DEATH AND THE PENGUIN Book Promotional Website Proposal
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Project Statement Background: Death and the Penguin was published in 1996. Andrey Kurkov is currently trying to revive the novel. He wants to redesign the look of the book and get readers interested. With the revival he wants to create a micro site dedicated to the book. Target Audience: The audience is readers who like dark comedies and thrillers. Objectives: The objectives of the website are to get readers interested in the book and purchase the book. Obstacles: The main obstacle will be getting traffic in the site. Key Benefit: The key benefit that a reader will get from visiting the site will be getting an in depth look at the book before they purchase it. Support Statements: There will need to be additional promoting on social media sites to get traffic on the site. Tone: The overall tone will be light. Media: The main media for promoting the website will be online.
Scott Johnston | Winter 2013 | IM231
Mood Board
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Style Guide
Fonts
{
Scott Johnston | Winter 2013 | IM231
Alpha Slab One Hoefler Text Regular
Black #000000
#F03F35 R: 240 G: 63 B: 53 C: 0 M:74 Y: 78 K: 6
White #FFFFFF
#FF0300 R: 255 G: 3 B: 0 C: 0 M:99 Y: 100 K: 0
Hoefler Text Black
Inspiring Sites
adharany
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eighty3creative
themealings
Site Map
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Sketches
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Wireframes
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“So many words apply. Quirky. Dry. Charming. Grimly existential. Deceptively simple. Funny. Bizarre. Sad. Engaging.� -St. Louis Magazine Buy the Book
Scott Johnston | Winter 2013 | IM231
About the Book In the widely hailed prequel to Penguin Lost, aspiring writer Viktor Zolotaryov leads a down-and-out life in povertyand-violence-wracked Kiev—he’s out of work and his only friend is a penguin, Misha, that he rescued when the local zoo started getting rid of animals. Even more nerve-wracking: a local mobster has taken a shine to Misha and wants to keep borrowing him for events. But Viktor thinks he’s finally caught a break when he lands a well-paying job at the Kiev newspaper writing “living obituaries” of local dignitaries—articles to be filed for use when the time comes. The only thing is, it seems the time always comes as soon as Viktor writes the article. Slowly understanding that his own life may be in jeopardy, Viktor also realizes that the only thing that might be keeping him alive is his penguin.
Buy the Book
Scott Johnston | Winter 2013 | IM231
About the Book In the widely hailed prequel to Penguin Lost, aspiring writer Viktor Zolotaryov leads a down-and-out life in povertyand-violence-wracked Kiev—he’s out of work and his only friend is a penguin, Misha, that he rescued when the local zoo started getting rid of animals. Even more nerve-wracking: a local mobster has taken a shine to Misha and wants to keep borrowing him for events. But Viktor thinks he’s finally caught a break when he lands a well-paying job at the Kiev newspaper writing “living obituaries” of local dignitaries—articles to be filed for use when the time comes. The only thing is, it seems the time always comes as soon as Viktor writes the article. Slowly understanding that his own life may be in jeopardy, Viktor also realizes that the only thing that might be keeping him alive is his penguin.
Buy the Book
Scott Johnston | Winter 2013 | IM231
Reviews
Scott Johnston | Winter 2013 | IM231
Buy the Book
Reviews
Scott Johnston | Winter 2013 | IM231
Buy the Book
About the Author Ukrainian writer writing in Russian. Andrey Kurkov was born in St Petersburg in 1961. He started writing at the age of six and he had a hobby of collecting cactuses. He collected nearly 1,500 of them. Ambitiously he wanted to learn their latin names. Thanks to that he had learned such languages such as English, French, Japanease, Georgian and Polish. He became a Japanese trained translator. Having graduated from the Kiev Foreign Languages Institute, he worked for some time as a journalist, did his military service as a prison warder in Odessa, then became a film cameraman, writer of screenplays and author of critically acclaimed and popular novels. Buy the Book
Scott Johnston | Winter 2013 | IM231
Scott Johnston | Winter 2013 | IM231
Scott Johnston | Winter 2013 | IM231
Bibliography “Death and the Penguin (Melville International Crime) [Paperback].” Death and the Penguin (Melville International Crime): Andrey Kurkov, George Bird: 9781935554554: Amazon.com: Books. N.p., n.d. Web. 27 Feb. 2013. “Andrey Kurkov.” Andrey Kurkov. N.p., n.d. Web. 27 Feb. 2013. “Andrey Kurkov.” Goodreads. N.p., n.d. Web. 27 Feb. 2013. “New York Times: Five Questions for Jill Stein of the Green Party - Jill Stein for President.” Jill Stein for President. N.p., n.d. Web. 27 Feb. 2013. “Barnes and Noble.” Hope Corner RSS. N.p., n.d. Web. 27 Feb. 2013. Wroe, Nicholas. “A Life in Books: Andrey Kurkov.” The Guardian. Guardian News and Media, 29 July 2011. Web. 27 Feb. 2013. Powers, John. “’Death And The Penguin’ Captures Post-Soviet Reality.” NPR. NPR, 24 Apr. 2012. Web. 27 Feb. 2013. “Download IPhone Template In EPS and AI Vector Format.” Download IPhone Template In EPS and AI Vector Format. N.p., n.d. Web. 27 Feb. 2013.
Scott Johnston | Winter 2013 | IM231