERCHALLENGE

Desert Team - Joe Johnson, Charles DeLorey, Shane Ponchot, Justin Stelzer, Mike Kingsrud,

Northern Team- Austin Peters, Mike Valdez, Jim Phillips, Alan Sorenson, Rick Garbowski,

Matt Easterbrook, Jeffery Fowler, Michael O-Keefe, Joel Pyron, Roger Gunn, Josh Kelly, Meggan Bunker www.scpga.com

PROGRAM MAGAZINE JANUARY/FEBRUARY 2013

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Neighborhood Golf Visits

PGA TOUR EVENTS

By Alexandra Tegels, SCPGA Player Development Manager The Southern California PGA Neighborhood Golf program had the great opportunity to visit two stops on the PGA Tour West Coast Swing, the Humana Challenge and the Farmers Insurance Open. Great weather in La Quinta created record crowds at PGA West for the Humana Challenge. While

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scpga.com 22

PROGRAM MAGAZINE JANUARY/FEBRUARY 2013

there was rough weather during the Farmers Insurance Open, a few key players including Tiger Woods, Phil Mickelson, and Rickie Fowler still brought many golf fans to Torrey Pines Golf Club. At the Humana Challenge, the Neighborhood Golf program had their free lesson area setup in the busy Bob Hope Square Area near the driving range for the Palmer and Nicklaus Private Courses. The prominent location saw much traffic and the SCPGA had great help from many PGA Professional from the Section including Charles DeLorey, Mike Harbour, Tony Hoyles, Hae Yoon Jung, Mike Kingsrud, Remington Post, and Todd Wade. Over the course of the five days the SCPGA had over 600 customers visit the free lesson area and learn a little bit about the PGA and our PGA Professionals. In addition to having the free lesson area setup along the 17th hole of the South Course at Torrey Pines Golf Club, the SCPGA also had a number of our PGA Professionals serving as

Ambassadors during the Zurich ProAm on Wednesday. Thank you to all those who served as Ambassardors: Jim Barkhurst,Dan Chickering, Jeff Hall, Holly Kennedy, Monte Leong, Neal Patton, Lloyd Porter, Heidi Richardson, Mike Szoka, and Tom Wischmeyer. The free lesson area was happy to be setup near the SCGA, Golfsmith, Charles Schwab, Callaway Golf, Welk Resorts, and a Torrey Pines merchandise area. The area saw consistent traffic, and was especially busy during the fog delay on Saturday. Over 540 participants took a golf lesson from one of the following PGA Professionals: Jim Barkhurst, Joey Chang, Jeff Hall, Hae Yoon Jung, John Klein, Shawn Light, Neal Patton, Lloyd Porter, Heidi Richardson, and Bob Strowman. The Neighborhood Golf Program continues to look for volunteers to help at events. All volunteers receive MSR credits for their assistance, up to 8 hours. Please contact Alexandra Tegels, ategels@ pgahq.com for more information.

www.scpga.com

2013

SCHEDULE OF EVENTS March 21

April 11

May 16

June 13

July 29

AAA 3 - Stroke Play Championship TBD AAA 4 Sweep - Pinehurst Championship Rolling Hills Country Club Head Professional - Jason Stock, PGA AAA Match Play Championship Sandpiper Country Club General Manager - D.J. Limardi, PGA National Car Rental Assistant Championship Journey at Pechanga Director of Golf- Scott Mallory, PGA

August 22

AAA Sweep 5 - AAA Stroke Play Championship South Hills Country Club Director of Golf - Michael Jack, PGA

October 3

AAA Championship TBD

October 28-30

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AAA Sweep 2 - Stroke Play Championship Lomas Santa Fe TPS Championship Head Professional - Phil Machamer, PGA

AAANEWS

June - September 19

AAA Sweep 1 - Four-Ball Championship Oak Valley Golf Club Director of Golf - Mike Pearson, PGA

North South Cup Matches Hosted by Northern California Saddlecreek Golf Club

PROGRAM MAGAZINE JANUARY/FEBRUARY 2013

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SPONSOR HIGHLIGHT

CLUB CAR REMAINS ‘ALWAYS DRIVEN’

