Scarti-Lab B(r)and Book 2011 by Tiberio Pedrini

Scarti-Lab opens its doors in a period of major financial upheaval. Agile, quick-witted, perspicacious and determined, the brand uses all these essential qualities to swerve obstacles, avoid dead ends and vault the pitfalls of this recession. Scarti-Lab is a research-centred laboratory that focuses on style as both a mental attitude and the key to contemporary men’s fashion. Self-assured and confident of its own identity, Scarti-Lab keeps its finger constantly on the pulse of change without ever simply drifting in the mainstream. Scarti-Lab garments express an irreverent sense of freedom as well as a canny maturity. Skill and Taste combine to produce comfortable, hard-wearing garments with a powerful personality and a natural, attractive cut. Classic men’s garments from the worlds of military and work wear are styled with contemporary flair and an eye to the future. Every design is saturated in the experience of having dictated decades of glamour and fashion codes as well as the groundbreaking inventiveness of a new and sincere relationship between manufacturer and purchaser based on a shared eternal vision of solid value and the mutual trust that springs from it.

Tony Muccio

Trousers, chinos and 5-pocket classics in top quality, double twisted, Japanese denims that are washed and treated with immense care, respect and a concept of informal elegance that avoids any cliché like the plague. Distinctive style, treatments that convey an intense vitality in dyed fabric shirts and original denim and fabric combinations that maintain the everlasting masculine appeal and dignity of military and work wear. No jaded “green-oriented” inventions either to justify the brand’s insistence on premium raw materials and a love for the environment in which we live. Identifying mankind through its ever-changing, complex, busy, refined environment is a cultural and historic achievement demonstrated by the decision of a genuine fashion brand to cultivate its product instead of its brand awareness. Scarti-Lab blazes a new trail that leaves the fashion world’s recession of ideas and values far behind. Instead of seeking the false security of passing trends it embraces the authentic values of Mediterranean culture and Italian craftsmanship with their focus on work and pleasure as the essential foundations of an aesthetically pleasing and ethically satisfying lifestyle.

Scarti - Lab Mediterranean Manifactures

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Contents 1 Bologna state of mind. 2 Wishing well, washing better. 3 King Ink. 4 We love the country. 5 Meanwhile, back in the laboratory...

Scarti - Lab Bologna state of mind

Scarti-Lab is a band (not a brand) from Bologna, Italia.

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Scarti - Lab Bologna state of mind

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Scarti - Lab Bologna state of mind

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Scarti - Lab Bologna state of mind

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Scarti - Lab Bologna state of mind

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Scarti - Lab Bologna state of mind

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Scarti - Lab Bologna state of mind

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Scarti - Lab Wishing well, washing better

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Scarti - Lab Wishing well, washing better

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Scarti - Lab Wishing well, washing better

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Scarti - Lab Wishing well, washing better

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Scarti - Lab King Ink

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