K
Keen Eye Marketing creates HD videos and social media campaigns for real estate professionals and property owners
een Eye Marketing is pioneering a new standard for real estate marketing. By coupling high-definition property videos with intelligent social media campaigns, this entrepreneurial firm is helping real estate professionals and property owners take action in a down market. Yates Dew, a real estate professional and MBA, incorporated the company locally in 2010 when he saw a need for improvement with the way most properties were being marketed online. “Professional videos create an emotional connection to properties that cannot be generated by photographs, slideshows and virtual tours. If a picture is worth a thousand words, a video is worth a hundred thousand,” says Dew. According to the National Association of Realtors, 90% of all home searches start online and 70% of home sellers are more likely to list with a real estate agent offering video as a marketing tool. The Charleston Trident Association of Realtors recently stated 73% of clients want their agents to use video, yet only 12% actually do. “These statistics should ring a loud bell in the ears of anyone with a property for sale or lease,” Dew states. Keen Eye Marketing helps real estate agents sell more real estate. Their philosophy embraces modern marketing techniques that they believe are taking a front seat to traditional real estate marketing methods such as mailers and open
“You cannot afford to miss out on the marketing benefits of video.” Charleston Trident Association of REALTORS
Pictured Above: From left: Nate Mellor Director of Marketing, Andrew Hollowell Director of Sales, Yates Dew - President
Mission: To help property houses, which have a short shelf life. owners and real estate “As a selling agent, your top three priorities professionals sell more real are to create an effective marketing strategy, estate by coupling high maximize the exposure of the listing, and close quality video with intelligent the deal. If you aren’t using professional-grade social media campaigns. video and leveraging it across popular social media platforms in addition to The Multiple Key quote: “No other Listing Service (MLS), then you simply are not company offers the maximizing the exposure of your client’s listing,” combination and quality of real estate marketing Dew says. services that we do.” “Video is effective and inexpensive,” Dew Yates Dew states. Keen Eye Marketing has filmed over $200 President, Keen Eye million dollars in real estate for most of the Marketing top-producing agencies in Charleston. Their local success already has them headed to other regional markets. Dew says, “No other company offers the combination and quality of real estate marketing 154 B Cannon Street services that we do. Our cutting-edge approach Charleston, SC 29403 helps our clients close more deals and also gain 843-410-2275 more listings. We succeed when they succeed.” www.keeneyemarketing.com
Special Advertising Supplement | 2012 Profiles in Business
37