SPONSORHIGHLIGHT 24

The graphics greeting visitors at the Club Car booth at this year’s PGA Merchandising Show in Orlando and Golf Industry Show in San Diego made it clear the company plans to keep the pedal to the metal in its 55th year in business. Club Car’s theme — “Always Driven” — speaks to a heritage of innovation that promises to gain new momentum in 2013 and beyond. “Starting this year and in the next four to five years, you’re going to see a

a rear passenger hip restraint and a raised floor to allow children in the back seat to sit with their feet on a solid surface. “The more opportunities golf offers players to enjoy the company of everyone in their group the more attractive the game becomes for larger segments of the population,” said Dufour. “We believe this vehicle will add to the social aspect of the game that is so important for couples, families, women’s groups and business outings.”

Precedent electric vehicles. The system reduces the time required to fill batteries by eliminating the need to remove the caps before adding water. The valves act independently during the filling process to sense the correct water level and shut off water flow to the cells when full. By decreasing the possibility of overfilling, the system reduces the likelihood of costly acid corrosion damage. Singlepoint watering also improves the life and performance of batteries by keeping the

consistent stream of new products and new service strategies that will extend Club Car’s market leadership and add value in areas that people have never even considered,” said Marc Dufour, President and CEO of Club Car. Club Car’s latest innovation is the first four-passenger vehicle designed specifically for golf and fun. Built on a Precedent i2 platform and given the name 4Fun, the vehicle will help courses make the golf experience more enjoyable for families, couples, women, juniors and seniors by keeping players more engaged and connected during the round. The new vehicle is being piloted in conjunction with the PGA of America at courses throughout the nation that have established Get Golf Ready programs. The 4Fun features front-facing seats for four passengers along with attachments for four golf bags, additional cup holders,

Dufour said Club Car expects 4Fun will be popular at courses that want to create new opportunities for their members and guests to enjoy the camaraderie and fun of a round of golf. “That also means a new revenue opportunity for the course.” Dufour said additional major product launches are planned later in the year. Meanwhile, Club Car will introduce the golf car industry’s most extensive battery warranty in 2013 for Precedent golf cars. The warranty will cover batteries up to 25,000 energy units or for four years from the time of purchase. The previous warranty covered batteries up to 20,000 energy units or four years. To help customers reduce maintenance costs and extend the life and health of their golf cars’ batteries, Club Car is making its single-point battery watering system standard on all

proper water levels in the batteries for longer periods. Software and hardware updates to Visage also continue to enhance golf ’s most sophisticated mobile information system. Among the updates is a more extensive battery charge status notification that helps operators avoid placing golf cars into service with a low battery charge. A full-page notification is now shown on the Visage display unit whenever the charge level drops below 10 percent. “Innovation is not about new products as much as it is about an organization of people who are extremely focused on how they can make their customers’ lives better by helping them solve problems,” Dufour said. “That has been Club Car’s most distinguishing factor for more than half a century.”

PROGRAM MAGAZINE JANUARY/FEBRUARY 2013

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ALL-ALUMINUM CHASSIS The breakthrough that launched our brand. A L W A Y S

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PRECEDENT ® Player-centric design and engineering in a golf car. Finally.

VISAGE™ Golf’s groundbreaking mobile information system.

The culture of innovation that permeates Club Car® began on day one in 1958. Since then, virtually every advance in the industry originated at Club Car. You know where to look for the next one. Visit Booth #2731 at the PGA Merchandise Show and Booth #3838 at the Golf Industry Show for your chance to win one of the last DS models off the line.

SPONSOR HIGHLIGHT

GOLF IN AUSTRALIA

“Nothing so liberalizes a man and expands the kindly instincts that nature put in him as travel and contact with many kinds of people.” - Mark Twain, 1867

