2_0_DiscoverGermany_Issue30_September2015:Scan Magazine 1
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Discover Germany | Special Theme | Smart Start - Ups
TestingTime AG Thousands of unbiased test users The Swiss start-up TestingTime AG has perfected the art of recruiting people that will test products, websites, apps and more. Their easy, transparent and automated recruiting method finds the perfect test users for usability tests, focus groups, interviews and other market research studies.
methods and allows customers to order test users in less than five minutes and conduct their usability tests a mere 48 hours later – ten times faster than other solutions,”states the start-up.
TEXT: ELISABETH DOEHNE | PHOTOS: PRESS IMAGES
Lean business model Companies, businesses and market researches need users and feedback in order to test their products, services or ideas. Ideally, they will source this job out to a company that can identify the best possible
candidates from the available pool. In its essence, this is the idea behind the Zurichbased start-up TestingTime. The company recruits participants for a variety of projects and tests, and also offers interested participants to become part of the panel. Recruiting smarter and faster
Portrait: TestingTime Team: Reto Lämmler, Rahel Vils & Oliver Ganz (from left to right)
74 | Issue 30 | September 2015
“Companies are increasingly becoming aware of the importance of a great user experience when building products and services. In order to accomplish this, product managers and user experience researchers involve test users in the design and validation process. TestingTime’s automated recruiting service is cheaper than current
Headquartered in Zurich, the TestingTime team consists of six employees and is headed by Reto Lämmler, (Co-Founder & CEO), Rahel Vils (Co-Founder & COO), and Oliver Ganz (Co-Founder & CTO). The company operates according to lean principles and is a prime example for a 'Lean Start-Up'. The team is a mix of designers and software engineers, and all three founders have previously worked at www.doodle.com. “We wanted to transform an existing service into an international scalable business model,” explains CEO Reto Lämmler. In the past year, more than 60 clients used their recruitment services regularly, among them prominent