SPONSORHIGHLIGHT

We all know that SCPGA professionals regularly take member groups abroad, especially to golf ’s holy ground of Scotland and equally enjoyable summer play in Ireland. The PGA professionals that organize travel abroad can use it as both a way to improve their education and revenue stream, while providing their members with unique and different golf experiences. Australia is now actively seeking PGA professionals to bring their clubs to develop golf tourism Downunder. We all know the reputation and play caliber of Australia’s well known touring pros, from elder statesmen Bruce Devlin, Peter Thompson and Greg Norman to today’s active tour players Geoff Ogilvy, Adam Scott, Stuart Appleby and Steve Elkington. The list goes on. Australia punches above its weight (and population) in developing world class golf professionals. With a special initiative between First Tee Travel & Promotions and the Australian government, you now have access to exclusive tee times and outings at the country’s finest private clubs. Royal Melbourne, Kingston Heath, New South Wales Golf Club, Royal Adelaide, Royal Queensland and Barnbougle Dunes are open for business and accessible for your club groups, with travel booked and organized by First Tee Promotions. We’ll craft an incredible 7-12 day golf tour of Australia, allowing maximum playing time and even competition with Australian club members on their home course. This is a splendid and hospitable country, with fine hotels, great restaurants and wine, and of course remarkable flora and fauna. A week playing Melbourne’s incomparable “Sandbelt” courses will provide stories and bragging rights for years to come. At Joondalup outside Perth, six to seven foot grey kangaroos often lay beside the greens, forming a unique gallery (and photo opportunity) you’ll find nowhere else on earth. In Australia’s far north tropical links courses like Sea Temple

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PROGRAM MAGAZINE JANUARY/FEBRUARY 2013

deliver world class play and access to the nearby Great Barrier Reef. The temperate island state of Tasmania is a short flight from Melbourne. We’ll play Barnbougle Dunes, the Lost Farm and Royal Hobart Golf Club, while enjoying world class seafood and wine amid spectacular coastline and scenery.

SOME THINGS YOU MUST KNOW ABOUT GOLF IN AUSTRALIA

1)It’s Not That Far – Qantas and United Airlines fly comfortable wide-bodied aircraft non-stop from Los Angeles to Sydney, Melbourne or Brisbane. IMPORTANT: the actual travel time from Southern California to Australia (12 to 14 hours) is SHORTER than to Ireland (15+ hours) or Scotland (17+ hours). The reason: no connections. You save 2-3 hours travel time to Australia vs. Europe. From LAX we fly through the night. Two meals, two movies and a morning arrival allow play on the first day in country. 2)Lower Cost - The overall cost of a ten day trip Downunder, playing Australia’s best courses and staying in 4 star hotels, will cost less than a week in Scotland. Figure $5000 to $6500 air inclusive. A little more if you choose 5 star luxury hotels. First Tee Travel will design your trip to suit your club’s budget. 3)Great Access – First Tee Travel will pre-arrange all tee times. We recommend including at least 5 rounds in an 8 to 10 day itinerary. Playing 36 holes on two different name courses is easily done in the Australian summer months of December through March. First Tee Travel & Promotions has provided golfing getaways to PGA professionals since 1999. We organize the air, hotel, ground transportation and tee times for your group, including additional sightseeing and special meals or events as determined by your budget and timetable. Call Paula at 1-800-433-5052 to discuss your group travel plans or email firsttee@allpars.com www.scpga.com

SPONSOR HIGHLIGHT

BRIDGESTONE Bridgestone Introduces New e Series Balls to Help Golfers Address Spectrum of Trajectory Challenges After conducting 200,000 live consumer ball-fittings, Bridgestone Golf has cemented its place as the #1 ballfitter in golf. Of those 200,000 fittings, a total of 81,161 consumers have been fit into an e Series model (e5, e6, or e7). For 2013, Bridgestone Golf has tapped into that data to make the industry’s most successful distance performance series of balls even better. All three e Series models have experienced an aerodynamic upgrade, utilizing Bridgestone’s new 326-seamless dual dimple pattern. The new pattern features 6% larger dimples and 2.5% more surface area coverage to help reduce drag and increase lift for unparalleled distance performance. Below is more on each of the new e-Series balls:

reducing inner layer deliver explosive velocity and greater distance. “Golfers may not care about the technicalities of dimple design, but they do care about getting the right trajectory and more distance for their game.” said Corey Consuegra, Bridgestone’s Golf Ball Marketing Manager. “Thanks to the best R&D Team in the business and our unique ball fitting database, the new balls perform better than any e Series product

e5

e6

The e6 is the softest multilayer golf ball on the market and in 2013 it is softer than its predecessor. Designed to help players eliminate slices and hooks, it reduces spin for straighter distance. A 3% softer surlyn cover and low compression core improve feel, while an anti-side spin inner layer helps keep the ball in the short grass. Currently the top-selling e Series model worldwide, the new e6 ball is available in white, yellow and orange.

e7

The ultimate distance ball is the new, multilayer e7 model - designed purely for faster, longer shots. The larger Dual Dimple and reactive surlyn cover combine to reduce drag and increase lift, while a speed-enhancing core and spinwww.scpga.com

SPONSORHIGHLIGHT

The e5 is an advanced 2-piece urethane construction designed for golfers wanting higher ball flight, more distance and greater control. A large gradational core contributes to longer carry distances, while its tour caliber urethane cover delivers tremendous feel into and around the greens.

we’ve ever released, and offer solutions to consumers with varying trajectory needs. This is not a one size fits all game, and if you are like me, you want every opportunity to play this game better.” The new 2013 e5, e6 and e7 balls will feature a street price of $26.99 per dozen (MSRP $38 per dozen) and will be available at golf specialty stores and green grass retailers nationwide beginning February 1, 2013. For more information on the entire Bridgestone Golf ball line and how to determine which ball is right for your game, visit www.bridgestonegolf.com or attend a free Bridgestone Golf ball-fitting in your area. The upcoming Bridgestone Golf ball-fitting schedule can be accessed at http://www.bridgestonegolf.com/ product/ball-fitting/schedule/us. Those that cannot get out to a ball fitting can chat live with one of Bridgestone’s expert ball-fitting technicians via Bridgestone’s free B-FIT service by visiting www. bridgestonegolf.com/bfit. PROGRAM MAGAZINE JANUARY/FEBRUARY 2013

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GCSAA EXPANDING ITS EFFORTS IN ASIA

ASSOCIATIONNEWS

The goal is to share up-to-date research, education and knowledge with course management colleagues around the world. With the evolution of China as golf ’s next frontier, the Golf Course Superintendents Association of America (GCSAA) is taking significant steps to provide turfgrass education and resources to our partners throughout Asia. GCSAA recently returned from Shenzhen, China, where it directed the agronomic education program for the Asia Golf Show. The education, a unique combination of seminars and hands-on instruction — was developed to further the knowledge of course maintenance practices, equipment capabilities and tournament preparation. Featured speakers included incoming GCSAA President Pat Finlen, CGCS at the Olympic Club in San Francisco and Sam McGarey of Dye Designs China Group. In addition to the Asia Golf Show, GCSAA provided education at the China Golf Show in March of 2012 and expanded the brand of its industry-leading publication, Golf Course Management magazine, with the introduction of the digitally-delivered GCM China. The 2013 Education Conference and Golf Industry Show, scheduled for Feb. 4-8 in San Diego, will also feature select seminars translated into Mandarin. GCSAA’s members and mission are global because climates and soil types don’t recognize national borders, cultural differences and linguistic barriers. Quality turfgrass education is applicable to all superintendents and GCSAA is dedicated to sharing our knowledge of best maintenance practices to the golfing world while assisting in the growth of the game into new or developing markets.

ADVANTAGES OF A EWGA MEMBERSHIP

One of the many advantages of EWGA membership is to have a golfing community when you travel. With over 100 chapters across the country, in Canada and Europe, there are ready-made Fairway Friends wherever there’s an EWGA chapter. In Southern California, there are chapters in Los Angeles, Orange County, San Diego, Palm Springs/Desert Cities, Riverside/Inland Empire and Santa Barbara. We have several inter-chapter match play events, and many members belong to more than one chapter – although as long as you are a member of one, you can play at the member rate with the 28

PROGRAM MAGAZINE JANUARY/FEBRUARY 2013

others. One L.A. member makes frequent trips to Fresno to visit family; she joined the Fresno chapter to expand her friendships and golf opportunities there. When the weather is dreary in L.A., I head on down to Palm Springs to play with the EWGA ladies there. Too hot in the desert? Check the calendars for O.C., San Diego or Santa Barbara. Whichever chapter you visit, you are guaranteed to find friendly faces and congenial golfing buddies. Interested in joining? Membership kickoff events are coming up. For L.A., it’s March 9 at Brookside, 10 a.m. Go to ewgala.org for more information. See you on the course!

SCGA LAUNCHES PACE OF PLAY PLEDGE

The Southern California Golf Association recently launched its Pace of Play pledge, an initiative encouraging faster play out on the course. For a limited time, Southland golfers who sign the pledge will receive a limited edition bag tag. It’s time to change the culture that accepts slow play. Help us solve one of golf ’s biggest problems and play faster! To sign the pledge and view tips on how to speed up your pace of play, visit scga.org/pledge.

THE USGA INTRODUCES THE NEW STIMPMETER

The Stimpmeter is the tool for testing green speeds promotes consistent putting surfaces, which enhance playing experience. Millions of golfers, from U.S. Open contestants to beginners, have benefited from the Stimpmeter, a simple tool offered by the United States Golf Association that allows superintendents, agronomists and course officials to accurately measure the speed of greens and provide more consistent playing conditions. For the first time since its initial release in 1978, the USGA has updated the Stimpmeter. The new version allows for greater flexibility in measuring green speed, especially on undulating surfaces that have smaller areas of level turf, a necessity for measuring green speed. As green speeds have increased over the past three decades, users have come to need a flat portion of the green that is 10 to 15 feet long for an accurate reading with the original Stimpmeter. However, that length of level green surface is not available on all courses. “As greens have gotten faster, it’s gotten harder to find that necessary length of level surface,” said Dave Oatis, director of the USGA Green Section’s Northeast Region. Exhaustive testing of the updated Stimpmeter during the 2012 championship season determined that employing the shorter roll is just as effective as the longer version.

During the U.S. Open at The Olympic Club, the updated Stimpmeter helped ensure that the course’s small, sloping putting surfaces were set up uniformly. “At Olympic, there were certain greens where we couldn’t get an accurate reading with the traditional notch, and the new Stimpmeter was a huge help,” said Pat Gross, director of the Green Section’s Southwest Region. “We also tested it thoroughly in larger areas and found that the new notch produced very good readings.” The Stimpmeter is a useful tool, but USGA experts warn against relying on green speed as a way to measure the quality of greens. “A bigger number doesn’t necessarily mean better conditions,” said Dr. Kimberly Erusha, managing director of the Green Section. “Instead, look for a smooth ball roll, not the speed or aesthetics. A few blemishes don’t mean that it’s not a high-quality putting surface.” For ordering information, call 800-3364446.

The California Alliance for Golf GOVERNOR BROWN HAS PROCLAIMED, AND THE NONPARTISAN LEGISLATIVE ANALYST’S OFFICE HAS CONFIRMED

The 2012-2013 California budget is balanced, and the 2013-2014 budget presages a surplus. Thanks to the passage of Proposition 30 and some serious program cuts by the legislature last year, the state’s fiscal ship is no longer taking on water. The margins are slim, but large enough to take immediate pressure off calls for service taxes – “immediate” yes, permanent, hardly. The notion of taxing what is now the dominant transaction in the California economy will continue to resonate below the surface and no doubt pop above ground every time the state’s fiscal ship begins to list. That’s why the industry’s statewide advocacy alliance will continue to remain vigilant. However, with 67% of the population in opposition to a service tax, the absence of immediate pressure is enough to keep the notion firmly ensconced in the hallowed halls of academia and think tanks, and out of the halls of the legislature – at least for the moment. Of more immediate concern are serious discussion of changing Proposition 13’s provisions regarding the change of ownership criteria necessary to invoke property value reassessments, a stringent set of proposed pesticide/herbicide permitting protocols, and that old standby – water. The allotments continue to go down as the water providers scramble to meet state mandated 20% reductions by 2020, and the price of the 2nd biggest item on every golf property’s expense ledger continues to ramp up at a pace many multiples of inflation – not a happy confluence for a struggling industry. www.scpga.com

Thank you for the question. It gives me an unusual opportunity because I was the other Official with which the Rules Official discussed your situation. First, if your ball was actually unplayable USGA Decision 1-4/10 Dangerous Situation would not provide you free relief because “if interference by anything other than the dangerous situation makes the stroke clearly impracticable ……..

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may not take relief… Second, and the reason we ruled as we did, USGA Decision 28/13 (page 454) reads: Q. A player lifts his ball after deeming it unplayable and then discovers that the ball was lying in ground under repair. Does the deeming and the lifting of the ball commit the player to proceeding under Rule 28 (Ball Unplayable)? A. No. Provided the player has not put a ball into play under Rule 28, he is not precluded by that Rule from taking relief, without penalty…… Actually, we were hoping to find a Decision which would allow you relief if your dropped ball was in the same prescribed area it would have been taking relief for a “dangerous situation.” Thanks again, Jerry, hope this eliminates your confusion? Dear RR: This question was posed to me and I should know the answer but I have been unable to find a Decision related to the removal of a ball that was rolling towards a club. Here is the situation. During stroke play, a player’s ball is in the rough behind the green and the hole is located in the front. On his way to the ball, the player lays his putter on the fringe behind the hole. He chips and the ball rolls past the hole toward his putter. Without him asking, a fellow competitor rushes over and removes the player’s putter. While I am thinking of it, suppose it was a 4-ball match play and the player’s partner removed his putter? Everyone looked to me for the ruling, and I could not find it in the Rule Book or the Decisions Book. Please help! I believe one can be premature in looking for a ruling problem in the Decisions Book. However, the Decisions On the Rules of Golf often are necessary to clarify the logic of the Rules of Golf. It is understandable

why you had trouble finding this one when everyone wants an instant quick solution to this situation. What part of the Rule Book will answer the question? Possible suggestions might be, Rule 4 CLUBS AND BALLS, Rule 1-2 EXERTING INFLUENCE ON MOVEMENT OF BALL OR ALTERING PHYSICAL CONDITIONS, Rule 13 BALL PLAYED AS IT LIES, Rule 16 THE PUTTING GREEN, Rule 19 BALL IN MOTION DEFLECTED OR STOPPED, and finally Rule 30 FOUR-BALL MATCH PLAY. There is logic in looking in all these rules to find the answer. Unfortunately, our search is still in vain to find the exact answer. Now, we have spent what seems to be a great deal of time, frustrated in our search for an answer while our friends are quickly losing faith in our knowledge of the Rules. The answer, oddly enough, is located under Rule 24 Obstructions, specifically Rule 24-1 Movable Obstruction: Rule 24-1, “When a ball is in motion, an obstruction that might influence the movement of the ball other than equipment of any player or the flagstick when attended, removed or held up, must not be moved.” Thus, no penalty for the partner or fellow competitor that picked up the putter when the ball was in motion about to strike the club laying on the ground. However, quick thinking by the fellow competitor or partner depending on the format did save a penalty for the player under Rule 19. In conclusion, sometimes it is difficult to find an answer to seemingly what should be a simple rule, but this is not always the case.

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ASKTHE RONS

Dear RO: I was competing in the Farmers Insurance Open Pre-Qualifying event at El Camino Country Club last week and had a situation occur which still has me confused. On the thirteenth hole, my drive went right of the fairway and the ball came to rest next to a pine tree. After surveying the situation I informed my marker I was going to take an unplayable. I dropped the ball within 2 club-lengths of where it had come to rest and played my next stroke (now my third) toward the green. While replacing my club in my bag, I noticed there were bees swarming around a bees nest in the tree. I told my marker I thought there was a rule regarding dangerous situations and bee hives was one of them. He didn’t question my statement but believed that because I had already played my next stroke I was not allowed to play a second ball. Fortunately, there was an SCPGA Rules Official on the next hole so I gave him the whole scenario. He was very courteous and said he would discuss it with another Official and get back to me before I sign my scorecard. Two holes later, the Rule’s Official informed me any possibility of receiving “free” relief disappeared when I played my ball after dropping it. In closing, I’m very pleased with the professional manner in which this was handled but am asking you for your thoughts on the matter?

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NOTABLE UPCOMING EVENTS IN THE SOUTHERN CALIFORNIA SECTION

SENIOR DIVISION - SAN DIEGO 2-DAY February 25-26 | Lomas Santa Fe Country Club

THE SCPGA FOUNDATION SHOOTOUT AT RIVIERA February 25 | Riviera Country Club

TPS SERIES - BEAR CREEK March 4 | Bear Creek Golf Club

SCPGA BUSINESS OF GOLF WORKSHOP SERIES March 5 | Twin Oaks Golf Course

WOMENS PRO-PRO TEAM March 6 | The Grand Golf Club

GOLF INDUSTRY AND BUSINESS SUMMIT March 18 | Ontario Convention Center

FOUR-BALL CHAMPIONSHIP March 25 | Steele Canyon Golf Club (Ranch/Meadow)

SCPGA RULES OF GOLF SEMINAR/APPRENTICE BOOTCAMP March 27 | SCPGA Headquarters

HEALTH INSURANCE AND MARKETING WORKSHOP April 4 | Section Headquarters

Club Car Aggregate - Farmers Insurance Open January 7 at Fairbanks Ranch Country Club 1 Jon Fiedler,* Las Posas Country Club, -1 2 Michael Block, Arroyo Trabuco Golf Club, -1 T3 Joseph Grohman, Navy Golf Course, E T3 Cory Scoggin, University of San Diego, E *Won Playoff and earned spot in the 2013 Farmers Insurance Open at Torrey Pines Golf Course Senior Division - Senior Kick-Off Classic January 21 at Eagle Falls GC 1 125 Al Valentine, Family Travel Jim Barkhurst, Life Member Paul Wise, Hillcrest Country Club Bob O-Connor, Van Nuys Golf Course 2 126 Chris Starkjohann, Torrey Pines Gold Club and Outings Bob Gelesko, Del Rio Country Club Dan Yenny, Meadowlark Golf Club (draw) 3 128 Tim Parun, Sail Ho Golf Club Jim Petralia, The Los Angeles Country Club Tim Moher, Old Pueblo Golf Partners Rod Linville, Encinitas Ranch Golf Course *PGA Professionals in Bold

INTRODUCING THE LAUNCHPAD TOURNAMENTRECAP

THE LAUNCHPAD: From Apprenticeship to PGA Membership, is a new educational program presented by the Apprentice Committee of the SCPGA. THE LAUNCHPAD will help apprentice golf professionals complete their Level 1 Work Experience Portfolio and begin ‘to launch’ their careers as golf professionals. THE LAUNCHPAD will feature a weekly webinar held at the same time, on the same day each week. Each week a different work experience activity will be reviewed, and many apprentices will be able to complete the work experience activity during the onehour call. By the end of THE LAUNCHPAD series, apprentices will have completed their Level 1 Work Experience Portfolios. Each “wave” of THE LAUNCHPAD will feature a group of leaders - a mentor who will facilitate the weekly webinar, a testing mentor who will help with Level 1 Testing, and a group leader currently going through Level 1 who will serve to work through the Work Experience Portfolio together with the other apprentices. The “wave” will follow a set schedule and end once the Level 1 Work Experience Portfolio has been completed. Details of the first “wave” of THE LAUNCHPAD include: Start Date – Wednesday, March 6 End Date – Wednesday, July 3 Day – Every Wednesday Time – 3:00-4:00pm Sign Up – On Section Website Facilitating Mentor – Robin Shelton, PGA Master Professional Testing Mentor - Henry Liaw, Head Golf Professional - Morongo Golf Club at Tukwet Canyon Group Leader – Andrew Wolf, Level 1 Apprentice Golf Professional – Marbella Country Club Signing up for THE LAUNCHPAD and following the schedule and outline provided will ensure you complete your Level 1 Work Experience Portfolio! The second “wave” of THE LAUNCHPAD: From Apprenticeship to PGA Membership, is scheduled to start in May and will be confirmed after reviewing and learning form the first few weeks of the first “wave.”

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www.scpga.com

SCPGA BUSINESS OF GOLF WORKSHOP SERIES March 5th, 2013, 9:00am-3:00pm Twin Oaks Golf Course, San Marcos, CA Hosts - SCPGA and JCResorts Workshop Series Fee: No cost 6 MSR Education Credits Available Schedule of Events 9:00am - 10:30am: Budgeting, Finance & Accounting (John McNair, President, JCGolf & JC Finance Team) 10:45am - 12:15pm: Food & Beverage and Working with Golf Operations (Eric Jeska, JCResorts) 12:15pm-1:00pm: Lunch 1:00 pm - 2:00pm: Sales & Marketing (John McNair & JC Marketing Team), membership and loyalty programs 2:00 pm - 3:00pm: Leadership Essentials (DJ Limardi, GM-Sandpiper Golf Club & Rancho San Marcos) Creating Vision, Promoting Engagement, Following Strategic Principals of Leadership & Self-Awareness and Personal Management

GOLF RANGE MAGAZINE TOP 50 AWARDS Your Southern California PGA Facilities Include: Top 50 Public Ranges Black Gold Golf Club Classic Club Journey at Pechanga Oak Creek Golf Club Torrey Pines Golf Course Trump National Golf Club Top 50 Private Ranges The Bridges at Rancho Santa Fe The Grand Golf Club Top 50 Stand Alone Ranges Carlsbad Golf Center Del Mar Golf Center Stadium Golf Center First Tee of Coachella Valley Tom Barber Golf Center PGA FINANCIAL ASSISTANCE FUND SCHOLARSHIP PROGRAM The PGA Financial Assistance Fund Scholarship Program is open to all graduating high school seniors and college students who are the children or grandchildren of PGA members. The application process is live online (www. PGALinks.com) between November 15, 2012 and March 15, 2013. Please contact Linda Bennington at lbenning@pgahq. com for further information.

STAFF HIGHLIGHT Alexandra Tegels Player Development Manager Alex has worked at the SCPGA Section office for 2 1/2 years, starting out in Junior Golf, and now in Player Development. COMPLETE THE COMPENSATION SURVEY PGA Members must complete the entire survey by March 15, 2013 to earn up to (2) Member Service Requirement Credits. ** A maximum of five MSR credits can be earned in one cycle year for completing National and/or Section Surveys and PerformanceTrak data input. ** GOLF DIGEST 2013-14 RANKINGS Your Southern California PGA Facilities Include: AMERICA’S 100 GREATEST GOLF COURSES Black Gold Golf Club Classic Club Journey at Pechanga Oak Creek Golf Club Torrey Pines Golf Course Trump National Golf Club AMERICA’S 100 GREATEST PUBLIC COURSES #38 Torrey Pines Golf Course (South) #43 PGA West (TPC Stadium) #68 Pelican Hill Golf Club (Ocean) #89 Maderas Golf Club

SECTIONNOTES

PGA PGM 1.0 LEVEL 2 FINAL CHECKPOINT - JUNE 10-13, 2013 All PGA PGM 1.0 Level 2 Apprentices must complete Checkpoint 2 no later than June 10 – 13, 2013; the final date that PGA PGM 1.0 Level 2 will be offered. To avoid any interruption in your path toward membership, you will be required to attend this final Checkpoint 2 by the above date. If you are unable to do so, you would be required to transfer into the PGA PGM 2.0 by paying a $300 transfer fee; thereby forfeiting the completion of any PGA PGM 1.0 Levels. The next step would be to successfully pass the PGA PGM 2.0 Program Level 1, Level 2 and Level 3. In either case, you would still

need to follow Acceptable Progress which is based on you original Level Start Date. For any questions regarding this membership matter, please contact the PGA Membership Services Department at (800) 474-2776. For assistance with course materials or seminar information, call the PGA PGM Mentor Line at (866) 866-3382, ext. 6.

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2nd Annual Patriot Pro-Am May 8, 2013 Toscana Country Club Shotgun, Scramble Format Help us raise funds for the Folds of Honor Foundation, with the support of Major Dan Rooney and Major Ed Pulido, invite you to this 2nd Annual event. Last year, we raised $32,500 for the Folds of Honor Foundation! Be part of this great event and help us continue the standard for other Sections to follow! Teams consist of 1 professional, 3 amateurs and one military player, to be assigned by the committee. Space is limited to the first 24 teams to register. www.scpga.com

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2013 PROgram Magazine January/February Issue